KMFM WEST
HLocal / regional · RAJAR code 6153 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 743k · unweighted sample 921
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 89k | 12.0% | 5.2 | 100.0% |
| ADULTS 15-24 | 17k | 18.0% | 3.5 | 19.3% |
| ADULTS 25-34 | 12k | 11.0% | 1.6 | 14.1% |
| ADULTS 35-44 | 24k | 18.0% | 2.2 | 26.9% |
| ADULTS 45-54 | 19k | 16.0% | 9.2 | 21.6% |
| ADULTS 55-64 | 9,000 | 8.0% | 3.5 | 10.1% |
| ADULTS 65-74 | 5,000 | 4.0% | 25.4 | 5.3% |
| ADULTS 75+ | 2,000 | 4.0% | 1.5 | 2.7% |
| ADULTS 15-34 | 30k | 14.0% | 2.7 | 33.3% |
| ADULTS 15-44 | 54k | 16.0% | 2.5 | 60.3% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 41k | 11.0% | 2.3 | 46.5% |
| MEN 15-24 | 8,000 | 15.0% | 3.2 | 8.6% |
| MEN 25-34 | 6,000 | 11.0% | 1.7 | 7.0% |
| MEN 35-44 | 12k | 19.0% | 1.5 | 13.2% |
| MEN 45-54 | 6,000 | 11.0% | 2.2 | 7.3% |
| MEN 55-64 | 7,000 | 12.0% | 3.4 | 7.7% |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | 2,000 | 9.0% | 1.5 | 2.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 47k | 12.0% | 7.8 | 53.5% |
| WOMEN 15-24 | 10k | 21.0% | 3.8 | 10.7% |
| WOMEN 25-34 | 6,000 | 11.0% | 1.5 | 7.1% |
| WOMEN 35-44 | 12k | 18.0% | 3.0 | 13.7% |
| WOMEN 45-54 | 13k | 21.0% | 12.7 | 14.3% |
| WOMEN 55-64 | 2,000 | 4.0% | 3.8 | 2.4% |
| WOMEN 65-74 | 5,000 | 8.0% | 25.4 | 5.3% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 45k | 11.0% | 3.1 | 50.9% |
| C2DE ADULTS | 44k | 14.0% | 7.4 | 49.1% |
| ABC1 MEN | 22k | 12.0% | 2.3 | 25.2% |
| ABC1 WOMEN | 23k | 10.0% | 3.8 | 25.7% |
| C2DE MEN | 19k | 11.0% | 2.2 | 21.3% |
| C2DE WOMEN | 25k | 17.0% | 11.5 | 27.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.8% | 47k |
06.00-06.00 | 3.2% | 81k |
06.00-19.00 | 3.4% | 78k |
09.00-19.00 | 3.2% | 64k |
10.00-13.00 | 3.1% | 39k |
10.00-11.00 | 2.9% | 19k |
11.00-16.00 | 3.4% | 52k |
13.00-16.00 | 3.6% | 35k |
16.00-19.00 | 2.8% | 28k |
19.00-22.00 | 2.2% | 12k |
19.00-24.00 | 1.9% | 14k |
22.00-24.00 | 1.0% | 4,000 |
24.00-06.00 | 0.7% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
07.00-11.00 | 4.5% | 16k |
07.00-24.00 | 4.0% | 28k |
07.00-07.00 | 3.9% | 28k |
10.00-11.00 | 5.9% | 15k |
11.00-15.00 | 4.3% | 19k |
15.00-19.00 | 4.0% | 13k |
19.00-22.00 | 1.1% | 1,000 |
22.00-24.00 | 1.7% | 2,000 |
24.00-07.00 | 2.1% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
07.00-12.00 | 3.0% | 11k |
07.00-22.00 | 3.5% | 20k |
07.00-24.00 | 3.4% | 20k |
07.00-07.00 | 3.3% | 23k |
12.00-16.00 | 4.4% | 15k |
16.00-19.00 | 3.6% | 10k |
19.00-22.00 | 2.6% | 2,000 |
22.00-24.00 | — | — |
24.00-24.00 | 3.3% | 21k |
24.00-07.00 | 2.0% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 188k | 25.0% | 1.9m | 10.0 | 13.4% |
| * HEART KENT | 142k | 19.0% | 1.2m | 8.7 | 8.8% |
| BBC RADIO 4 | 120k | 16.0% | 1.5m | 12.7 | 10.9% |
| BBC RADIO 1 | 101k | 14.0% | 670k | 6.6 | 4.8% |
| KMFM WEST this station | 89k | 12.0% | 463k | 5.2 | 3.3% |
| CLASSIC FM | 73k | 10.0% | 846k | 11.6 | 6.0% |
| BBC RADIO 5 LIVE | 66k | 9.0% | 440k | 6.6 | 3.1% |
| TALKSPORT | 58k | 8.0% | 445k | 7.7 | 3.2% |
| MAGIC | 57k | 8.0% | 230k | 4.0 | 1.6% |
| GREATEST HITS RADIO (KENT) | 44k | 6.0% | 530k | 12.1 | 3.8% |
| KISSTORY | 40k | 5.0% | 178k | 4.4 | 1.3% |
| * SMOOTH RADIO KENT | 33k | 4.0% | 223k | 6.8 | 1.6% |
| BBC RADIO 3 | 28k | 4.0% | 195k | 7.1 | 1.4% |
| ABSOLUTE RADIO | 21k | 3.0% | 193k | 9.1 | 1.4% |
| HEART DANCE | 20k | 3.0% | 74k | 3.6 | 0.5% |
| KISS | 19k | 3.0% | 162k | 8.6 | 1.2% |
| CAPITAL XTRA (UK) | 18k | 2.0% | 68k | 3.8 | 0.5% |
| GOLD RADIO UK | 18k | 2.0% | 131k | 7.5 | 0.9% |
| BBC 6 MUSIC | 17k | 2.0% | 106k | 6.2 | 0.8% |
| HEART 80S | 17k | 2.0% | 62k | 3.6 | 0.4% |
| KISSTORY R&B | 17k | 2.0% | 93k | 5.4 | 0.7% |
| BBC WORLD SERVICE | 14k | 2.0% | 47k | 3.4 | 0.3% |
| ABSOLUTE 80S | 13k | 2.0% | 60k | 4.5 | 0.4% |
| BBC RADIO 4 EXTRA | 13k | 2.0% | 41k | 3.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 13k | 2.0% | 19k | 1.5 | 0.1% |
| HEART 90S | 13k | 2.0% | 30k | 2.4 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 12k | 2.0% | 54k | 4.6 | 0.4% |
| ABSOLUTE RADIO 90S | 12k | 2.0% | 44k | 3.5 | 0.3% |
| VIRGIN RADIO | 12k | 2.0% | 57k | 5.0 | 0.4% |
| CAPITAL DANCE | 11k | 1.0% | 56k | 5.1 | 0.4% |
| GB NEWS RADIO | 11k | 1.0% | 54k | 5.0 | 0.4% |
| MAGIC SOUL | 11k | 1.0% | 139k | 12.9 | 1.0% |
| MELLOW MAGIC | 11k | 1.0% | 92k | 8.4 | 0.7% |
| PLANET ROCK | 11k | 1.0% | 42k | 3.8 | 0.3% |
| HEART 70S | 10k | 1.0% | 35k | 3.6 | 0.3% |
| SMOOTH COUNTRY | 10k | 1.0% | 32k | 3.2 | 0.2% |
| TIMES RADIO | 10k | 1.0% | 44k | 4.3 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 9,000 | 1.0% | 46k | 5.3 | 0.3% |
| BOOM RADIO | 9,000 | 1.0% | 72k | 7.9 | 0.5% |
| HITS RADIO (KENT) | 9,000 | 1.0% | 23k | 2.7 | 0.2% |
| KERRANG! | 7,000 | 1.0% | 27k | 4.1 | 0.2% |
| TALK (WAS TALKRADIO) | 7,000 | 1.0% | 36k | 5.3 | 0.3% |
| BLOOMBERG RADIO | 6,000 | 1.0% | 15k | 2.6 | 0.1% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 14k | 2.2 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 6,000 | 1.0% | 24k | 3.8 | 0.2% |
| SMOOTH RELAX | 6,000 | 1.0% | 66k | 10.7 | 0.5% |
| MAGIC CLASSICAL | 5,000 | 1.0% | 72k | 14.2 | 0.5% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 19k | 4.0 | 0.1% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 5,000 | 1.5 | 0.0% |
| BBC RADIO 1XTRA | 4,000 | 1.0% | 5,000 | 1.3 | 0.0% |
| HEAT | 4,000 | 1.0% | 10k | 2.3 | 0.1% |
| JAZZ FM | 4,000 | 1.0% | 77k | 20.4 | 0.5% |
| SMOOTH CHILL | 4,000 | 0.0% | 11k | 2.9 | 0.1% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 5,000 | 2.1 | 0.0% |
| CAPITAL CHILL | 3,000 | 0.0% | 14k | 4.5 | 0.1% |
| HITS RADIO PRIDE | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 3,000 | 1.2 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| VIRGIN RADIO CHILLED | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 1.4 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 3,000 | 2.0 | 0.0% |
| TALKSPORT2 | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within KMFM WEST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — KMFM WEST TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)