KMFM EAST
HLocal / regional · RAJAR code 6155 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 623k · unweighted sample 686
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 87k | 14.0% | 6.6 | 100.0% |
| ADULTS 15-24 | 17k | 20.0% | 4.0 | 19.8% |
| ADULTS 25-34 | 16k | 20.0% | 6.6 | 18.9% |
| ADULTS 35-44 | 13k | 14.0% | 6.9 | 14.9% |
| ADULTS 45-54 | 16k | 18.0% | 4.2 | 18.4% |
| ADULTS 55-64 | 8,000 | 8.0% | 8.7 | 9.5% |
| ADULTS 65-74 | 15k | 13.0% | 10.9 | 17.5% |
| ADULTS 75+ | 1,000 | 2.0% | 0.8 | 1.0% |
| ADULTS 15-34 | 34k | 20.0% | 5.3 | 38.7% |
| ADULTS 15-44 | 46k | 18.0% | 5.7 | 53.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 11.0% | 6.1 | 39.3% |
| MEN 15-24 | 6,000 | 13.0% | 2.7 | 6.5% |
| MEN 25-34 | 8,000 | 21.0% | 10.7 | 9.7% |
| MEN 35-44 | 6,000 | 14.0% | 8.5 | 7.1% |
| MEN 45-54 | 5,000 | 12.0% | 2.3 | 6.0% |
| MEN 55-64 | 5,000 | 9.0% | 5.1 | 5.3% |
| MEN 65-74 | 4,000 | 8.0% | 3.5 | 4.7% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 53k | 16.0% | 6.9 | 60.7% |
| WOMEN 15-24 | 11k | 28.0% | 4.6 | 13.3% |
| WOMEN 25-34 | 8,000 | 19.0% | 2.3 | 9.3% |
| WOMEN 35-44 | 7,000 | 14.0% | 5.5 | 7.8% |
| WOMEN 45-54 | 11k | 23.0% | 5.1 | 12.4% |
| WOMEN 55-64 | 4,000 | 7.0% | 13.1 | 4.2% |
| WOMEN 65-74 | 11k | 16.0% | 13.6 | 12.8% |
| WOMEN 75+ | 1,000 | 3.0% | 0.8 | 1.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 37k | 10.0% | 4.3 | 43.1% |
| C2DE ADULTS | 49k | 19.0% | 8.3 | 56.9% |
| ABC1 MEN | 8,000 | 5.0% | 6.5 | 9.2% |
| ABC1 WOMEN | 29k | 15.0% | 3.7 | 33.9% |
| C2DE MEN | 26k | 19.0% | 6.0 | 30.1% |
| C2DE WOMEN | 23k | 18.0% | 11.0 | 26.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 4.4% | 43k |
06.00-06.00 | 4.6% | 73k |
06.00-19.00 | 5.1% | 71k |
09.00-19.00 | 5.5% | 65k |
10.00-13.00 | 6.2% | 43k |
10.00-11.00 | 6.6% | 34k |
11.00-16.00 | 5.9% | 48k |
13.00-16.00 | 6.0% | 36k |
16.00-19.00 | 3.6% | 31k |
19.00-22.00 | 1.2% | 4,000 |
19.00-24.00 | 1.0% | 4,000 |
22.00-24.00 | 0.4% | 2,000 |
24.00-06.00 | 0.8% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
07.00-11.00 | 3.4% | 12k |
07.00-24.00 | 3.2% | 25k |
07.00-07.00 | 3.2% | 27k |
10.00-11.00 | 5.5% | 11k |
11.00-15.00 | 4.9% | 19k |
15.00-19.00 | 1.1% | 7,000 |
19.00-22.00 | 0.3% | 1,000 |
22.00-24.00 | 2.8% | 2,000 |
24.00-07.00 | 3.6% | 4,000 |
| Sunday | Share | Reach |
|---|---|---|
07.00-12.00 | 7.1% | 23k |
07.00-22.00 | 6.5% | 33k |
07.00-24.00 | 6.3% | 33k |
07.00-07.00 | 5.9% | 37k |
12.00-16.00 | 7.9% | 25k |
16.00-19.00 | 4.4% | 12k |
19.00-22.00 | 0.3% | 1,000 |
22.00-24.00 | — | — |
24.00-24.00 | 6.1% | 36k |
24.00-07.00 | 3.6% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 180k | 29.0% | 1.9m | 10.7 | 15.5% |
| HEART KENT | 142k | 23.0% | 881k | 6.2 | 7.0% |
| BBC RADIO 4 | 136k | 22.0% | 1.5m | 11.0 | 12.0% |
| KMFM EAST this station | 87k | 14.0% | 570k | 6.6 | 4.6% |
| CLASSIC FM | 82k | 13.0% | 834k | 10.1 | 6.7% |
| SMOOTH RADIO KENT | 62k | 10.0% | 489k | 7.9 | 3.9% |
| BBC RADIO 1 | 61k | 10.0% | 277k | 4.5 | 2.2% |
| BBC RADIO 5 LIVE | 52k | 8.0% | 258k | 4.9 | 2.1% |
| GOLD RADIO UK | 38k | 6.0% | 330k | 8.6 | 2.6% |
| GREATEST HITS RADIO (KENT) | 35k | 6.0% | 509k | 14.5 | 4.1% |
| BBC 6 MUSIC | 34k | 5.0% | 261k | 7.7 | 2.1% |
| ABSOLUTE RADIO | 31k | 5.0% | 204k | 6.7 | 1.6% |
| TALKSPORT | 31k | 5.0% | 188k | 6.1 | 1.5% |
| HEART 80S | 26k | 4.0% | 108k | 4.2 | 0.9% |
| BBC RADIO 3 | 22k | 4.0% | 435k | 19.7 | 3.5% |
| MAGIC | 22k | 4.0% | 105k | 4.7 | 0.8% |
| BBC RADIO 4 EXTRA | 19k | 3.0% | 142k | 7.4 | 1.1% |
| BOOM RADIO | 17k | 3.0% | 386k | 22.6 | 3.1% |
| HEART 70S | 15k | 2.0% | 61k | 4.0 | 0.5% |
| HITS RADIO (KENT) | 15k | 2.0% | 235k | 16.1 | 1.9% |
| KISS | 15k | 2.0% | 38k | 2.5 | 0.3% |
| HEART DANCE | 14k | 2.0% | 91k | 6.4 | 0.7% |
| SMOOTH COUNTRY | 14k | 2.0% | 75k | 5.3 | 0.6% |
| HEART 90S | 12k | 2.0% | 18k | 1.5 | 0.1% |
| KISSTORY | 12k | 2.0% | 47k | 3.8 | 0.4% |
| ABSOLUTE 80S | 11k | 2.0% | 27k | 2.5 | 0.2% |
| KERRANG! | 10k | 2.0% | 29k | 2.9 | 0.2% |
| BBC WORLD SERVICE | 9,000 | 1.0% | 34k | 3.8 | 0.3% |
| JAZZ FM | 9,000 | 1.0% | 35k | 3.9 | 0.3% |
| SMOOTH RELAX | 9,000 | 1.0% | 10k | 1.2 | 0.1% |
| CAPITAL DANCE | 8,000 | 1.0% | 132k | 16.9 | 1.1% |
| PLANET ROCK | 8,000 | 1.0% | 26k | 3.5 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 7,000 | 0.9 | 0.1% |
| CAPITAL XTRA (UK) | 7,000 | 1.0% | 55k | 7.4 | 0.4% |
| GB NEWS RADIO | 7,000 | 1.0% | 59k | 8.4 | 0.5% |
| MAGIC SOUL | 7,000 | 1.0% | 73k | 11.0 | 0.6% |
| SMOOTH CHILL | 7,000 | 1.0% | 32k | 4.6 | 0.3% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 29k | 4.1 | 0.2% |
| ABSOLUTE RADIO 10S | 6,000 | 1.0% | 16k | 2.4 | 0.1% |
| ABSOLUTE RADIO 90S | 6,000 | 1.0% | 9,000 | 1.5 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 6,000 | 1.0% | 20k | 3.2 | 0.2% |
| BBC RADIO 1XTRA | 6,000 | 1.0% | 15k | 2.6 | 0.1% |
| HEAT | 6,000 | 1.0% | 9,000 | 1.4 | 0.1% |
| TALKSPORT2 | 6,000 | 1.0% | 11k | 1.8 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 5,000 | 1.0% | 10k | 2.0 | 0.1% |
| KISSTORY R&B | 5,000 | 1.0% | 17k | 3.2 | 0.1% |
| TIMES RADIO | 5,000 | 1.0% | 10k | 2.1 | 0.1% |
| ABSOLUTE RADIO 70S | 4,000 | 1.0% | 2,000 | 0.6 | 0.0% |
| CAPITAL CHILL | 4,000 | 1.0% | 28k | 7.8 | 0.2% |
| VIRGIN RADIO | 4,000 | 1.0% | 37k | 8.9 | 0.3% |
| MELLOW MAGIC | 3,000 | 0.0% | 14k | 4.7 | 0.1% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 30k | 13.6 | 0.2% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 0 | 0.5 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 3,000 | 2.1 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 0 | 0.0% | 1,000 | 1.3 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within KMFM EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — KMFM EAST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)