HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4844 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.92m · unweighted sample 2,083
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 109k | 6.0% | 3.8 | 100.0% |
| ADULTS 15-24 | 13k | 4.0% | 2.8 | 11.9% |
| ADULTS 25-34 | 42k | 13.0% | 4.3 | 38.8% |
| ADULTS 35-44 | 21k | 7.0% | 2.8 | 19.5% |
| ADULTS 45-54 | 10k | 4.0% | 2.9 | 9.1% |
| ADULTS 55-64 | 14k | 5.0% | 3.2 | 12.4% |
| ADULTS 65-74 | 7,000 | 3.0% | 8.0 | 6.5% |
| ADULTS 75+ | 2,000 | 1.0% | 1.7 | 1.7% |
| ADULTS 15-34 | 56k | 9.0% | 4.0 | 50.8% |
| ADULTS 15-44 | 77k | 8.0% | 3.6 | 70.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 49k | 5.0% | 5.4 | 44.6% |
| MEN 15-24 | 5,000 | 3.0% | 5.4 | 4.3% |
| MEN 25-34 | 19k | 11.0% | 6.8 | 17.2% |
| MEN 35-44 | 10k | 6.0% | 3.7 | 8.8% |
| MEN 45-54 | 3,000 | 2.0% | 7.2 | 2.7% |
| MEN 55-64 | 7,000 | 5.0% | 2.4 | 6.4% |
| MEN 65-74 | 4,000 | 3.0% | 8.4 | 3.5% |
| MEN 75+ | 2,000 | 3.0% | 1.7 | 1.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 61k | 6.0% | 2.5 | 55.4% |
| WOMEN 15-24 | 8,000 | 5.0% | 1.4 | 7.6% |
| WOMEN 25-34 | 24k | 14.0% | 2.3 | 21.7% |
| WOMEN 35-44 | 12k | 7.0% | 2.0 | 10.7% |
| WOMEN 45-54 | 7,000 | 5.0% | 1.1 | 6.4% |
| WOMEN 55-64 | 7,000 | 5.0% | 4.0 | 6.0% |
| WOMEN 65-74 | 3,000 | 3.0% | 7.5 | 3.1% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 51k | 5.0% | 3.4 | 47.1% |
| C2DE ADULTS | 58k | 6.0% | 4.1 | 52.9% |
| ABC1 MEN | 24k | 5.0% | 4.5 | 22.0% |
| ABC1 WOMEN | 27k | 5.0% | 2.5 | 25.1% |
| C2DE MEN | 25k | 6.0% | 6.2 | 22.6% |
| C2DE WOMEN | 33k | 7.0% | 2.5 | 30.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.1% | 33k |
10.00-13.00 | 1.1% | 45k |
13.00-16.00 | 1.1% | 39k |
16.00-19.00 | 0.8% | 28k |
19.00-22.00 | 1.2% | 20k |
22.00-02.00 | 0.3% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.6% | 9,000 |
09.00-12.00 | 2.7% | 17k |
12.00-16.00 | 3.0% | 20k |
16.00-19.00 | 3.7% | 15k |
19.00-22.00 | 3.3% | 11k |
22.00-01.00 | 0.9% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 1,000 |
09.00-12.00 | 1.8% | 14k |
12.00-16.00 | 2.4% | 16k |
16.00-19.00 | 1.9% | 15k |
19.00-22.00 | 4.4% | 9,000 |
22.00-01.00 | 0.6% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 430k | 22.0% | 5.4m | 12.6 | 17.5% |
| * CAPITAL YORKSHIRE | 324k | 17.0% | 2.0m | 6.1 | 6.4% |
| HEART YORKSHIRE | 304k | 16.0% | 2.0m | 6.7 | 6.6% |
| BBC RADIO 4 | 241k | 13.0% | 2.9m | 12.1 | 9.4% |
| GREATEST HITS RADIO | 218k | 11.0% | 1.9m | 8.7 | 6.2% |
| BBC RADIO 1 | 192k | 10.0% | 1.1m | 6.0 | 3.7% |
| BBC RADIO 5 LIVE | 161k | 8.0% | 1.0m | 6.5 | 3.4% |
| CLASSIC FM | 116k | 6.0% | 1.2m | 10.2 | 3.8% |
| * GREATEST HITS RADIO (LEEDS & WEST YORKSHIRE) | 109k | 6.0% | 903k | 8.3 | 2.9% |
| HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) this station | 109k | 6.0% | 412k | 3.8 | 1.3% |
| TALKSPORT | 107k | 6.0% | 627k | 5.9 | 2.0% |
| BBC 6 MUSIC | 82k | 4.0% | 846k | 10.3 | 2.7% |
| ABSOLUTE RADIO | 70k | 4.0% | 606k | 8.7 | 2.0% |
| KISSTORY | 64k | 3.0% | 414k | 6.5 | 1.3% |
| BBC RADIO 3 | 58k | 3.0% | 327k | 5.7 | 1.1% |
| * GREATEST HITS RADIO (BRADFORD & WEST YORKSHIRE) | 58k | 3.0% | 604k | 10.5 | 2.0% |
| BBC RADIO 4 EXTRA | 54k | 3.0% | 438k | 8.2 | 1.4% |
| CAPITAL XTRA (UK) | 52k | 3.0% | 262k | 5.1 | 0.8% |
| HEART 80S | 51k | 3.0% | 151k | 3.0 | 0.5% |
| ABSOLUTE 80S | 49k | 3.0% | 343k | 7.0 | 1.1% |
| MAGIC | 47k | 2.0% | 205k | 4.4 | 0.7% |
| GOLD RADIO UK | 45k | 2.0% | 242k | 5.4 | 0.8% |
| HEART DANCE | 43k | 2.0% | 170k | 4.0 | 0.5% |
| CAPITAL DANCE | 37k | 2.0% | 214k | 5.9 | 0.7% |
| PLANET ROCK | 37k | 2.0% | 319k | 8.5 | 1.0% |
| ABSOLUTE RADIO 90S | 35k | 2.0% | 138k | 3.9 | 0.4% |
| KISS | 33k | 2.0% | 165k | 5.0 | 0.5% |
| VIRGIN RADIO | 29k | 2.0% | 121k | 4.1 | 0.4% |
| ABSOLUTE RADIO 00S | 28k | 1.0% | 224k | 7.9 | 0.7% |
| BBC RADIO 1XTRA | 27k | 1.0% | 170k | 6.4 | 0.5% |
| HEART 90S | 25k | 1.0% | 91k | 3.6 | 0.3% |
| BBC WORLD SERVICE | 23k | 1.0% | 218k | 9.3 | 0.7% |
| HEART 70S | 23k | 1.0% | 85k | 3.8 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 22k | 1.0% | 209k | 9.3 | 0.7% |
| BBC ASIAN NETWORK UK | 21k | 1.0% | 30k | 1.4 | 0.1% |
| KISSTORY R&B | 20k | 1.0% | 64k | 3.2 | 0.2% |
| TALKSPORT2 | 20k | 1.0% | 37k | 1.9 | 0.1% |
| BBC RADIO 5 SPORTS EXTRA | 19k | 1.0% | 31k | 1.6 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 154k | 8.4 | 0.5% |
| HEAT | 18k | 1.0% | 21k | 1.2 | 0.1% |
| ABSOLUTE RADIO 70S | 16k | 1.0% | 74k | 4.6 | 0.2% |
| KERRANG! | 16k | 1.0% | 36k | 2.3 | 0.1% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 122k | 9.0 | 0.4% |
| TIMES RADIO | 14k | 1.0% | 141k | 10.1 | 0.5% |
| HITS RADIO PRIDE | 13k | 1.0% | 18k | 1.4 | 0.1% |
| MAGIC SOUL | 13k | 1.0% | 39k | 3.1 | 0.1% |
| GB NEWS RADIO | 12k | 1.0% | 41k | 3.4 | 0.1% |
| ABSOLUTE RADIO 10S | 11k | 1.0% | 20k | 1.9 | 0.1% |
| SMOOTH RELAX | 11k | 1.0% | 25k | 2.3 | 0.1% |
| BOOM RADIO | 10k | 1.0% | 211k | 21.7 | 0.7% |
| HITS RADIO CHILLED | 10k | 1.0% | 28k | 2.7 | 0.1% |
| MELLOW MAGIC | 10k | 1.0% | 25k | 2.5 | 0.1% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 13k | 1.3 | 0.0% |
| SMOOTH CHILL | 9,000 | 0.0% | 62k | 6.6 | 0.2% |
| CAPITAL XTRA RELOADED | 7,000 | 0.0% | 27k | 3.6 | 0.1% |
| JAZZ FM | 5,000 | 0.0% | 24k | 4.7 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 14k | 3.0 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 33k | 8.6 | 0.1% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 36k | 8.1 | 0.1% |
| KISS XTRA | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 6,000 | 2.9 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 2,000 | 2.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
| SMOOTH COUNTRY | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (WEST YORKSHIRE) (WAS PULSE 1) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)