HEART KENT
Hturn up the feel good!
Local / regional · RAJAR code 3521 · Half-yearly — 6-month rolling sample · Local
Part of: HEART BRAND (UK), TOTAL GLOBAL RADIO (UK), HEART NETWORK (UK), HEART SOUTH
Headline figures · MAR 2026
TSA population 1.37m · unweighted sample 1,607
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 284k | 21.0% | 7.5 | 100.0% |
| ADULTS 15-24 | 47k | 26.0% | 3.2 | 16.6% |
| ADULTS 25-34 | 55k | 28.0% | 3.1 | 19.4% |
| ADULTS 35-44 | 54k | 25.0% | 5.5 | 19.1% |
| ADULTS 45-54 | 43k | 21.0% | 6.0 | 14.9% |
| ADULTS 55-64 | 47k | 22.0% | 12.1 | 16.6% |
| ADULTS 65-74 | 32k | 14.0% | 14.3 | 11.3% |
| ADULTS 75+ | 6,000 | 5.0% | 37.0 | 2.1% |
| ADULTS 15-34 | 102k | 27.0% | 3.1 | 36.0% |
| ADULTS 15-44 | 157k | 26.0% | 4.0 | 55.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 113k | 17.0% | 5.9 | 39.8% |
| MEN 15-24 | 20k | 21.0% | 3.9 | 7.0% |
| MEN 25-34 | 31k | 33.0% | 2.3 | 11.1% |
| MEN 35-44 | 15k | 14.0% | 3.5 | 5.3% |
| MEN 45-54 | 20k | 20.0% | 5.9 | 7.0% |
| MEN 55-64 | 21k | 19.0% | 14.1 | 7.3% |
| MEN 65-74 | 5,000 | 5.0% | 9.9 | 1.9% |
| MEN 75+ | 1,000 | 1.0% | 0.8 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 171k | 24.0% | 8.5 | 60.2% |
| WOMEN 15-24 | 27k | 31.0% | 2.7 | 9.6% |
| WOMEN 25-34 | 24k | 23.0% | 4.2 | 8.3% |
| WOMEN 35-44 | 39k | 34.0% | 6.3 | 13.8% |
| WOMEN 45-54 | 23k | 22.0% | 6.1 | 8.0% |
| WOMEN 55-64 | 26k | 24.0% | 10.5 | 9.3% |
| WOMEN 65-74 | 27k | 22.0% | 15.1 | 9.4% |
| WOMEN 75+ | 5,000 | 8.0% | 42.1 | 1.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 141k | 18.0% | 7.7 | 49.6% |
| C2DE ADULTS | 143k | 25.0% | 7.2 | 50.4% |
| ABC1 MEN | 49k | 14.0% | 5.6 | 17.2% |
| ABC1 WOMEN | 92k | 21.0% | 8.9 | 32.3% |
| C2DE MEN | 64k | 21.0% | 6.1 | 22.5% |
| C2DE WOMEN | 79k | 29.0% | 8.1 | 27.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 Heart Breakfast with Jamie Theakston and Amanda Holden | 8.3% | 167k |
10.00-13.00 Pandora Christie | 8.0% | 138k |
13.00-16.00 Matt Wilkinson | 8.5% | 124k |
16.00-19.00 JK and Kelly Brook | 8.8% | 115k |
19.00-22.00 Dev Griffin | 4.5% | 45k |
22.00-01.00 Ben Atkinson | 2.8% | 14k |
01.00-04.00 Guy Howard | 8.5% | 5,000 |
04.00-06.30 Early Breakfast with Lindsey Russell | 9.1% | 29k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 7.0% | 48k |
10.00-13.00 Saturday Breakfast with Mark Wright and Olly Murs | 8.1% | 59k |
13.00-16.00 Dev Griffin | 11.1% | 58k |
16.00-19.00 Vicky Pattison | 10.9% | 39k |
19.00-23.00 Heart's Club Classics with Pandora Christie | 4.5% | 11k |
23.00-01.00 Rezzy Ghadjar | 4.1% | 3,000 |
01.00-06.00 Seb Bailey | 9.5% | 10k |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Rob Howard | 4.5% | 26k |
10.00-13.00 Zoe Hardman | 7.5% | 47k |
13.00-16.00 Yasmin Evans | 8.8% | 45k |
16.00-19.00 The EE Official Big Top 40 from Global | 8.6% | 28k |
19.00-22.00 Emma Bunton | 7.8% | 11k |
22.00-01.00 Rezzy Ghadjar | 4.9% | 8,000 |
01.00-06.00 Seb Bailey | 8.2% | 7,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 367k | 27.0% | 3.8m | 10.3 | 14.2% |
| HEART KENT this station | 284k | 21.0% | 2.1m | 7.5 | 8.0% |
| BBC RADIO 4 | 255k | 19.0% | 3.1m | 12.0 | 11.5% |
| BBC RADIO 1 | 160k | 12.0% | 940k | 5.9 | 3.5% |
| CLASSIC FM | 152k | 11.0% | 1.7m | 10.9 | 6.3% |
| BBC RADIO 5 LIVE | 121k | 9.0% | 764k | 6.3 | 2.9% |
| SMOOTH RADIO KENT | 94k | 7.0% | 712k | 7.5 | 2.7% |
| TALKSPORT | 89k | 6.0% | 633k | 7.1 | 2.4% |
| * KMFM EAST | 87k | 6.0% | 570k | 6.6 | 2.1% |
| * KMFM WEST | 87k | 6.0% | 460k | 5.3 | 1.7% |
| MAGIC | 82k | 6.0% | 346k | 4.2 | 1.3% |
| GREATEST HITS RADIO | 81k | 6.0% | 1.0m | 12.3 | 3.8% |
| * GREATEST HITS RADIO (KENT) | 76k | 6.0% | 908k | 11.9 | 3.4% |
| GOLD RADIO UK | 55k | 4.0% | 460k | 8.3 | 1.7% |
| KISSTORY | 53k | 4.0% | 227k | 4.3 | 0.9% |
| ABSOLUTE RADIO | 52k | 4.0% | 404k | 7.8 | 1.5% |
| BBC 6 MUSIC | 51k | 4.0% | 367k | 7.2 | 1.4% |
| BBC RADIO 3 | 50k | 4.0% | 630k | 12.7 | 2.4% |
| HEART 80S | 44k | 3.0% | 173k | 4.0 | 0.7% |
| HEART DANCE | 36k | 3.0% | 167k | 4.6 | 0.6% |
| HITS RADIO | 35k | 3.0% | 292k | 8.4 | 1.1% |
| KISS | 34k | 2.0% | 200k | 5.9 | 0.8% |
| BBC RADIO 4 EXTRA | 32k | 2.0% | 188k | 5.8 | 0.7% |
| BOOM RADIO | 26k | 2.0% | 458k | 17.5 | 1.7% |
| HEART 90S | 26k | 2.0% | 49k | 1.9 | 0.2% |
| CAPITAL XTRA (UK) | 25k | 2.0% | 123k | 4.9 | 0.5% |
| ABSOLUTE 80S | 24k | 2.0% | 87k | 3.6 | 0.3% |
| BBC WORLD SERVICE | 24k | 2.0% | 84k | 3.6 | 0.3% |
| HEART 70S | 24k | 2.0% | 95k | 3.9 | 0.4% |
| SMOOTH COUNTRY | 24k | 2.0% | 107k | 4.4 | 0.4% |
| * HITS RADIO (KENT) | 23k | 2.0% | 259k | 11.1 | 1.0% |
| KISSTORY R&B | 23k | 2.0% | 110k | 4.8 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 1.0% | 26k | 1.3 | 0.1% |
| CAPITAL DANCE | 19k | 1.0% | 189k | 10.0 | 0.7% |
| PLANET ROCK | 19k | 1.0% | 84k | 4.4 | 0.3% |
| ABSOLUTE RADIO 90S | 18k | 1.0% | 53k | 2.9 | 0.2% |
| GB NEWS RADIO | 18k | 1.0% | 121k | 6.7 | 0.5% |
| MAGIC SOUL | 18k | 1.0% | 226k | 12.2 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 17k | 1.0% | 66k | 3.8 | 0.2% |
| KERRANG! | 17k | 1.0% | 56k | 3.3 | 0.2% |
| TIMES RADIO | 16k | 1.0% | 57k | 3.6 | 0.2% |
| VIRGIN RADIO | 16k | 1.0% | 94k | 6.0 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 15k | 1.0% | 66k | 4.4 | 0.2% |
| SMOOTH RELAX | 15k | 1.0% | 76k | 5.2 | 0.3% |
| MELLOW MAGIC | 14k | 1.0% | 106k | 7.8 | 0.4% |
| TALK (WAS TALKRADIO) | 14k | 1.0% | 68k | 4.9 | 0.3% |
| JAZZ FM | 13k | 1.0% | 112k | 8.7 | 0.4% |
| HEAT | 11k | 1.0% | 19k | 1.7 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 43k | 4.1 | 0.2% |
| BBC RADIO 1XTRA | 10k | 1.0% | 20k | 2.0 | 0.1% |
| ABSOLUTE RADIO 10S | 9,000 | 1.0% | 21k | 2.4 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 8,000 | 1.0% | 25k | 3.0 | 0.1% |
| CAPITAL CHILL | 7,000 | 0.0% | 42k | 6.3 | 0.2% |
| CAPITAL XTRA RELOADED | 7,000 | 1.0% | 16k | 2.2 | 0.1% |
| MAGIC CLASSICAL | 7,000 | 1.0% | 101k | 14.0 | 0.4% |
| TALKSPORT2 | 7,000 | 1.0% | 12k | 1.7 | 0.0% |
| BLOOMBERG RADIO | 6,000 | 0.0% | 15k | 2.6 | 0.1% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 0.0% | 19k | 3.3 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.3 | 0.0% |
| HITS RADIO PRIDE | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| KISS XTRA | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| VIRGIN RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 4,000 | 1.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART KENT’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART KENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)