HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4360 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.65m · unweighted sample 1,697
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 70k | 4.0% | 5.3 | 100.0% |
| ADULTS 15-24 | 3,000 | 1.0% | 0.9 | 4.0% |
| ADULTS 25-34 | 26k | 10.0% | 3.5 | 36.6% |
| ADULTS 35-44 | 7,000 | 2.0% | 4.0 | 9.5% |
| ADULTS 45-54 | 11k | 4.0% | 6.9 | 15.1% |
| ADULTS 55-64 | 15k | 6.0% | 11.6 | 21.1% |
| ADULTS 65-74 | 4,000 | 2.0% | 1.2 | 6.0% |
| ADULTS 75+ | 5,000 | 3.0% | 0.7 | 7.7% |
| ADULTS 15-34 | 28k | 6.0% | 3.3 | 40.6% |
| ADULTS 15-44 | 35k | 5.0% | 3.4 | 50.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 29k | 4.0% | 6.0 | 40.8% |
| MEN 15-24 | 2,000 | 1.0% | 1.0 | 2.2% |
| MEN 25-34 | 13k | 10.0% | 3.2 | 18.5% |
| MEN 35-44 | 1,000 | 1.0% | 0.7 | 1.8% |
| MEN 45-54 | 2,000 | 2.0% | 11.1 | 3.0% |
| MEN 55-64 | 5,000 | 3.0% | 21.6 | 6.5% |
| MEN 65-74 | 1,000 | 1.0% | 1.9 | 1.2% |
| MEN 75+ | 5,000 | 6.0% | 0.7 | 7.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 41k | 5.0% | 4.9 | 59.2% |
| WOMEN 15-24 | 1,000 | 1.0% | 0.8 | 1.9% |
| WOMEN 25-34 | 13k | 10.0% | 3.8 | 18.2% |
| WOMEN 35-44 | 5,000 | 4.0% | 4.8 | 7.6% |
| WOMEN 45-54 | 8,000 | 7.0% | 5.8 | 12.1% |
| WOMEN 55-64 | 10k | 8.0% | 7.2 | 14.7% |
| WOMEN 65-74 | 3,000 | 3.0% | 1.1 | 4.8% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 32k | 4.0% | 4.8 | 46.4% |
| C2DE ADULTS | 37k | 4.0% | 5.7 | 53.6% |
| ABC1 MEN | 16k | 4.0% | 7.1 | 22.3% |
| ABC1 WOMEN | 17k | 4.0% | 2.7 | 24.1% |
| C2DE MEN | 13k | 3.0% | 4.5 | 18.5% |
| C2DE WOMEN | 24k | 6.0% | 6.4 | 35.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.0% | 36k |
06.00-06.00 | 1.4% | 61k |
06.00-09.00 | 1.0% | 28k |
06.00-18.00 | 1.4% | 60k |
06.00-24.00 | 1.3% | 61k |
09.00-13.00 | 1.2% | 33k |
10.00-13.00 | 1.4% | 27k |
13.00-16.00 | 1.7% | 29k |
16.00-20.00 | 1.6% | 26k |
20.00-24.00 | 0.3% | 5,000 |
24.00-06.00 | 4.9% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.2% | 15k |
06.00-18.00 | 1.0% | 21k |
06.00-24.00 | 1.0% | 25k |
06.00-06.00 | 1.2% | 26k |
07.00-11.00 | 1.3% | 14k |
11.00-14.00 | 0.9% | 10k |
14.00-18.00 | 0.7% | 7,000 |
18.00-22.00 | 1.1% | 4,000 |
22.00-24.00 | — | — |
24.00-06.00 | 5.4% | 1,000 |
24.00-07.00 | 4.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.0% | 10k |
06.00-18.00 | 0.8% | 13k |
06.00-24.00 | 0.7% | 14k |
06.00-06.00 | 0.9% | 15k |
07.00-11.00 | 0.8% | 8,000 |
11.00-13.00 | 1.0% | 7,000 |
13.00-16.00 | 0.8% | 6,000 |
16.00-19.00 | 0.1% | 2,000 |
19.00-22.00 | 0.1% | 1,000 |
22.00-24.00 | — | — |
24.00-07.00 | 6.8% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 366k | 22.0% | 4.1m | 11.1 | 14.8% |
| * HEART WEST MIDLANDS | 295k | 18.0% | 2.0m | 6.7 | 7.1% |
| BBC RADIO 1 | 250k | 15.0% | 1.9m | 7.5 | 6.8% |
| BBC RADIO 4 | 196k | 12.0% | 1.9m | 9.8 | 7.0% |
| * SMOOTH RADIO WEST MIDLANDS | 195k | 12.0% | 1.2m | 6.0 | 4.2% |
| CLASSIC FM | 135k | 8.0% | 1.2m | 9.0 | 4.4% |
| BBC RADIO 5 LIVE | 126k | 8.0% | 720k | 5.7 | 2.6% |
| * CAPITAL BIRMINGHAM | 120k | 7.0% | 441k | 3.7 | 1.6% |
| GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) | 117k | 7.0% | 963k | 8.2 | 3.5% |
| TALKSPORT | 101k | 6.0% | 562k | 5.6 | 2.0% |
| * GREATEST HITS RADIO (WEST MIDLANDS) | 75k | 5.0% | 596k | 7.9 | 2.2% |
| KISSTORY | 75k | 5.0% | 240k | 3.2 | 0.9% |
| ABSOLUTE RADIO | 70k | 4.0% | 391k | 5.6 | 1.4% |
| CAPITAL XTRA (UK) | 70k | 4.0% | 267k | 3.8 | 1.0% |
| HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) this station | 70k | 4.0% | 372k | 5.3 | 1.3% |
| KISS | 51k | 3.0% | 66k | 1.3 | 0.2% |
| HEART 80S | 50k | 3.0% | 199k | 4.0 | 0.7% |
| BBC RADIO 3 | 48k | 3.0% | 338k | 7.1 | 1.2% |
| BBC RADIO 1XTRA | 43k | 3.0% | 245k | 5.7 | 0.9% |
| BBC RADIO 4 EXTRA | 42k | 3.0% | 356k | 8.5 | 1.3% |
| ABSOLUTE CLASSIC ROCK | 41k | 2.0% | 165k | 4.0 | 0.6% |
| BBC 6 MUSIC | 39k | 2.0% | 341k | 8.7 | 1.2% |
| CAPITAL DANCE | 38k | 2.0% | 151k | 4.0 | 0.5% |
| ABSOLUTE 80S | 37k | 2.0% | 149k | 4.1 | 0.5% |
| KERRANG! | 35k | 2.0% | 253k | 7.2 | 0.9% |
| HEART 90S | 34k | 2.0% | 93k | 2.8 | 0.3% |
| BBC WORLD SERVICE | 31k | 2.0% | 129k | 4.2 | 0.5% |
| MAGIC | 31k | 2.0% | 191k | 6.1 | 0.7% |
| PLANET ROCK | 31k | 2.0% | 154k | 5.0 | 0.6% |
| ABSOLUTE RADIO 90S | 30k | 2.0% | 120k | 4.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 30k | 2.0% | 61k | 2.0 | 0.2% |
| CAPITAL XTRA RELOADED | 30k | 2.0% | 133k | 4.4 | 0.5% |
| HEART DANCE | 29k | 2.0% | 82k | 2.8 | 0.3% |
| GOLD RADIO UK | 28k | 2.0% | 195k | 7.0 | 0.7% |
| TALKSPORT2 | 27k | 2.0% | 56k | 2.1 | 0.2% |
| KISSTORY R&B | 24k | 1.0% | 66k | 2.7 | 0.2% |
| HEART 70S | 23k | 1.0% | 105k | 4.5 | 0.4% |
| KISS XTRA | 22k | 1.0% | 53k | 2.4 | 0.2% |
| BBC ASIAN NETWORK UK | 21k | 1.0% | 184k | 8.8 | 0.7% |
| HEAT | 20k | 1.0% | 29k | 1.5 | 0.1% |
| GB NEWS RADIO | 19k | 1.0% | 242k | 12.6 | 0.9% |
| BOOM RADIO | 18k | 1.0% | 390k | 21.6 | 1.4% |
| SMOOTH COUNTRY | 18k | 1.0% | 131k | 7.2 | 0.5% |
| ABSOLUTE RADIO 00S | 17k | 1.0% | 58k | 3.4 | 0.2% |
| SMOOTH RELAX | 16k | 1.0% | 84k | 5.4 | 0.3% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 58k | 4.1 | 0.2% |
| VIRGIN RADIO | 14k | 1.0% | 56k | 4.0 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 31k | 2.7 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 0.0% | 8,000 | 1.0 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 0.0% | 20k | 2.6 | 0.1% |
| MAGIC SOUL | 7,000 | 0.0% | 17k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 7,000 | 0.0% | 11k | 1.5 | 0.0% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 29k | 5.5 | 0.1% |
| MELLOW MAGIC | 5,000 | 0.0% | 34k | 6.6 | 0.1% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.5 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| TIMES RADIO | 5,000 | 0.0% | 23k | 4.7 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 8,000 | 3.4 | 0.0% |
| SMOOTH CHILL | 2,000 | 0.0% | 9,000 | 3.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)