HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4360 · · Local
Headline figures · JUN 2026
TSA population 1.67m · unweighted sample 1,712
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.7% | 26k |
10.00-13.00 | 1.0% | 26k |
13.00-16.00 | 1.0% | 22k |
16.00-20.00 | 1.1% | 24k |
20.00-24.00 | 0.3% | 5,000 |
24.00-06.00 | 2.4% | 2,000 |
06.00-09.00 | 0.6% | 20k |
09.00-13.00 | 0.9% | 31k |
06.00-18.00 | 0.9% | 49k |
06.00-24.00 | 0.9% | 51k |
06.00-06.00 | 0.9% | 51k |
| Saturday | Share | Reach |
|---|---|---|
24.00-07.00 | 2.8% | 3,000 |
07.00-11.00 | 0.9% | 13k |
11.00-14.00 | 0.9% | 9,000 |
14.00-18.00 | 0.7% | 7,000 |
18.00-22.00 | 1.1% | 4,000 |
22.00-24.00 | 0.0% | 0 |
24.00-06.00 | 2.9% | 1,000 |
06.00-12.00 | 1.0% | 16k |
06.00-18.00 | 0.9% | 25k |
06.00-24.00 | 0.9% | 26k |
06.00-06.00 | 1.0% | 26k |
| Sunday | Share | Reach |
|---|---|---|
24.00-07.00 | 5.4% | 5,000 |
07.00-11.00 | 1.0% | 9,000 |
11.00-13.00 | 1.5% | 7,000 |
13.00-16.00 | 0.7% | 4,000 |
16.00-19.00 | 0.5% | 3,000 |
19.00-22.00 | 1.9% | 4,000 |
22.00-24.00 | 0.0% | 0 |
06.00-12.00 | 1.2% | 13k |
06.00-18.00 | 1.0% | 16k |
06.00-24.00 | 1.0% | 16k |
06.00-06.00 | 1.1% | 16k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 61k | 4.0% | 4.6 | 100.0% |
| ADULTS 15-24 | 1,000 | — | 0.6 | 1.4% |
| ADULTS 25-34 | 19k | 7.0% | 2.8 | 31.5% |
| ADULTS 35-44 | 11k | 4.0% | 5.5 | 17.6% |
| ADULTS 45-54 | 12k | 5.0% | 4.5 | 19.2% |
| ADULTS 55-64 | 9,000 | 3.0% | 11.2 | 14.7% |
| ADULTS 65-74 | 6,000 | 3.0% | 1.5 | 10.4% |
| ADULTS 75+ | 3,000 | 2.0% | 1.2 | 5.2% |
| ADULTS 15-34 | 20k | 4.0% | 2.7 | 32.9% |
| ADULTS 15-44 | 31k | 4.0% | 3.7 | 50.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 25k | 3.0% | 4.0 | 40.6% |
| MEN 15-24 | 1,000 | — | 0.5 | 1.0% |
| MEN 25-34 | 9,000 | 7.0% | 2.5 | 13.9% |
| MEN 35-44 | 3,000 | 2.0% | 3.7 | 4.8% |
| MEN 45-54 | 5,000 | 4.0% | 1.7 | 7.5% |
| MEN 55-64 | 4,000 | 3.0% | 12.5 | 7.2% |
| MEN 65-74 | 1,000 | 1.0% | 0.7 | 1.0% |
| MEN 75+ | 3,000 | 3.0% | 0.8 | 5.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 36k | 4.0% | 5.0 | 59.4% |
| WOMEN 15-24 | — | — | 0.8 | 0.5% |
| WOMEN 25-34 | 11k | 8.0% | 3.0 | 17.6% |
| WOMEN 35-44 | 8,000 | 6.0% | 6.2 | 12.8% |
| WOMEN 45-54 | 7,000 | 6.0% | 6.3 | 11.6% |
| WOMEN 55-64 | 5,000 | 3.0% | 10.0 | 7.4% |
| WOMEN 65-74 | 6,000 | 5.0% | 1.6 | 9.4% |
| WOMEN 75+ | — | — | 16.5 | 0.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 26k | 3.0% | 5.1 | 42.5% |
| C2DE ADULTS | 35k | 4.0% | 4.2 | 57.5% |
| ABC1 MEN | 8,000 | 2.0% | 6.7 | 12.9% |
| ABC1 WOMEN | 18k | 4.0% | 4.5 | 29.6% |
| C2DE MEN | 17k | 4.0% | 2.7 | 27.7% |
| C2DE WOMEN | 18k | 4.0% | 5.5 | 29.8% |
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.47m | 88.0% | 29.4m | 20.0 | 100.0% |
| ANY COMMER CIAL | 1.17m | 70.0% | 15.8m | 13.5 | 53.6% |
| ANY BBC | 920k | 55.0% | 12.9m | 14.0 | 43.9% |
| BBC RADIO 2 | 357k | 21.0% | 4.2m | 11.7 | 14.2% |
| HEART NET WORK (UK) | 273k | 16.0% | 1.5m | 5.3 | 4.9% |
| BBC RADIO 1 | 256k | 15.0% | 1.9m | 7.3 | 6.3% |
| * HEART WEST MID LANDS | 241k | 14.0% | 1.3m | 5.5 | 4.5% |
| BBC RADIO 4 | 237k | 14.0% | 2.6m | 10.9 | 8.8% |
| OTHER NATION AL COMMER CIAL | 216k | 13.0% | 1.8m | 8.2 | 6.0% |
| SMOOTH RADIO NET WORK (UK) | 184k | 11.0% | 1.4m | 7.4 | 4.6% |
| OTHER STATION | 160k | 10.0% | 730k | 4.6 | 2.5% |
| CLASSIC FM | 159k | 10.0% | 1.3m | 8.3 | 4.5% |
| * SMOOTH RADIO WEST MID LANDS | 158k | 9.0% | 1.0m | 6.4 | 3.4% |
| CAPITAL NET WORK (UK) | 156k | 9.0% | 729k | 4.7 | 2.5% |
| BBC RADIO 5 LIVE | 154k | 9.0% | 821k | 5.3 | 2.8% |
| OTHER LOCAL COMM. | 119k | 7.0% | 599k | 5.0 | 2.0% |
| * CAPITAL BIRMING HAM | 116k | 7.0% | 513k | 4.4 | 1.7% |
| OTHER BBC LOCAL | 116k | 7.0% | 851k | 7.4 | 2.9% |
| TALK SPORT | 112k | 7.0% | 1.2m | 11.0 | 4.2% |
| GREAT- EST HITS RADIO (BC & SHROP) | 105k | 6.0% | 457k | 4.3 | 1.6% |
| * GREAT- EST HITS RADIO (W. MID LANDS) | 105k | 6.0% | 1.2m | 11.2 | 4.0% |
| * BBC RADIO WM | 86k | 5.0% | 184k | 2.1 | 0.6% |
| ABSO LUTE RADIO | 85k | 5.0% | 506k | 6.0 | 1.7% |
| KISS TORY | 71k | 4.0% | 251k | 3.5 | 0.9% |
| CAPITAL XTRA (UK) | 65k | 4.0% | 221k | 3.4 | 0.8% |
| RADIO X NET WORK (UK) | 63k | 4.0% | 350k | 5.5 | 1.2% |
| HITS RADIO (BC & SHROP) | 61k | 4.0% | 281k | 4.6 | 1.0% |
| BBC RADIO 3 | 61k | 4.0% | 600k | 9.9 | 2.0% |
| HEART 80S | 60k | 4.0% | 240k | 4.0 | 0.8% |
| LBC BRAND (UK) | 59k | 4.0% | 348k | 5.9 | 1.2% |
| BBC 6 MUSIC | 58k | 3.0% | 488k | 8.4 | 1.7% |
| KISS | 48k | 3.0% | 88k | 1.8 | 0.3% |
| BBC RADIO 4 EXTRA | 46k | 3.0% | 326k | 7.2 | 1.1% |
| ABSO LUTE 80S | 44k | 3.0% | 202k | 4.6 | 0.7% |
| BBC RADIO 1XTRA | 42k | 2.0% | 268k | 6.4 | 0.9% |
| GB NEWS RADIO | 42k | 3.0% | 248k | 5.8 | 0.8% |
| KER RANG! | 38k | 2.0% | 207k | 5.5 | 0.7% |
| ABSO LUTE CLASSIC ROCK | 37k | 2.0% | 162k | 4.4 | 0.6% |
| HEART 90S | 36k | 2.0% | 84k | 2.3 | 0.3% |
| CAPITAL DANCE | 34k | 2.0% | 153k | 4.5 | 0.5% |
| CAPITAL XTRA RELOAD ED | 34k | 2.0% | 123k | 3.7 | 0.4% |
| GOLD RADIO UK | 33k | 2.0% | 193k | 5.8 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 33k | 2.0% | 162k | 4.9 | 0.6% |
| PLANET ROCK | 33k | 2.0% | 147k | 4.5 | 0.5% |
| TALK | 31k | 2.0% | 116k | 3.7 | 0.4% |
| ABSO LUTE RADIO 90S | 30k | 2.0% | 108k | 3.5 | 0.4% |
| KISS TORY R&B | 30k | 2.0% | 98k | 3.3 | 0.3% |
| VIRGIN RADIO | 30k | 2.0% | 86k | 2.9 | 0.3% |
| HEART DANCE | 29k | 2.0% | 98k | 3.3 | 0.3% |
| TALK SPORT2 | 26k | 2.0% | 48k | 1.9 | 0.2% |
| MAGIC | 24k | 1.0% | 113k | 4.8 | 0.4% |
| BBC WORLD SERVICE | 23k | 1.0% | 100k | 4.3 | 0.3% |
| ABSO LUTE RADIO COUN TRY | 23k | 1.0% | 95k | 4.1 | 0.3% |
| BBC ASIAN NET WORK | 21k | 1.0% | 133k | 6.3 | 0.5% |
| HEAT | 21k | 1.0% | 32k | 1.6 | 0.1% |
| ABSO LUTE RADIO 70S | 18k | 1.0% | 108k | 5.9 | 0.4% |
| SMOOTH COUN TRY | 18k | 1.0% | 176k | 9.5 | 0.6% |
| HEART 70S | 15k | 1.0% | 62k | 4.1 | 0.2% |
| TIMES RADIO | 14k | 1.0% | 55k | 3.8 | 0.2% |
| BOOM RADIO | 13k | 1.0% | 313k | 24.8 | 1.1% |
| SMOOTH RELAX | 13k | 1.0% | 56k | 4.2 | 0.2% |
| KISS XTRA | 11k | 1.0% | 22k | 2.0 | 0.1% |
| MAGIC SOUL | 9,000 | 1.0% | 18k | 2.0 | 0.1% |
| NATION 80S | 9,000 | 1.0% | 78k | 8.4 | 0.3% |
| SMOOTH CHILL | 9,000 | 1.0% | 33k | 3.8 | 0.1% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 30k | 3.2 | 0.1% |
| HITS RADIO PRIDE | 8,000 | — | 5,000 | 0.6 | — |
| ABSO LUTE RADIO 00S | 7,000 | — | 17k | 2.4 | 0.1% |
| RADIO X CLASSIC ROCK | 7,000 | — | 16k | 2.2 | 0.1% |
| VIRGIN RADIO LE- GENDS | 7,000 | — | 11k | 1.5 | — |
| ABSO LUTE RADIO 10S | 5,000 | — | 9,000 | 1.8 | — |
| MELLOW MAGIC | 5,000 | — | 24k | 4.6 | 0.1% |
| MAGIC CLASSIC AL | 5,000 | — | 23k | 4.4 | 0.1% |
| JAZZ FM | 4,000 | — | 4,000 | 0.9 | — |
| HITS RADIO CHILLED | 3,000 | — | 6,000 | 1.8 | — |
| CAPITAL CHILL | 2,000 | — | 8,000 | 3.2 | — |
| VIRGIN RADIO 80S | 2,000 | — | 1,000 | 0.6 | — |
| COUN TRY LINE RADIO | 1,000 | — | — | 0.6 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)