CAPITAL MID COUNTIES - SOUTH
HLocal / regional · RAJAR code 6115 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 859k · unweighted sample 900
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 89k | 10.0% | 3.3 | 100.0% |
| ADULTS 15-24 | 8,000 | 6.0% | 1.6 | 8.8% |
| ADULTS 25-34 | 24k | 17.0% | 2.9 | 27.1% |
| ADULTS 35-44 | 12k | 8.0% | 2.9 | 13.1% |
| ADULTS 45-54 | 27k | 22.0% | 4.5 | 30.7% |
| ADULTS 55-64 | 9,000 | 7.0% | 3.8 | 10.0% |
| ADULTS 65-74 | 8,000 | 7.0% | 2.1 | 9.2% |
| ADULTS 75+ | 1,000 | 1.0% | 4.7 | 1.0% |
| ADULTS 15-34 | 32k | 12.0% | 2.6 | 36.0% |
| ADULTS 15-44 | 44k | 10.0% | 2.7 | 49.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 44k | 10.0% | 2.4 | 49.6% |
| MEN 15-24 | 2,000 | 2.0% | 2.0 | 1.8% |
| MEN 25-34 | 12k | 17.0% | 3.2 | 13.4% |
| MEN 35-44 | 6,000 | 9.0% | 2.6 | 7.0% |
| MEN 45-54 | 15k | 24.0% | 1.5 | 16.8% |
| MEN 55-64 | 3,000 | 4.0% | 3.7 | 2.9% |
| MEN 65-74 | 7,000 | 12.0% | 2.3 | 7.8% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 45k | 10.0% | 4.2 | 50.4% |
| WOMEN 15-24 | 6,000 | 10.0% | 1.5 | 7.1% |
| WOMEN 25-34 | 12k | 17.0% | 2.7 | 13.7% |
| WOMEN 35-44 | 5,000 | 8.0% | 3.2 | 6.1% |
| WOMEN 45-54 | 12k | 20.0% | 8.1 | 13.9% |
| WOMEN 55-64 | 6,000 | 10.0% | 3.9 | 7.2% |
| WOMEN 65-74 | 1,000 | 2.0% | 0.8 | 1.4% |
| WOMEN 75+ | 1,000 | 2.0% | 4.7 | 1.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 50k | 10.0% | 2.3 | 55.7% |
| C2DE ADULTS | 40k | 11.0% | 4.6 | 44.3% |
| ABC1 MEN | 22k | 8.0% | 2.1 | 24.3% |
| ABC1 WOMEN | 28k | 11.0% | 2.5 | 31.4% |
| C2DE MEN | 23k | 14.0% | 2.7 | 25.3% |
| C2DE WOMEN | 17k | 9.0% | 7.1 | 19.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.4% | 35k |
10.00-13.00 | 2.5% | 31k |
13.00-16.00 | 2.1% | 33k |
16.00-19.00 | 1.4% | 22k |
19.00-22.00 | 2.5% | 14k |
22.00-01.00 | 0.2% | 1,000 |
01.00-04.00 | — | — |
04.00-06.00 | 2.5% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
09.00-12.00 | 2.3% | 15k |
12.00-16.00 | 3.4% | 16k |
16.00-19.00 | 1.5% | 6,000 |
19.00-22.00 | — | — |
22.00-24.00 | — | — |
24.00-06.00 | 4.2% | 2,000 |
05.00-09.00 | 2.5% | 6,000 |
| Sunday | Share | Reach |
|---|---|---|
09.00-12.00 | 1.5% | 5,000 |
12.00-16.00 | 3.7% | 16k |
16.00-19.00 | 1.3% | 5,000 |
19.00-22.00 | 0.9% | 0 |
22.00-24.00 | 1.9% | 0 |
24.00-06.00 | 0.3% | 1,000 |
05.00-09.00 | 1.4% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 237k | 28.0% | 2.3m | 9.7 | 16.6% |
| BBC RADIO 4 | 155k | 18.0% | 1.7m | 10.8 | 12.1% |
| BBC RADIO 1 | 141k | 16.0% | 867k | 6.2 | 6.3% |
| HITS RADIO | 93k | 11.0% | 467k | 5.0 | 3.4% |
| CAPITAL MID COUNTIES - SOUTH this station | 89k | 10.0% | 297k | 3.3 | 2.1% |
| GREATEST HITS RADIO | 89k | 10.0% | 534k | 6.0 | 3.9% |
| * HEART WEST MIDLANDS | 81k | 9.0% | 455k | 5.6 | 3.3% |
| BBC RADIO 5 LIVE | 80k | 9.0% | 539k | 6.7 | 3.9% |
| * HITS RADIO (COVENTRY & WARWICKSHIRE) (WAS FREE RADIO (COVENTRY & WARWICKSHIRE)) | 80k | 9.0% | 426k | 5.4 | 3.1% |
| TALKSPORT | 61k | 7.0% | 306k | 5.0 | 2.2% |
| CLASSIC FM | 56k | 7.0% | 363k | 6.5 | 2.6% |
| * GREATEST HITS RADIO (COVENTRY & WARWICKSHIRE) | 55k | 6.0% | 282k | 5.2 | 2.0% |
| * SMOOTH RADIO WEST MIDLANDS | 47k | 5.0% | 329k | 7.0 | 2.4% |
| BBC RADIO 3 | 31k | 4.0% | 243k | 7.9 | 1.8% |
| BBC 6 MUSIC | 28k | 3.0% | 224k | 8.0 | 1.6% |
| KISSTORY | 27k | 3.0% | 103k | 3.8 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 3.0% | 45k | 1.7 | 0.3% |
| * GREATEST HITS RADIO (WEST MIDLANDS) | 26k | 3.0% | 98k | 3.8 | 0.7% |
| BBC WORLD SERVICE | 25k | 3.0% | 108k | 4.3 | 0.8% |
| ABSOLUTE RADIO | 24k | 3.0% | 123k | 5.2 | 0.9% |
| GOLD RADIO UK | 23k | 3.0% | 252k | 11.0 | 1.8% |
| ABSOLUTE 80S | 22k | 3.0% | 82k | 3.7 | 0.6% |
| BBC ASIAN NETWORK UK | 19k | 2.0% | 194k | 10.4 | 1.4% |
| CAPITAL XTRA (UK) | 19k | 2.0% | 70k | 3.6 | 0.5% |
| HEART 80S | 19k | 2.0% | 78k | 4.1 | 0.6% |
| MAGIC | 19k | 2.0% | 78k | 4.2 | 0.6% |
| BBC RADIO 4 EXTRA | 18k | 2.0% | 190k | 10.7 | 1.4% |
| HEART DANCE | 17k | 2.0% | 148k | 8.6 | 1.1% |
| KISS | 17k | 2.0% | 68k | 3.9 | 0.5% |
| KISSTORY R&B | 17k | 2.0% | 62k | 3.7 | 0.4% |
| ABSOLUTE RADIO 90S | 16k | 2.0% | 34k | 2.2 | 0.2% |
| BBC RADIO 1XTRA | 15k | 2.0% | 79k | 5.3 | 0.6% |
| VIRGIN RADIO | 15k | 2.0% | 78k | 5.1 | 0.6% |
| TALKSPORT2 | 14k | 2.0% | 40k | 2.8 | 0.3% |
| GB NEWS RADIO | 13k | 1.0% | 63k | 4.9 | 0.5% |
| HEART 90S | 13k | 2.0% | 50k | 3.8 | 0.4% |
| MAGIC SOUL | 12k | 1.0% | 148k | 12.8 | 1.1% |
| PLANET ROCK | 12k | 1.0% | 125k | 10.5 | 0.9% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 111k | 9.2 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 74k | 6.8 | 0.5% |
| SMOOTH RELAX | 11k | 1.0% | 38k | 3.6 | 0.3% |
| BOOM RADIO | 10k | 1.0% | 54k | 5.3 | 0.4% |
| CAPITAL DANCE | 10k | 1.0% | 60k | 6.3 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 9,000 | 1.0% | 70k | 8.2 | 0.5% |
| TIMES RADIO | 9,000 | 1.0% | 29k | 3.4 | 0.2% |
| MELLOW MAGIC | 8,000 | 1.0% | 30k | 3.9 | 0.2% |
| ABSOLUTE RADIO 10S | 7,000 | 1.0% | 17k | 2.6 | 0.1% |
| HEAT | 7,000 | 1.0% | 12k | 1.8 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 1.0% | 17k | 2.4 | 0.1% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 15k | 2.7 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 1.0% | 56k | 8.9 | 0.4% |
| SMOOTH COUNTRY | 6,000 | 1.0% | 14k | 2.4 | 0.1% |
| HEART 70S | 5,000 | 1.0% | 12k | 2.5 | 0.1% |
| KERRANG! | 5,000 | 1.0% | 11k | 2.5 | 0.1% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 4,000 | 0.9 | 0.0% |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 16k | 3.6 | 0.1% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 55k | 18.1 | 0.4% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 3,000 | 0.0% | 36k | 11.4 | 0.3% |
| NATION 80S | 3,000 | 0.0% | 12k | 4.2 | 0.1% |
| SMOOTH CHILL | 3,000 | 0.0% | 4,000 | 1.4 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 7,000 | 4.5 | 0.1% |
| JAZZ FM | 2,000 | 0.0% | 4,000 | 2.7 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within CAPITAL MID COUNTIES - SOUTH’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — CAPITAL MID COUNTIES - SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)