HEART WEST COUNTRY - BRISTOL/WESTON & BATH
HLocal / regional · RAJAR code 4453 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.04m · unweighted sample 929
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 224k | 22.0% | 4.1 | 100.0% |
| ADULTS 15-24 | 35k | 19.0% | 2.3 | 15.6% |
| ADULTS 25-34 | 56k | 30.0% | 3.6 | 25.1% |
| ADULTS 35-44 | 43k | 25.0% | 2.9 | 19.0% |
| ADULTS 45-54 | 37k | 26.0% | 6.1 | 16.4% |
| ADULTS 55-64 | 25k | 18.0% | 7.7 | 11.3% |
| ADULTS 65-74 | 21k | 17.0% | 4.2 | 9.4% |
| ADULTS 75+ | 7,000 | 8.0% | 2.4 | 3.2% |
| ADULTS 15-34 | 91k | 24.0% | 3.1 | 40.7% |
| ADULTS 15-44 | 134k | 24.0% | 3.0 | 59.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 101k | 20.0% | 3.0 | 44.8% |
| MEN 15-24 | 15k | 16.0% | 1.1 | 6.7% |
| MEN 25-34 | 23k | 24.0% | 3.9 | 10.2% |
| MEN 35-44 | 16k | 19.0% | 2.4 | 7.2% |
| MEN 45-54 | 22k | 31.0% | 3.7 | 9.8% |
| MEN 55-64 | 12k | 17.0% | 4.4 | 5.3% |
| MEN 65-74 | 8,000 | 12.0% | 1.6 | 3.4% |
| MEN 75+ | 5,000 | 14.0% | 1.8 | 2.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 124k | 23.0% | 5.1 | 55.2% |
| WOMEN 15-24 | 20k | 22.0% | 3.1 | 9.0% |
| WOMEN 25-34 | 33k | 36.0% | 3.3 | 14.9% |
| WOMEN 35-44 | 26k | 30.0% | 3.1 | 11.8% |
| WOMEN 45-54 | 15k | 21.0% | 9.6 | 6.6% |
| WOMEN 55-64 | 13k | 19.0% | 10.5 | 6.0% |
| WOMEN 65-74 | 14k | 22.0% | 5.7 | 6.0% |
| WOMEN 75+ | 2,000 | 4.0% | 3.8 | 0.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 145k | 20.0% | 4.5 | 64.5% |
| C2DE ADULTS | 80k | 25.0% | 3.5 | 35.5% |
| ABC1 MEN | 62k | 17.0% | 3.4 | 27.5% |
| ABC1 WOMEN | 83k | 22.0% | 5.3 | 37.1% |
| C2DE MEN | 39k | 25.0% | 2.3 | 17.4% |
| C2DE WOMEN | 41k | 26.0% | 4.6 | 18.1% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 5.1% | 98k |
10.00-13.00 | 5.7% | 79k |
13.00-16.00 | 4.9% | 93k |
16.00-19.00 | 3.9% | 72k |
19.00-22.00 | 6.0% | 41k |
22.00-01.00 | 2.7% | 10k |
01.00-04.00 | 2.8% | 4,000 |
04.00-06.30 | 2.0% | 11k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.4% | 30k |
10.00-13.00 | 7.5% | 43k |
13.00-16.00 | 6.8% | 27k |
16.00-19.00 | 7.6% | 26k |
19.00-23.00 | 15.4% | 24k |
23.00-01.00 | 4.5% | 4,000 |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.3% | 18k |
10.00-13.00 | 6.0% | 35k |
13.00-16.00 | 4.4% | 26k |
16.00-19.00 | 6.6% | 22k |
19.00-22.00 | 9.1% | 12k |
22.00-01.00 | 6.2% | 4,000 |
01.00-06.00 | 0.8% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 289k | 28.0% | 3.3m | 11.4 | 18.2% |
| BBC RADIO 4 | 234k | 22.0% | 3.1m | 13.3 | 17.3% |
| HEART WEST COUNTRY - BRISTOL/WESTON & BATH this station | 224k | 22.0% | 925k | 4.1 | 5.1% |
| BBC RADIO 1 | 138k | 13.0% | 638k | 4.6 | 3.5% |
| GREATEST HITS RADIO | 131k | 13.0% | 912k | 7.0 | 5.0% |
| BBC RADIO 5 LIVE | 127k | 12.0% | 704k | 5.6 | 3.9% |
| BBC 6 MUSIC | 104k | 10.0% | 734k | 7.1 | 4.1% |
| HITS RADIO (WEST OF ENGLAND) (WAS KISS (WEST)) | 78k | 8.0% | 459k | 5.9 | 2.5% |
| CLASSIC FM | 64k | 6.0% | 486k | 7.6 | 2.7% |
| KISS | 51k | 5.0% | 172k | 3.4 | 1.0% |
| BBC RADIO 4 EXTRA | 48k | 5.0% | 281k | 5.8 | 1.6% |
| MAGIC | 47k | 4.0% | 251k | 5.4 | 1.4% |
| BBC RADIO 3 | 44k | 4.0% | 470k | 10.7 | 2.6% |
| HEART 80S | 37k | 4.0% | 280k | 7.6 | 1.5% |
| TALKSPORT | 35k | 3.0% | 132k | 3.8 | 0.7% |
| ABSOLUTE RADIO | 34k | 3.0% | 108k | 3.2 | 0.6% |
| BBC WORLD SERVICE | 30k | 3.0% | 199k | 6.7 | 1.1% |
| KISSTORY | 26k | 2.0% | 54k | 2.1 | 0.3% |
| GOLD RADIO UK | 25k | 2.0% | 126k | 5.1 | 0.7% |
| CAPITAL XTRA (UK) | 24k | 2.0% | 100k | 4.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 23k | 2.0% | 65k | 2.8 | 0.4% |
| ABSOLUTE 80S | 20k | 2.0% | 179k | 9.0 | 1.0% |
| HEART DANCE | 18k | 2.0% | 318k | 17.5 | 1.8% |
| BBC RADIO 1XTRA | 17k | 2.0% | 55k | 3.3 | 0.3% |
| TALK (WAS TALKRADIO) | 16k | 2.0% | 485k | 30.0 | 2.7% |
| TIMES RADIO | 16k | 2.0% | 180k | 11.0 | 1.0% |
| JAZZ FM | 15k | 1.0% | 59k | 4.0 | 0.3% |
| KISSTORY R&B | 15k | 1.0% | 33k | 2.2 | 0.2% |
| HEART 90S | 14k | 1.0% | 50k | 3.5 | 0.3% |
| PLANET ROCK | 14k | 1.0% | 86k | 6.2 | 0.5% |
| CAPITAL DANCE | 13k | 1.0% | 35k | 2.6 | 0.2% |
| GB NEWS RADIO | 13k | 1.0% | 137k | 10.2 | 0.8% |
| VIRGIN RADIO | 12k | 1.0% | 74k | 6.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 118k | 11.0 | 0.7% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 42k | 3.7 | 0.2% |
| BOOM RADIO | 11k | 1.0% | 105k | 9.5 | 0.6% |
| VIRGIN RADIO CHILLED | 9,000 | 1.0% | 12k | 1.3 | 0.1% |
| KERRANG! | 8,000 | 1.0% | 11k | 1.3 | 0.1% |
| SMOOTH RELAX | 8,000 | 1.0% | 43k | 5.1 | 0.2% |
| ABSOLUTE RADIO 90S | 7,000 | 1.0% | 44k | 6.0 | 0.2% |
| HEART 70S | 7,000 | 1.0% | 4,000 | 0.7 | 0.0% |
| MAGIC SOUL | 7,000 | 1.0% | 25k | 3.5 | 0.1% |
| ABSOLUTE RADIO 00S | 6,000 | 1.0% | 8,000 | 1.3 | 0.0% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 26k | 4.6 | 0.1% |
| HEAT | 6,000 | 1.0% | 4,000 | 0.7 | 0.0% |
| KISS XTRA | 6,000 | 1.0% | 15k | 2.4 | 0.1% |
| MELLOW MAGIC | 6,000 | 1.0% | 14k | 2.3 | 0.1% |
| SMOOTH CHILL | 6,000 | 1.0% | 9,000 | 1.5 | 0.1% |
| TALKSPORT2 | 6,000 | 1.0% | 7,000 | 1.3 | 0.0% |
| NATION 80S | 5,000 | 0.0% | 20k | 4.5 | 0.1% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 17k | 3.0 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 8,000 | 2.1 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 3,000 | 0.9 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 10k | 6.5 | 0.1% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| CAPITAL CHILL | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HEART WEST COUNTRY - BRISTOL/WESTON & BATH’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART WEST COUNTRY - BRISTOL/WESTON & BATH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)