CAPITAL LIVERPOOL
HLiverpool's No.1 Hit Music Station
Local / regional · RAJAR code 3672 · Half-yearly — 6-month rolling sample · Local
Part of: CAPITAL BRAND (UK), TOTAL GLOBAL RADIO (UK), CAPITAL NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.15m · unweighted sample 1,187
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 197k | 17.0% | 4.8 | 100.0% |
| ADULTS 15-24 | 51k | 28.0% | 7.1 | 25.8% |
| ADULTS 25-34 | 47k | 25.0% | 5.6 | 23.8% |
| ADULTS 35-44 | 43k | 23.0% | 3.5 | 21.7% |
| ADULTS 45-54 | 18k | 12.0% | 3.3 | 8.9% |
| ADULTS 55-64 | 15k | 8.0% | 4.3 | 7.5% |
| ADULTS 65-74 | 23k | 12.0% | 2.0 | 11.4% |
| ADULTS 75+ | 2,000 | 2.0% | 2.0 | 0.9% |
| ADULTS 15-34 | 98k | 26.0% | 6.4 | 49.6% |
| ADULTS 15-44 | 141k | 25.0% | 5.5 | 71.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 84k | 15.0% | 6.1 | 42.7% |
| MEN 15-24 | 29k | 31.0% | 7.0 | 14.5% |
| MEN 25-34 | 23k | 25.0% | 7.5 | 11.6% |
| MEN 35-44 | 17k | 20.0% | 5.6 | 8.8% |
| MEN 45-54 | 4,000 | 6.0% | 1.8 | 2.2% |
| MEN 55-64 | 2,000 | 3.0% | 1.4 | 1.2% |
| MEN 65-74 | 8,000 | 9.0% | 3.4 | 4.1% |
| MEN 75+ | 1,000 | 2.0% | 1.3 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 113k | 19.0% | 3.9 | 57.3% |
| WOMEN 15-24 | 22k | 24.0% | 7.3 | 11.3% |
| WOMEN 25-34 | 24k | 26.0% | 3.8 | 12.2% |
| WOMEN 35-44 | 25k | 27.0% | 2.0 | 12.9% |
| WOMEN 45-54 | 13k | 17.0% | 3.8 | 6.7% |
| WOMEN 55-64 | 13k | 14.0% | 4.9 | 6.4% |
| WOMEN 65-74 | 14k | 16.0% | 1.3 | 7.3% |
| WOMEN 75+ | 1,000 | 2.0% | 2.4 | 0.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 77k | 13.0% | 5.0 | 39.2% |
| C2DE ADULTS | 120k | 22.0% | 4.6 | 60.8% |
| ABC1 MEN | 33k | 12.0% | 7.3 | 16.8% |
| ABC1 WOMEN | 44k | 13.0% | 3.3 | 22.4% |
| C2DE MEN | 51k | 18.0% | 5.2 | 25.9% |
| C2DE WOMEN | 69k | 26.0% | 4.2 | 34.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 Capital Breakfast with Jordan North, Chris Stark and Sian Welby | 4.9% | 92k |
10.00-13.00 Kemi Rodgers | 5.1% | 80k |
13.00-16.00 Aimee Vivian | 4.4% | 84k |
16.00-19.00 Will Manning | 4.1% | 54k |
19.00-22.00 The Capital Evening Show with Jimmy Hill | 5.6% | 24k |
22.00-01.00 The Capital Late Show with Sonny Jay | 4.3% | 14k |
01.00-04.00 Joe Hollywood | 0.3% | 2,000 |
04.00-06.00 Ant Payne | 7.0% | 13k |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 Jimmy Hill | 1.8% | 16k |
12.00-16.00 Jay London | 3.1% | 28k |
16.00-19.00 Sonny Jay | 4.6% | 17k |
19.00-22.00 The Capital Weekender with Kem Cetinay | 7.6% | 9,000 |
22.00-24.00 The Capital Weekender with Sam Lavery | 7.9% | 6,000 |
24.00-06.00 Nicola Lashley | 8.6% | 6,000 |
05.00-09.00 Lydia Rodford | 2.0% | 6,000 |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 Ant Payne | 2.5% | 17k |
12.00-16.00 Jay London | 3.4% | 24k |
16.00-19.00 The EE Official Big Top 40 from Global | 3.0% | 9,000 |
19.00-22.00 Tom Watts | 2.7% | 8,000 |
22.00-24.00 The Capital Weekender with Sam Lavery | 0.5% | 1,000 |
24.00-06.00 Joe Hollywood | 9.5% | 6,000 |
05.00-09.00 Lydia Rodford | 1.5% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 218k | 19.0% | 2.0m | 9.4 | 9.5% |
| SMOOTH RADIO NORTH WEST | 213k | 19.0% | 1.6m | 7.5 | 7.5% |
| CAPITAL LIVERPOOL this station | 197k | 17.0% | 948k | 4.8 | 4.4% |
| BBC RADIO 4 | 155k | 13.0% | 1.3m | 8.4 | 6.1% |
| GREATEST HITS RADIO (LIVERPOOL) | 151k | 13.0% | 1.4m | 9.0 | 6.3% |
| HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) | 135k | 12.0% | 1.1m | 7.8 | 4.9% |
| BBC RADIO 1 | 128k | 11.0% | 786k | 6.2 | 3.7% |
| HEART NORTH WEST | 119k | 10.0% | 725k | 6.1 | 3.4% |
| BBC RADIO 5 LIVE | 111k | 10.0% | 544k | 4.9 | 2.5% |
| TALKSPORT | 102k | 9.0% | 621k | 6.1 | 2.9% |
| CLASSIC FM | 88k | 8.0% | 648k | 7.3 | 3.0% |
| BBC 6 MUSIC | 53k | 5.0% | 546k | 10.3 | 2.5% |
| MAGIC | 43k | 4.0% | 209k | 4.9 | 1.0% |
| ABSOLUTE RADIO | 39k | 3.0% | 406k | 10.4 | 1.9% |
| CAPITAL DANCE | 37k | 3.0% | 173k | 4.6 | 0.8% |
| HEART 90S | 36k | 3.0% | 293k | 8.0 | 1.4% |
| HEART 80S | 34k | 3.0% | 195k | 5.7 | 0.9% |
| ABSOLUTE 80S | 31k | 3.0% | 272k | 8.7 | 1.3% |
| HEART DANCE | 30k | 3.0% | 230k | 7.5 | 1.1% |
| BBC RADIO 3 | 29k | 3.0% | 175k | 6.1 | 0.8% |
| BBC RADIO 4 EXTRA | 27k | 2.0% | 215k | 8.1 | 1.0% |
| KISSTORY | 27k | 2.0% | 317k | 11.8 | 1.5% |
| KERRANG! | 22k | 2.0% | 134k | 6.2 | 0.6% |
| KISS | 22k | 2.0% | 73k | 3.3 | 0.3% |
| BBC WORLD SERVICE | 21k | 2.0% | 142k | 6.7 | 0.7% |
| SMOOTH CHILL | 21k | 2.0% | 85k | 4.0 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 19k | 2.0% | 103k | 5.4 | 0.5% |
| SMOOTH COUNTRY | 19k | 2.0% | 105k | 5.4 | 0.5% |
| GOLD RADIO UK | 18k | 2.0% | 250k | 13.5 | 1.2% |
| PLANET ROCK | 18k | 2.0% | 82k | 4.6 | 0.4% |
| ABSOLUTE RADIO 90S | 17k | 1.0% | 25k | 1.4 | 0.1% |
| ABSOLUTE RADIO 00S | 15k | 1.0% | 19k | 1.3 | 0.1% |
| CAPITAL XTRA (UK) | 15k | 1.0% | 19k | 1.3 | 0.1% |
| JAZZ FM | 15k | 1.0% | 151k | 10.0 | 0.7% |
| TALKSPORT2 | 15k | 1.0% | 26k | 1.8 | 0.1% |
| BBC RADIO 1XTRA | 14k | 1.0% | 64k | 4.5 | 0.3% |
| BOOM RADIO | 14k | 1.0% | 136k | 10.0 | 0.6% |
| GB NEWS RADIO | 14k | 1.0% | 36k | 2.6 | 0.2% |
| VIRGIN RADIO | 14k | 1.0% | 76k | 5.4 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 13k | 1.0% | 24k | 1.9 | 0.1% |
| CAPITAL XTRA RELOADED | 13k | 1.0% | 23k | 1.8 | 0.1% |
| HEART 70S | 13k | 1.0% | 88k | 7.0 | 0.4% |
| KISSTORY R&B | 13k | 1.0% | 23k | 1.8 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 54k | 4.8 | 0.3% |
| SMOOTH RELAX | 11k | 1.0% | 34k | 3.0 | 0.2% |
| HITS RADIO PRIDE | 9,000 | 1.0% | 7,000 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 8,000 | 1.0% | 28k | 3.4 | 0.1% |
| TALK (WAS TALKRADIO) | 8,000 | 1.0% | 44k | 5.4 | 0.2% |
| ABSOLUTE RADIO 10S | 7,000 | 1.0% | 9,000 | 1.3 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 7,000 | 1.0% | 44k | 6.0 | 0.2% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 15k | 2.1 | 0.1% |
| HEAT | 6,000 | 1.0% | 8,000 | 1.3 | 0.0% |
| MAGIC SOUL | 6,000 | 1.0% | 48k | 8.1 | 0.2% |
| VIRGIN RADIO 80S | 6,000 | 1.0% | 5,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 83k | 16.5 | 0.4% |
| TIMES RADIO | 5,000 | 0.0% | 32k | 6.3 | 0.2% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 9,000 | 2.5 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 12k | 2.9 | 0.1% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 40k | 9.6 | 0.2% |
| MELLOW MAGIC | 3,000 | 0.0% | 14k | 4.6 | 0.1% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within CAPITAL LIVERPOOL’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL LIVERPOOL TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)