HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST))
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3121 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.82m · unweighted sample 1,844
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 123k | 7.0% | 5.6 | 100.0% |
| ADULTS 15-24 | 13k | 5.0% | 4.8 | 11.0% |
| ADULTS 25-34 | 40k | 14.0% | 5.1 | 32.5% |
| ADULTS 35-44 | 19k | 7.0% | 2.6 | 15.6% |
| ADULTS 45-54 | 32k | 13.0% | 9.7 | 25.9% |
| ADULTS 55-64 | 11k | 4.0% | 5.1 | 9.1% |
| ADULTS 65-74 | 7,000 | 3.0% | 0.6 | 5.9% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 53k | 9.0% | 5.1 | 43.6% |
| ADULTS 15-44 | 73k | 9.0% | 4.4 | 59.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 68k | 8.0% | 7.3 | 55.6% |
| MEN 15-24 | 12k | 8.0% | 5.3 | 9.9% |
| MEN 25-34 | 14k | 10.0% | 6.1 | 11.4% |
| MEN 35-44 | 9,000 | 6.0% | 3.5 | 7.1% |
| MEN 45-54 | 26k | 21.0% | 11.2 | 21.1% |
| MEN 55-64 | 5,000 | 3.0% | 5.7 | 3.8% |
| MEN 65-74 | 3,000 | 2.0% | 0.7 | 2.3% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 54k | 6.0% | 3.5 | 44.4% |
| WOMEN 15-24 | 1,000 | 1.0% | 0.9 | 1.1% |
| WOMEN 25-34 | 26k | 18.0% | 4.6 | 21.2% |
| WOMEN 35-44 | 10k | 7.0% | 1.8 | 8.5% |
| WOMEN 45-54 | 6,000 | 5.0% | 2.7 | 4.8% |
| WOMEN 55-64 | 7,000 | 5.0% | 4.8 | 5.3% |
| WOMEN 65-74 | 4,000 | 4.0% | 0.5 | 3.5% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 57k | 5.0% | 3.4 | 46.8% |
| C2DE ADULTS | 65k | 11.0% | 7.6 | 53.2% |
| ABC1 MEN | 28k | 5.0% | 4.5 | 22.5% |
| ABC1 WOMEN | 30k | 5.0% | 2.3 | 24.3% |
| C2DE MEN | 41k | 13.0% | 9.2 | 33.1% |
| C2DE WOMEN | 25k | 8.0% | 4.9 | 20.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
07.00-11.00 | 1.8% | 61k |
11.00-13.00 | 1.6% | 42k |
13.00-16.00 | 2.3% | 51k |
16.00-19.00 | 2.8% | 60k |
19.00-21.00 | 2.1% | 19k |
21.00-23.00 | 1.2% | 5,000 |
23.00-01.00 | 0.3% | 3,000 |
01.00-02.00 | — | — |
02.00-04.00 | 0.5% | 1,000 |
04.00-07.00 | 0.7% | 13k |
| Saturday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.8% | 3,000 |
08.00-11.00 | 0.9% | 11k |
11.00-14.00 | 2.7% | 23k |
14.00-17.00 | 2.7% | 24k |
17.00-19.00 | 3.3% | 13k |
19.00-21.00 | 6.5% | 14k |
21.00-23.00 | 2.8% | 4,000 |
23.00-01.00 | 1.5% | 3,000 |
01.00-03.00 | 0.4% | 0 |
03.00-05.00 | 1.2% | 1,000 |
05.00-06.00 | 3.4% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-08.00 | 0.3% | 1,000 |
08.00-11.00 | 0.7% | 9,000 |
11.00-14.00 | 2.2% | 19k |
14.00-17.00 | 3.1% | 23k |
17.00-19.00 | 1.9% | 11k |
19.00-22.00 | 3.9% | 13k |
22.00-24.00 | 0.6% | 1,000 |
01.00-03.00 | — | — |
03.00-05.00 | — | — |
05.00-06.00 | 1.9% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 512k | 28.0% | 5.7m | 11.1 | 16.1% |
| BBC RADIO 4 | 420k | 23.0% | 6.0m | 14.4 | 17.1% |
| BBC RADIO 1 | 278k | 15.0% | 1.8m | 6.5 | 5.1% |
| GREATEST HITS RADIO | 231k | 13.0% | 2.3m | 9.8 | 6.4% |
| * HEART WEST COUNTRY - BRISTOL/WESTON & BATH | 224k | 12.0% | 925k | 4.1 | 2.6% |
| BBC RADIO 5 LIVE | 201k | 11.0% | 1.1m | 5.5 | 3.1% |
| CLASSIC FM | 144k | 8.0% | 1.3m | 8.9 | 3.6% |
| BBC 6 MUSIC | 141k | 8.0% | 1.0m | 7.3 | 2.9% |
| HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) this station | 123k | 7.0% | 688k | 5.6 | 1.9% |
| BBC RADIO 4 EXTRA | 81k | 4.0% | 563k | 6.9 | 1.6% |
| KISS | 80k | 4.0% | 301k | 3.7 | 0.9% |
| TALKSPORT | 75k | 4.0% | 414k | 5.6 | 1.2% |
| BBC RADIO 3 | 73k | 4.0% | 715k | 9.8 | 2.0% |
| ABSOLUTE RADIO | 68k | 4.0% | 372k | 5.5 | 1.1% |
| MAGIC | 64k | 3.0% | 339k | 5.3 | 1.0% |
| BBC WORLD SERVICE | 57k | 3.0% | 363k | 6.3 | 1.0% |
| KISSTORY | 57k | 3.0% | 172k | 3.0 | 0.5% |
| HEART 80S | 53k | 3.0% | 351k | 6.7 | 1.0% |
| CAPITAL XTRA (UK) | 44k | 2.0% | 231k | 5.3 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 43k | 2.0% | 93k | 2.1 | 0.3% |
| GOLD RADIO UK | 42k | 2.0% | 395k | 9.4 | 1.1% |
| ABSOLUTE 80S | 40k | 2.0% | 241k | 6.0 | 0.7% |
| TIMES RADIO | 35k | 2.0% | 397k | 11.3 | 1.1% |
| KISSTORY R&B | 32k | 2.0% | 124k | 3.9 | 0.3% |
| VIRGIN RADIO | 30k | 2.0% | 147k | 4.8 | 0.4% |
| HEART DANCE | 29k | 2.0% | 351k | 12.3 | 1.0% |
| TALK (WAS TALKRADIO) | 29k | 2.0% | 689k | 23.4 | 1.9% |
| BBC RADIO 1XTRA | 26k | 1.0% | 73k | 2.8 | 0.2% |
| PLANET ROCK | 26k | 1.0% | 153k | 6.0 | 0.4% |
| BOOM RADIO | 24k | 1.0% | 249k | 10.5 | 0.7% |
| CAPITAL DANCE | 22k | 1.0% | 57k | 2.6 | 0.2% |
| GB NEWS RADIO | 22k | 1.0% | 168k | 7.5 | 0.5% |
| HEART 90S | 22k | 1.0% | 57k | 2.6 | 0.2% |
| JAZZ FM | 22k | 1.0% | 70k | 3.1 | 0.2% |
| ABSOLUTE RADIO 90S | 21k | 1.0% | 88k | 4.2 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 19k | 1.0% | 87k | 4.7 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 18k | 1.0% | 195k | 10.7 | 0.6% |
| TALKSPORT2 | 17k | 1.0% | 29k | 1.7 | 0.1% |
| HEART 70S | 15k | 1.0% | 46k | 3.1 | 0.1% |
| KISS XTRA | 15k | 1.0% | 43k | 2.8 | 0.1% |
| VIRGIN RADIO CHILLED | 15k | 1.0% | 39k | 2.7 | 0.1% |
| SMOOTH CHILL | 14k | 1.0% | 44k | 3.1 | 0.1% |
| SMOOTH RELAX | 14k | 1.0% | 63k | 4.5 | 0.2% |
| CAPITAL XTRA RELOADED | 12k | 1.0% | 124k | 10.6 | 0.4% |
| HEAT | 12k | 1.0% | 8,000 | 0.7 | 0.0% |
| KERRANG! | 12k | 1.0% | 20k | 1.6 | 0.1% |
| MELLOW MAGIC | 11k | 1.0% | 41k | 3.7 | 0.1% |
| MAGIC SOUL | 8,000 | 0.0% | 27k | 3.3 | 0.1% |
| ABSOLUTE RADIO 00S | 7,000 | 0.0% | 9,000 | 1.2 | 0.0% |
| NATION 80S | 7,000 | 0.0% | 22k | 3.2 | 0.1% |
| SMOOTH COUNTRY | 7,000 | 0.0% | 18k | 2.5 | 0.0% |
| VIRGIN RADIO 80S | 7,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 0.0% | 7,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 70S | 6,000 | 0.0% | 20k | 3.2 | 0.1% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 4,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 5,000 | 0.0% | 9,000 | 1.9 | 0.0% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 12k | 2.9 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 14k | 9.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 3,000 | 3.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST))’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)