HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3371 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.40m · unweighted sample 1,409
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 176k | 13.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 31k | 15.0% | 4.1 | 17.4% |
| ADULTS 25-34 | 40k | 17.0% | 3.3 | 22.5% |
| ADULTS 35-44 | 45k | 20.0% | 6.3 | 25.4% |
| ADULTS 45-54 | 25k | 13.0% | 5.6 | 14.5% |
| ADULTS 55-64 | 17k | 8.0% | 4.8 | 9.8% |
| ADULTS 65-74 | 17k | 8.0% | 10.6 | 9.9% |
| ADULTS 75+ | 1,000 | 1.0% | 1.8 | 0.5% |
| ADULTS 15-34 | 70k | 16.0% | 3.7 | 39.9% |
| ADULTS 15-44 | 115k | 17.0% | 4.7 | 65.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 74k | 11.0% | 6.4 | 41.9% |
| MEN 15-24 | 11k | 10.0% | 5.3 | 6.3% |
| MEN 25-34 | 13k | 11.0% | 4.6 | 7.3% |
| MEN 35-44 | 21k | 20.0% | 9.8 | 12.0% |
| MEN 45-54 | 11k | 11.0% | 2.7 | 6.0% |
| MEN 55-64 | 11k | 10.0% | 2.8 | 6.3% |
| MEN 65-74 | 7,000 | 6.0% | 12.5 | 3.8% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 102k | 14.0% | 4.7 | 58.1% |
| WOMEN 15-24 | 20k | 20.0% | 3.4 | 11.2% |
| WOMEN 25-34 | 27k | 23.0% | 2.7 | 15.2% |
| WOMEN 35-44 | 24k | 21.0% | 3.2 | 13.4% |
| WOMEN 45-54 | 15k | 15.0% | 7.6 | 8.5% |
| WOMEN 55-64 | 6,000 | 5.0% | 8.5 | 3.4% |
| WOMEN 65-74 | 11k | 10.0% | 9.3 | 6.1% |
| WOMEN 75+ | 1,000 | 1.0% | 1.8 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 100k | 15.0% | 5.1 | 56.8% |
| C2DE ADULTS | 76k | 11.0% | 5.9 | 43.2% |
| ABC1 MEN | 41k | 13.0% | 6.2 | 23.3% |
| ABC1 WOMEN | 59k | 16.0% | 4.3 | 33.5% |
| C2DE MEN | 33k | 9.0% | 6.6 | 18.5% |
| C2DE WOMEN | 43k | 13.0% | 5.3 | 24.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.4% | 81k |
10.00-13.00 | 3.9% | 75k |
13.00-16.00 | 4.2% | 76k |
16.00-19.00 | 5.3% | 71k |
19.00-22.00 | 3.6% | 37k |
22.00-02.00 | 0.6% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.2% | 11k |
09.00-12.00 | 4.6% | 34k |
12.00-16.00 | 4.6% | 34k |
16.00-19.00 | 6.6% | 29k |
19.00-22.00 | 3.5% | 10k |
22.00-01.00 | 1.8% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 3.3% | 11k |
09.00-12.00 | 3.3% | 21k |
12.00-16.00 | 3.3% | 28k |
16.00-19.00 | 5.4% | 21k |
19.00-22.00 | 3.7% | 11k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 322k | 23.0% | 3.1m | 9.6 | 12.5% |
| CAPITAL YORKSHIRE | 259k | 19.0% | 1.4m | 5.2 | 5.5% |
| * HEART YORKSHIRE | 221k | 16.0% | 1.3m | 6.0 | 5.4% |
| HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) this station | 176k | 13.0% | 954k | 5.4 | 3.8% |
| BBC RADIO 4 | 166k | 12.0% | 1.8m | 10.7 | 7.2% |
| BBC RADIO 1 | 154k | 11.0% | 619k | 4.0 | 2.5% |
| BBC RADIO 5 LIVE | 127k | 9.0% | 1.0m | 8.0 | 4.1% |
| TALKSPORT | 89k | 6.0% | 654k | 7.3 | 2.6% |
| CLASSIC FM | 88k | 6.0% | 770k | 8.8 | 3.1% |
| ABSOLUTE 80S | 56k | 4.0% | 297k | 5.3 | 1.2% |
| HEART 80S | 56k | 4.0% | 173k | 3.1 | 0.7% |
| KISSTORY | 54k | 4.0% | 262k | 4.8 | 1.1% |
| ABSOLUTE RADIO | 50k | 4.0% | 312k | 6.3 | 1.3% |
| GOLD RADIO UK | 49k | 3.0% | 317k | 6.5 | 1.3% |
| BBC 6 MUSIC | 48k | 3.0% | 559k | 11.6 | 2.3% |
| MAGIC | 45k | 3.0% | 230k | 5.1 | 0.9% |
| BBC RADIO 3 | 44k | 3.0% | 282k | 6.3 | 1.1% |
| PLANET ROCK | 43k | 3.0% | 467k | 11.0 | 1.9% |
| CAPITAL DANCE | 35k | 3.0% | 251k | 7.1 | 1.0% |
| BBC RADIO 4 EXTRA | 33k | 2.0% | 547k | 16.4 | 2.2% |
| CAPITAL XTRA (UK) | 33k | 2.0% | 73k | 2.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 32k | 2.0% | 107k | 3.3 | 0.4% |
| HEART 70S | 27k | 2.0% | 110k | 4.0 | 0.4% |
| HEART 90S | 26k | 2.0% | 61k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 23k | 2.0% | 53k | 2.3 | 0.2% |
| KISSTORY R&B | 23k | 2.0% | 65k | 2.8 | 0.3% |
| ABSOLUTE RADIO 90S | 22k | 2.0% | 87k | 3.9 | 0.4% |
| BBC WORLD SERVICE | 21k | 1.0% | 157k | 7.6 | 0.6% |
| VIRGIN RADIO | 21k | 2.0% | 140k | 6.7 | 0.6% |
| KISS | 20k | 1.0% | 61k | 3.0 | 0.2% |
| TALKSPORT2 | 20k | 1.0% | 140k | 7.0 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 19k | 1.0% | 95k | 5.0 | 0.4% |
| ABSOLUTE RADIO 00S | 18k | 1.0% | 67k | 3.8 | 0.3% |
| KERRANG! | 18k | 1.0% | 67k | 3.6 | 0.3% |
| BOOM RADIO | 17k | 1.0% | 166k | 10.0 | 0.7% |
| BBC RADIO 1XTRA | 16k | 1.0% | 279k | 17.0 | 1.1% |
| CAPITAL XTRA RELOADED | 15k | 1.0% | 32k | 2.1 | 0.1% |
| HEAT | 14k | 1.0% | 41k | 3.0 | 0.2% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 57k | 4.4 | 0.2% |
| HEART DANCE | 12k | 1.0% | 8,000 | 0.7 | 0.0% |
| GB NEWS RADIO | 11k | 1.0% | 89k | 8.1 | 0.4% |
| JAZZ FM | 11k | 1.0% | 35k | 3.1 | 0.1% |
| VIRGIN RADIO 80S | 11k | 1.0% | 7,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 10k | 1.0% | 23k | 2.3 | 0.1% |
| CAPITAL CHILL | 9,000 | 1.0% | 22k | 2.5 | 0.1% |
| MAGIC SOUL | 9,000 | 1.0% | 23k | 2.7 | 0.1% |
| SMOOTH RELAX | 9,000 | 1.0% | 49k | 5.2 | 0.2% |
| ABSOLUTE RADIO 70S | 8,000 | 1.0% | 54k | 6.4 | 0.2% |
| TIMES RADIO | 7,000 | 1.0% | 8,000 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 7,000 | 0.0% | 5,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 6,000 | 0.0% | 15k | 2.5 | 0.1% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.8 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 139k | 26.3 | 0.6% |
| SMOOTH CHILL | 5,000 | 0.0% | 43k | 8.2 | 0.2% |
| SMOOTH COUNTRY | 5,000 | 0.0% | 23k | 4.6 | 0.1% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| MELLOW MAGIC | 4,000 | 0.0% | 10k | 2.3 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 13k | 7.0 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 4,000 | 2.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (SOUTH YORKSHIRE) (WAS HALLAM FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)