HEART SOUTH WEST
HComboLocal / regional · RAJAR code 4379 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART WEST
Headline figures · MAR 2026
TSA population 1.59m · unweighted sample 2,493
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 325k | 20.0% | 7.5 | 100.0% |
| ADULTS 15-24 | 43k | 20.0% | 4.3 | 13.3% |
| ADULTS 25-34 | 57k | 28.0% | 4.8 | 17.5% |
| ADULTS 35-44 | 68k | 31.0% | 10.7 | 20.8% |
| ADULTS 45-54 | 69k | 32.0% | 9.5 | 21.2% |
| ADULTS 55-64 | 51k | 19.0% | 8.0 | 15.6% |
| ADULTS 65-74 | 29k | 11.0% | 5.1 | 9.0% |
| ADULTS 75+ | 8,000 | 4.0% | 6.4 | 2.5% |
| ADULTS 15-34 | 100k | 24.0% | 4.6 | 30.8% |
| ADULTS 15-44 | 168k | 27.0% | 7.1 | 51.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 116k | 15.0% | 8.5 | 35.6% |
| MEN 15-24 | 13k | 12.0% | 3.4 | 4.1% |
| MEN 25-34 | 17k | 17.0% | 3.3 | 5.2% |
| MEN 35-44 | 28k | 27.0% | 16.4 | 8.7% |
| MEN 45-54 | 25k | 24.0% | 12.5 | 7.8% |
| MEN 55-64 | 19k | 15.0% | 3.8 | 6.0% |
| MEN 65-74 | 9,000 | 7.0% | 1.2 | 2.8% |
| MEN 75+ | 3,000 | 3.0% | 5.1 | 1.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 209k | 25.0% | 7.0 | 64.4% |
| WOMEN 15-24 | 30k | 29.0% | 4.7 | 9.2% |
| WOMEN 25-34 | 40k | 39.0% | 5.4 | 12.3% |
| WOMEN 35-44 | 39k | 35.0% | 6.6 | 12.1% |
| WOMEN 45-54 | 44k | 39.0% | 7.7 | 13.4% |
| WOMEN 55-64 | 31k | 22.0% | 10.6 | 9.7% |
| WOMEN 65-74 | 20k | 15.0% | 6.9 | 6.2% |
| WOMEN 75+ | 5,000 | 4.0% | 7.2 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 165k | 18.0% | 6.1 | 50.6% |
| C2DE ADULTS | 161k | 23.0% | 8.9 | 49.4% |
| ABC1 MEN | 52k | 13.0% | 5.9 | 16.0% |
| ABC1 WOMEN | 112k | 23.0% | 6.3 | 34.6% |
| C2DE MEN | 64k | 18.0% | 10.6 | 19.5% |
| C2DE WOMEN | 97k | 28.0% | 7.8 | 29.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 8.6% | 183k |
10.00-13.00 | 8.4% | 158k |
13.00-16.00 | 8.7% | 144k |
16.00-19.00 | 8.5% | 134k |
19.00-22.00 | 7.5% | 54k |
22.00-01.00 | 4.8% | 19k |
01.00-04.00 | 2.7% | 8,000 |
04.00-06.30 | 6.5% | 33k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.2% | 64k |
10.00-13.00 | 10.7% | 78k |
13.00-16.00 | 9.2% | 50k |
16.00-19.00 | 8.9% | 40k |
19.00-23.00 | 7.4% | 18k |
23.00-01.00 | 3.2% | 4,000 |
01.00-06.00 | 3.4% | 6,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.6% | 42k |
10.00-13.00 | 8.4% | 64k |
13.00-16.00 | 8.0% | 45k |
16.00-19.00 | 8.2% | 38k |
19.00-22.00 | 6.3% | 12k |
22.00-01.00 | 3.7% | 3,000 |
01.00-06.00 | 1.6% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 408k | 26.0% | 4.1m | 10.2 | 13.7% |
| BBC RADIO 4 | 355k | 22.0% | 4.5m | 12.8 | 15.0% |
| HEART SOUTH WEST Combothis station | 325k | 20.0% | 2.4m | 7.5 | 8.1% |
| BBC RADIO 1 | 248k | 16.0% | 2.0m | 8.1 | 6.7% |
| GREATEST HITS RADIO | 209k | 13.0% | 1.8m | 8.7 | 6.0% |
| CLASSIC FM | 156k | 10.0% | 1.3m | 8.1 | 4.2% |
| BBC RADIO 5 LIVE | 128k | 8.0% | 715k | 5.6 | 2.4% |
| * GREATEST HITS RADIO (CORNWALL) | 86k | 5.0% | 747k | 8.7 | 2.5% |
| BBC RADIO 3 | 81k | 5.0% | 546k | 6.7 | 1.8% |
| BBC RADIO 4 EXTRA | 76k | 5.0% | 482k | 6.3 | 1.6% |
| BBC 6 MUSIC | 75k | 5.0% | 607k | 8.1 | 2.0% |
| * GREATEST HITS RADIO (DEVON) | 70k | 4.0% | 551k | 7.9 | 1.8% |
| HITS RADIO | 60k | 4.0% | 247k | 4.1 | 0.8% |
| ABSOLUTE RADIO | 58k | 4.0% | 428k | 7.4 | 1.4% |
| * SMOOTH RADIO DEVON | 56k | 3.0% | 402k | 7.2 | 1.3% |
| KISSTORY | 50k | 3.0% | 233k | 4.7 | 0.8% |
| TALKSPORT | 43k | 3.0% | 232k | 5.4 | 0.8% |
| GOLD RADIO UK | 40k | 3.0% | 294k | 7.3 | 1.0% |
| BBC WORLD SERVICE | 38k | 2.0% | 191k | 5.0 | 0.6% |
| HEART 80S | 38k | 2.0% | 142k | 3.8 | 0.5% |
| MAGIC | 35k | 2.0% | 115k | 3.3 | 0.4% |
| KISS | 33k | 2.0% | 179k | 5.5 | 0.6% |
| * HITS RADIO (CORNWALL) (WAS PIRATE FM) | 28k | 2.0% | 129k | 4.6 | 0.4% |
| ABSOLUTE 80S | 27k | 2.0% | 128k | 4.8 | 0.4% |
| HEART 90S | 27k | 2.0% | 49k | 1.8 | 0.2% |
| ABSOLUTE RADIO 90S | 26k | 2.0% | 130k | 5.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 2.0% | 78k | 3.0 | 0.3% |
| SMOOTH COUNTRY | 25k | 2.0% | 113k | 4.5 | 0.4% |
| CAPITAL DANCE | 24k | 2.0% | 147k | 6.1 | 0.5% |
| PLANET ROCK | 24k | 1.0% | 171k | 7.3 | 0.6% |
| VIRGIN RADIO | 23k | 1.0% | 241k | 10.4 | 0.8% |
| BOOM RADIO | 19k | 1.0% | 260k | 13.4 | 0.9% |
| ABSOLUTE CLASSIC ROCK | 18k | 1.0% | 73k | 4.1 | 0.2% |
| * HITS RADIO (DEVON) | 18k | 1.0% | 37k | 2.1 | 0.1% |
| KERRANG! | 17k | 1.0% | 60k | 3.6 | 0.2% |
| KISSTORY R&B | 17k | 1.0% | 66k | 3.8 | 0.2% |
| GB NEWS RADIO | 16k | 1.0% | 53k | 3.3 | 0.2% |
| HEART DANCE | 15k | 1.0% | 37k | 2.4 | 0.1% |
| HEAT | 15k | 1.0% | 91k | 6.1 | 0.3% |
| SMOOTH CHILL | 15k | 1.0% | 77k | 5.2 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 14k | 1.0% | 156k | 11.6 | 0.5% |
| TIMES RADIO | 14k | 1.0% | 115k | 7.9 | 0.4% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 151k | 11.6 | 0.5% |
| BBC RADIO 1XTRA | 12k | 1.0% | 47k | 4.0 | 0.2% |
| HEART 70S | 12k | 1.0% | 66k | 5.3 | 0.2% |
| JAZZ FM | 11k | 1.0% | 49k | 4.5 | 0.2% |
| MELLOW MAGIC | 10k | 1.0% | 32k | 3.1 | 0.1% |
| TALKSPORT2 | 10k | 1.0% | 24k | 2.3 | 0.1% |
| CAPITAL XTRA (UK) | 9,000 | 1.0% | 28k | 3.0 | 0.1% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| SMOOTH RELAX | 7,000 | 0.0% | 18k | 2.6 | 0.1% |
| ABSOLUTE RADIO 00S | 6,000 | 0.0% | 9,000 | 1.5 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 9,000 | 1.7 | 0.0% |
| CAPITAL CHILL | 5,000 | 0.0% | 18k | 3.4 | 0.1% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 12k | 2.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 7,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 8,000 | 2.2 | 0.0% |
| CAPITAL XTRA RELOADED | 4,000 | 0.0% | 18k | 4.6 | 0.1% |
| KISS XTRA | 4,000 | 0.0% | 8,000 | 2.0 | 0.0% |
| VIRGIN RADIO 80S | 4,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| MAGIC SOUL | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 6,000 | 2.2 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOUTH WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)