RAJAR Dashboard

HEART WEST

H

Local / regional · RAJAR code 4774 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
884k
▼ 17k vs prev. quarter
% reach
21.0%
▼ 1.0% vs prev. quarter
Total hours
6.5m
▼ 742k vs prev. quarter
Average hours
7.4
▼ 0.6 vs prev. quarter
Market share
8.1%
▼ 0.6% vs prev. quarter

TSA population 4.13m · unweighted sample 5,074

Station members (2)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+884k21.0%7.4100.0%
ADULTS 15-24132k23.0%5.614.9%
ADULTS 25-34174k29.0%5.319.6%
ADULTS 35-44177k29.0%7.420.0%
ADULTS 45-54168k29.0%8.519.0%
ADULTS 55-64127k19.0%8.814.4%
ADULTS 65-7479k13.0%9.78.9%
ADULTS 75+28k6.0%7.93.2%
ADULTS 15-34305k26.0%5.534.6%
ADULTS 15-44482k27.0%6.254.6%
MenReach% reachAvg hrs% of audience
ALL MEN 15+304k15.0%6.434.4%
MEN 15-2437k12.0%4.34.1%
MEN 25-3456k18.0%4.76.3%
MEN 35-4460k20.0%9.76.8%
MEN 45-5471k26.0%7.08.0%
MEN 55-6445k14.0%4.15.0%
MEN 65-7426k9.0%9.52.9%
MEN 75+10k5.0%2.81.2%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+580k27.0%7.965.6%
WOMEN 15-2495k34.0%6.110.8%
WOMEN 25-34118k39.0%5.613.4%
WOMEN 35-44116k37.0%6.213.2%
WOMEN 45-5497k32.0%9.611.0%
WOMEN 55-6483k24.0%11.49.4%
WOMEN 65-7453k18.0%9.86.0%
WOMEN 75+18k6.0%10.82.0%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS486k19.0%6.055.0%
C2DE ADULTS398k25.0%9.145.0%
ABC1 MEN161k13.0%4.518.2%
ABC1 WOMEN325k25.0%6.736.8%
C2DE MEN143k18.0%8.616.2%
C2DE WOMEN254k32.0%9.428.8%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
▸
8.3%484k
10.00-13.00
▸
8.3%399k
13.00-16.00
▸
8.5%429k
16.00-19.00
▸
7.2%354k
19.00-22.00
▸
9.7%177k
22.00-01.00
▸
5.9%61k
01.00-04.00
▸
8.4%18k
04.00-06.30
▸
5.0%85k
SaturdayShareReach
06.00-10.00
▸
6.6%154k
10.00-13.00
▸
10.5%203k
13.00-16.00
▸
9.5%154k
16.00-19.00
▸
9.9%130k
19.00-23.00
▸
8.8%64k
23.00-01.00
▸
4.2%12k
01.00-06.00
▸
2.0%10k
SundayShareReach
06.00-10.00
▸
6.7%113k
10.00-13.00
▸
9.1%178k
13.00-16.00
▸
8.9%153k
16.00-19.00
▸
8.1%115k
19.00-22.00
▸
10.1%49k
22.00-01.00
▸
7.8%16k
01.00-06.00
▸
2.8%8,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.12m27.0%12.4m11.015.4%
BBC RADIO 4 918k22.0%12.5m13.715.6%
HEART WEST this station884k21.0%6.5m7.48.1%
BBC RADIO 1 644k16.0%4.6m7.15.7%
GREATEST HITS RADIO 501k12.0%4.5m8.95.6%
BBC RADIO 5 LIVE 413k10.0%2.5m6.13.2%
CLASSIC FM 364k9.0%3.0m8.33.8%
BBC 6 MUSIC 248k6.0%2.0m8.02.5%
HITS RADIO 202k5.0%983k4.91.2%
BBC RADIO 4 EXTRA 177k4.0%1.3m7.51.7%
TALKSPORT 176k4.0%948k5.41.2%
BBC RADIO 3 168k4.0%1.5m8.91.9%
KISS 144k3.0%567k3.90.7%
KISSTORY 144k3.0%526k3.60.7%
ABSOLUTE RADIO 140k3.0%817k5.81.0%
BBC WORLD SERVICE 115k3.0%613k5.30.8%
MAGIC 115k3.0%490k4.30.6%
HEART 80S 114k3.0%641k5.60.8%
GOLD RADIO UK 93k2.0%892k9.51.1%
ABSOLUTE 80S 81k2.0%446k5.50.6%
BBC RADIO 5 SPORTS EXTRA 81k2.0%190k2.40.2%
CAPITAL XTRA (UK) 72k2.0%306k4.20.4%
VIRGIN RADIO 72k2.0%561k7.80.7%
PLANET ROCK 70k2.0%768k11.01.0%
HEART 90S 63k2.0%151k2.40.2%
ABSOLUTE RADIO 90S 59k1.0%267k4.50.3%
CAPITAL DANCE 57k1.0%248k4.30.3%
KISSTORY R&B 55k1.0%223k4.00.3%
TALK (WAS TALKRADIO) 55k1.0%960k17.61.2%
TIMES RADIO 52k1.0%435k8.40.5%
BOOM RADIO 50k1.0%665k13.20.8%
GB NEWS RADIO 50k1.0%376k7.50.5%
HEART DANCE 50k1.0%413k8.30.5%
ABSOLUTE CLASSIC ROCK 48k1.0%361k7.50.4%
BBC RADIO 1XTRA 47k1.0%174k3.70.2%
KERRANG! 44k1.0%143k3.30.2%
TALKSPORT2 42k1.0%80k1.90.1%
ABSOLUTE RADIO COUNTRY 41k1.0%296k7.30.4%
SMOOTH COUNTRY 36k1.0%145k4.00.2%
JAZZ FM 34k1.0%128k3.80.2%
HEART 70S 32k1.0%149k4.60.2%
HEAT 31k1.0%157k5.10.2%
SMOOTH CHILL 31k1.0%125k4.00.2%
VIRGIN RADIO CHILLED 30k1.0%101k3.40.1%
MELLOW MAGIC 27k1.0%84k3.20.1%
SMOOTH RELAX 23k1.0%101k4.40.1%
KISS XTRA 20k0.0%52k2.60.1%
CAPITAL XTRA RELOADED 18k0.0%151k8.50.2%
RADIO X CLASSIC ROCK 15k0.0%50k3.20.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 15k0.0%23k1.60.0%
ABSOLUTE RADIO 00S 14k0.0%18k1.30.0%
ABSOLUTE RADIO 70S 14k0.0%34k2.40.0%
HITS RADIO PRIDE 14k0.0%10k0.70.0%
MAGIC SOUL 12k0.0%39k3.40.0%
VIRGIN RADIO 80S 11k0.0%10k0.90.0%
NATION 80S 10k0.0%25k2.50.0%
ABSOLUTE RADIO 10S 8,0000.0%23k2.90.0%
BBC ASIAN NETWORK UK 8,0000.0%10k1.40.0%
HITS RADIO CHILLED 7,0000.0%6,0000.80.0%
MAGIC CLASSICAL 7,0000.0%14k2.10.0%
CAPITAL CHILL 6,0000.0%19k3.10.0%
BLOOMBERG RADIO —————

Weekly reach, hours and share for every station RAJAR reports within HEART WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)