HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY)
HLocal / regional · RAJAR code 3141 · · Local
Headline figures · JUN 2026
Weekly reach
170k
14kvs prev. quarter
% reach
8.0%
1.0%vs prev. quarter
Total hours
1.1m
123kvs prev. quarter
Average hours
6.8
0.1vs prev. quarter
Market share
3.0%
0.4%vs prev. quarter
TSA population 2.07m · unweighted sample 2,299
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.1% | 74k |
10.00-13.00 | 2.1% | 68k |
13.00-16.00 | 3.8% | 73k |
16.00-19.00 | 2.6% | 74k |
19.00-22.00 | 2.1% | 38k |
22.00-02.00 | 2.9% | 10k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.7% | 9,000 |
09.00-12.00 | 3.3% | 30k |
12.00-16.00 | 4.1% | 31k |
16.00-19.00 | 5.4% | 29k |
19.00-22.00 | 4.2% | 8,000 |
22.00-01.00 | 2.4% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.4% | 20k |
09.00-12.00 | 1.6% | 17k |
12.00-16.00 | 2.0% | 21k |
16.00-19.00 | 2.3% | 16k |
19.00-22.00 | 0.7% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 170k | 8.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 24k | 8.0% | 5.8 | 13.9% |
| ADULTS 25-34 | 40k | 13.0% | 3.8 | 23.4% |
| ADULTS 35-44 | 34k | 10.0% | 4.0 | 20.1% |
| ADULTS 45-54 | 30k | 11.0% | 9.7 | 17.7% |
| ADULTS 55-64 | 19k | 6.0% | 12.8 | 11.4% |
| ADULTS 65-74 | 22k | 7.0% | 8.3 | 12.7% |
| ADULTS 75+ | 1,000 | 1.0% | 0.8 | 0.8% |
| ADULTS 15-34 | 64k | 10.0% | 4.6 | 37.3% |
| ADULTS 15-44 | 98k | 10.0% | 4.4 | 57.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 59k | 6.0% | 7.9 | 34.6% |
| MEN 15-24 | 11k | 7.0% | 10.5 | 6.6% |
| MEN 25-34 | 8,000 | 5.0% | 0.8 | 4.7% |
| MEN 35-44 | 14k | 9.0% | 6.3 | 8.2% |
| MEN 45-54 | 13k | 9.0% | 12.8 | 7.6% |
| MEN 55-64 | 5,000 | 3.0% | 10.7 | 2.8% |
| MEN 65-74 | 7,000 | 5.0% | 5.2 | 4.4% |
| MEN 75+ | 1,000 | 1.0% | 0.8 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 111k | 10.0% | 6.1 | 65.4% |
| WOMEN 15-24 | 12k | 8.0% | 1.6 | 7.3% |
| WOMEN 25-34 | 32k | 20.0% | 4.6 | 18.7% |
| WOMEN 35-44 | 20k | 12.0% | 2.4 | 11.9% |
| WOMEN 45-54 | 17k | 12.0% | 7.4 | 10.1% |
| WOMEN 55-64 | 15k | 9.0% | 13.4 | 8.7% |
| WOMEN 65-74 | 14k | 9.0% | 9.9 | 8.3% |
| WOMEN 75+ | 1,000 | 1.0% | 0.8 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 77k | 7.0% | 4.3 | 45.2% |
| C2DE ADULTS | 93k | 9.0% | 8.8 | 54.8% |
| ABC1 MEN | 25k | 5.0% | 2.8 | 14.5% |
| ABC1 WOMEN | 52k | 9.0% | 5.0 | 30.7% |
| C2DE MEN | 34k | 7.0% | 11.7 | 20.1% |
| C2DE WOMEN | 59k | 12.0% | 7.1 | 34.8% |
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.82m | 88.0% | 38.4m | 21.0 | 100.0% |
| ANY COMMER CIAL | 1.53m | 74.0% | 24.2m | 15.8 | 63.1% |
| ANY BBC | 966k | 47.0% | 13.5m | 14.0 | 35.3% |
| BBC RADIO 2 | 416k | 20.0% | 4.0m | 9.6 | 10.4% |
| SMOOTH RADIO NORTH WEST | 358k | 17.0% | 3.3m | 9.2 | 8.5% |
| OTHER NATION AL COMMER CIAL | 353k | 17.0% | 2.1m | 5.8 | 5.4% |
| CAPITAL NET WORK (UK) | 330k | 16.0% | 1.6m | 4.7 | 4.0% |
| HEART NORTH WEST | 261k | 13.0% | 1.8m | 7.0 | 4.8% |
| BBC RADIO 4 | 260k | 13.0% | 2.9m | 11.0 | 7.5% |
| GREAT- EST HITS RADIO (LIVER POOL) | 245k | 12.0% | 2.5m | 10.0 | 6.4% |
| * CAPITAL LIVER POOL | 204k | 10.0% | 752k | 3.7 | 2.0% |
| BBC RADIO 1 | 191k | 9.0% | 1.7m | 9.0 | 4.5% |
| BBC RADIO 5 LIVE | 191k | 9.0% | 986k | 5.2 | 2.6% |
| TALK SPORT | 184k | 9.0% | 659k | 3.6 | 1.7% |
| HITS RADIO (LIVER POOL NORTH WEST) | 170k | 8.0% | 1.1m | 6.8 | 3.0% |
| OTHER LOCAL COMM. | 167k | 8.0% | 786k | 4.7 | 2.0% |
| * BBC RADIO MERSEY SIDE | 163k | 8.0% | 1.5m | 9.3 | 3.9% |
| CLASSIC FM | 156k | 8.0% | 1.2m | 7.8 | 3.2% |
| OTHER STATION | 123k | 6.0% | 610k | 5.0 | 1.6% |
| BBC 6 MUSIC | 85k | 4.0% | 918k | 10.8 | 2.4% |
| CAPITAL DANCE | 83k | 4.0% | 414k | 5.0 | 1.1% |
| RADIO X NET WORK (UK) | 82k | 4.0% | 545k | 6.6 | 1.4% |
| ABSO LUTE RADIO | 79k | 4.0% | 847k | 10.8 | 2.2% |
| LBC BRAND (UK) | 76k | 4.0% | 649k | 8.5 | 1.7% |
| ABSO LUTE 80S | 66k | 3.0% | 360k | 5.5 | 0.9% |
| MAGIC | 64k | 3.0% | 531k | 8.3 | 1.4% |
| KISS TORY | 61k | 3.0% | 628k | 10.3 | 1.6% |
| BBC RADIO 4 EXTRA | 60k | 3.0% | 373k | 6.2 | 1.0% |
| GOLD RADIO UK | 59k | 3.0% | 441k | 7.5 | 1.1% |
| HEART 90S | 59k | 3.0% | 278k | 4.7 | 0.7% |
| OTHER BBC LOCAL | 58k | 3.0% | 296k | 5.1 | 0.8% |
| HEART DANCE | 57k | 3.0% | 350k | 6.1 | 0.9% |
| ABSO LUTE RADIO 90S | 56k | 3.0% | 247k | 4.4 | 0.6% |
| ABSO LUTE CLASSIC ROCK | 51k | 2.0% | 231k | 4.5 | 0.6% |
| PLANET ROCK | 51k | 2.0% | 280k | 5.5 | 0.7% |
| HEART 80S | 48k | 2.0% | 159k | 3.3 | 0.4% |
| * SMOOTH RADIO NORTH WEST & WALES | 45k | 2.0% | 335k | 7.4 | 0.9% |
| VIRGIN RADIO | 45k | 2.0% | 289k | 6.5 | 0.8% |
| CAPITAL XTRA (UK) | 44k | 2.0% | 155k | 3.5 | 0.4% |
| KISS | 42k | 2.0% | 101k | 2.4 | 0.3% |
| BBC RADIO 3 | 38k | 2.0% | 340k | 8.9 | 0.9% |
| BBC RADIO 5 SPORTS EXTRA | 38k | 2.0% | 74k | 1.9 | 0.2% |
| KISS TORY R&B | 32k | 2.0% | 69k | 2.1 | 0.2% |
| BBC WORLD SERVICE | 31k | 1.0% | 122k | 4.0 | 0.3% |
| GB NEWS RADIO | 31k | 2.0% | 113k | 3.6 | 0.3% |
| BOOM RADIO | 30k | 1.0% | 367k | 12.3 | 1.0% |
| TALK | 30k | 1.0% | 252k | 8.4 | 0.7% |
| ABSO LUTE RADIO 00S | 27k | 1.0% | 96k | 3.6 | 0.2% |
| SMOOTH RELAX | 27k | 1.0% | 126k | 4.7 | 0.3% |
| MAGIC SOUL | 26k | 1.0% | 74k | 2.8 | 0.2% |
| BBC RADIO 1XTRA | 23k | 1.0% | 71k | 3.2 | 0.2% |
| CAPITAL XTRA RELOAD ED | 23k | 1.0% | 63k | 2.7 | 0.2% |
| KER RANG! | 23k | 1.0% | 152k | 6.7 | 0.4% |
| SMOOTH COUN TRY | 22k | 1.0% | 143k | 6.5 | 0.4% |
| SMOOTH CHILL | 21k | 1.0% | 78k | 3.7 | 0.2% |
| TALK SPORT2 | 21k | 1.0% | 33k | 1.6 | 0.1% |
| JAZZ FM | 19k | 1.0% | 204k | 10.7 | 0.5% |
| ABSO LUTE RADIO COUN TRY | 17k | 1.0% | 111k | 6.5 | 0.3% |
| HEART 70S | 17k | 1.0% | 68k | 4.1 | 0.2% |
| HITS RADIO CHILLED | 13k | 1.0% | 17k | 1.3 | — |
| MELLOW MAGIC | 13k | 1.0% | 14k | 1.0 | — |
| HEAT | 12k | 1.0% | 67k | 5.5 | 0.2% |
| VIRGIN RADIO CHILLED | 12k | 1.0% | 21k | 1.7 | 0.1% |
| CAPITAL CHILL | 10k | — | 31k | 3.1 | 0.1% |
| NATION 80S | 10k | — | 14k | 1.4 | — |
| RADIO X CLASSIC ROCK | 10k | — | 58k | 5.7 | 0.2% |
| TIMES RADIO | 10k | — | 102k | 10.7 | 0.3% |
| VIRGIN RADIO LE- GENDS | 10k | — | 7,000 | 0.7 | — |
| HITS RADIO PRIDE | 9,000 | — | 6,000 | 0.7 | — |
| ABSO LUTE RADIO 70S | 8,000 | — | 41k | 4.8 | 0.1% |
| ABSO LUTE RADIO 10S | 8,000 | — | 5,000 | 0.7 | — |
| COUN TRY LINE RADIO | 7,000 | — | 27k | 4.1 | 0.1% |
| KISS XTRA | 6,000 | — | 21k | 3.6 | 0.1% |
| VIRGIN RADIO 80S | 5,000 | — | 3,000 | 0.6 | — |
| BBC ASIAN NET WORK | 2,000 | — | 1,000 | 0.6 | — |
| MAGIC CLASSIC AL | 2,000 | — | 12k | 5.0 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)