HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4359 · · Local
Headline figures · JUN 2026
Weekly reach
196k
14kvs prev. quarter
% reach
8.0%
1.0%vs prev. quarter
Total hours
1.0m
341kvs prev. quarter
Average hours
5.3
1.9vs prev. quarter
Market share
2.8%
0.8%vs prev. quarter
TSA population 2.42m · unweighted sample 2,065
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.8% | 59k |
10.00-13.00 | 1.9% | 62k |
13.00-16.00 | 3.5% | 84k |
16.00-20.00 | 4.3% | 84k |
20.00-24.00 | 1.3% | 27k |
24.00-06.00 | 1.6% | 15k |
06.00-09.00 | 1.9% | 49k |
09.00-13.00 | 1.9% | 70k |
06.00-18.00 | 2.6% | 145k |
06.00-24.00 | 2.6% | 161k |
06.00-06.00 | 2.6% | 164k |
| Saturday | Share | Reach |
|---|---|---|
24.00-07.00 | 0.7% | 2,000 |
07.00-11.00 | 4.0% | 38k |
11.00-14.00 | 3.1% | 25k |
14.00-18.00 | 3.8% | 37k |
18.00-22.00 | 4.1% | 21k |
22.00-24.00 | 1.2% | 3,000 |
24.00-06.00 | 0.4% | 1,000 |
06.00-12.00 | 3.7% | 41k |
06.00-18.00 | 3.6% | 67k |
06.00-24.00 | 3.6% | 70k |
06.00-06.00 | 3.6% | 72k |
| Sunday | Share | Reach |
|---|---|---|
24.00-07.00 | 1.7% | 3,000 |
07.00-11.00 | 2.1% | 22k |
11.00-13.00 | 2.3% | 26k |
13.00-16.00 | 4.7% | 42k |
16.00-19.00 | 6.1% | 22k |
19.00-22.00 | 3.1% | 9,000 |
22.00-24.00 | 0.0% | 0 |
06.00-12.00 | 1.7% | 27k |
06.00-18.00 | 3.3% | 60k |
06.00-24.00 | 3.4% | 64k |
06.00-06.00 | 3.3% | 67k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 196k | 8.0% | 5.3 | 100.0% |
| ADULTS 15-24 | 34k | 8.0% | 2.3 | 17.3% |
| ADULTS 25-34 | 55k | 13.0% | 5.1 | 27.9% |
| ADULTS 35-44 | 35k | 9.0% | 5.6 | 18.1% |
| ADULTS 45-54 | 36k | 10.0% | 3.1 | 18.5% |
| ADULTS 55-64 | 18k | 5.0% | 4.8 | 9.0% |
| ADULTS 65-74 | 15k | 5.0% | 19.6 | 7.5% |
| ADULTS 75+ | 4,000 | 2.0% | 2.8 | 1.8% |
| ADULTS 15-34 | 89k | 11.0% | 4.0 | 45.1% |
| ADULTS 15-44 | 124k | 10.0% | 4.5 | 63.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 84k | 7.0% | 4.8 | 42.7% |
| MEN 15-24 | 11k | 5.0% | 1.1 | 5.7% |
| MEN 25-34 | 20k | 10.0% | 8.4 | 10.1% |
| MEN 35-44 | 18k | 9.0% | 6.1 | 9.2% |
| MEN 45-54 | 20k | 12.0% | 3.5 | 10.4% |
| MEN 55-64 | 5,000 | 3.0% | 0.8 | 2.8% |
| MEN 65-74 | 5,000 | 4.0% | 5.5 | 2.6% |
| MEN 75+ | 4,000 | 3.0% | 2.8 | 1.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 113k | 9.0% | 5.7 | 57.3% |
| WOMEN 15-24 | 23k | 11.0% | 2.9 | 11.6% |
| WOMEN 25-34 | 35k | 17.0% | 3.3 | 17.7% |
| WOMEN 35-44 | 17k | 8.0% | 5.0 | 8.8% |
| WOMEN 45-54 | 16k | 9.0% | 2.5 | 8.1% |
| WOMEN 55-64 | 12k | 7.0% | 6.5 | 6.2% |
| WOMEN 65-74 | 10k | 6.0% | 27.1 | 4.9% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 87k | 8.0% | 4.8 | 44.2% |
| C2DE ADULTS | 110k | 8.0% | 5.8 | 55.8% |
| ABC1 MEN | 40k | 7.0% | 4.8 | 20.4% |
| ABC1 WOMEN | 47k | 8.0% | 4.7 | 23.8% |
| C2DE MEN | 44k | 7.0% | 4.8 | 22.3% |
| C2DE WOMEN | 66k | 10.0% | 6.4 | 33.5% |
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 2.06m | 85.0% | 37.7m | 18.3 | 100.0% |
| ANY COMMER CIAL | 1.70m | 70.0% | 22.5m | 13.2 | 59.6% |
| ANY BBC | 1.17m | 48.0% | 14.3m | 12.2 | 38.0% |
| HEART WEST MID LANDS | 435k | 18.0% | 2.3m | 5.4 | 6.2% |
| BBC RADIO 2 | 420k | 17.0% | 4.9m | 11.6 | 12.9% |
| BBC RADIO 4 | 339k | 14.0% | 3.6m | 10.7 | 9.6% |
| SMOOTH RADIO WEST MID LANDS | 291k | 12.0% | 1.6m | 5.6 | 4.4% |
| OTHER NATION AL COMMER CIAL | 277k | 11.0% | 1.8m | 6.5 | 4.8% |
| BBC RADIO 1 | 275k | 11.0% | 1.3m | 4.8 | 3.5% |
| CAPITAL NET WORK (UK) | 269k | 11.0% | 1.1m | 3.9 | 2.8% |
| * CAPITAL BIRMING HAM | 237k | 10.0% | 887k | 3.7 | 2.4% |
| BBC RADIO 5 LIVE | 232k | 10.0% | 1.3m | 5.8 | 3.6% |
| OTHER STATION | 231k | 10.0% | 901k | 3.9 | 2.4% |
| GREAT- EST HITS RADIO (W. MID LANDS) | 222k | 9.0% | 2.6m | 11.5 | 6.8% |
| TALK SPORT | 199k | 8.0% | 2.2m | 11.1 | 5.9% |
| HITS RADIO BIRMING HAM | 196k | 8.0% | 1.0m | 5.3 | 2.8% |
| * BBC RADIO WM | 166k | 7.0% | 494k | 3.0 | 1.3% |
| CLASSIC FM | 153k | 6.0% | 1.2m | 7.6 | 3.1% |
| LBC BRAND (UK) | 134k | 6.0% | 967k | 7.2 | 2.6% |
| OTHER LOCAL COMM. | 116k | 5.0% | 439k | 3.8 | 1.2% |
| KISS TORY | 103k | 4.0% | 573k | 5.6 | 1.5% |
| ABSO LUTE RADIO | 88k | 4.0% | 613k | 6.9 | 1.6% |
| CAPITAL XTRA (UK) | 85k | 3.0% | 208k | 2.5 | 0.6% |
| RADIO X NET WORK (UK) | 74k | 3.0% | 426k | 5.7 | 1.1% |
| BBC 6 MUSIC | 74k | 3.0% | 732k | 9.9 | 1.9% |
| BBC ASIAN NET WORK | 72k | 3.0% | 365k | 5.1 | 1.0% |
| BBC RADIO 1XTRA | 71k | 3.0% | 500k | 7.0 | 1.3% |
| GB NEWS RADIO | 68k | 3.0% | 597k | 8.8 | 1.6% |
| HEART 80S | 67k | 3.0% | 344k | 5.1 | 0.9% |
| KISS | 59k | 2.0% | 156k | 2.6 | 0.4% |
| ABSO LUTE 80S | 54k | 2.0% | 475k | 8.8 | 1.3% |
| BBC RADIO 3 | 49k | 2.0% | 234k | 4.8 | 0.6% |
| TALK | 48k | 2.0% | 153k | 3.2 | 0.4% |
| HEART 90S | 46k | 2.0% | 137k | 3.0 | 0.4% |
| BBC RADIO 4 EXTRA | 45k | 2.0% | 212k | 4.7 | 0.6% |
| OTHER BBC LOCAL | 45k | 2.0% | 145k | 3.2 | 0.4% |
| CAPITAL DANCE | 44k | 2.0% | 287k | 6.5 | 0.8% |
| KISS TORY R&B | 44k | 2.0% | 201k | 4.5 | 0.5% |
| VIRGIN RADIO | 41k | 2.0% | 330k | 8.1 | 0.9% |
| BBC WORLD SERVICE | 40k | 2.0% | 137k | 3.4 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 39k | 2.0% | 158k | 4.0 | 0.4% |
| PLANET ROCK | 39k | 2.0% | 149k | 3.8 | 0.4% |
| GOLD RADIO UK | 38k | 2.0% | 250k | 6.5 | 0.7% |
| MAGIC | 38k | 2.0% | 51k | 1.4 | 0.1% |
| ABSO LUTE RADIO 90S | 36k | 1.0% | 152k | 4.2 | 0.4% |
| HEART DANCE | 33k | 1.0% | 104k | 3.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 32k | 1.0% | 56k | 1.7 | 0.1% |
| KER RANG! | 31k | 1.0% | 251k | 8.2 | 0.7% |
| SMOOTH COUN TRY | 29k | 1.0% | 275k | 9.5 | 0.7% |
| TALK SPORT2 | 29k | 1.0% | 48k | 1.6 | 0.1% |
| CAPITAL XTRA RELOAD ED | 28k | 1.0% | 89k | 3.2 | 0.2% |
| TIMES RADIO | 28k | 1.0% | 194k | 6.8 | 0.5% |
| HEAT | 26k | 1.0% | 26k | 1.0 | 0.1% |
| MAGIC SOUL | 26k | 1.0% | 177k | 6.8 | 0.5% |
| ABSO LUTE RADIO COUN TRY | 21k | 1.0% | 53k | 2.6 | 0.1% |
| HEART 70S | 21k | 1.0% | 63k | 3.0 | 0.2% |
| SMOOTH RELAX | 21k | 1.0% | 88k | 4.1 | 0.2% |
| MELLOW MAGIC | 20k | 1.0% | 43k | 2.1 | 0.1% |
| SMOOTH CHILL | 15k | 1.0% | 41k | 2.8 | 0.1% |
| BOOM RADIO | 12k | — | 35k | 3.0 | 0.1% |
| HITS RADIO PRIDE | 12k | 1.0% | 9,000 | 0.7 | — |
| JAZZ FM | 12k | — | 106k | 8.8 | 0.3% |
| KISS XTRA | 12k | — | 11k | 0.9 | — |
| ABSO LUTE RADIO 00S | 10k | — | 31k | 2.9 | 0.1% |
| RADIO X CLASSIC ROCK | 10k | — | 58k | 5.9 | 0.2% |
| VIRGIN RADIO CHILLED | 10k | — | 12k | 1.2 | — |
| ABSO LUTE RADIO 70S | 9,000 | — | 57k | 6.1 | 0.2% |
| NATION 80S | 9,000 | — | 78k | 8.8 | 0.2% |
| VIRGIN RADIO 80S | 9,000 | — | 6,000 | 0.7 | — |
| CAPITAL CHILL | 8,000 | — | 85k | 10.6 | 0.2% |
| VIRGIN RADIO LE- GENDS | 7,000 | — | 10k | 1.5 | — |
| HITS RADIO CHILLED | 6,000 | — | 4,000 | 0.6 | — |
| ABSO LUTE RADIO 10S | 4,000 | — | 7,000 | 1.8 | — |
| MAGIC CLASSIC AL | 3,000 | — | 29k | 8.5 | 0.1% |
| COUN TRY LINE RADIO | 2,000 | — | 2,000 | 1.0 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (BIRMINGHAM) (WAS FREE RADIO (BIRMINGHAM)) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)