HITS RADIO (CORNWALL) (WAS PIRATE FM)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4009 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 534k · unweighted sample 894
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 28k | 5.0% | 4.6 | 100.0% |
| ADULTS 15-24 | 1,000 | 2.0% | 4.3 | 4.4% |
| ADULTS 25-34 | 5,000 | 8.0% | 1.8 | 17.6% |
| ADULTS 35-44 | 5,000 | 7.0% | 2.7 | 18.1% |
| ADULTS 45-54 | 8,000 | 11.0% | 8.8 | 29.2% |
| ADULTS 55-64 | 8,000 | 8.0% | 3.6 | 27.5% |
| ADULTS 65-74 | 1,000 | 1.0% | 3.0 | 3.2% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 6,000 | 5.0% | 2.3 | 22.0% |
| ADULTS 15-44 | 11k | 6.0% | 2.5 | 40.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 12k | 5.0% | 5.2 | 44.6% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 1,000 | 4.0% | 2.5 | 4.4% |
| MEN 35-44 | 3,000 | 9.0% | 1.7 | 11.3% |
| MEN 45-54 | 3,000 | 8.0% | 12.8 | 10.8% |
| MEN 55-64 | 4,000 | 9.0% | 3.6 | 14.9% |
| MEN 65-74 | 1,000 | 2.0% | 3.0 | 3.2% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 15k | 6.0% | 4.2 | 55.4% |
| WOMEN 15-24 | 1,000 | 4.0% | 4.3 | 4.4% |
| WOMEN 25-34 | 4,000 | 11.0% | 1.6 | 13.1% |
| WOMEN 35-44 | 2,000 | 5.0% | 4.4 | 6.9% |
| WOMEN 45-54 | 5,000 | 13.0% | 6.4 | 18.4% |
| WOMEN 55-64 | 4,000 | 7.0% | 3.6 | 12.6% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 12k | 5.0% | 2.2 | 44.2% |
| C2DE ADULTS | 16k | 6.0% | 6.5 | 55.8% |
| ABC1 MEN | 4,000 | 3.0% | 1.6 | 14.1% |
| ABC1 WOMEN | 8,000 | 5.0% | 2.5 | 30.1% |
| C2DE MEN | 9,000 | 6.0% | 6.8 | 30.6% |
| C2DE WOMEN | 7,000 | 6.0% | 6.2 | 25.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.2% | 14k |
06.00-09.00 | 0.8% | 9,000 |
09.00-10.00 | 1.9% | 11k |
10.00-14.00 | 1.9% | 16k |
14.00-19.00 | 0.8% | 11k |
19.00-24.00 | 0.7% | 3,000 |
24.00-05.00 | 2.3% | 3,000 |
05.00-10.00 | 1.2% | 15k |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | — | — |
08.00-13.00 | 1.7% | 7,000 |
13.00-18.00 | 0.4% | 2,000 |
18.00-24.00 | 0.3% | 1,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.2% | 0 |
08.00-12.00 | 1.3% | 3,000 |
12.00-16.00 | 2.3% | 3,000 |
16.00-19.00 | 0.9% | 2,000 |
19.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 141k | 26.0% | 1.4m | 9.7 | 13.5% |
| BBC RADIO 4 | 118k | 22.0% | 1.3m | 11.0 | 12.8% |
| GREATEST HITS RADIO (CORNWALL) | 86k | 16.0% | 747k | 8.7 | 7.4% |
| BBC RADIO 1 | 80k | 15.0% | 725k | 9.1 | 7.1% |
| CLASSIC FM | 48k | 9.0% | 365k | 7.6 | 3.6% |
| BBC RADIO 5 LIVE | 41k | 8.0% | 198k | 4.8 | 2.0% |
| HITS RADIO (CORNWALL) (WAS PIRATE FM) this station | 28k | 5.0% | 129k | 4.6 | 1.3% |
| BBC 6 MUSIC | 26k | 5.0% | 219k | 8.6 | 2.2% |
| BBC RADIO 4 EXTRA | 23k | 4.0% | 117k | 5.1 | 1.2% |
| ABSOLUTE RADIO | 22k | 4.0% | 163k | 7.3 | 1.6% |
| BBC RADIO 3 | 19k | 4.0% | 151k | 7.9 | 1.5% |
| TALKSPORT | 17k | 3.0% | 89k | 5.4 | 0.9% |
| KISSTORY | 15k | 3.0% | 71k | 4.8 | 0.7% |
| ABSOLUTE RADIO 90S | 12k | 2.0% | 66k | 5.5 | 0.6% |
| SMOOTH COUNTRY | 12k | 2.0% | 83k | 6.6 | 0.8% |
| BBC WORLD SERVICE | 11k | 2.0% | 41k | 3.9 | 0.4% |
| GOLD RADIO UK | 11k | 2.0% | 81k | 7.2 | 0.8% |
| HEART 80S | 10k | 2.0% | 32k | 3.1 | 0.3% |
| KISS | 10k | 2.0% | 61k | 6.3 | 0.6% |
| VIRGIN RADIO | 10k | 2.0% | 53k | 5.2 | 0.5% |
| BOOM RADIO | 9,000 | 2.0% | 167k | 17.9 | 1.6% |
| PLANET ROCK | 9,000 | 2.0% | 96k | 11.1 | 0.9% |
| ABSOLUTE 80S | 8,000 | 2.0% | 37k | 4.4 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 8,000 | 1.0% | 21k | 2.7 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 7,000 | 1.0% | 31k | 4.3 | 0.3% |
| HEART 90S | 7,000 | 1.0% | 19k | 2.6 | 0.2% |
| KERRANG! | 7,000 | 1.0% | 18k | 2.6 | 0.2% |
| MAGIC | 7,000 | 1.0% | 19k | 2.9 | 0.2% |
| SMOOTH CHILL | 7,000 | 1.0% | 42k | 6.1 | 0.4% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 77k | 11.7 | 0.8% |
| CAPITAL DANCE | 6,000 | 1.0% | 92k | 15.2 | 0.9% |
| HEART 70S | 6,000 | 1.0% | 10k | 1.8 | 0.1% |
| GB NEWS RADIO | 5,000 | 1.0% | 13k | 2.6 | 0.1% |
| HEART DANCE | 5,000 | 1.0% | 9,000 | 1.6 | 0.1% |
| HEAT | 5,000 | 1.0% | 36k | 7.8 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 36k | 9.0 | 0.4% |
| JAZZ FM | 4,000 | 1.0% | 22k | 4.9 | 0.2% |
| TIMES RADIO | 4,000 | 1.0% | 36k | 8.8 | 0.4% |
| CAPITAL XTRA (UK) | 3,000 | 1.0% | 2,000 | 0.7 | 0.0% |
| KISSTORY R&B | 3,000 | 1.0% | 8,000 | 2.4 | 0.1% |
| MELLOW MAGIC | 3,000 | 1.0% | 2,000 | 0.8 | 0.0% |
| TALKSPORT2 | 3,000 | 1.0% | 10k | 3.1 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 4,000 | 1.4 | 0.0% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| BBC RADIO 1XTRA | 2,000 | 0.0% | 11k | 4.8 | 0.1% |
| CAPITAL CHILL | 2,000 | 0.0% | 10k | 4.3 | 0.1% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| HITS RADIO PRIDE | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| KISS XTRA | 1,000 | 0.0% | 2,000 | 2.2 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 1.1 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 0 | 0.3 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (CORNWALL) (WAS PIRATE FM)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (CORNWALL) (WAS PIRATE FM) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)