SMOOTH RADIO WEST COUNTRY
HComboLocal / regional · RAJAR code 4331 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 2.53m · unweighted sample 2,581
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 136k | 5.0% | 7.5 | 100.0% |
| ADULTS 15-24 | 20k | 5.0% | 11.9 | 14.6% |
| ADULTS 25-34 | 28k | 7.0% | 3.0 | 20.7% |
| ADULTS 35-44 | 31k | 8.0% | 4.6 | 23.2% |
| ADULTS 45-54 | 19k | 5.0% | 7.6 | 14.0% |
| ADULTS 55-64 | 11k | 3.0% | 6.5 | 7.8% |
| ADULTS 65-74 | 15k | 4.0% | 8.4 | 10.7% |
| ADULTS 75+ | 12k | 4.0% | 17.4 | 9.0% |
| ADULTS 15-34 | 48k | 6.0% | 6.7 | 35.3% |
| ADULTS 15-44 | 79k | 7.0% | 5.9 | 58.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 51k | 4.0% | 6.3 | 37.3% |
| MEN 15-24 | 7,000 | 4.0% | 0.8 | 5.2% |
| MEN 25-34 | 7,000 | 3.0% | 0.8 | 4.8% |
| MEN 35-44 | 17k | 8.0% | 6.8 | 12.3% |
| MEN 45-54 | 10k | 6.0% | 9.9 | 7.1% |
| MEN 55-64 | 3,000 | 2.0% | 11.2 | 2.2% |
| MEN 65-74 | 5,000 | 3.0% | 5.5 | 3.9% |
| MEN 75+ | 2,000 | 2.0% | 14.8 | 1.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 85k | 7.0% | 8.2 | 62.7% |
| WOMEN 15-24 | 13k | 7.0% | 18.1 | 9.4% |
| WOMEN 25-34 | 22k | 11.0% | 3.7 | 15.8% |
| WOMEN 35-44 | 15k | 7.0% | 2.2 | 10.9% |
| WOMEN 45-54 | 9,000 | 5.0% | 5.2 | 6.9% |
| WOMEN 55-64 | 8,000 | 4.0% | 4.7 | 5.6% |
| WOMEN 65-74 | 9,000 | 6.0% | 10.1 | 6.8% |
| WOMEN 75+ | 10k | 6.0% | 18.1 | 7.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 88k | 5.0% | 5.7 | 64.7% |
| C2DE ADULTS | 48k | 5.0% | 10.8 | 35.3% |
| ABC1 MEN | 29k | 4.0% | 4.0 | 21.4% |
| ABC1 WOMEN | 59k | 7.0% | 6.5 | 43.3% |
| C2DE MEN | 22k | 5.0% | 9.4 | 15.9% |
| C2DE WOMEN | 26k | 6.0% | 12.0 | 19.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.1% | 49k |
06.00-06.00 | 2.1% | 118k |
10.00-13.00 | 3.0% | 64k |
13.00-16.00 | 3.1% | 79k |
16.00-19.00 | 1.5% | 53k |
19.00-22.00 | 1.1% | 22k |
22.00-01.00 | 2.6% | 8,000 |
01.00-04.00 | 2.4% | 2,000 |
04.00-06.00 | 1.1% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.3% | 12k |
10.00-13.00 | 2.2% | 24k |
13.00-16.00 | 2.8% | 23k |
16.00-19.00 | 1.9% | 18k |
19.00-22.00 | 2.1% | 6,000 |
22.00-01.00 | 0.5% | 0 |
01.00-06.00 | 4.7% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.5% | 9,000 |
10.00-13.00 | 2.6% | 31k |
13.00-16.00 | 2.8% | 27k |
16.00-19.00 | 1.7% | 16k |
19.00-22.00 | 1.6% | 4,000 |
22.00-01.00 | 0.9% | 1,000 |
01.00-06.00 | 0.4% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 713k | 28.0% | 8.2m | 11.6 | 16.5% |
| BBC RADIO 4 | 564k | 22.0% | 8.0m | 14.2 | 16.0% |
| BBC RADIO 1 | 397k | 16.0% | 2.5m | 6.4 | 5.1% |
| GREATEST HITS RADIO | 292k | 12.0% | 2.6m | 9.0 | 5.3% |
| BBC RADIO 5 LIVE | 286k | 11.0% | 1.8m | 6.4 | 3.6% |
| * HEART WEST COUNTRY - BRISTOL/WESTON & BATH | 224k | 9.0% | 925k | 4.1 | 1.8% |
| CLASSIC FM | 208k | 8.0% | 1.8m | 8.5 | 3.5% |
| BBC 6 MUSIC | 172k | 7.0% | 1.4m | 7.9 | 2.7% |
| HITS RADIO | 142k | 6.0% | 736k | 5.2 | 1.5% |
| SMOOTH RADIO WEST COUNTRY Combothis station | 136k | 5.0% | 1.0m | 7.5 | 2.0% |
| TALKSPORT | 133k | 5.0% | 716k | 5.4 | 1.4% |
| * HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) | 116k | 5.0% | 666k | 5.7 | 1.3% |
| KISS | 111k | 4.0% | 388k | 3.5 | 0.8% |
| BBC RADIO 4 EXTRA | 101k | 4.0% | 845k | 8.4 | 1.7% |
| KISSTORY | 95k | 4.0% | 293k | 3.1 | 0.6% |
| BBC RADIO 3 | 87k | 3.0% | 944k | 10.9 | 1.9% |
| ABSOLUTE RADIO | 83k | 3.0% | 389k | 4.7 | 0.8% |
| MAGIC | 80k | 3.0% | 376k | 4.7 | 0.8% |
| BBC WORLD SERVICE | 77k | 3.0% | 423k | 5.5 | 0.8% |
| HEART 80S | 76k | 3.0% | 499k | 6.5 | 1.0% |
| CAPITAL XTRA (UK) | 63k | 2.0% | 278k | 4.4 | 0.6% |
| ABSOLUTE 80S | 55k | 2.0% | 318k | 5.8 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 55k | 2.0% | 113k | 2.1 | 0.2% |
| GOLD RADIO UK | 53k | 2.0% | 598k | 11.2 | 1.2% |
| VIRGIN RADIO | 48k | 2.0% | 320k | 6.6 | 0.6% |
| * GREATEST HITS RADIO (GLOUCESTERSHIRE) | 46k | 2.0% | 547k | 11.9 | 1.1% |
| PLANET ROCK | 46k | 2.0% | 597k | 12.9 | 1.2% |
| TALK (WAS TALKRADIO) | 41k | 2.0% | 808k | 19.5 | 1.6% |
| KISSTORY R&B | 38k | 1.0% | 157k | 4.2 | 0.3% |
| TIMES RADIO | 37k | 1.0% | 321k | 8.6 | 0.6% |
| BBC RADIO 1XTRA | 36k | 1.0% | 128k | 3.6 | 0.3% |
| HEART 90S | 36k | 1.0% | 102k | 2.8 | 0.2% |
| ABSOLUTE RADIO 90S | 34k | 1.0% | 137k | 4.1 | 0.3% |
| GB NEWS RADIO | 34k | 1.0% | 324k | 9.5 | 0.6% |
| HEART DANCE | 34k | 1.0% | 376k | 10.9 | 0.8% |
| CAPITAL DANCE | 33k | 1.0% | 101k | 3.1 | 0.2% |
| TALKSPORT2 | 32k | 1.0% | 56k | 1.8 | 0.1% |
| BOOM RADIO | 31k | 1.0% | 405k | 13.1 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 30k | 1.0% | 288k | 9.5 | 0.6% |
| ABSOLUTE RADIO COUNTRY | 27k | 1.0% | 140k | 5.1 | 0.3% |
| KERRANG! | 27k | 1.0% | 83k | 3.1 | 0.2% |
| VIRGIN RADIO CHILLED | 24k | 1.0% | 96k | 4.0 | 0.2% |
| JAZZ FM | 23k | 1.0% | 78k | 3.5 | 0.2% |
| HEART 70S | 20k | 1.0% | 83k | 4.2 | 0.2% |
| * HITS RADIO (GLOUCESTERSHIRE) | 20k | 1.0% | 40k | 2.0 | 0.1% |
| HEAT | 16k | 1.0% | 66k | 4.1 | 0.1% |
| KISS XTRA | 16k | 1.0% | 43k | 2.8 | 0.1% |
| MELLOW MAGIC | 16k | 1.0% | 52k | 3.2 | 0.1% |
| SMOOTH CHILL | 16k | 1.0% | 48k | 3.0 | 0.1% |
| SMOOTH RELAX | 16k | 1.0% | 83k | 5.1 | 0.2% |
| CAPITAL XTRA RELOADED | 14k | 1.0% | 133k | 9.6 | 0.3% |
| RADIO X CLASSIC ROCK | 11k | 0.0% | 38k | 3.5 | 0.1% |
| SMOOTH COUNTRY | 11k | 0.0% | 33k | 2.9 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 0.0% | 16k | 1.7 | 0.0% |
| ABSOLUTE RADIO 70S | 9,000 | 0.0% | 25k | 2.7 | 0.1% |
| ABSOLUTE RADIO 00S | 8,000 | 0.0% | 9,000 | 1.2 | 0.0% |
| MAGIC SOUL | 8,000 | 0.0% | 36k | 4.2 | 0.1% |
| HITS RADIO PRIDE | 7,000 | 0.0% | 5,000 | 0.7 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 21k | 3.2 | 0.0% |
| VIRGIN RADIO 80S | 7,000 | 0.0% | 7,000 | 1.0 | 0.0% |
| BBC ASIAN NETWORK UK | 6,000 | 0.0% | 9,000 | 1.5 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 14k | 3.4 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 4,000 | 0.0% | 8,000 | 2.1 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 9,000 | 2.0 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO WEST COUNTRY’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO WEST COUNTRY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)