RAJAR Dashboard

CAPITAL BIRMINGHAM

H

Birmingham's No.1 Hit Music Station

Local / regional · RAJAR code 3132 · Half-yearly — 6-month rolling sample · Local

Part of: CAPITAL BRAND (UK), TOTAL GLOBAL RADIO (UK), CAPITAL NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
333k
▼ 51k vs prev. quarter
% reach
14.0%
▼ 2.0% vs prev. quarter
Total hours
1.4m
▼ 224k vs prev. quarter
Average hours
4.1
▬ 0.0 vs prev. quarter
Market share
3.6%
▼ 0.2% vs prev. quarter

TSA population 2.42m · unweighted sample 1,995

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+333k14.0%4.1100.0%
ADULTS 15-2479k20.0%3.923.6%
ADULTS 25-3491k22.0%5.027.2%
ADULTS 35-4472k17.0%3.521.5%
ADULTS 45-5442k12.0%3.912.5%
ADULTS 55-6429k8.0%2.08.8%
ADULTS 65-7419k7.0%6.65.7%
ADULTS 75+2,0001.0%0.50.7%
ADULTS 15-34169k21.0%4.550.8%
ADULTS 15-44241k20.0%4.272.3%
MenReach% reachAvg hrs% of audience
ALL MEN 15+160k14.0%3.548.1%
MEN 15-2445k22.0%3.813.6%
MEN 25-3439k19.0%3.611.8%
MEN 35-4429k15.0%4.38.7%
MEN 45-5430k17.0%3.58.9%
MEN 55-6414k8.0%1.24.1%
MEN 65-741,0001.0%1.00.4%
MEN 75+2,0003.0%0.50.7%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+173k14.0%4.651.9%
WOMEN 15-2433k17.0%3.910.0%
WOMEN 25-3451k25.0%6.115.4%
WOMEN 35-4443k20.0%2.912.9%
WOMEN 45-5412k7.0%4.73.6%
WOMEN 55-6416k9.0%2.64.8%
WOMEN 65-7418k11.0%6.95.3%
WOMEN 75+————
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS151k14.0%3.245.3%
C2DE ADULTS182k14.0%4.854.7%
ABC1 MEN85k16.0%2.825.6%
ABC1 WOMEN66k11.0%3.719.7%
C2DE MEN75k12.0%4.322.5%
C2DE WOMEN107k16.0%5.132.2%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
Capital Breakfast with Jordan North, Chris Stark and Sian Welby
▸
4.4%141k
10.00-13.00
Kemi Rodgers
▸
3.4%121k
13.00-16.00
Aimee Vivian
▸
3.2%114k
16.00-19.00
Will Manning
▸
2.9%88k
19.00-22.00
The Capital Evening Show with Jimmy Hill
▸
2.5%50k
22.00-01.00
The Capital Late Show with Sonny Jay
▸
1.6%18k
01.00-04.00
Joe Hollywood
▸
0.6%3,000
04.00-06.00
Ant Payne
▸
3.1%19k
SaturdayShareReach
09.00-12.00
Jimmy Hill
▸
3.1%46k
12.00-16.00
Jay London
▸
4.1%55k
16.00-19.00
Sonny Jay
▸
4.2%37k
19.00-22.00
The Capital Weekender with Kem Cetinay
▸
3.6%17k
22.00-24.00
The Capital Weekender with Sam Lavery
▸
3.7%6,000
24.00-06.00
Nicola Lashley
▸
4.5%8,000
05.00-09.00
Lydia Rodford
▸
3.2%21k
SundayShareReach
09.00-12.00
Ant Payne
▸
4.6%45k
12.00-16.00
Jay London
▸
3.8%42k
16.00-19.00
The EE Official Big Top 40 from Global
▸
6.1%35k
19.00-22.00
Tom Watts
▸
2.9%11k
22.00-24.00
The Capital Weekender with Sam Lavery
▸
1.7%3,000
24.00-06.00
Joe Hollywood
▸
6.6%6,000
05.00-09.00
Lydia Rodford
▸
8.8%28k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
HEART WEST MIDLANDS 455k19.0%2.5m5.56.6%
BBC RADIO 2 386k16.0%4.1m10.610.9%
CAPITAL BIRMINGHAM this station333k14.0%1.4m4.13.6%
SMOOTH RADIO WEST MIDLANDS 330k14.0%1.6m5.04.4%
BBC RADIO 1 322k13.0%1.6m5.04.3%
BBC RADIO 4 310k13.0%2.6m8.57.0%
GREATEST HITS RADIO (WEST MIDLANDS) 240k10.0%2.6m11.07.0%
HITS RADIO 216k9.0%724k3.41.9%
BBC RADIO 5 LIVE 213k9.0%945k4.42.5%
* HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) 196k8.0%670k3.41.8%
TALKSPORT 195k8.0%1.8m9.44.9%
CLASSIC FM 161k7.0%1.3m8.43.6%
CAPITAL XTRA (UK) 114k5.0%582k5.11.5%
KISSTORY 110k5.0%459k4.21.2%
ABSOLUTE RADIO 97k4.0%766k7.92.0%
BBC ASIAN NETWORK UK 79k3.0%497k6.31.3%
* GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) 78k3.0%603k7.81.6%
BBC RADIO 1XTRA 76k3.0%527k6.91.4%
BBC RADIO 3 73k3.0%529k7.21.4%
KISS 62k3.0%149k2.40.4%
ABSOLUTE 80S 57k2.0%232k4.10.6%
HEART 80S 57k2.0%225k4.00.6%
PLANET ROCK 57k2.0%199k3.50.5%
GB NEWS RADIO 54k2.0%730k13.51.9%
ABSOLUTE CLASSIC ROCK 53k2.0%321k6.10.9%
BBC RADIO 4 EXTRA 53k2.0%256k4.80.7%
BBC 6 MUSIC 52k2.0%622k11.91.7%
GOLD RADIO UK 49k2.0%258k5.20.7%
TALKSPORT2 48k2.0%155k3.20.4%
HEART 90S 46k2.0%118k2.60.3%
MAGIC 46k2.0%124k2.70.3%
KISSTORY R&B 44k2.0%196k4.40.5%
TALK (WAS TALKRADIO) 44k2.0%284k6.40.8%
KERRANG! 42k2.0%222k5.20.6%
CAPITAL DANCE 40k2.0%125k3.10.3%
CAPITAL XTRA RELOADED 40k2.0%240k6.00.6%
HEAT 40k2.0%40k1.00.1%
BBC WORLD SERVICE 37k2.0%170k4.50.5%
ABSOLUTE RADIO 90S 35k1.0%123k3.50.3%
HEART DANCE 35k1.0%86k2.40.2%
VIRGIN RADIO 31k1.0%426k13.61.1%
BBC RADIO 5 SPORTS EXTRA 28k1.0%47k1.70.1%
ABSOLUTE RADIO 00S 27k1.0%113k4.20.3%
BOOM RADIO 27k1.0%382k14.11.0%
* HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) 20k1.0%36k1.80.1%
KISS XTRA 20k1.0%49k2.40.1%
SMOOTH RELAX 19k1.0%34k1.80.1%
TIMES RADIO 18k1.0%65k3.60.2%
SMOOTH COUNTRY 17k1.0%147k8.50.4%
HEART 70S 15k1.0%75k5.10.2%
VIRGIN RADIO 80S 14k1.0%13k0.90.0%
MAGIC SOUL 13k1.0%37k2.90.1%
HITS RADIO PRIDE 12k1.0%8,0000.70.0%
RADIO X CLASSIC ROCK 11k0.0%73k6.70.2%
SMOOTH CHILL 11k0.0%39k3.50.1%
MELLOW MAGIC 10k0.0%13k1.30.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 10k0.0%17k1.70.0%
ABSOLUTE RADIO COUNTRY 9,0000.0%20k2.20.1%
HITS RADIO CHILLED 9,0000.0%6,0000.70.0%
NATION 80S 8,0000.0%4,0000.60.0%
ABSOLUTE RADIO 10S 7,0000.0%15k2.20.0%
JAZZ FM 7,0000.0%60k8.20.2%
CAPITAL CHILL 5,0000.0%27k5.60.1%
VIRGIN RADIO CHILLED 5,0000.0%4,0000.80.0%
ABSOLUTE RADIO 70S 4,0000.0%2,0000.70.0%
MAGIC CLASSICAL 2,0000.0%15k6.20.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 00.0%00.80.0%

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within CAPITAL BIRMINGHAM’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — CAPITAL BIRMINGHAM TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)