RAJAR Dashboard

HEART YORKSHIRE

H

turn up the feel good!

Local / regional · RAJAR code 4042 · Half-yearly — 6-month rolling sample · Local

Part of: HEART BRAND (UK), COMMUNICORP UK, HEART NETWORK (UK)

Headline figures · MAR 2026

Weekly reach
551k
▲ 30k vs prev. quarter
% reach
16.0%
▲ 1.0% vs prev. quarter
Total hours
3.5m
▲ 849k vs prev. quarter
Average hours
6.3
▲ 1.2 vs prev. quarter
Market share
6.1%
▲ 1.4% vs prev. quarter

TSA population 3.38m · unweighted sample 3,575

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+551k16.0%6.3100.0%
ADULTS 15-2496k18.0%3.517.4%
ADULTS 25-34128k22.0%3.823.2%
ADULTS 35-44122k22.0%7.822.1%
ADULTS 45-5497k20.0%9.517.7%
ADULTS 55-6460k12.0%6.011.0%
ADULTS 65-7437k8.0%11.06.7%
ADULTS 75+11k4.0%2.72.0%
ADULTS 15-34223k20.0%3.740.5%
ADULTS 15-44345k21.0%5.162.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+230k14.0%4.941.7%
MEN 15-2452k19.0%4.89.4%
MEN 25-3456k20.0%2.510.2%
MEN 35-4443k16.0%9.27.8%
MEN 45-5434k14.0%6.16.2%
MEN 55-6428k11.0%3.05.0%
MEN 65-7415k7.0%2.12.7%
MEN 75+2,0002.0%4.40.4%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+321k19.0%7.458.3%
WOMEN 15-2444k17.0%2.07.9%
WOMEN 25-3472k25.0%4.813.0%
WOMEN 35-4479k28.0%7.114.3%
WOMEN 45-5463k26.0%11.311.5%
WOMEN 55-6433k13.0%8.56.0%
WOMEN 65-7422k10.0%16.94.0%
WOMEN 75+9,0005.0%2.31.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS297k17.0%5.254.0%
C2DE ADULTS253k16.0%7.746.0%
ABC1 MEN123k15.0%3.222.4%
ABC1 WOMEN174k19.0%6.531.6%
C2DE MEN106k13.0%6.719.3%
C2DE WOMEN147k18.0%8.526.7%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
Heart Breakfast with Jamie Theakston and Amanda Holden
▸
6.1%238k
10.00-13.00
Pandora Christie
▸
5.9%231k
13.00-16.00
Matt Wilkinson
▸
6.6%250k
16.00-19.00
JK and Kelly Brook
▸
6.5%198k
19.00-22.00
Dev Griffin
▸
6.3%102k
22.00-01.00
Ben Atkinson
▸
3.8%33k
01.00-04.00
Guy Howard
▸
4.7%19k
04.00-06.30
Early Breakfast with Lindsey Russell
▸
4.6%51k
SaturdayShareReach
06.00-10.00
Rob Howard
▸
6.4%80k
10.00-13.00
Saturday Breakfast with Mark Wright and Olly Murs
▸
7.2%112k
13.00-17.00
Dev Griffin
▸
5.8%98k
17.00-19.00
Vicky Pattison
▸
7.1%52k
19.00-23.00
Heart's Club Classics with Pandora Christie
▸
5.2%30k
23.00-01.00
Rezzy Ghadjar
▸
2.5%9,000
SundayShareReach
06.00-09.00
Rob Howard
▸
6.4%35k
09.00-12.00
Zoe Hardman
▸
6.9%86k
12.00-16.00
Yasmin Evans
▸
7.8%113k
16.00-19.00
The EE Official Big Top 40 from Global
▸
5.3%53k
19.00-22.00
Emma Bunton
▸
5.4%22k
22.00-01.00
Rezzy Ghadjar
▸
2.5%7,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 768k23.0%8.7m11.315.3%
* CAPITAL YORKSHIRE 575k17.0%3.3m5.85.8%
HEART YORKSHIRE this station551k16.0%3.5m6.36.1%
GREATEST HITS RADIO 493k15.0%4.7m9.58.2%
BBC RADIO 4 436k13.0%5.2m11.99.1%
BBC RADIO 1 363k11.0%1.9m5.33.4%
BBC RADIO 5 LIVE 301k9.0%2.1m7.13.8%
HITS RADIO 288k9.0%1.4m4.72.4%
CLASSIC FM 214k6.0%2.0m9.33.5%
TALKSPORT 199k6.0%1.3m6.72.3%
* HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) 168k5.0%917k5.51.6%
BBC 6 MUSIC 139k4.0%1.5m10.62.6%
KISSTORY 123k4.0%683k5.51.2%
ABSOLUTE RADIO 120k4.0%949k7.91.7%
BBC RADIO 3 111k3.0%659k5.91.2%
* GREATEST HITS RADIO (LEEDS & WEST YORKSHIRE) 109k3.0%903k8.31.6%
* HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) 109k3.0%412k3.80.7%
GOLD RADIO UK 100k3.0%714k7.21.3%
HEART 80S 99k3.0%277k2.80.5%
ABSOLUTE 80S 97k3.0%615k6.31.1%
BBC RADIO 4 EXTRA 93k3.0%1.0m10.81.8%
MAGIC 88k3.0%437k4.90.8%
CAPITAL XTRA (UK) 84k2.0%320k3.80.6%
PLANET ROCK 81k2.0%813k10.11.4%
CAPITAL DANCE 68k2.0%397k5.80.7%
ABSOLUTE RADIO 90S 60k2.0%236k4.00.4%
* GREATEST HITS RADIO (BRADFORD & WEST YORKSHIRE) 58k2.0%604k10.51.1%
HEART DANCE 57k2.0%189k3.30.3%
KISS 57k2.0%229k4.00.4%
BBC RADIO 5 SPORTS EXTRA 56k2.0%169k3.00.3%
HEART 70S 51k2.0%195k3.80.3%
VIRGIN RADIO 51k2.0%264k5.20.5%
HEART 90S 50k1.0%156k3.10.3%
BBC WORLD SERVICE 48k1.0%382k7.90.7%
ABSOLUTE RADIO 00S 47k1.0%319k6.70.6%
ABSOLUTE CLASSIC ROCK 43k1.0%268k6.30.5%
KISSTORY R&B 43k1.0%128k3.00.2%
BBC RADIO 1XTRA 42k1.0%448k10.70.8%
TALKSPORT2 40k1.0%139k3.50.2%
ABSOLUTE RADIO COUNTRY 35k1.0%245k6.90.4%
KERRANG! 34k1.0%90k2.70.2%
TALK (WAS TALKRADIO) 34k1.0%203k5.90.4%
HEAT 32k1.0%64k2.00.1%
BBC ASIAN NETWORK UK 27k1.0%45k1.70.1%
BOOM RADIO 26k1.0%377k14.30.7%
ABSOLUTE RADIO 70S 24k1.0%116k4.80.2%
MAGIC SOUL 24k1.0%101k4.10.2%
GB NEWS RADIO 23k1.0%127k5.40.2%
ABSOLUTE RADIO 10S 20k1.0%43k2.10.1%
CAPITAL XTRA RELOADED 20k1.0%54k2.60.1%
TIMES RADIO 19k1.0%146k7.60.3%
HITS RADIO PRIDE 18k1.0%23k1.30.0%
SMOOTH RELAX 18k1.0%39k2.10.1%
VIRGIN RADIO CHILLED 18k1.0%19k1.00.0%
JAZZ FM 17k1.0%59k3.50.1%
HITS RADIO CHILLED 14k0.0%31k2.20.1%
MELLOW MAGIC 14k0.0%37k2.60.1%
SMOOTH CHILL 14k0.0%104k7.20.2%
VIRGIN RADIO 80S 12k0.0%8,0000.60.0%
CAPITAL CHILL 10k0.0%53k5.30.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 10k0.0%18k1.80.0%
RADIO X CLASSIC ROCK 9,0000.0%169k18.10.3%
NATION 80S 5,0000.0%4,0000.70.0%
KISS XTRA 4,0000.0%4,0000.90.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 3,0000.0%15k5.90.0%
MAGIC CLASSICAL 3,0000.0%8,0002.30.0%
SMOOTH COUNTRY 2,0000.0%2,0001.00.0%
BLOOMBERG RADIO —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within HEART YORKSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART YORKSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)