RAJAR Dashboard

HEART WEST MIDLANDS

H

turn up the feel good!

Local / regional · RAJAR code 3225 · Half-yearly — 6-month rolling sample · Local

Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
667k
▼ 1,000 vs prev. quarter
% reach
16.0%
▬ 0.0% vs prev. quarter
Total hours
3.9m
▼ 516k vs prev. quarter
Average hours
5.9
▼ 0.8 vs prev. quarter
Market share
5.9%
▼ 0.4% vs prev. quarter

TSA population 4.13m · unweighted sample 4,022

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+667k16.0%5.9100.0%
ADULTS 15-2493k15.0%5.114.0%
ADULTS 25-34132k19.0%3.219.9%
ADULTS 35-44136k20.0%7.920.4%
ADULTS 45-54123k20.0%5.618.4%
ADULTS 55-6490k15.0%10.713.5%
ADULTS 65-7472k13.0%4.110.7%
ADULTS 75+21k6.0%1.93.1%
ADULTS 15-34226k17.0%4.033.8%
ADULTS 15-44362k18.0%5.554.2%
MenReach% reachAvg hrs% of audience
ALL MEN 15+260k13.0%5.138.9%
MEN 15-2447k14.0%5.47.0%
MEN 25-3446k13.0%3.56.9%
MEN 35-4455k17.0%7.38.3%
MEN 45-5448k16.0%4.17.2%
MEN 55-6426k9.0%8.24.0%
MEN 65-7426k11.0%3.73.9%
MEN 75+12k7.0%0.51.7%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+407k19.0%6.461.1%
WOMEN 15-2447k15.0%4.87.0%
WOMEN 25-3487k25.0%3.113.0%
WOMEN 35-4481k23.0%8.312.1%
WOMEN 45-5474k25.0%6.511.2%
WOMEN 55-6464k20.0%11.79.5%
WOMEN 65-7446k15.0%4.46.9%
WOMEN 75+9,0005.0%3.71.4%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS307k15.0%6.346.0%
C2DE ADULTS360k18.0%5.654.0%
ABC1 MEN118k12.0%4.717.7%
ABC1 WOMEN189k18.0%7.328.3%
C2DE MEN142k14.0%5.421.3%
C2DE WOMEN218k21.0%5.732.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
Heart Breakfast with Jamie Theakston and Amanda Holden
▸
5.6%338k
10.00-13.00
Pandora Christie
▸
6.3%286k
13.00-16.00
Matt Wilkinson
▸
7.8%320k
16.00-19.00
JK and Kelly Brook
▸
6.0%270k
19.00-22.00
Dev Griffin
▸
5.0%125k
22.00-01.00
Ben Atkinson
▸
2.1%34k
01.00-04.00
Guy Howard
▸
1.2%5,000
04.00-06.30
Early Breakfast with Lindsey Russell
▸
5.3%55k
SaturdayShareReach
06.00-10.00
Rob Howard
▸
5.4%94k
10.00-13.00
Saturday Breakfast with Mark Wright and Olly Murs
▸
6.9%117k
13.00-16.00
Dev Griffin
▸
5.6%82k
16.00-19.00
Vicky Pattison
▸
5.2%68k
19.00-23.00
Heart's Club Classics with Pandora Christie
▸
5.0%40k
23.00-01.00
Rezzy Ghadjar
▸
2.9%9,000
01.00-06.00
Seb Bailey
▸
2.9%13k
SundayShareReach
06.00-10.00
Rob Howard
▸
5.2%76k
10.00-13.00
Zoe Hardman
▸
6.4%115k
13.00-16.00
Yasmin Evans
▸
6.0%83k
16.00-19.00
The EE Official Big Top 40 from Global
▸
5.3%62k
19.00-22.00
Emma Bunton
▸
5.0%22k
22.00-01.00
Rezzy Ghadjar
▸
3.1%8,000
01.00-06.00
Seb Bailey
▸
3.6%12k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 789k19.0%8.4m10.712.7%
HEART WEST MIDLANDS this station667k16.0%3.9m5.95.9%
BBC RADIO 4 567k14.0%5.5m9.88.3%
BBC RADIO 1 565k14.0%3.1m5.64.7%
SMOOTH RADIO WEST MIDLANDS 485k12.0%2.8m5.74.2%
HITS RADIO 415k10.0%1.9m4.72.9%
BBC RADIO 5 LIVE 365k9.0%2.2m6.13.4%
* CAPITAL BIRMINGHAM 333k8.0%1.4m4.12.0%
GREATEST HITS RADIO (WEST MIDLANDS) 315k8.0%3.1m9.94.7%
TALKSPORT 302k7.0%2.9m9.54.3%
CLASSIC FM 263k6.0%2.2m8.23.2%
* HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) 210k5.0%708k3.41.1%
ABSOLUTE RADIO 171k4.0%1.2m7.01.8%
KISSTORY 166k4.0%662k4.01.0%
CAPITAL XTRA (UK) 155k4.0%718k4.61.1%
BBC RADIO 3 125k3.0%900k7.21.4%
* HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) 119k3.0%596k5.00.9%
HEART 80S 107k3.0%557k5.20.8%
ABSOLUTE 80S 105k3.0%539k5.10.8%
BBC 6 MUSIC 104k3.0%849k8.21.3%
BBC ASIAN NETWORK UK 100k2.0%698k7.01.0%
GOLD RADIO UK 99k2.0%780k7.81.2%
* GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) 99k2.0%836k8.51.3%
BBC RADIO 1XTRA 94k2.0%610k6.50.9%
BBC RADIO 4 EXTRA 94k2.0%635k6.81.0%
KISS 91k2.0%269k3.00.4%
MAGIC 91k2.0%419k4.60.6%
ABSOLUTE CLASSIC ROCK 81k2.0%435k5.30.7%
PLANET ROCK 81k2.0%329k4.10.5%
* GREATEST HITS RADIO (COVENTRY & WARWICKSHIRE) 79k2.0%585k7.40.9%
KISSTORY R&B 78k2.0%332k4.30.5%
GB NEWS RADIO 77k2.0%871k11.41.3%
HEART DANCE 75k2.0%288k3.80.4%
ABSOLUTE RADIO 90S 74k2.0%290k3.90.4%
HEART 90S 74k2.0%212k2.90.3%
BBC WORLD SERVICE 73k2.0%329k4.50.5%
TALKSPORT2 68k2.0%231k3.40.3%
* CAPITAL MID COUNTIES - SOUTH 67k2.0%237k3.50.4%
BBC RADIO 5 SPORTS EXTRA 66k2.0%132k2.00.2%
CAPITAL DANCE 65k2.0%415k6.40.6%
TALK (WAS TALKRADIO) 65k2.0%534k8.20.8%
VIRGIN RADIO 62k2.0%549k8.80.8%
KERRANG! 60k1.0%271k4.50.4%
BOOM RADIO 55k1.0%506k9.20.8%
HEAT 52k1.0%52k1.00.1%
CAPITAL XTRA RELOADED 51k1.0%255k5.00.4%
* HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) 48k1.0%216k4.50.3%
ABSOLUTE RADIO 00S 42k1.0%164k3.90.2%
SMOOTH RELAX 35k1.0%169k4.90.3%
SMOOTH COUNTRY 33k1.0%201k6.00.3%
MAGIC SOUL 32k1.0%210k6.60.3%
TIMES RADIO 31k1.0%171k5.50.3%
HEART 70S 28k1.0%103k3.70.2%
KISS XTRA 26k1.0%59k2.30.1%
ABSOLUTE RADIO COUNTRY 25k1.0%251k10.10.4%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 23k1.0%49k2.10.1%
ABSOLUTE RADIO 10S 21k1.0%53k2.50.1%
RADIO X CLASSIC ROCK 21k1.0%187k9.00.3%
HITS RADIO PRIDE 20k0.0%17k0.90.0%
VIRGIN RADIO 80S 20k0.0%49k2.40.1%
MELLOW MAGIC 19k0.0%53k2.70.1%
SMOOTH CHILL 18k0.0%57k3.20.1%
HITS RADIO CHILLED 17k0.0%75k4.40.1%
VIRGIN RADIO CHILLED 17k0.0%49k2.80.1%
JAZZ FM 13k0.0%76k6.00.1%
MAGIC CLASSICAL 13k0.0%105k8.30.2%
NATION 80S 13k0.0%31k2.50.0%
ABSOLUTE RADIO 70S 8,0000.0%7,0000.80.0%
CAPITAL CHILL 6,0000.0%30k5.10.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 00.0%00.80.0%

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within HEART WEST MIDLANDS’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART WEST MIDLANDS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)