RADIO X BRAND (UK)
HBrandNational commercial · RAJAR code 6317 · Half-yearly — 6-month rolling sample · National
Headline figures · MAR 2026
TSA population 58.25m · unweighted sample 66,591
Brand members (8)
- RADIO X 00SQ
- RADIO X 90SQ
- RADIO X 90S (MANCHESTER)H
- RADIO X CHILLEDQ
- RADIO X CLASSIC ROCKQ
- RADIO X LONDONQ
- RADIO X MANCHESTERH
- Radio X (Out Of Analogue Area)· no own data
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 2.34m | 4.0% | 8.5 | 100.0% |
| ADULTS 15-24 | 260k | 3.0% | 3.8 | 11.1% |
| ADULTS 25-34 | 431k | 5.0% | 5.6 | 18.4% |
| ADULTS 35-44 | 663k | 7.0% | 8.8 | 28.3% |
| ADULTS 45-54 | 568k | 7.0% | 11.9 | 24.2% |
| ADULTS 55-64 | 280k | 3.0% | 8.5 | 12.0% |
| ADULTS 65-74 | 128k | 2.0% | 10.5 | 5.4% |
| ADULTS 75+ | 12k | 0.0% | 6.3 | 0.5% |
| ADULTS 15-34 | 692k | 4.0% | 4.9 | 29.5% |
| ADULTS 15-44 | 1.35m | 5.0% | 6.8 | 57.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 1.34m | 5.0% | 9.9 | 57.0% |
| MEN 15-24 | 126k | 3.0% | 4.8 | 5.4% |
| MEN 25-34 | 227k | 5.0% | 7.5 | 9.7% |
| MEN 35-44 | 374k | 8.0% | 9.8 | 16.0% |
| MEN 45-54 | 347k | 8.0% | 13.2 | 14.8% |
| MEN 55-64 | 167k | 4.0% | 9.2 | 7.1% |
| MEN 65-74 | 84k | 2.0% | 12.9 | 3.6% |
| MEN 75+ | 10k | 0.0% | 7.3 | 0.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 1.01m | 3.0% | 6.5 | 43.0% |
| WOMEN 15-24 | 134k | 3.0% | 3.0 | 5.7% |
| WOMEN 25-34 | 205k | 4.0% | 3.5 | 8.7% |
| WOMEN 35-44 | 289k | 6.0% | 7.6 | 12.3% |
| WOMEN 45-54 | 221k | 5.0% | 9.9 | 9.4% |
| WOMEN 55-64 | 113k | 2.0% | 7.4 | 4.8% |
| WOMEN 65-74 | 44k | 1.0% | 5.8 | 1.9% |
| WOMEN 75+ | 2,000 | 0.0% | 1.1 | 0.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 1.47m | 4.0% | 7.8 | 62.8% |
| C2DE ADULTS | 872k | 3.0% | 9.6 | 37.2% |
| ABC1 MEN | 786k | 5.0% | 8.8 | 33.6% |
| ABC1 WOMEN | 684k | 4.0% | 6.6 | 29.2% |
| C2DE MEN | 549k | 4.0% | 11.4 | 23.4% |
| C2DE WOMEN | 323k | 3.0% | 6.4 | 13.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 2.1% | 2.03m |
06.00-09.00 | 2.7% | 1.09m |
06.00-12.00 | 2.3% | 1.42m |
06.00-18.00 | 2.2% | 1.85m |
06.00-24.00 | 2.1% | 2.01m |
09.00-12.00 | 2.0% | 1.05m |
12.00-15.00 | 2.0% | 972k |
15.00-18.00 | 2.3% | 1.12m |
18.00-21.00 | 1.9% | 729k |
21.00-24.00 | 1.0% | 242k |
24.00-06.00 | 1.1% | 213k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.5% | 274k |
06.00-12.00 | 1.8% | 591k |
06.00-18.00 | 1.7% | 834k |
06.00-24.00 | 1.7% | 919k |
06.00-06.00 | 1.7% | 931k |
09.00-12.00 | 2.0% | 516k |
12.00-15.00 | 1.6% | 397k |
15.00-18.00 | 1.5% | 314k |
18.00-21.00 | 1.9% | 207k |
21.00-24.00 | 1.4% | 86k |
24.00-06.00 | 0.8% | 41k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.0% | 148k |
06.00-12.00 | 1.2% | 395k |
06.00-18.00 | 1.4% | 663k |
06.00-24.00 | 1.4% | 724k |
06.00-06.00 | 1.4% | 754k |
09.00-12.00 | 1.3% | 334k |
12.00-15.00 | 1.6% | 377k |
15.00-18.00 | 1.6% | 280k |
18.00-21.00 | 1.5% | 168k |
21.00-24.00 | 0.8% | 55k |
24.00-06.00 | 1.1% | 70k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 12.60m | 22.0% | 137.0m | 10.9 | 13.6% |
| BBC RADIO 4 | 9.07m | 16.0% | 105.8m | 11.7 | 10.5% |
| BBC RADIO 1 | 7.07m | 12.0% | 45.3m | 6.4 | 4.5% |
| GREATEST HITS RADIO | 5.74m | 10.0% | 54.8m | 9.5 | 5.4% |
| BBC RADIO 5 LIVE | 5.27m | 9.0% | 32.1m | 6.1 | 3.2% |
| CLASSIC FM | 4.17m | 7.0% | 33.4m | 8.0 | 3.3% |
| HITS RADIO | 3.80m | 7.0% | 16.8m | 4.4 | 1.7% |
| TALKSPORT | 3.29m | 6.0% | 22.2m | 6.8 | 2.2% |
| BBC 6 MUSIC | 2.51m | 4.0% | 23.5m | 9.3 | 2.3% |
| RADIO X BRAND (UK) Brandthis station | 2.34m | 4.0% | 19.8m | 8.5 | 2.0% |
| MAGIC | 2.32m | 4.0% | 12.4m | 5.4 | 1.2% |
| BBC RADIO 3 | 1.97m | 3.0% | 15.1m | 7.6 | 1.5% |
| ABSOLUTE RADIO | 1.96m | 3.0% | 12.9m | 6.6 | 1.3% |
| KISSTORY | 1.78m | 3.0% | 7.5m | 4.2 | 0.7% |
| GOLD RADIO UK | 1.61m | 3.0% | 11.9m | 7.4 | 1.2% |
| BBC RADIO 4 EXTRA | 1.60m | 3.0% | 12.0m | 7.5 | 1.2% |
| HEART 80S | 1.60m | 3.0% | 7.0m | 4.4 | 0.7% |
| CAPITAL XTRA (UK) | 1.50m | 3.0% | 6.3m | 4.2 | 0.6% |
| ABSOLUTE 80S | 1.41m | 2.0% | 7.9m | 5.6 | 0.8% |
| KISS | 1.39m | 2.0% | 6.0m | 4.3 | 0.6% |
| PLANET ROCK | 1.07m | 2.0% | 9.6m | 9.0 | 1.0% |
| BBC WORLD SERVICE | 1.07m | 2.0% | 4.9m | 4.6 | 0.5% |
| VIRGIN RADIO | 1.04m | 2.0% | 6.4m | 6.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 995k | 2.0% | 2.1m | 2.2 | 0.2% |
| CAPITAL DANCE | 993k | 2.0% | 4.8m | 4.8 | 0.5% |
| HEART DANCE | 991k | 2.0% | 4.4m | 4.4 | 0.4% |
| HEART 90S | 964k | 2.0% | 3.3m | 3.4 | 0.3% |
| ABSOLUTE RADIO 90S | 828k | 1.0% | 3.1m | 3.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 769k | 1.0% | 4.2m | 5.4 | 0.4% |
| BBC RADIO 1XTRA | 743k | 1.0% | 3.8m | 5.0 | 0.4% |
| GB NEWS RADIO | 655k | 1.0% | 4.5m | 6.8 | 0.4% |
| BOOM RADIO | 636k | 1.0% | 9.3m | 14.6 | 0.9% |
| KISSTORY R&B | 623k | 1.0% | 2.1m | 3.4 | 0.2% |
| TIMES RADIO | 604k | 1.0% | 5.0m | 8.2 | 0.5% |
| HEART 70S | 575k | 1.0% | 2.0m | 3.6 | 0.2% |
| KERRANG! | 569k | 1.0% | 3.0m | 5.3 | 0.3% |
| TALK (WAS TALKRADIO) | 560k | 1.0% | 6.1m | 10.9 | 0.6% |
| TALKSPORT2 | 549k | 1.0% | 1.6m | 3.0 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 521k | 1.0% | 4.0m | 7.6 | 0.4% |
| ABSOLUTE RADIO 00S | 515k | 1.0% | 2.0m | 4.0 | 0.2% |
| BBC ASIAN NETWORK UK | 513k | 1.0% | 3.4m | 6.7 | 0.3% |
| CAPITAL XTRA RELOADED | 494k | 1.0% | 1.8m | 3.6 | 0.2% |
| SMOOTH RELAX | 484k | 1.0% | 2.4m | 5.0 | 0.2% |
| HEAT | 476k | 1.0% | 1.5m | 3.1 | 0.1% |
| MAGIC SOUL | 467k | 1.0% | 2.7m | 5.8 | 0.3% |
| MELLOW MAGIC | 431k | 1.0% | 1.6m | 3.7 | 0.2% |
| JAZZ FM | 416k | 1.0% | 1.8m | 4.4 | 0.2% |
| SMOOTH CHILL | 396k | 1.0% | 1.9m | 4.9 | 0.2% |
| SMOOTH COUNTRY | 384k | 1.0% | 2.1m | 5.4 | 0.2% |
| VIRGIN RADIO CHILLED | 348k | 1.0% | 576k | 1.7 | 0.1% |
| HITS RADIO PRIDE | 341k | 1.0% | 652k | 1.9 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 336k | 1.0% | 743k | 2.2 | 0.1% |
| VIRGIN RADIO 80S | 277k | 0.0% | 445k | 1.6 | 0.0% |
| HITS RADIO CHILLED | 275k | 0.0% | 747k | 2.7 | 0.1% |
| ABSOLUTE RADIO 10S | 259k | 0.0% | 572k | 2.2 | 0.1% |
| ABSOLUTE RADIO 70S | 259k | 0.0% | 732k | 2.8 | 0.1% |
| KISS XTRA | 236k | 0.0% | 563k | 2.4 | 0.1% |
| RADIO X CLASSIC ROCK | 235k | 0.0% | 1.8m | 7.7 | 0.2% |
| CAPITAL CHILL | 214k | 0.0% | 824k | 3.9 | 0.1% |
| NATION 80S | 191k | 0.0% | 566k | 3.0 | 0.1% |
| MAGIC CLASSICAL | 136k | 0.0% | 1.0m | 7.5 | 0.1% |
| BLOOMBERG RADIO | 110k | 0.0% | 254k | 2.3 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within RADIO X BRAND (UK)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — RADIO X BRAND (UK) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)