SMOOTH RADIO DEVON
HLocal / regional · RAJAR code 4326 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.16m · unweighted sample 1,826
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 56k | 5.0% | 7.2 | 100.0% |
| ADULTS 15-24 | 4,000 | 2.0% | 3.6 | 6.8% |
| ADULTS 25-34 | 4,000 | 3.0% | 11.5 | 7.4% |
| ADULTS 35-44 | 9,000 | 6.0% | 2.1 | 16.0% |
| ADULTS 45-54 | 4,000 | 2.0% | 3.1 | 6.4% |
| ADULTS 55-64 | 18k | 9.0% | 7.0 | 32.7% |
| ADULTS 65-74 | 12k | 6.0% | 11.3 | 20.7% |
| ADULTS 75+ | 6,000 | 4.0% | 9.5 | 9.9% |
| ADULTS 15-34 | 8,000 | 3.0% | 7.7 | 14.3% |
| ADULTS 15-44 | 17k | 4.0% | 4.7 | 30.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 27k | 5.0% | 6.4 | 49.0% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 3,000 | 4.0% | 14.5 | 5.8% |
| MEN 35-44 | 4,000 | 5.0% | 2.2 | 7.6% |
| MEN 45-54 | 2,000 | 2.0% | 2.4 | 3.4% |
| MEN 55-64 | 10k | 11.0% | 5.7 | 18.0% |
| MEN 65-74 | 4,000 | 5.0% | 1.5 | 7.6% |
| MEN 75+ | 4,000 | 5.0% | 14.0 | 6.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 28k | 5.0% | 8.0 | 51.0% |
| WOMEN 15-24 | 4,000 | 5.0% | 3.6 | 6.8% |
| WOMEN 25-34 | 1,000 | 1.0% | 1.3 | 1.7% |
| WOMEN 35-44 | 5,000 | 6.0% | 2.0 | 8.4% |
| WOMEN 45-54 | 2,000 | 2.0% | 3.8 | 3.0% |
| WOMEN 55-64 | 8,000 | 8.0% | 8.6 | 14.7% |
| WOMEN 65-74 | 7,000 | 7.0% | 17.1 | 13.1% |
| WOMEN 75+ | 2,000 | 2.0% | 0.9 | 3.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 27k | 4.0% | 4.9 | 48.2% |
| C2DE ADULTS | 29k | 6.0% | 9.4 | 51.8% |
| ABC1 MEN | 12k | 4.0% | 3.7 | 20.9% |
| ABC1 WOMEN | 15k | 4.0% | 5.9 | 27.3% |
| C2DE MEN | 16k | 6.0% | 8.5 | 28.1% |
| C2DE WOMEN | 13k | 6.0% | 10.4 | 23.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.1% | 20k |
06.00-06.00 | 1.6% | 47k |
10.00-13.00 | 1.6% | 24k |
13.00-16.00 | 2.2% | 27k |
16.00-19.00 | 1.1% | 15k |
19.00-22.00 | 0.9% | 9,000 |
22.00-01.00 | 2.3% | 6,000 |
01.00-04.00 | 5.7% | 3,000 |
04.00-06.00 | 3.7% | 6,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.9% | 11k |
10.00-13.00 | 1.4% | 7,000 |
13.00-16.00 | 2.7% | 9,000 |
16.00-19.00 | 2.8% | 12k |
19.00-22.00 | 2.9% | 8,000 |
22.00-01.00 | 3.7% | 3,000 |
01.00-06.00 | 0.6% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.9% | 7,000 |
10.00-13.00 | 2.1% | 11k |
13.00-16.00 | 2.5% | 9,000 |
16.00-19.00 | 2.6% | 8,000 |
19.00-22.00 | 1.2% | 5,000 |
22.00-01.00 | 3.7% | 2,000 |
01.00-06.00 | 6.8% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 301k | 26.0% | 3.1m | 10.2 | 13.6% |
| BBC RADIO 4 | 270k | 23.0% | 3.7m | 13.7 | 16.5% |
| BBC RADIO 1 | 189k | 16.0% | 1.5m | 7.8 | 6.6% |
| GREATEST HITS RADIO | 145k | 12.0% | 1.2m | 8.4 | 5.4% |
| CLASSIC FM | 119k | 10.0% | 957k | 8.1 | 4.3% |
| BBC RADIO 5 LIVE | 96k | 8.0% | 582k | 6.1 | 2.6% |
| * GREATEST HITS RADIO (DEVON) | 70k | 6.0% | 551k | 7.9 | 2.5% |
| BBC RADIO 3 | 68k | 6.0% | 434k | 6.4 | 1.9% |
| BBC RADIO 4 EXTRA | 59k | 5.0% | 428k | 7.3 | 1.9% |
| BBC 6 MUSIC | 56k | 5.0% | 434k | 7.7 | 1.9% |
| SMOOTH RADIO DEVON this station | 56k | 5.0% | 402k | 7.2 | 1.8% |
| ABSOLUTE RADIO | 41k | 4.0% | 303k | 7.3 | 1.3% |
| KISSTORY | 40k | 3.0% | 200k | 5.0 | 0.9% |
| HITS RADIO | 37k | 3.0% | 168k | 4.6 | 0.7% |
| MAGIC | 30k | 3.0% | 110k | 3.6 | 0.5% |
| BBC WORLD SERVICE | 29k | 2.0% | 155k | 5.4 | 0.7% |
| GOLD RADIO UK | 29k | 3.0% | 213k | 7.3 | 0.9% |
| HEART 80S | 28k | 2.0% | 112k | 4.0 | 0.5% |
| TALKSPORT | 27k | 2.0% | 150k | 5.5 | 0.7% |
| KISS | 26k | 2.0% | 154k | 5.9 | 0.7% |
| CAPITAL DANCE | 20k | 2.0% | 120k | 5.9 | 0.5% |
| HEART 90S | 20k | 2.0% | 34k | 1.7 | 0.2% |
| ABSOLUTE 80S | 19k | 2.0% | 94k | 5.0 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 19k | 2.0% | 59k | 3.1 | 0.3% |
| * HITS RADIO (DEVON) | 18k | 2.0% | 37k | 2.1 | 0.2% |
| ABSOLUTE RADIO 90S | 16k | 1.0% | 67k | 4.1 | 0.3% |
| PLANET ROCK | 16k | 1.0% | 78k | 4.9 | 0.3% |
| VIRGIN RADIO | 15k | 1.0% | 195k | 13.0 | 0.9% |
| KISSTORY R&B | 14k | 1.0% | 58k | 4.0 | 0.3% |
| SMOOTH COUNTRY | 14k | 1.0% | 33k | 2.3 | 0.1% |
| BOOM RADIO | 13k | 1.0% | 124k | 9.8 | 0.6% |
| GB NEWS RADIO | 12k | 1.0% | 46k | 3.9 | 0.2% |
| HEART DANCE | 12k | 1.0% | 30k | 2.5 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 11k | 1.0% | 43k | 3.8 | 0.2% |
| KERRANG! | 11k | 1.0% | 43k | 4.0 | 0.2% |
| TIMES RADIO | 11k | 1.0% | 79k | 7.3 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 10k | 1.0% | 120k | 12.6 | 0.5% |
| HEAT | 10k | 1.0% | 55k | 5.3 | 0.2% |
| BBC RADIO 1XTRA | 9,000 | 1.0% | 36k | 3.8 | 0.2% |
| SMOOTH CHILL | 9,000 | 1.0% | 42k | 4.9 | 0.2% |
| TALK (WAS TALKRADIO) | 9,000 | 1.0% | 128k | 13.8 | 0.6% |
| TALKSPORT2 | 8,000 | 1.0% | 16k | 2.1 | 0.1% |
| HEART 70S | 7,000 | 1.0% | 56k | 8.1 | 0.2% |
| JAZZ FM | 7,000 | 1.0% | 27k | 4.2 | 0.1% |
| MELLOW MAGIC | 7,000 | 1.0% | 29k | 4.1 | 0.1% |
| CAPITAL XTRA (UK) | 6,000 | 1.0% | 26k | 4.0 | 0.1% |
| SMOOTH RELAX | 6,000 | 1.0% | 18k | 2.9 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 8,000 | 1.8 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 12k | 2.6 | 0.1% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.6 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 10k | 2.8 | 0.0% |
| VIRGIN RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 8,000 | 2.4 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| KISS XTRA | 3,000 | 0.0% | 6,000 | 2.0 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 4,000 | 1.4 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 2,000 | 1.1 | 0.0% |
| CAPITAL XTRA RELOADED | 2,000 | 0.0% | 16k | 6.5 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 5,000 | 2.9 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| VIRGIN RADIO 80S | 2,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO DEVON’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO DEVON TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)