RADIO X 90S (MANCHESTER)
HGet Into The 90s
Local / regional · RAJAR code 4258 · Half-yearly — 6-month rolling sample · Local
Previously: RADIO X 90S (MANCHESTER) (WAS XS MANCHESTER)
Part of: RADIO X BRAND (UK), COMMUNICORP UK, RADIO X 90S GROUP
Headline figures · MAR 2026
TSA population 3.21m · unweighted sample 2,541
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 66k | 2.0% | 5.6 | 100.0% |
| ADULTS 15-24 | 6,000 | 1.0% | 0.7 | 9.0% |
| ADULTS 25-34 | 12k | 2.0% | 1.7 | 18.1% |
| ADULTS 35-44 | 15k | 3.0% | 4.7 | 22.5% |
| ADULTS 45-54 | 17k | 4.0% | 15.0 | 25.1% |
| ADULTS 55-64 | 14k | 3.0% | 1.5 | 20.6% |
| ADULTS 65-74 | 3,000 | 1.0% | 1.1 | 4.7% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 18k | 2.0% | 1.4 | 27.1% |
| ADULTS 15-44 | 33k | 2.0% | 2.9 | 49.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 36k | 2.0% | 3.3 | 53.9% |
| MEN 15-24 | 3,000 | 1.0% | 0.8 | 4.7% |
| MEN 25-34 | 5,000 | 2.0% | 2.8 | 7.0% |
| MEN 35-44 | 10k | 4.0% | 5.3 | 14.5% |
| MEN 45-54 | 3,000 | 1.0% | 10.3 | 4.5% |
| MEN 55-64 | 13k | 5.0% | 1.5 | 19.4% |
| MEN 65-74 | 3,000 | 1.0% | 1.2 | 3.8% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 30k | 2.0% | 8.2 | 46.1% |
| WOMEN 15-24 | 3,000 | 1.0% | 0.7 | 4.3% |
| WOMEN 25-34 | 7,000 | 3.0% | 1.1 | 11.1% |
| WOMEN 35-44 | 5,000 | 2.0% | 3.6 | 8.1% |
| WOMEN 45-54 | 14k | 6.0% | 16.1 | 20.6% |
| WOMEN 55-64 | 1,000 | 0.0% | 0.6 | 1.2% |
| WOMEN 65-74 | 1,000 | 0.0% | 0.8 | 0.9% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 36k | 2.0% | 5.0 | 54.1% |
| C2DE ADULTS | 30k | 2.0% | 6.2 | 45.9% |
| ABC1 MEN | 15k | 2.0% | 4.0 | 22.7% |
| ABC1 WOMEN | 21k | 2.0% | 5.7 | 31.5% |
| C2DE MEN | 21k | 3.0% | 2.9 | 31.2% |
| C2DE WOMEN | 10k | 1.0% | 13.4 | 14.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
07.00-11.00 Mornings on Radio X 90s | 0.6% | 27k |
11.00-14.00 Rob Ellis | 0.5% | 18k |
14.00-19.00 Clock Off With Radio X 90s | 0.7% | 34k |
19.00-24.00 Evenings on Radio X 90s | 0.9% | 18k |
24.00-07.00 The 90s All-Nighter | 1.4% | 17k |
| Saturday | Share | Reach |
|---|---|---|
06.00-24.00 The 90s Weekender | 0.5% | 13k |
06.00-06.00 The 90s Weekender | 0.5% | 13k |
08.00-12.00 The 90s Weekender | 0.4% | 5,000 |
12.00-15.00 The 90s Weekender | 0.8% | 12k |
15.00-24.00 Saturday Night 90s Anthems | 0.5% | 7,000 |
24.00-08.00 The 90s All-Nighter | 0.1% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-24.00 The 90s Weekender | 0.5% | 22k |
06.00-06.00 The 90s Weekender | 0.5% | 26k |
08.00-12.00 The 90s Weekender | 0.4% | 10k |
12.00-15.00 The 90s Weekender | 0.3% | 7,000 |
15.00-24.00 Saturday Night 90s Anthems | 0.7% | 10k |
24.00-08.00 The 90s All-Nighter | 0.8% | 7,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| SMOOTH RADIO NORTH WEST | 670k | 21.0% | 5.4m | 8.1 | 9.7% |
| BBC RADIO 2 | 619k | 19.0% | 6.4m | 10.4 | 11.5% |
| HEART NORTH WEST | 520k | 16.0% | 3.3m | 6.4 | 5.9% |
| CAPITAL MANCHESTER | 453k | 14.0% | 1.9m | 4.1 | 3.3% |
| BBC RADIO 4 | 379k | 12.0% | 4.6m | 12.1 | 8.2% |
| GREATEST HITS RADIO | 379k | 12.0% | 3.4m | 8.9 | 6.0% |
| BBC RADIO 1 | 336k | 10.0% | 1.9m | 5.8 | 3.5% |
| BBC RADIO 5 LIVE | 334k | 10.0% | 2.9m | 8.6 | 5.1% |
| HITS RADIO | 311k | 10.0% | 2.1m | 6.6 | 3.7% |
| * GREATEST HITS RADIO (MANCHESTER & THE NORTH WEST) | 283k | 9.0% | 2.5m | 8.8 | 4.5% |
| TALKSPORT | 256k | 8.0% | 1.6m | 6.1 | 2.8% |
| * HITS RADIO (MANCHESTER & THE NORTH WEST) | 241k | 8.0% | 1.6m | 6.5 | 2.8% |
| CLASSIC FM | 196k | 6.0% | 1.6m | 8.1 | 2.8% |
| RADIO X MANCHESTER | 196k | 6.0% | 1.5m | 7.6 | 2.7% |
| CAPITAL XTRA (UK) | 143k | 4.0% | 515k | 3.6 | 0.9% |
| KISSTORY | 115k | 4.0% | 369k | 3.2 | 0.7% |
| BBC 6 MUSIC | 107k | 3.0% | 570k | 5.3 | 1.0% |
| ABSOLUTE RADIO | 102k | 3.0% | 613k | 6.0 | 1.1% |
| GOLD RADIO UK | 101k | 3.0% | 1.1m | 10.7 | 1.9% |
| KISS | 99k | 3.0% | 620k | 6.3 | 1.1% |
| CAPITAL DANCE | 93k | 3.0% | 506k | 5.5 | 0.9% |
| HEART 80S | 88k | 3.0% | 228k | 2.6 | 0.4% |
| ABSOLUTE 80S | 79k | 2.0% | 373k | 4.7 | 0.7% |
| MAGIC | 78k | 2.0% | 377k | 4.8 | 0.7% |
| HEART DANCE | 73k | 2.0% | 437k | 6.0 | 0.8% |
| BBC RADIO 3 | 69k | 2.0% | 561k | 8.1 | 1.0% |
| RADIO X 90S (MANCHESTER) this station | 66k | 2.0% | 368k | 5.6 | 0.7% |
| BBC RADIO 1XTRA | 62k | 2.0% | 580k | 9.4 | 1.0% |
| BBC RADIO 4 EXTRA | 60k | 2.0% | 225k | 3.8 | 0.4% |
| CAPITAL XTRA RELOADED | 59k | 2.0% | 151k | 2.5 | 0.3% |
| PLANET ROCK | 59k | 2.0% | 596k | 10.0 | 1.1% |
| BBC RADIO 5 SPORTS EXTRA | 58k | 2.0% | 89k | 1.5 | 0.2% |
| ABSOLUTE RADIO 90S | 56k | 2.0% | 136k | 2.4 | 0.2% |
| VIRGIN RADIO | 54k | 2.0% | 116k | 2.2 | 0.2% |
| KISSTORY R&B | 53k | 2.0% | 179k | 3.4 | 0.3% |
| HEART 90S | 50k | 2.0% | 121k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 49k | 2.0% | 277k | 5.6 | 0.5% |
| ABSOLUTE RADIO 00S | 49k | 2.0% | 283k | 5.8 | 0.5% |
| BBC ASIAN NETWORK UK | 47k | 1.0% | 414k | 8.9 | 0.7% |
| BOOM RADIO | 47k | 1.0% | 1.1m | 22.6 | 1.9% |
| TALK (WAS TALKRADIO) | 46k | 1.0% | 744k | 16.1 | 1.3% |
| GB NEWS RADIO | 45k | 1.0% | 176k | 3.9 | 0.3% |
| HEAT | 40k | 1.0% | 260k | 6.5 | 0.5% |
| SMOOTH RELAX | 36k | 1.0% | 291k | 8.0 | 0.5% |
| TALKSPORT2 | 36k | 1.0% | 65k | 1.8 | 0.1% |
| SMOOTH CHILL | 33k | 1.0% | 86k | 2.6 | 0.2% |
| HITS RADIO CHILLED | 31k | 1.0% | 189k | 6.2 | 0.3% |
| SMOOTH COUNTRY | 31k | 1.0% | 275k | 8.8 | 0.5% |
| HEART 70S | 30k | 1.0% | 38k | 1.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 29k | 1.0% | 217k | 7.6 | 0.4% |
| HITS RADIO PRIDE | 29k | 1.0% | 31k | 1.1 | 0.1% |
| RADIO X CLASSIC ROCK | 28k | 1.0% | 295k | 10.5 | 0.5% |
| BBC WORLD SERVICE | 25k | 1.0% | 58k | 2.4 | 0.1% |
| MELLOW MAGIC | 25k | 1.0% | 105k | 4.3 | 0.2% |
| MAGIC SOUL | 24k | 1.0% | 254k | 10.7 | 0.5% |
| KERRANG! | 22k | 1.0% | 71k | 3.2 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 22k | 1.0% | 25k | 1.1 | 0.0% |
| TIMES RADIO | 21k | 1.0% | 104k | 4.9 | 0.2% |
| VIRGIN RADIO CHILLED | 17k | 1.0% | 27k | 1.6 | 0.0% |
| ABSOLUTE RADIO 10S | 16k | 0.0% | 28k | 1.7 | 0.0% |
| JAZZ FM | 14k | 0.0% | 219k | 15.2 | 0.4% |
| KISS XTRA | 12k | 0.0% | 14k | 1.2 | 0.0% |
| ABSOLUTE RADIO 70S | 9,000 | 0.0% | 79k | 9.0 | 0.1% |
| CAPITAL CHILL | 7,000 | 0.0% | 12k | 1.6 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 16k | 2.3 | 0.0% |
| VIRGIN RADIO 80S | 5,000 | 0.0% | 3,000 | 0.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 0 | 0.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within RADIO X 90S (MANCHESTER)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — RADIO X 90S (MANCHESTER) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)