GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE)
HThe Good Times Sound Like This
Local / regional · RAJAR code 3656 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.65m · unweighted sample 1,697
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 117k | 7.0% | 8.2 | 100.0% |
| ADULTS 15-24 | 10k | 5.0% | 2.5 | 8.9% |
| ADULTS 25-34 | 14k | 5.0% | 2.1 | 11.9% |
| ADULTS 35-44 | 24k | 9.0% | 9.1 | 20.3% |
| ADULTS 45-54 | 22k | 9.0% | 5.9 | 18.9% |
| ADULTS 55-64 | 28k | 11.0% | 5.7 | 23.7% |
| ADULTS 65-74 | 11k | 5.0% | 31.5 | 9.7% |
| ADULTS 75+ | 8,000 | 4.0% | 5.5 | 6.5% |
| ADULTS 15-34 | 24k | 5.0% | 2.3 | 20.8% |
| ADULTS 15-44 | 48k | 6.0% | 5.7 | 41.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 67k | 8.0% | 6.8 | 56.9% |
| MEN 15-24 | 6,000 | 5.0% | 3.2 | 5.4% |
| MEN 25-34 | 5,000 | 4.0% | 2.2 | 3.9% |
| MEN 35-44 | 19k | 15.0% | 11.2 | 16.3% |
| MEN 45-54 | 12k | 10.0% | 6.4 | 10.4% |
| MEN 55-64 | 17k | 13.0% | 3.5 | 14.1% |
| MEN 65-74 | 3,000 | 3.0% | 10.5 | 2.8% |
| MEN 75+ | 5,000 | 5.0% | 8.2 | 3.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 50k | 6.0% | 10.1 | 43.1% |
| WOMEN 15-24 | 4,000 | 4.0% | 1.5 | 3.5% |
| WOMEN 25-34 | 9,000 | 7.0% | 2.1 | 8.0% |
| WOMEN 35-44 | 5,000 | 3.0% | 0.5 | 4.0% |
| WOMEN 45-54 | 10k | 8.0% | 5.3 | 8.5% |
| WOMEN 55-64 | 11k | 8.0% | 8.9 | 9.6% |
| WOMEN 65-74 | 8,000 | 7.0% | 40.1 | 6.9% |
| WOMEN 75+ | 3,000 | 3.0% | 1.6 | 2.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 50k | 6.0% | 7.9 | 42.7% |
| C2DE ADULTS | 67k | 8.0% | 8.5 | 57.3% |
| ABC1 MEN | 30k | 8.0% | 10.1 | 25.4% |
| ABC1 WOMEN | 20k | 5.0% | 4.6 | 17.3% |
| C2DE MEN | 37k | 8.0% | 4.1 | 31.5% |
| C2DE WOMEN | 30k | 7.0% | 13.8 | 25.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.1% | 45k |
10.00-13.00 | 5.0% | 60k |
10.30-11.00 | 6.3% | 47k |
13.00-16.00 | 4.4% | 51k |
16.00-19.00 | 3.8% | 44k |
19.00-22.00 | 2.2% | 19k |
22.00-01.00 | 0.6% | 5,000 |
01.00-06.00 | 2.1% | 8,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.3% | 11k |
09.00-13.00 | 3.8% | 25k |
13.00-17.00 | 5.1% | 26k |
17.00-19.00 | 0.5% | 2,000 |
19.00-22.00 | 1.0% | 2,000 |
22.00-01.00 | 1.4% | 1,000 |
01.00-06.00 | 0.9% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.9% | 3,000 |
09.00-13.00 | 4.6% | 25k |
13.00-16.00 | 5.9% | 26k |
16.00-19.00 | 3.2% | 15k |
19.00-22.00 | 1.3% | 4,000 |
22.00-01.00 | 1.1% | 1,000 |
01.00-06.00 | 2.2% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 366k | 22.0% | 4.1m | 11.1 | 14.8% |
| * HEART WEST MIDLANDS | 295k | 18.0% | 2.0m | 6.7 | 7.1% |
| BBC RADIO 1 | 250k | 15.0% | 1.9m | 7.5 | 6.8% |
| BBC RADIO 4 | 196k | 12.0% | 1.9m | 9.8 | 7.0% |
| * SMOOTH RADIO WEST MIDLANDS | 195k | 12.0% | 1.2m | 6.0 | 4.2% |
| CLASSIC FM | 135k | 8.0% | 1.2m | 9.0 | 4.4% |
| BBC RADIO 5 LIVE | 126k | 8.0% | 720k | 5.7 | 2.6% |
| * CAPITAL BIRMINGHAM | 120k | 7.0% | 441k | 3.7 | 1.6% |
| GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) this station | 117k | 7.0% | 963k | 8.2 | 3.5% |
| TALKSPORT | 101k | 6.0% | 562k | 5.6 | 2.0% |
| * GREATEST HITS RADIO (WEST MIDLANDS) | 75k | 5.0% | 596k | 7.9 | 2.2% |
| KISSTORY | 75k | 5.0% | 240k | 3.2 | 0.9% |
| ABSOLUTE RADIO | 70k | 4.0% | 391k | 5.6 | 1.4% |
| CAPITAL XTRA (UK) | 70k | 4.0% | 267k | 3.8 | 1.0% |
| HITS RADIO (BLACK COUNTRY & SHROPSHIRE) (WAS FREE RADIO (BLACK COUNTRY & SHROPSHIRE)) | 70k | 4.0% | 372k | 5.3 | 1.3% |
| KISS | 51k | 3.0% | 66k | 1.3 | 0.2% |
| HEART 80S | 50k | 3.0% | 199k | 4.0 | 0.7% |
| BBC RADIO 3 | 48k | 3.0% | 338k | 7.1 | 1.2% |
| BBC RADIO 1XTRA | 43k | 3.0% | 245k | 5.7 | 0.9% |
| BBC RADIO 4 EXTRA | 42k | 3.0% | 356k | 8.5 | 1.3% |
| ABSOLUTE CLASSIC ROCK | 41k | 2.0% | 165k | 4.0 | 0.6% |
| BBC 6 MUSIC | 39k | 2.0% | 341k | 8.7 | 1.2% |
| CAPITAL DANCE | 38k | 2.0% | 151k | 4.0 | 0.5% |
| ABSOLUTE 80S | 37k | 2.0% | 149k | 4.1 | 0.5% |
| KERRANG! | 35k | 2.0% | 253k | 7.2 | 0.9% |
| HEART 90S | 34k | 2.0% | 93k | 2.8 | 0.3% |
| BBC WORLD SERVICE | 31k | 2.0% | 129k | 4.2 | 0.5% |
| MAGIC | 31k | 2.0% | 191k | 6.1 | 0.7% |
| PLANET ROCK | 31k | 2.0% | 154k | 5.0 | 0.6% |
| ABSOLUTE RADIO 90S | 30k | 2.0% | 120k | 4.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 30k | 2.0% | 61k | 2.0 | 0.2% |
| CAPITAL XTRA RELOADED | 30k | 2.0% | 133k | 4.4 | 0.5% |
| HEART DANCE | 29k | 2.0% | 82k | 2.8 | 0.3% |
| GOLD RADIO UK | 28k | 2.0% | 195k | 7.0 | 0.7% |
| TALKSPORT2 | 27k | 2.0% | 56k | 2.1 | 0.2% |
| KISSTORY R&B | 24k | 1.0% | 66k | 2.7 | 0.2% |
| HEART 70S | 23k | 1.0% | 105k | 4.5 | 0.4% |
| KISS XTRA | 22k | 1.0% | 53k | 2.4 | 0.2% |
| BBC ASIAN NETWORK UK | 21k | 1.0% | 184k | 8.8 | 0.7% |
| HEAT | 20k | 1.0% | 29k | 1.5 | 0.1% |
| GB NEWS RADIO | 19k | 1.0% | 242k | 12.6 | 0.9% |
| BOOM RADIO | 18k | 1.0% | 390k | 21.6 | 1.4% |
| SMOOTH COUNTRY | 18k | 1.0% | 131k | 7.2 | 0.5% |
| ABSOLUTE RADIO 00S | 17k | 1.0% | 58k | 3.4 | 0.2% |
| SMOOTH RELAX | 16k | 1.0% | 84k | 5.4 | 0.3% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 58k | 4.1 | 0.2% |
| VIRGIN RADIO | 14k | 1.0% | 56k | 4.0 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 31k | 2.7 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 0.0% | 8,000 | 1.0 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 8,000 | 0.0% | 20k | 2.6 | 0.1% |
| MAGIC SOUL | 7,000 | 0.0% | 17k | 2.6 | 0.1% |
| VIRGIN RADIO CHILLED | 7,000 | 0.0% | 11k | 1.5 | 0.0% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 29k | 5.5 | 0.1% |
| MELLOW MAGIC | 5,000 | 0.0% | 34k | 6.6 | 0.1% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.5 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| TIMES RADIO | 5,000 | 0.0% | 23k | 4.7 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 8,000 | 3.4 | 0.0% |
| SMOOTH CHILL | 2,000 | 0.0% | 9,000 | 3.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 0.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — GREATEST HITS RADIO (BLACK COUNTRY & SHROPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)