RAJAR Dashboard

HEART WEST COUNTRY

HCombo

Local / regional · RAJAR code 4317 · Half-yearly — 6-month rolling sample · Local

Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART WEST

Headline figures · MAR 2026

Weekly reach
558k
▼ 24k vs prev. quarter
% reach
22.0%
▼ 1.0% vs prev. quarter
Total hours
4.1m
▼ 549k vs prev. quarter
Average hours
7.3
▼ 0.6 vs prev. quarter
Market share
8.1%
▼ 0.7% vs prev. quarter

TSA population 2.53m · unweighted sample 2,581

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+558k22.0%7.3100.0%
ADULTS 15-2489k24.0%6.215.9%
ADULTS 25-34116k29.0%5.620.9%
ADULTS 35-44109k27.0%5.319.5%
ADULTS 45-5499k28.0%7.917.7%
ADULTS 55-6476k19.0%9.413.7%
ADULTS 65-7449k15.0%12.48.8%
ADULTS 75+20k7.0%8.53.5%
ADULTS 15-34205k27.0%5.936.8%
ADULTS 15-44314k27.0%5.756.3%
MenReach% reachAvg hrs% of audience
ALL MEN 15+188k15.0%5.233.7%
MEN 15-2423k12.0%4.84.1%
MEN 25-3439k19.0%5.36.9%
MEN 35-4432k16.0%3.85.8%
MEN 45-5446k27.0%4.08.2%
MEN 55-6425k13.0%4.44.5%
MEN 65-7417k10.0%14.03.0%
MEN 75+7,0006.0%1.71.3%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+370k29.0%8.366.3%
WOMEN 15-2466k36.0%6.711.8%
WOMEN 25-3478k39.0%5.713.9%
WOMEN 35-4477k38.0%6.013.8%
WOMEN 45-5453k29.0%11.29.5%
WOMEN 55-6451k26.0%11.99.2%
WOMEN 65-7433k20.0%11.65.9%
WOMEN 75+13k8.0%12.32.3%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS321k19.0%5.957.6%
C2DE ADULTS237k27.0%9.242.4%
ABC1 MEN108k13.0%3.919.4%
ABC1 WOMEN213k25.0%6.938.1%
C2DE MEN80k19.0%7.014.3%
C2DE WOMEN157k34.0%10.428.1%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
▸
8.0%302k
10.00-13.00
▸
8.2%241k
13.00-16.00
▸
8.3%285k
16.00-19.00
▸
6.5%220k
19.00-22.00
▸
10.9%123k
22.00-01.00
▸
6.7%43k
01.00-04.00
▸
12.4%11k
04.00-06.30
▸
4.0%52k
SaturdayShareReach
06.00-10.00
▸
6.3%90k
10.00-13.00
▸
10.4%125k
13.00-16.00
▸
9.6%104k
16.00-19.00
▸
10.4%90k
19.00-23.00
▸
9.6%46k
23.00-01.00
▸
4.8%8,000
01.00-06.00
▸
1.1%3,000
SundayShareReach
06.00-10.00
▸
6.8%71k
10.00-13.00
▸
9.5%114k
13.00-16.00
▸
9.5%108k
16.00-19.00
▸
8.0%77k
19.00-22.00
▸
12.8%37k
22.00-01.00
▸
10.8%12k
01.00-06.00
▸
3.6%5,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 713k28.0%8.2m11.616.5%
BBC RADIO 4 564k22.0%8.0m14.216.0%
HEART WEST COUNTRY Combothis station558k22.0%4.1m7.38.1%
BBC RADIO 1 397k16.0%2.5m6.45.1%
GREATEST HITS RADIO 292k12.0%2.6m9.05.3%
BBC RADIO 5 LIVE 286k11.0%1.8m6.43.6%
* HEART WEST COUNTRY - BRISTOL/WESTON & BATH 224k9.0%925k4.11.8%
CLASSIC FM 208k8.0%1.8m8.53.5%
BBC 6 MUSIC 172k7.0%1.4m7.92.7%
HITS RADIO 142k6.0%736k5.21.5%
TALKSPORT 133k5.0%716k5.41.4%
* HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) 116k5.0%666k5.71.3%
KISS 111k4.0%388k3.50.8%
BBC RADIO 4 EXTRA 101k4.0%845k8.41.7%
KISSTORY 95k4.0%293k3.10.6%
BBC RADIO 3 87k3.0%944k10.91.9%
ABSOLUTE RADIO 83k3.0%389k4.70.8%
MAGIC 80k3.0%376k4.70.8%
BBC WORLD SERVICE 77k3.0%423k5.50.8%
HEART 80S 76k3.0%499k6.51.0%
CAPITAL XTRA (UK) 63k2.0%278k4.40.6%
ABSOLUTE 80S 55k2.0%318k5.80.6%
BBC RADIO 5 SPORTS EXTRA 55k2.0%113k2.10.2%
GOLD RADIO UK 53k2.0%598k11.21.2%
VIRGIN RADIO 48k2.0%320k6.60.6%
* GREATEST HITS RADIO (GLOUCESTERSHIRE) 46k2.0%547k11.91.1%
PLANET ROCK 46k2.0%597k12.91.2%
TALK (WAS TALKRADIO) 41k2.0%808k19.51.6%
KISSTORY R&B 38k1.0%157k4.20.3%
TIMES RADIO 37k1.0%321k8.60.6%
BBC RADIO 1XTRA 36k1.0%128k3.60.3%
HEART 90S 36k1.0%102k2.80.2%
ABSOLUTE RADIO 90S 34k1.0%137k4.10.3%
GB NEWS RADIO 34k1.0%324k9.50.6%
HEART DANCE 34k1.0%376k10.90.8%
CAPITAL DANCE 33k1.0%101k3.10.2%
TALKSPORT2 32k1.0%56k1.80.1%
BOOM RADIO 31k1.0%405k13.10.8%
ABSOLUTE CLASSIC ROCK 30k1.0%288k9.50.6%
ABSOLUTE RADIO COUNTRY 27k1.0%140k5.10.3%
KERRANG! 27k1.0%83k3.10.2%
VIRGIN RADIO CHILLED 24k1.0%96k4.00.2%
JAZZ FM 23k1.0%78k3.50.2%
HEART 70S 20k1.0%83k4.20.2%
* HITS RADIO (GLOUCESTERSHIRE) 20k1.0%40k2.00.1%
HEAT 16k1.0%66k4.10.1%
KISS XTRA 16k1.0%43k2.80.1%
MELLOW MAGIC 16k1.0%52k3.20.1%
SMOOTH CHILL 16k1.0%48k3.00.1%
SMOOTH RELAX 16k1.0%83k5.10.2%
CAPITAL XTRA RELOADED 14k1.0%133k9.60.3%
RADIO X CLASSIC ROCK 11k0.0%38k3.50.1%
SMOOTH COUNTRY 11k0.0%33k2.90.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 10k0.0%16k1.70.0%
ABSOLUTE RADIO 70S 9,0000.0%25k2.70.1%
ABSOLUTE RADIO 00S 8,0000.0%9,0001.20.0%
MAGIC SOUL 8,0000.0%36k4.20.1%
HITS RADIO PRIDE 7,0000.0%5,0000.70.0%
NATION 80S 7,0000.0%21k3.20.0%
VIRGIN RADIO 80S 7,0000.0%7,0001.00.0%
BBC ASIAN NETWORK UK 6,0000.0%9,0001.50.0%
ABSOLUTE RADIO 10S 4,0000.0%14k3.40.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 4,0000.0%8,0002.10.0%
MAGIC CLASSICAL 4,0000.0%9,0002.00.0%
HITS RADIO CHILLED 3,0000.0%3,0001.00.0%
CAPITAL CHILL 1,0000.0%1,0000.80.0%
BLOOMBERG RADIO —————

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within HEART WEST COUNTRY’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)