HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY)
HLocal / regional · RAJAR code 3141 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.04m · unweighted sample 2,303
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 184k | 9.0% | 6.9 | 100.0% |
| ADULTS 15-24 | 18k | 6.0% | 1.4 | 9.6% |
| ADULTS 25-34 | 45k | 14.0% | 3.7 | 24.2% |
| ADULTS 35-44 | 37k | 12.0% | 3.2 | 20.3% |
| ADULTS 45-54 | 36k | 13.0% | 13.4 | 19.5% |
| ADULTS 55-64 | 22k | 7.0% | 12.4 | 12.1% |
| ADULTS 65-74 | 24k | 8.0% | 8.5 | 12.8% |
| ADULTS 75+ | 3,000 | 1.0% | 0.8 | 1.5% |
| ADULTS 15-34 | 62k | 10.0% | 3.0 | 33.7% |
| ADULTS 15-44 | 100k | 11.0% | 3.1 | 54.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 74k | 7.0% | 8.0 | 40.1% |
| MEN 15-24 | 4,000 | 3.0% | 1.1 | 2.3% |
| MEN 25-34 | 16k | 10.0% | 0.9 | 8.8% |
| MEN 35-44 | 17k | 11.0% | 3.8 | 9.0% |
| MEN 45-54 | 19k | 13.0% | 16.8 | 10.1% |
| MEN 55-64 | 7,000 | 4.0% | 14.0 | 3.6% |
| MEN 65-74 | 11k | 7.0% | 9.9 | 5.7% |
| MEN 75+ | 1,000 | 1.0% | 0.9 | 0.6% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 110k | 10.0% | 6.2 | 59.9% |
| WOMEN 15-24 | 13k | 9.0% | 1.5 | 7.3% |
| WOMEN 25-34 | 28k | 18.0% | 5.3 | 15.4% |
| WOMEN 35-44 | 21k | 13.0% | 2.8 | 11.3% |
| WOMEN 45-54 | 17k | 12.0% | 9.8 | 9.4% |
| WOMEN 55-64 | 16k | 9.0% | 11.8 | 8.5% |
| WOMEN 65-74 | 13k | 9.0% | 7.3 | 7.1% |
| WOMEN 75+ | 2,000 | 1.0% | 0.8 | 0.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 78k | 7.0% | 3.3 | 42.2% |
| C2DE ADULTS | 107k | 11.0% | 9.5 | 57.8% |
| ABC1 MEN | 31k | 6.0% | 2.3 | 17.0% |
| ABC1 WOMEN | 46k | 8.0% | 4.0 | 25.1% |
| C2DE MEN | 43k | 9.0% | 12.3 | 23.1% |
| C2DE WOMEN | 64k | 13.0% | 7.7 | 34.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.8% | 73k |
10.00-13.00 | 2.9% | 77k |
13.00-16.00 | 4.4% | 81k |
16.00-19.00 | 3.6% | 67k |
19.00-22.00 | 2.4% | 35k |
22.00-02.00 | 1.8% | 15k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.6% | 11k |
09.00-12.00 | 2.9% | 27k |
12.00-16.00 | 3.9% | 33k |
16.00-19.00 | 2.1% | 16k |
19.00-22.00 | 1.5% | 3,000 |
22.00-01.00 | 1.7% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.4% | 10k |
09.00-12.00 | 1.8% | 15k |
12.00-16.00 | 2.6% | 24k |
16.00-19.00 | 3.1% | 23k |
19.00-22.00 | 1.8% | 7,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 453k | 22.0% | 4.8m | 10.5 | 12.7% |
| SMOOTH RADIO NORTH WEST | 372k | 18.0% | 2.9m | 7.8 | 7.7% |
| BBC RADIO 4 | 274k | 13.0% | 2.9m | 10.7 | 7.8% |
| HEART NORTH WEST | 261k | 13.0% | 1.5m | 5.7 | 4.0% |
| BBC RADIO 1 | 243k | 12.0% | 1.9m | 7.9 | 5.1% |
| GREATEST HITS RADIO (LIVERPOOL) | 224k | 11.0% | 2.0m | 9.0 | 5.3% |
| BBC RADIO 5 LIVE | 212k | 10.0% | 1.0m | 4.9 | 2.8% |
| * CAPITAL LIVERPOOL | 197k | 10.0% | 948k | 4.8 | 2.5% |
| TALKSPORT | 197k | 10.0% | 1.1m | 5.4 | 2.8% |
| HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) this station | 184k | 9.0% | 1.3m | 6.9 | 3.4% |
| CLASSIC FM | 176k | 9.0% | 1.4m | 7.9 | 3.7% |
| BBC 6 MUSIC | 84k | 4.0% | 873k | 10.4 | 2.3% |
| CAPITAL DANCE | 82k | 4.0% | 404k | 4.9 | 1.1% |
| ABSOLUTE RADIO | 74k | 4.0% | 589k | 8.0 | 1.6% |
| HEART DANCE | 68k | 3.0% | 348k | 5.1 | 0.9% |
| MAGIC | 67k | 3.0% | 335k | 5.0 | 0.9% |
| HEART 80S | 56k | 3.0% | 239k | 4.3 | 0.6% |
| BBC RADIO 3 | 53k | 3.0% | 307k | 5.8 | 0.8% |
| ABSOLUTE 80S | 52k | 3.0% | 327k | 6.3 | 0.9% |
| HEART 90S | 52k | 3.0% | 346k | 6.7 | 0.9% |
| PLANET ROCK | 52k | 3.0% | 429k | 8.3 | 1.1% |
| BBC RADIO 4 EXTRA | 51k | 3.0% | 277k | 5.4 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 48k | 2.0% | 180k | 3.8 | 0.5% |
| KISSTORY | 47k | 2.0% | 375k | 7.9 | 1.0% |
| GOLD RADIO UK | 43k | 2.0% | 371k | 8.6 | 1.0% |
| ABSOLUTE RADIO 90S | 41k | 2.0% | 124k | 3.0 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 41k | 2.0% | 64k | 1.5 | 0.2% |
| KISS | 36k | 2.0% | 87k | 2.4 | 0.2% |
| BBC RADIO 1XTRA | 34k | 2.0% | 148k | 4.3 | 0.4% |
| BOOM RADIO | 34k | 2.0% | 330k | 9.7 | 0.9% |
| BBC WORLD SERVICE | 33k | 2.0% | 184k | 5.6 | 0.5% |
| VIRGIN RADIO | 33k | 2.0% | 154k | 4.7 | 0.4% |
| * SMOOTH RADIO NORTH WEST AND WALES | 32k | 2.0% | 196k | 6.1 | 0.5% |
| TALKSPORT2 | 32k | 2.0% | 100k | 3.1 | 0.3% |
| CAPITAL XTRA (UK) | 29k | 1.0% | 67k | 2.3 | 0.2% |
| ABSOLUTE RADIO 00S | 27k | 1.0% | 60k | 2.2 | 0.2% |
| SMOOTH CHILL | 27k | 1.0% | 92k | 3.4 | 0.2% |
| KERRANG! | 26k | 1.0% | 154k | 5.9 | 0.4% |
| SMOOTH COUNTRY | 25k | 1.0% | 112k | 4.6 | 0.3% |
| GB NEWS RADIO | 24k | 1.0% | 62k | 2.6 | 0.2% |
| SMOOTH RELAX | 22k | 1.0% | 92k | 4.2 | 0.2% |
| TALK (WAS TALKRADIO) | 22k | 1.0% | 117k | 5.4 | 0.3% |
| CAPITAL XTRA RELOADED | 20k | 1.0% | 43k | 2.1 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 19k | 1.0% | 106k | 5.5 | 0.3% |
| HEART 70S | 19k | 1.0% | 95k | 5.1 | 0.3% |
| JAZZ FM | 19k | 1.0% | 195k | 10.0 | 0.5% |
| KISSTORY R&B | 17k | 1.0% | 27k | 1.6 | 0.1% |
| HITS RADIO CHILLED | 14k | 1.0% | 35k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 14k | 1.0% | 22k | 1.6 | 0.1% |
| HITS RADIO PRIDE | 13k | 1.0% | 11k | 0.8 | 0.0% |
| MELLOW MAGIC | 13k | 1.0% | 30k | 2.4 | 0.1% |
| MAGIC SOUL | 12k | 1.0% | 126k | 10.4 | 0.3% |
| ABSOLUTE RADIO 10S | 11k | 1.0% | 11k | 1.0 | 0.0% |
| HEAT | 11k | 1.0% | 13k | 1.2 | 0.0% |
| TIMES RADIO | 10k | 0.0% | 70k | 7.1 | 0.2% |
| BBC ASIAN NETWORK UK | 9,000 | 0.0% | 14k | 1.5 | 0.0% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 85k | 11.4 | 0.2% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 8,000 | 0.0% | 44k | 5.5 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 7,000 | 0.0% | 47k | 6.3 | 0.1% |
| CAPITAL CHILL | 6,000 | 0.0% | 19k | 3.1 | 0.0% |
| NATION 80S | 6,000 | 0.0% | 16k | 2.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)