RAJAR Dashboard

HITS RADIO (MANCHESTER & THE NORTH WEST)

H

The Biggest Hits. The Biggest Throwbacks

Local / regional · RAJAR code 4054 · Half-yearly — 6-month rolling sample · Local

Previously: HITS RADIO (MANCHESTER)

Headline figures · MAR 2026

Weekly reach
241k
▼ 25k vs prev. quarter
% reach
9.0%
▼ 1.0% vs prev. quarter
Total hours
1.6m
▲ 161k vs prev. quarter
Average hours
6.5
▲ 1.2 vs prev. quarter
Market share
3.4%
▲ 0.3% vs prev. quarter

TSA population 2.75m · unweighted sample 2,098

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+241k9.0%6.5100.0%
ADULTS 15-2428k6.0%2.111.6%
ADULTS 25-3449k10.0%9.220.3%
ADULTS 35-4457k12.0%3.823.7%
ADULTS 45-5447k12.0%9.619.6%
ADULTS 55-6435k9.0%6.314.5%
ADULTS 65-7418k5.0%7.87.4%
ADULTS 75+7,0003.0%3.52.8%
ADULTS 15-3477k8.0%6.631.9%
ADULTS 15-44134k10.0%5.455.7%
MenReach% reachAvg hrs% of audience
ALL MEN 15+95k7.0%7.139.2%
MEN 15-2412k5.0%3.15.1%
MEN 25-3410k4.0%0.64.0%
MEN 35-4426k11.0%2.710.8%
MEN 45-5420k10.0%15.28.2%
MEN 55-6415k8.0%7.86.4%
MEN 65-7411k7.0%11.74.7%
MEN 75+————
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+147k10.0%6.160.8%
WOMEN 15-2416k7.0%1.26.5%
WOMEN 25-3439k16.0%11.316.3%
WOMEN 35-4431k13.0%4.713.0%
WOMEN 45-5428k14.0%5.711.4%
WOMEN 55-6420k10.0%5.28.1%
WOMEN 65-747,0003.0%1.22.7%
WOMEN 75+7,0007.0%3.52.8%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS138k10.0%5.457.4%
C2DE ADULTS103k8.0%8.042.6%
ABC1 MEN56k8.0%7.823.0%
ABC1 WOMEN83k12.0%3.834.4%
C2DE MEN39k6.0%6.016.2%
C2DE WOMEN64k9.0%9.226.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
4.3%103k
10.00-13.00
▸
3.9%111k
13.00-16.00
▸
3.7%101k
16.00-19.00
▸
3.9%110k
19.00-22.00
▸
1.3%44k
22.00-02.00
▸
0.8%12k
SaturdayShareReach
06.00-09.00
▸
2.2%14k
09.00-12.00
▸
2.1%35k
12.00-16.00
▸
2.2%34k
16.00-19.00
▸
3.1%29k
19.00-22.00
▸
2.2%15k
22.00-01.00
▸
1.7%6,000
SundayShareReach
06.00-09.00
▸
2.2%13k
09.00-12.00
▸
2.2%31k
12.00-16.00
▸
4.2%53k
16.00-19.00
▸
4.0%27k
19.00-22.00
▸
2.9%22k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
SMOOTH RADIO NORTH WEST 557k20.0%4.7m8.410.0%
BBC RADIO 2 521k19.0%5.2m10.011.2%
HEART NORTH WEST 406k15.0%2.8m6.96.0%
CAPITAL MANCHESTER 399k14.0%1.5m3.93.3%
BBC RADIO 4 330k12.0%3.9m11.88.3%
BBC RADIO 5 LIVE 304k11.0%2.8m9.16.0%
GREATEST HITS RADIO (MANCHESTER & THE NORTH WEST) 283k10.0%2.5m8.85.4%
BBC RADIO 1 279k10.0%1.2m4.42.7%
HITS RADIO (MANCHESTER & THE NORTH WEST) this station241k9.0%1.6m6.53.4%
TALKSPORT 210k8.0%1.4m6.63.0%
CLASSIC FM 161k6.0%1.1m7.12.5%
RADIO X MANCHESTER 161k6.0%1.3m7.92.7%
CAPITAL XTRA (UK) 123k4.0%481k3.91.0%
KISSTORY 104k4.0%341k3.30.7%
BBC 6 MUSIC 99k4.0%543k5.51.2%
GOLD RADIO UK 94k3.0%1.0m11.12.2%
ABSOLUTE RADIO 85k3.0%498k5.81.1%
KISS 81k3.0%260k3.20.6%
CAPITAL DANCE 77k3.0%469k6.11.0%
HEART 80S 70k3.0%166k2.40.4%
MAGIC 68k2.0%356k5.20.8%
ABSOLUTE 80S 63k2.0%160k2.50.3%
RADIO X 90S (MANCHESTER) 62k2.0%361k5.80.8%
BBC RADIO 3 61k2.0%538k8.81.2%
CAPITAL XTRA RELOADED 59k2.0%150k2.60.3%
BBC RADIO 1XTRA 56k2.0%554k10.01.2%
HEART DANCE 54k2.0%244k4.50.5%
KISSTORY R&B 53k2.0%179k3.40.4%
BBC RADIO 5 SPORTS EXTRA 52k2.0%81k1.60.2%
BBC RADIO 4 EXTRA 49k2.0%202k4.10.4%
BBC ASIAN NETWORK UK 47k2.0%414k8.90.9%
TALK (WAS TALKRADIO) 45k2.0%742k16.51.6%
GB NEWS RADIO 43k2.0%174k4.00.4%
ABSOLUTE RADIO 00S 42k2.0%261k6.20.6%
HEART 90S 42k2.0%97k2.30.2%
PLANET ROCK 42k2.0%334k7.90.7%
VIRGIN RADIO 40k1.0%71k1.80.2%
ABSOLUTE RADIO 90S 37k1.0%96k2.60.2%
BOOM RADIO 37k1.0%1.0m27.42.2%
HEAT 35k1.0%77k2.20.2%
SMOOTH RELAX 34k1.0%282k8.20.6%
TALKSPORT2 33k1.0%59k1.80.1%
ABSOLUTE CLASSIC ROCK 32k1.0%232k7.20.5%
SMOOTH COUNTRY 31k1.0%275k8.80.6%
HITS RADIO PRIDE 28k1.0%30k1.10.1%
HITS RADIO CHILLED 27k1.0%187k6.90.4%
ABSOLUTE RADIO COUNTRY 26k1.0%199k7.70.4%
HEART 70S 24k1.0%35k1.40.1%
SMOOTH CHILL 23k1.0%57k2.40.1%
MELLOW MAGIC 22k1.0%100k4.60.2%
KERRANG! 21k1.0%66k3.20.1%
MAGIC SOUL 21k1.0%250k11.70.5%
RADIO X CLASSIC ROCK 21k1.0%257k12.30.6%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 19k1.0%23k1.20.0%
TIMES RADIO 17k1.0%95k5.80.2%
BBC WORLD SERVICE 16k1.0%44k2.80.1%
ABSOLUTE RADIO 10S 14k1.0%26k1.80.1%
JAZZ FM 14k1.0%210k14.90.5%
VIRGIN RADIO CHILLED 13k0.0%24k1.90.1%
KISS XTRA 11k0.0%14k1.20.0%
ABSOLUTE RADIO 70S 6,0000.0%3,0000.60.0%
CAPITAL CHILL 6,0000.0%11k1.80.0%
NATION 80S 6,0000.0%7,0001.10.0%
VIRGIN RADIO 80S 4,0000.0%2,0000.50.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 1,0000.0%00.30.0%
BLOOMBERG RADIO —————
MAGIC CLASSICAL —————

Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (MANCHESTER & THE NORTH WEST)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HITS RADIO (MANCHESTER & THE NORTH WEST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)