GREATEST HITS RADIO (LIVERPOOL)
HLocal / regional · RAJAR code 3142 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.04m · unweighted sample 2,303
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 224k | 11.0% | 9.0 | 100.0% |
| ADULTS 15-24 | 17k | 6.0% | 2.6 | 7.5% |
| ADULTS 25-34 | 26k | 8.0% | 4.3 | 11.5% |
| ADULTS 35-44 | 40k | 13.0% | 6.7 | 18.0% |
| ADULTS 45-54 | 28k | 10.0% | 11.0 | 12.4% |
| ADULTS 55-64 | 59k | 18.0% | 12.4 | 26.4% |
| ADULTS 65-74 | 43k | 15.0% | 8.9 | 19.1% |
| ADULTS 75+ | 12k | 6.0% | 14.2 | 5.2% |
| ADULTS 15-34 | 43k | 7.0% | 3.6 | 19.0% |
| ADULTS 15-44 | 83k | 9.0% | 5.1 | 36.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 111k | 11.0% | 9.9 | 49.4% |
| MEN 15-24 | 9,000 | 6.0% | 3.5 | 3.9% |
| MEN 25-34 | 19k | 12.0% | 4.8 | 8.5% |
| MEN 35-44 | 18k | 12.0% | 8.6 | 8.1% |
| MEN 45-54 | 14k | 10.0% | 8.9 | 6.0% |
| MEN 55-64 | 25k | 16.0% | 15.9 | 11.1% |
| MEN 65-74 | 19k | 14.0% | 11.1 | 8.6% |
| MEN 75+ | 7,000 | 8.0% | 12.4 | 3.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 114k | 11.0% | 8.0 | 50.6% |
| WOMEN 15-24 | 8,000 | 5.0% | 1.7 | 3.6% |
| WOMEN 25-34 | 7,000 | 4.0% | 2.7 | 3.0% |
| WOMEN 35-44 | 22k | 13.0% | 5.1 | 9.9% |
| WOMEN 45-54 | 14k | 10.0% | 13.0 | 6.3% |
| WOMEN 55-64 | 34k | 20.0% | 9.8 | 15.2% |
| WOMEN 65-74 | 23k | 16.0% | 7.1 | 10.5% |
| WOMEN 75+ | 5,000 | 4.0% | 16.8 | 2.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 102k | 9.0% | 9.3 | 45.3% |
| C2DE ADULTS | 123k | 13.0% | 8.7 | 54.7% |
| ABC1 MEN | 49k | 10.0% | 9.9 | 21.6% |
| ABC1 WOMEN | 53k | 9.0% | 8.8 | 23.6% |
| C2DE MEN | 62k | 13.0% | 9.9 | 27.8% |
| C2DE WOMEN | 60k | 13.0% | 7.4 | 26.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.2% | 112k |
10.00-13.00 | 7.2% | 132k |
10.30-11.00 | 7.9% | 91k |
13.00-16.00 | 6.6% | 111k |
16.00-19.00 | 6.0% | 103k |
19.00-22.00 | 4.1% | 35k |
22.00-01.00 | 2.8% | 19k |
01.00-06.00 | 3.3% | 9,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 4.0% | 20k |
09.00-13.00 | 4.2% | 39k |
13.00-17.00 | 4.4% | 39k |
17.00-19.00 | 2.7% | 13k |
19.00-22.00 | 1.8% | 6,000 |
22.00-01.00 | 2.8% | 8,000 |
01.00-06.00 | 4.6% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.0% | 7,000 |
09.00-13.00 | 3.2% | 29k |
13.00-16.00 | 4.7% | 29k |
16.00-19.00 | 3.5% | 18k |
19.00-22.00 | 2.2% | 7,000 |
22.00-01.00 | 0.7% | 2,000 |
01.00-06.00 | 2.9% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 453k | 22.0% | 4.8m | 10.5 | 12.7% |
| SMOOTH RADIO NORTH WEST | 372k | 18.0% | 2.9m | 7.8 | 7.7% |
| BBC RADIO 4 | 274k | 13.0% | 2.9m | 10.7 | 7.8% |
| HEART NORTH WEST | 261k | 13.0% | 1.5m | 5.7 | 4.0% |
| BBC RADIO 1 | 243k | 12.0% | 1.9m | 7.9 | 5.1% |
| GREATEST HITS RADIO (LIVERPOOL) this station | 224k | 11.0% | 2.0m | 9.0 | 5.3% |
| BBC RADIO 5 LIVE | 212k | 10.0% | 1.0m | 4.9 | 2.8% |
| * CAPITAL LIVERPOOL | 197k | 10.0% | 948k | 4.8 | 2.5% |
| TALKSPORT | 197k | 10.0% | 1.1m | 5.4 | 2.8% |
| HITS RADIO (LIVERPOOL & THE NORTH WEST) (WAS RADIO CITY) | 184k | 9.0% | 1.3m | 6.9 | 3.4% |
| CLASSIC FM | 176k | 9.0% | 1.4m | 7.9 | 3.7% |
| BBC 6 MUSIC | 84k | 4.0% | 873k | 10.4 | 2.3% |
| CAPITAL DANCE | 82k | 4.0% | 404k | 4.9 | 1.1% |
| ABSOLUTE RADIO | 74k | 4.0% | 589k | 8.0 | 1.6% |
| HEART DANCE | 68k | 3.0% | 348k | 5.1 | 0.9% |
| MAGIC | 67k | 3.0% | 335k | 5.0 | 0.9% |
| HEART 80S | 56k | 3.0% | 239k | 4.3 | 0.6% |
| BBC RADIO 3 | 53k | 3.0% | 307k | 5.8 | 0.8% |
| ABSOLUTE 80S | 52k | 3.0% | 327k | 6.3 | 0.9% |
| HEART 90S | 52k | 3.0% | 346k | 6.7 | 0.9% |
| PLANET ROCK | 52k | 3.0% | 429k | 8.3 | 1.1% |
| BBC RADIO 4 EXTRA | 51k | 3.0% | 277k | 5.4 | 0.7% |
| ABSOLUTE CLASSIC ROCK | 48k | 2.0% | 180k | 3.8 | 0.5% |
| KISSTORY | 47k | 2.0% | 375k | 7.9 | 1.0% |
| GOLD RADIO UK | 43k | 2.0% | 371k | 8.6 | 1.0% |
| ABSOLUTE RADIO 90S | 41k | 2.0% | 124k | 3.0 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 41k | 2.0% | 64k | 1.5 | 0.2% |
| KISS | 36k | 2.0% | 87k | 2.4 | 0.2% |
| BBC RADIO 1XTRA | 34k | 2.0% | 148k | 4.3 | 0.4% |
| BOOM RADIO | 34k | 2.0% | 330k | 9.7 | 0.9% |
| BBC WORLD SERVICE | 33k | 2.0% | 184k | 5.6 | 0.5% |
| VIRGIN RADIO | 33k | 2.0% | 154k | 4.7 | 0.4% |
| * SMOOTH RADIO NORTH WEST AND WALES | 32k | 2.0% | 196k | 6.1 | 0.5% |
| TALKSPORT2 | 32k | 2.0% | 100k | 3.1 | 0.3% |
| CAPITAL XTRA (UK) | 29k | 1.0% | 67k | 2.3 | 0.2% |
| ABSOLUTE RADIO 00S | 27k | 1.0% | 60k | 2.2 | 0.2% |
| SMOOTH CHILL | 27k | 1.0% | 92k | 3.4 | 0.2% |
| KERRANG! | 26k | 1.0% | 154k | 5.9 | 0.4% |
| SMOOTH COUNTRY | 25k | 1.0% | 112k | 4.6 | 0.3% |
| GB NEWS RADIO | 24k | 1.0% | 62k | 2.6 | 0.2% |
| SMOOTH RELAX | 22k | 1.0% | 92k | 4.2 | 0.2% |
| TALK (WAS TALKRADIO) | 22k | 1.0% | 117k | 5.4 | 0.3% |
| CAPITAL XTRA RELOADED | 20k | 1.0% | 43k | 2.1 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 19k | 1.0% | 106k | 5.5 | 0.3% |
| HEART 70S | 19k | 1.0% | 95k | 5.1 | 0.3% |
| JAZZ FM | 19k | 1.0% | 195k | 10.0 | 0.5% |
| KISSTORY R&B | 17k | 1.0% | 27k | 1.6 | 0.1% |
| HITS RADIO CHILLED | 14k | 1.0% | 35k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 14k | 1.0% | 22k | 1.6 | 0.1% |
| HITS RADIO PRIDE | 13k | 1.0% | 11k | 0.8 | 0.0% |
| MELLOW MAGIC | 13k | 1.0% | 30k | 2.4 | 0.1% |
| MAGIC SOUL | 12k | 1.0% | 126k | 10.4 | 0.3% |
| ABSOLUTE RADIO 10S | 11k | 1.0% | 11k | 1.0 | 0.0% |
| HEAT | 11k | 1.0% | 13k | 1.2 | 0.0% |
| TIMES RADIO | 10k | 0.0% | 70k | 7.1 | 0.2% |
| BBC ASIAN NETWORK UK | 9,000 | 0.0% | 14k | 1.5 | 0.0% |
| ABSOLUTE RADIO 70S | 8,000 | 0.0% | 85k | 11.4 | 0.2% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 8,000 | 0.0% | 44k | 5.5 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 7,000 | 0.0% | 47k | 6.3 | 0.1% |
| CAPITAL CHILL | 6,000 | 0.0% | 19k | 3.1 | 0.0% |
| NATION 80S | 6,000 | 0.0% | 16k | 2.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| KISS XTRA | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (LIVERPOOL)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (LIVERPOOL) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)