HEART WEST MIDLANDS
Hturn up the feel good!
Local / regional · RAJAR code 3225 · · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK)
Headline figures · JUN 2026
Weekly reach
634k
33kvs prev. quarter
% reach
15.0%
1.0%vs prev. quarter
Total hours
3.4m
531kvs prev. quarter
Average hours
5.4
0.5vs prev. quarter
Market share
5.0%
0.9%vs prev. quarter
TSA population 4.18m · unweighted sample 4,105
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
01.00-04.00 Guy Howard | 1.6% | 8,000 |
04.00-06.30 Early Breakfast with Lindsey Russell | 3.7% | 44k |
06.30-10.00 Heart Breakfast with Jamie Theakston and Amanda Holden | 4.7% | 286k |
10.00-13.00 Pandora Christie | 6.0% | 294k |
13.00-16.00 Matt Wilkinson | 6.3% | 279k |
16.00-19.00 JK and Kelly Brook | 5.0% | 232k |
19.00-22.00 Dev Griffin | 3.8% | 98k |
22.00-01.00 Ben Atkinson | 1.7% | 36k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 Seb Bailey | 3.1% | 10k |
06.00-10.00 Rob Howard | 4.6% | 81k |
10.00-13.00 Saturday Breakfast with Mark Wright and Olly Murs | 4.9% | 98k |
13.00-16.00 Dev Griffin | 5.2% | 72k |
16.00-19.00 Vicky Pattison | 4.6% | 58k |
19.00-23.00 Heart's Club Classics with Pandora Christie | 5.4% | 37k |
23.00-01.00 Rezzy Ghadjar | 1.8% | 7,000 |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 Seb Bailey | 2.2% | 12k |
06.00-10.00 Rob Howard | 4.4% | 62k |
10.00-13.00 Zoe Hardman | 5.9% | 94k |
13.00-16.00 Yasmin Evans | 5.8% | 83k |
16.00-19.00 The EE Official Big Top 40 from Global | 4.7% | 60k |
19.00-22.00 Emma Bunton | 3.6% | 21k |
22.00-01.00 Rezzy Ghadjar | 1.6% | 5,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 634k | 15.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 100k | 15.0% | 3.7 | 15.7% |
| ADULTS 25-34 | 128k | 19.0% | 3.0 | 20.2% |
| ADULTS 35-44 | 108k | 15.0% | 7.4 | 17.0% |
| ADULTS 45-54 | 108k | 18.0% | 5.0 | 17.0% |
| ADULTS 55-64 | 106k | 17.0% | 9.1 | 16.8% |
| ADULTS 65-74 | 66k | 12.0% | 5.1 | 10.4% |
| ADULTS 75+ | 18k | 5.0% | 1.3 | 2.9% |
| ADULTS 15-34 | 228k | 17.0% | 3.3 | 35.9% |
| ADULTS 15-44 | 335k | 16.0% | 4.6 | 52.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 250k | 12.0% | 4.1 | 39.5% |
| MEN 15-24 | 50k | 15.0% | 3.7 | 8.0% |
| MEN 25-34 | 49k | 14.0% | 3.5 | 7.8% |
| MEN 35-44 | 36k | 11.0% | 5.4 | 5.7% |
| MEN 45-54 | 41k | 14.0% | 2.4 | 6.5% |
| MEN 55-64 | 35k | 12.0% | 7.6 | 5.5% |
| MEN 65-74 | 29k | 12.0% | 3.0 | 4.6% |
| MEN 75+ | 9,000 | 5.0% | 1.0 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 384k | 18.0% | 6.3 | 60.5% |
| WOMEN 15-24 | 49k | 15.0% | 3.7 | 7.7% |
| WOMEN 25-34 | 79k | 23.0% | 2.7 | 12.4% |
| WOMEN 35-44 | 72k | 20.0% | 8.4 | 11.3% |
| WOMEN 45-54 | 67k | 22.0% | 6.6 | 10.6% |
| WOMEN 55-64 | 71k | 23.0% | 9.8 | 11.2% |
| WOMEN 65-74 | 36k | 12.0% | 6.7 | 5.7% |
| WOMEN 75+ | 10k | 5.0% | 1.5 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 280k | 13.0% | 5.3 | 44.2% |
| C2DE ADULTS | 353k | 17.0% | 5.5 | 55.8% |
| ABC1 MEN | 110k | 11.0% | 3.5 | 17.3% |
| ABC1 WOMEN | 170k | 16.0% | 6.4 | 26.9% |
| C2DE MEN | 140k | 14.0% | 4.5 | 22.2% |
| C2DE WOMEN | 213k | 20.0% | 6.1 | 33.6% |
Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 3.57m | 85.0% | 67.9m | 19.0 | 100.0% |
| ANY COMMER CIAL | 2.85m | 68.0% | 38.2m | 13.4 | 56.3% |
| ANY BBC | 2.13m | 51.0% | 28.3m | 13.3 | 41.6% |
| BBC RADIO 2 | 795k | 19.0% | 9.3m | 11.8 | 13.8% |
| HEART WEST MID LANDS | 634k | 15.0% | 3.4m | 5.4 | 5.0% |
| BBC RADIO 4 | 613k | 15.0% | 6.5m | 10.6 | 9.6% |
| BBC RADIO 1 | 516k | 12.0% | 3.2m | 6.1 | 4.6% |
| OTHER NATION AL COMMER CIAL | 474k | 11.0% | 2.7m | 5.7 | 4.0% |
| CAPITAL NET WORK (UK) | 461k | 11.0% | 2.0m | 4.3 | 2.9% |
| SMOOTH RADIO WEST MID LANDS | 435k | 10.0% | 3.0m | 6.8 | 4.4% |
| BBC RADIO 5 LIVE | 421k | 10.0% | 2.6m | 6.2 | 3.9% |
| HITS RADIO | 379k | 9.0% | 2.0m | 5.4 | 3.0% |
| OTHER STATION | 364k | 9.0% | 1.4m | 3.8 | 2.1% |
| TALK SPORT | 317k | 8.0% | 3.2m | 10.0 | 4.7% |
| GREAT- EST HITS RADIO (W. MID LANDS) | 311k | 7.0% | 3.2m | 10.4 | 4.7% |
| CLASSIC FM | 295k | 7.0% | 2.3m | 7.7 | 3.4% |
| * CAPITAL BIRMING HAM | 284k | 7.0% | 1.1m | 3.9 | 1.6% |
| * HITS RADIO BIRMING HAM | 196k | 5.0% | 1.0m | 5.3 | 1.5% |
| LBC BRAND (UK) | 188k | 4.0% | 1.2m | 6.6 | 1.8% |
| * BBC RADIO WM | 183k | 4.0% | 525k | 2.9 | 0.8% |
| ABSO LUTE RADIO | 174k | 4.0% | 1.0m | 6.0 | 1.5% |
| KISS TORY | 174k | 4.0% | 955k | 5.5 | 1.4% |
| OTHER BBC LOCAL | 157k | 4.0% | 754k | 4.8 | 1.1% |
| CAPITAL XTRA (UK) | 139k | 3.0% | 430k | 3.1 | 0.6% |
| OTHER LOCAL COMM. | 132k | 3.0% | 771k | 5.8 | 1.1% |
| BBC 6 MUSIC | 130k | 3.0% | 1.1m | 8.6 | 1.6% |
| RADIO X NET WORK (UK) | 117k | 3.0% | 686k | 5.9 | 1.0% |
| HEART 80S | 115k | 3.0% | 561k | 4.9 | 0.8% |
| BBC RADIO 3 | 110k | 3.0% | 825k | 7.5 | 1.2% |
| ABSO LUTE 80S | 105k | 3.0% | 690k | 6.6 | 1.0% |
| BBC ASIAN NET WORK | 103k | 2.0% | 539k | 5.2 | 0.8% |
| BBC RADIO 4 EXTRA | 102k | 2.0% | 638k | 6.2 | 0.9% |
| BBC RADIO 1XTRA | 99k | 2.0% | 621k | 6.3 | 0.9% |
| KISS | 96k | 2.0% | 322k | 3.4 | 0.5% |
| GOLD RADIO UK | 93k | 2.0% | 662k | 7.2 | 1.0% |
| * GREAT- EST HITS RADIO (BC & SHROP) | 91k | 2.0% | 361k | 4.0 | 0.5% |
| GB NEWS RADIO | 91k | 2.0% | 732k | 8.1 | 1.1% |
| * HITS RADIO (COV ENTRY & WAR WICKS) | 89k | 2.0% | 443k | 5.0 | 0.7% |
| * GREAT- EST HITS (COV & WAR WICKS) | 86k | 2.0% | 889k | 10.3 | 1.3% |
| BBC RADIO 5 SPORTS EXTRA | 81k | 2.0% | 312k | 3.9 | 0.5% |
| VIRGIN RADIO | 80k | 2.0% | 469k | 5.8 | 0.7% |
| PLANET ROCK | 79k | 2.0% | 292k | 3.7 | 0.4% |
| MAGIC | 77k | 2.0% | 359k | 4.6 | 0.5% |
| ABSO LUTE RADIO 90S | 76k | 2.0% | 284k | 3.7 | 0.4% |
| TALK | 74k | 2.0% | 381k | 5.2 | 0.6% |
| ABSO LUTE CLASSIC ROCK | 71k | 2.0% | 252k | 3.5 | 0.4% |
| HEART 90S | 71k | 2.0% | 221k | 3.1 | 0.3% |
| * CAPITAL MID COU- NTIES SOUTH | 70k | 2.0% | 214k | 3.1 | 0.3% |
| BBC WORLD SERVICE | 70k | 2.0% | 377k | 5.4 | 0.6% |
| KISS TORY R&B | 70k | 2.0% | 284k | 4.1 | 0.4% |
| CAPITAL DANCE | 69k | 2.0% | 385k | 5.6 | 0.6% |
| HEART DANCE | 65k | 2.0% | 368k | 5.7 | 0.5% |
| KER RANG! | 64k | 2.0% | 402k | 6.3 | 0.6% |
| * BBC CWR | 57k | 1.0% | 538k | 9.5 | 0.8% |
| TALK SPORT2 | 54k | 1.0% | 109k | 2.0 | 0.2% |
| CAPITAL XTRA RELOAD ED | 53k | 1.0% | 184k | 3.4 | 0.3% |
| * HITS RADIO (BC & SHROP) | 45k | 1.0% | 188k | 4.2 | 0.3% |
| BOOM RADIO | 43k | 1.0% | 422k | 9.8 | 0.6% |
| SMOOTH COUN TRY | 42k | 1.0% | 324k | 7.8 | 0.5% |
| TIMES RADIO | 42k | 1.0% | 279k | 6.6 | 0.4% |
| ABSO LUTE RADIO COUN TRY | 41k | 1.0% | 260k | 6.4 | 0.4% |
| HEART 70S | 39k | 1.0% | 109k | 2.8 | 0.2% |
| MAGIC SOUL | 39k | 1.0% | 207k | 5.4 | 0.3% |
| HEAT | 37k | 1.0% | 62k | 1.7 | 0.1% |
| SMOOTH RELAX | 33k | 1.0% | 182k | 5.6 | 0.3% |
| MELLOW MAGIC | 29k | 1.0% | 66k | 2.3 | 0.1% |
| ABSO LUTE RADIO 70S | 24k | 1.0% | 100k | 4.2 | 0.1% |
| ABSO LUTE RADIO 00S | 24k | 1.0% | 51k | 2.1 | 0.1% |
| SMOOTH CHILL | 24k | 1.0% | 66k | 2.7 | 0.1% |
| JAZZ FM | 23k | 1.0% | 151k | 6.5 | 0.2% |
| RADIO X CLASSIC ROCK | 23k | 1.0% | 243k | 10.8 | 0.4% |
| VIRGIN RADIO CHILLED | 21k | — | 57k | 2.8 | 0.1% |
| KISS XTRA | 20k | — | 34k | 1.7 | — |
| HITS RADIO PRIDE | 19k | — | 13k | 0.7 | — |
| VIRGIN RADIO LE- GENDS | 19k | — | 28k | 1.5 | — |
| HITS RADIO CHILLED | 18k | — | 97k | 5.5 | 0.1% |
| MAGIC CLASSIC AL | 17k | — | 125k | 7.4 | 0.2% |
| ABSO LUTE RADIO 10S | 14k | — | 22k | 1.6 | — |
| NATION 80S | 14k | — | 97k | 6.9 | 0.1% |
| CAPITAL CHILL | 13k | — | 104k | 8.2 | 0.2% |
| VIRGIN RADIO 80S | 12k | — | 29k | 2.3 | — |
| COUN TRY LINE RADIO | 3,000 | — | 3,000 | 0.9 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HEART WEST MIDLANDS TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)