HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3324 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 833k · unweighted sample 848
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 119k | 14.0% | 5.0 | 100.0% |
| ADULTS 15-24 | 5,000 | 4.0% | 1.9 | 4.0% |
| ADULTS 25-34 | 27k | 19.0% | 1.7 | 22.8% |
| ADULTS 35-44 | 31k | 22.0% | 3.6 | 25.7% |
| ADULTS 45-54 | 25k | 21.0% | 9.6 | 21.1% |
| ADULTS 55-64 | 14k | 11.0% | 3.3 | 11.6% |
| ADULTS 65-74 | 10k | 9.0% | 12.2 | 8.4% |
| ADULTS 75+ | 8,000 | 12.0% | 2.6 | 6.4% |
| ADULTS 15-34 | 32k | 12.0% | 1.7 | 26.9% |
| ADULTS 15-44 | 63k | 15.0% | 2.7 | 52.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 45k | 11.0% | 2.5 | 37.7% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 13k | 17.0% | 2.2 | 10.5% |
| MEN 35-44 | 9,000 | 13.0% | 1.7 | 7.5% |
| MEN 45-54 | 10k | 17.0% | 4.0 | 8.3% |
| MEN 55-64 | 5,000 | 9.0% | 1.7 | 4.5% |
| MEN 65-74 | 3,000 | 5.0% | 1.9 | 2.1% |
| MEN 75+ | 6,000 | 18.0% | 3.3 | 4.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 74k | 18.0% | 6.5 | 62.3% |
| WOMEN 15-24 | 5,000 | 8.0% | 1.9 | 4.0% |
| WOMEN 25-34 | 15k | 21.0% | 1.3 | 12.3% |
| WOMEN 35-44 | 22k | 30.0% | 4.4 | 18.2% |
| WOMEN 45-54 | 15k | 25.0% | 13.3 | 12.8% |
| WOMEN 55-64 | 8,000 | 14.0% | 4.2 | 7.1% |
| WOMEN 65-74 | 8,000 | 12.0% | 15.6 | 6.3% |
| WOMEN 75+ | 2,000 | 6.0% | 0.6 | 1.6% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 56k | 12.0% | 5.5 | 47.1% |
| C2DE ADULTS | 63k | 18.0% | 4.6 | 52.9% |
| ABC1 MEN | 21k | 9.0% | 1.9 | 17.5% |
| ABC1 WOMEN | 35k | 15.0% | 7.6 | 29.6% |
| C2DE MEN | 24k | 14.0% | 3.1 | 20.2% |
| C2DE WOMEN | 39k | 22.0% | 5.4 | 32.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.1% | 64k |
06.00-06.00 | 4.9% | 108k |
06.00-09.00 | 6.5% | 50k |
06.00-18.00 | 5.2% | 99k |
06.00-24.00 | 5.1% | 108k |
09.00-13.00 | 4.5% | 62k |
10.00-13.00 | 4.3% | 50k |
13.00-16.00 | 5.1% | 48k |
16.00-20.00 | 5.2% | 39k |
20.00-24.00 | 2.5% | 13k |
24.00-06.00 | 2.0% | 11k |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 5.5% | 21k |
06.00-18.00 | 5.0% | 31k |
06.00-24.00 | 4.8% | 34k |
06.00-06.00 | 4.5% | 34k |
07.00-11.00 | 5.6% | 17k |
11.00-14.00 | 6.2% | 19k |
14.00-18.00 | 3.2% | 14k |
18.00-22.00 | 4.0% | 8,000 |
22.00-24.00 | 3.6% | 2,000 |
24.00-06.00 | 1.8% | 2,000 |
24.00-07.00 | 1.6% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 6.2% | 27k |
06.00-18.00 | 4.6% | 34k |
06.00-24.00 | 4.4% | 37k |
06.00-06.00 | 4.2% | 40k |
07.00-11.00 | 6.6% | 23k |
11.00-13.00 | 5.5% | 16k |
13.00-16.00 | 2.3% | 5,000 |
16.00-19.00 | 1.8% | 5,000 |
19.00-22.00 | 3.6% | 3,000 |
22.00-24.00 | 1.8% | 1,000 |
24.00-07.00 | 0.5% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 178k | 21.0% | 1.6m | 8.9 | 12.8% |
| HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) this station | 119k | 14.0% | 596k | 5.0 | 4.8% |
| BBC RADIO 4 | 118k | 14.0% | 1.2m | 10.4 | 9.8% |
| BBC RADIO 1 | 112k | 14.0% | 732k | 6.5 | 5.9% |
| HEART WEST MIDLANDS | 91k | 11.0% | 564k | 6.2 | 4.5% |
| BBC RADIO 5 LIVE | 84k | 10.0% | 499k | 6.0 | 4.0% |
| GREATEST HITS RADIO (COVENTRY & WARWICKSHIRE) | 79k | 9.0% | 585k | 7.4 | 4.7% |
| * CAPITAL MID COUNTIES - SOUTH | 64k | 8.0% | 230k | 3.6 | 1.8% |
| TALKSPORT | 58k | 7.0% | 409k | 7.0 | 3.3% |
| SMOOTH RADIO WEST MIDLANDS | 56k | 7.0% | 376k | 6.7 | 3.0% |
| CLASSIC FM | 54k | 7.0% | 372k | 6.8 | 3.0% |
| GREATEST HITS RADIO (WEST MIDLANDS) | 38k | 5.0% | 257k | 6.8 | 2.1% |
| ABSOLUTE RADIO | 33k | 4.0% | 164k | 5.0 | 1.3% |
| BBC RADIO 3 | 33k | 4.0% | 309k | 9.3 | 2.5% |
| KISSTORY | 31k | 4.0% | 119k | 3.9 | 1.0% |
| ABSOLUTE 80S | 28k | 3.0% | 149k | 5.3 | 1.2% |
| BBC RADIO 5 SPORTS EXTRA | 22k | 3.0% | 33k | 1.5 | 0.3% |
| MAGIC | 22k | 3.0% | 201k | 9.1 | 1.6% |
| ABSOLUTE RADIO 90S | 21k | 3.0% | 103k | 4.8 | 0.8% |
| HEART DANCE | 21k | 2.0% | 157k | 7.6 | 1.3% |
| ABSOLUTE CLASSIC ROCK | 19k | 2.0% | 90k | 4.7 | 0.7% |
| BBC ASIAN NETWORK UK | 19k | 2.0% | 200k | 10.6 | 1.6% |
| KISS | 19k | 2.0% | 88k | 4.7 | 0.7% |
| BBC 6 MUSIC | 18k | 2.0% | 64k | 3.5 | 0.5% |
| BOOM RADIO | 18k | 2.0% | 55k | 3.0 | 0.4% |
| KISSTORY R&B | 18k | 2.0% | 46k | 2.6 | 0.4% |
| BBC WORLD SERVICE | 17k | 2.0% | 72k | 4.3 | 0.6% |
| CAPITAL XTRA (UK) | 17k | 2.0% | 65k | 3.8 | 0.5% |
| GOLD RADIO UK | 16k | 2.0% | 159k | 9.8 | 1.3% |
| BBC RADIO 1XTRA | 14k | 2.0% | 76k | 5.6 | 0.6% |
| BBC RADIO 4 EXTRA | 14k | 2.0% | 121k | 8.6 | 1.0% |
| HEART 80S | 14k | 2.0% | 69k | 5.0 | 0.6% |
| PLANET ROCK | 13k | 2.0% | 23k | 1.8 | 0.2% |
| HEART 90S | 12k | 1.0% | 33k | 2.7 | 0.3% |
| GB NEWS RADIO | 11k | 1.0% | 49k | 4.5 | 0.4% |
| ABSOLUTE RADIO 00S | 9,000 | 1.0% | 10k | 1.1 | 0.1% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 12k | 1.4 | 0.1% |
| CAPITAL DANCE | 9,000 | 1.0% | 73k | 8.0 | 0.6% |
| KERRANG! | 9,000 | 1.0% | 42k | 4.5 | 0.3% |
| SMOOTH RELAX | 9,000 | 1.0% | 30k | 3.3 | 0.2% |
| TALK (WAS TALKRADIO) | 9,000 | 1.0% | 84k | 9.5 | 0.7% |
| TALKSPORT2 | 8,000 | 1.0% | 45k | 5.7 | 0.4% |
| VIRGIN RADIO | 8,000 | 1.0% | 22k | 2.7 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 7,000 | 1.0% | 64k | 9.2 | 0.5% |
| MAGIC CLASSICAL | 7,000 | 1.0% | 42k | 6.4 | 0.3% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 57k | 9.5 | 0.5% |
| HEAT | 5,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 23k | 4.3 | 0.2% |
| TIMES RADIO | 5,000 | 1.0% | 15k | 3.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 7,000 | 1.4 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 1.0% | 6,000 | 1.4 | 0.0% |
| HEART 70S | 4,000 | 1.0% | 12k | 2.7 | 0.1% |
| HITS RADIO PRIDE | 4,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| MAGIC SOUL | 4,000 | 1.0% | 9,000 | 1.9 | 0.1% |
| MELLOW MAGIC | 4,000 | 0.0% | 13k | 3.3 | 0.1% |
| VIRGIN RADIO CHILLED | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 54k | 22.1 | 0.4% |
| JAZZ FM | 2,000 | 0.0% | 4,000 | 2.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.9 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 12k | 5.6 | 0.1% |
| SMOOTH CHILL | 2,000 | 0.0% | 2,000 | 1.2 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 26k | 10.7 | 0.2% |
| CAPITAL CHILL | 1,000 | 0.0% | 3,000 | 2.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)