HEART NORTH LANCS & CUMBRIA
Yturn up the feel good!
Local / regional · RAJAR code 3015 · Yearly — 12-month rolling sample · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART NORTH WEST GROUP
Headline figures · MAR 2026
TSA population 293k · unweighted sample 1,434
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 82k | 28.0% | 7.6 | 100.0% |
| ADULTS 15-24 | 9,900 | 22.0% | 3.5 | 12.0% |
| ADULTS 25-34 | 11k | 30.0% | 4.6 | 13.9% |
| ADULTS 35-44 | 19k | 47.0% | 7.2 | 22.4% |
| ADULTS 45-54 | 17k | 46.0% | 9.4 | 21.1% |
| ADULTS 55-64 | 9,800 | 20.0% | 11.1 | 11.8% |
| ADULTS 65-74 | 8,600 | 21.0% | 11.7 | 10.5% |
| ADULTS 75+ | 6,800 | 17.0% | 5.4 | 8.3% |
| ADULTS 15-34 | 21k | 26.0% | 4.1 | 25.9% |
| ADULTS 15-44 | 40k | 32.0% | 5.5 | 48.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 33k | 23.0% | 7.4 | 39.8% |
| MEN 15-24 | 5,200 | 22.0% | 3.0 | 6.3% |
| MEN 25-34 | 4,200 | 22.0% | 6.0 | 5.1% |
| MEN 35-44 | 6,700 | 34.0% | 8.8 | 8.1% |
| MEN 45-54 | 6,500 | 35.0% | 5.8 | 7.9% |
| MEN 55-64 | 3,700 | 15.0% | 16.5 | 4.5% |
| MEN 65-74 | 2,400 | 13.0% | 12.0 | 2.9% |
| MEN 75+ | 4,200 | 20.0% | 3.9 | 5.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 50k | 33.0% | 7.8 | 60.2% |
| WOMEN 15-24 | 4,700 | 21.0% | 4.0 | 5.7% |
| WOMEN 25-34 | 7,200 | 38.0% | 3.7 | 8.7% |
| WOMEN 35-44 | 12k | 59.0% | 6.2 | 14.3% |
| WOMEN 45-54 | 11k | 56.0% | 11.5 | 13.3% |
| WOMEN 55-64 | 6,100 | 24.0% | 7.8 | 7.4% |
| WOMEN 65-74 | 6,300 | 26.0% | 11.6 | 7.6% |
| WOMEN 75+ | 2,600 | 13.0% | 7.8 | 3.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 41k | 25.0% | 6.7 | 49.3% |
| C2DE ADULTS | 42k | 32.0% | 8.5 | 50.7% |
| ABC1 MEN | 17k | 22.0% | 6.6 | 20.9% |
| ABC1 WOMEN | 23k | 27.0% | 6.8 | 28.4% |
| C2DE MEN | 16k | 24.0% | 8.3 | 18.9% |
| C2DE WOMEN | 26k | 41.0% | 8.7 | 31.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 Heart Breakfast with Jamie Theakston and Amanda Holden | 13.0% | 40k |
10.00-13.00 Pandora Christie | 12.4% | 42k |
13.00-16.00 Matt Wilkinson | 13.6% | 45k |
16.00-19.00 JK and Kelly Brook | 14.5% | 31k |
19.00-22.00 Dev Griffin | 15.9% | 18k |
22.00-01.00 Ben Atkinson | 6.4% | 8,200 |
01.00-04.00 Guy Howard | 1.8% | 400 |
04.00-06.30 Early Breakfast with Lindsey Russell | 11.2% | 10k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 13.5% | 13k |
10.00-13.00 Saturday Breakfast with Mark Wright and Olly Murs | 12.4% | 15k |
13.00-16.00 Dev Griffin | 10.6% | 8,500 |
16.00-19.00 Vicky Pattison | 19.2% | 12k |
19.00-23.00 Heart's Club Classics with Pandora Christie | 19.9% | 7,900 |
23.00-01.00 Rezzy Ghadjar | 4.9% | 1,300 |
01.00-06.00 Seb Bailey | 11.0% | 1,900 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 6.1% | 8,800 |
10.00-13.00 Zoe Hardman | 11.4% | 16k |
13.00-16.00 Yasmin Evans | 15.9% | 14k |
16.00-19.00 The EE Official Big Top 40 from Global | 14.4% | 8,300 |
19.00-22.00 Emma Bunton | 22.4% | 6,000 |
22.00-01.00 Rezzy Ghadjar | 0.7% | 200 |
01.00-06.00 Seb Bailey | 3.9% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| HEART NORTH LANCS & CUMBRIA this station | 82k | 28.0% | 629k | 7.6 | 12.8% |
| BBC RADIO 2 | 82k | 28.0% | 785k | 9.6 | 15.9% |
| BBC RADIO 4 | 49k | 17.0% | 532k | 10.9 | 10.8% |
| BBC RADIO 1 | 47k | 16.0% | 224k | 4.8 | 4.5% |
| CLASSIC FM | 22k | 7.0% | 185k | 8.5 | 3.8% |
| BBC RADIO 5 LIVE | 21k | 7.0% | 109k | 5.1 | 2.2% |
| BBC RADIO 3 | 17k | 6.0% | 132k | 7.7 | 2.7% |
| BBC 6 MUSIC | 14k | 5.0% | 110k | 8.2 | 2.2% |
| HITS RADIO | 12k | 4.0% | 29k | 2.5 | 0.6% |
| TALKSPORT | 11k | 4.0% | 57k | 5.0 | 1.1% |
| PLANET ROCK | 11k | 4.0% | 65k | 5.9 | 1.3% |
| GREATEST HITS RADIO | 11k | 4.0% | 50k | 4.5 | 1.0% |
| ABSOLUTE RADIO | 11k | 4.0% | 89k | 8.3 | 1.8% |
| BBC RADIO 4 EXTRA | 10k | 4.0% | 129k | 12.4 | 2.6% |
| KISS | 9,100 | 3.0% | 32k | 3.5 | 0.6% |
| MAGIC | 8,700 | 3.0% | 58k | 6.7 | 1.2% |
| GOLD RADIO UK | 8,500 | 3.0% | 38k | 4.4 | 0.8% |
| HEART 80S | 8,400 | 3.0% | 22k | 2.7 | 0.5% |
| HEART DANCE | 7,900 | 3.0% | 16k | 2.1 | 0.3% |
| BBC WORLD SERVICE | 6,700 | 2.0% | 16k | 2.3 | 0.3% |
| HEART 90S | 6,600 | 2.0% | 20k | 3.0 | 0.4% |
| CAPITAL DANCE | 6,400 | 2.0% | 42k | 6.5 | 0.9% |
| ABSOLUTE 80S | 5,600 | 2.0% | 15k | 2.7 | 0.3% |
| HEART 70S | 5,400 | 2.0% | 18k | 3.4 | 0.4% |
| KISSTORY | 5,000 | 2.0% | 15k | 3.1 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 4,900 | 2.0% | 13k | 2.6 | 0.3% |
| GB NEWS RADIO | 4,500 | 2.0% | 40k | 8.9 | 0.8% |
| TALK (WAS TALKRADIO) | 4,200 | 1.0% | 102k | 24.3 | 2.1% |
| HEAT | 4,100 | 1.0% | 26k | 6.4 | 0.5% |
| KERRANG! | 3,800 | 1.0% | 6,900 | 1.8 | 0.1% |
| SMOOTH COUNTRY | 3,500 | 1.0% | 16k | 4.5 | 0.3% |
| SMOOTH CHILL | 3,400 | 1.0% | 11k | 3.1 | 0.2% |
| ABSOLUTE RADIO 90S | 3,100 | 1.0% | 17k | 5.6 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 3,000 | 1.0% | 9,400 | 3.1 | 0.2% |
| CAPITAL XTRA (UK) | 3,000 | 1.0% | 5,200 | 1.8 | 0.1% |
| BOOM RADIO | 2,800 | 1.0% | 59k | 21.1 | 1.2% |
| NATION 80S | 2,800 | 1.0% | 25k | 8.7 | 0.5% |
| SMOOTH RELAX | 2,800 | 1.0% | 6,500 | 2.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 2,700 | 1.0% | 6,900 | 2.6 | 0.1% |
| HITS RADIO PRIDE | 2,700 | 1.0% | 1,800 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 2,300 | 1.0% | 1,300 | 0.5 | 0.0% |
| BBC ASIAN NETWORK UK | 2,200 | 1.0% | 13k | 5.7 | 0.3% |
| ABSOLUTE RADIO 00S | 2,100 | 1.0% | 4,000 | 2.0 | 0.1% |
| RADIO X CLASSIC ROCK | 1,900 | 1.0% | 6,700 | 3.4 | 0.1% |
| ABSOLUTE RADIO 10S | 1,500 | 1.0% | 1,400 | 1.0 | 0.0% |
| KISSTORY R&B | 1,300 | 0.0% | 900 | 0.7 | 0.0% |
| KISS XTRA | 1,300 | 0.0% | 1,900 | 1.4 | 0.0% |
| JAZZ FM | 1,200 | 0.0% | 700 | 0.6 | 0.0% |
| TALKSPORT2 | 1,200 | 0.0% | 1,400 | 1.2 | 0.0% |
| TIMES RADIO | 1,000 | 0.0% | 3,600 | 3.6 | 0.1% |
| VIRGIN RADIO | 900 | 0.0% | 3,800 | 4.2 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 900 | 0.0% | 700 | 0.8 | 0.0% |
| BBC RADIO 1XTRA | 700 | 0.0% | 1,400 | 1.9 | 0.0% |
| CAPITAL XTRA RELOADED | 700 | 0.0% | 3,000 | 4.1 | 0.1% |
| MELLOW MAGIC | 700 | 0.0% | 3,000 | 4.1 | 0.1% |
| VIRGIN RADIO 80S | 700 | 0.0% | 400 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 500 | 0.0% | 600 | 1.3 | 0.0% |
| HITS RADIO CHILLED | 500 | 0.0% | 300 | 0.7 | 0.0% |
| CAPITAL CHILL | 400 | 0.0% | 600 | 1.5 | 0.0% |
| MAGIC SOUL | 300 | 0.0% | 500 | 2.0 | 0.0% |
| MAGIC CLASSICAL | 100 | 0.0% | 0 | 0.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART NORTH LANCS & CUMBRIA’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART NORTH LANCS & CUMBRIA TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)