HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4359 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 2.40m · unweighted sample 2,010
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 210k | 9.0% | 3.4 | 100.0% |
| ADULTS 15-24 | 32k | 8.0% | 1.9 | 15.5% |
| ADULTS 25-34 | 60k | 15.0% | 4.9 | 28.5% |
| ADULTS 35-44 | 39k | 10.0% | 3.9 | 18.7% |
| ADULTS 45-54 | 34k | 10.0% | 2.0 | 16.4% |
| ADULTS 55-64 | 21k | 6.0% | 1.1 | 9.9% |
| ADULTS 65-74 | 12k | 4.0% | 7.4 | 5.7% |
| ADULTS 75+ | 11k | 5.0% | 1.9 | 5.3% |
| ADULTS 15-34 | 92k | 11.0% | 3.8 | 43.9% |
| ADULTS 15-44 | 131k | 11.0% | 3.9 | 62.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 106k | 9.0% | 4.5 | 50.7% |
| MEN 15-24 | 13k | 6.0% | 0.8 | 6.1% |
| MEN 25-34 | 26k | 13.0% | 7.0 | 12.5% |
| MEN 35-44 | 20k | 10.0% | 6.1 | 9.6% |
| MEN 45-54 | 22k | 12.0% | 2.4 | 10.2% |
| MEN 55-64 | 10k | 6.0% | 1.6 | 4.8% |
| MEN 65-74 | 7,000 | 5.0% | 10.9 | 3.4% |
| MEN 75+ | 8,000 | 9.0% | 2.5 | 4.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 104k | 8.0% | 2.2 | 49.3% |
| WOMEN 15-24 | 20k | 10.0% | 2.7 | 9.3% |
| WOMEN 25-34 | 34k | 16.0% | 3.2 | 16.0% |
| WOMEN 35-44 | 19k | 9.0% | 1.7 | 9.2% |
| WOMEN 45-54 | 13k | 7.0% | 1.3 | 6.2% |
| WOMEN 55-64 | 11k | 6.0% | 0.7 | 5.1% |
| WOMEN 65-74 | 5,000 | 3.0% | 2.1 | 2.3% |
| WOMEN 75+ | 3,000 | 2.0% | 0.3 | 1.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 104k | 9.0% | 4.5 | 49.7% |
| C2DE ADULTS | 106k | 8.0% | 2.3 | 50.3% |
| ABC1 MEN | 55k | 10.0% | 6.6 | 26.4% |
| ABC1 WOMEN | 49k | 8.0% | 2.1 | 23.2% |
| C2DE MEN | 51k | 8.0% | 2.2 | 24.2% |
| C2DE WOMEN | 55k | 9.0% | 2.3 | 26.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.2% | 65k |
06.00-06.00 | 1.8% | 161k |
06.00-09.00 | 1.2% | 52k |
06.00-18.00 | 1.8% | 143k |
06.00-24.00 | 1.8% | 159k |
09.00-13.00 | 1.5% | 61k |
10.00-13.00 | 1.6% | 52k |
13.00-16.00 | 2.5% | 71k |
16.00-20.00 | 2.5% | 63k |
20.00-24.00 | 1.2% | 27k |
24.00-06.00 | 0.5% | 7,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.8% | 25k |
06.00-18.00 | 2.4% | 57k |
06.00-24.00 | 2.4% | 62k |
06.00-06.00 | 2.3% | 62k |
07.00-11.00 | 1.8% | 23k |
11.00-14.00 | 1.8% | 20k |
14.00-18.00 | 3.8% | 39k |
18.00-22.00 | 2.5% | 15k |
22.00-24.00 | 1.5% | 5,000 |
24.00-06.00 | — | — |
24.00-07.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.7% | 25k |
06.00-18.00 | 2.9% | 59k |
06.00-24.00 | 2.9% | 65k |
06.00-06.00 | 2.8% | 67k |
07.00-11.00 | 1.5% | 23k |
11.00-13.00 | 2.7% | 18k |
13.00-16.00 | 4.4% | 34k |
16.00-19.00 | 3.7% | 26k |
19.00-22.00 | 3.9% | 16k |
22.00-24.00 | — | — |
24.00-07.00 | 0.8% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| HEART WEST MIDLANDS | 436k | 18.0% | 2.5m | 5.6 | 6.8% |
| BBC RADIO 2 | 387k | 16.0% | 3.5m | 9.2 | 9.8% |
| BBC RADIO 4 | 326k | 14.0% | 2.9m | 8.8 | 7.9% |
| BBC RADIO 1 | 321k | 13.0% | 1.4m | 4.5 | 4.0% |
| SMOOTH RADIO WEST MIDLANDS | 317k | 13.0% | 1.5m | 4.8 | 4.2% |
| * CAPITAL BIRMINGHAM | 288k | 12.0% | 1.1m | 4.0 | 3.1% |
| GREATEST HITS RADIO (WEST MIDLANDS) | 240k | 10.0% | 2.6m | 10.9 | 7.2% |
| HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) this station | 210k | 9.0% | 708k | 3.4 | 2.0% |
| BBC RADIO 5 LIVE | 204k | 9.0% | 931k | 4.6 | 2.6% |
| TALKSPORT | 190k | 8.0% | 2.0m | 10.3 | 5.4% |
| CLASSIC FM | 134k | 6.0% | 1.2m | 8.8 | 3.3% |
| CAPITAL XTRA (UK) | 104k | 4.0% | 538k | 5.2 | 1.5% |
| KISSTORY | 101k | 4.0% | 418k | 4.2 | 1.2% |
| ABSOLUTE RADIO | 96k | 4.0% | 800k | 8.3 | 2.2% |
| BBC ASIAN NETWORK UK | 72k | 3.0% | 365k | 5.1 | 1.0% |
| BBC RADIO 1XTRA | 68k | 3.0% | 497k | 7.3 | 1.4% |
| BBC RADIO 3 | 64k | 3.0% | 330k | 5.1 | 0.9% |
| GOLD RADIO UK | 61k | 3.0% | 384k | 6.3 | 1.1% |
| KISS | 59k | 2.0% | 153k | 2.6 | 0.4% |
| HEART 80S | 54k | 2.0% | 347k | 6.4 | 1.0% |
| KISSTORY R&B | 53k | 2.0% | 271k | 5.1 | 0.7% |
| PLANET ROCK | 53k | 2.0% | 199k | 3.7 | 0.6% |
| BBC 6 MUSIC | 51k | 2.0% | 626k | 12.3 | 1.7% |
| GB NEWS RADIO | 49k | 2.0% | 582k | 11.8 | 1.6% |
| ABSOLUTE CLASSIC ROCK | 47k | 2.0% | 233k | 5.0 | 0.6% |
| ABSOLUTE 80S | 46k | 2.0% | 229k | 5.0 | 0.6% |
| BBC RADIO 4 EXTRA | 45k | 2.0% | 268k | 6.0 | 0.7% |
| HEART 90S | 45k | 2.0% | 119k | 2.6 | 0.3% |
| MAGIC | 44k | 2.0% | 77k | 1.8 | 0.2% |
| TALKSPORT2 | 43k | 2.0% | 128k | 3.0 | 0.4% |
| TALK (WAS TALKRADIO) | 42k | 2.0% | 334k | 8.1 | 0.9% |
| BBC WORLD SERVICE | 40k | 2.0% | 149k | 3.7 | 0.4% |
| CAPITAL DANCE | 40k | 2.0% | 228k | 5.7 | 0.6% |
| HEAT | 39k | 2.0% | 28k | 0.7 | 0.1% |
| KERRANG! | 39k | 2.0% | 198k | 5.0 | 0.5% |
| HEART DANCE | 36k | 1.0% | 95k | 2.6 | 0.3% |
| VIRGIN RADIO | 35k | 1.0% | 437k | 12.4 | 1.2% |
| ABSOLUTE RADIO 90S | 34k | 1.0% | 119k | 3.5 | 0.3% |
| BOOM RADIO | 30k | 1.0% | 394k | 13.3 | 1.1% |
| CAPITAL XTRA RELOADED | 28k | 1.0% | 160k | 5.7 | 0.4% |
| ABSOLUTE RADIO 00S | 24k | 1.0% | 120k | 5.0 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 24k | 1.0% | 39k | 1.7 | 0.1% |
| MAGIC SOUL | 23k | 1.0% | 189k | 8.2 | 0.5% |
| SMOOTH RELAX | 22k | 1.0% | 75k | 3.4 | 0.2% |
| TIMES RADIO | 20k | 1.0% | 101k | 4.9 | 0.3% |
| KISS XTRA | 19k | 1.0% | 34k | 1.8 | 0.1% |
| SMOOTH COUNTRY | 17k | 1.0% | 102k | 6.0 | 0.3% |
| VIRGIN RADIO 80S | 15k | 1.0% | 13k | 0.9 | 0.0% |
| RADIO X CLASSIC ROCK | 14k | 1.0% | 128k | 9.4 | 0.4% |
| SMOOTH CHILL | 13k | 1.0% | 44k | 3.4 | 0.1% |
| HEART 70S | 12k | 0.0% | 61k | 5.3 | 0.2% |
| MELLOW MAGIC | 12k | 1.0% | 23k | 1.9 | 0.1% |
| HITS RADIO PRIDE | 11k | 0.0% | 7,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 11k | 0.0% | 23k | 2.0 | 0.1% |
| HITS RADIO CHILLED | 10k | 0.0% | 15k | 1.4 | 0.0% |
| JAZZ FM | 8,000 | 0.0% | 65k | 7.8 | 0.2% |
| NATION 80S | 8,000 | 0.0% | 18k | 2.3 | 0.1% |
| ABSOLUTE RADIO 10S | 7,000 | 0.0% | 24k | 3.6 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 6,000 | 0.0% | 14k | 2.4 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 16k | 2.9 | 0.0% |
| CAPITAL CHILL | 5,000 | 0.0% | 27k | 5.6 | 0.1% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 3,000 | 0.0% | 26k | 9.9 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)