RAJAR Dashboard

HEART SOUTH

H

Local / regional · RAJAR code 4773 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
1.31m
▲ 40k vs prev. quarter
% reach
20.0%
▬ 0.0% vs prev. quarter
Total hours
9.3m
▲ 17k vs prev. quarter
Average hours
7.1
▼ 0.2 vs prev. quarter
Market share
7.5%
▲ 0.1% vs prev. quarter

TSA population 6.51m · unweighted sample 7,913

Station members (4)

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+1.31m20.0%7.1100.0%
ADULTS 15-24224k25.0%4.017.0%
ADULTS 25-34242k25.0%4.518.4%
ADULTS 35-44282k28.0%7.721.4%
ADULTS 45-54233k24.0%6.617.7%
ADULTS 55-64171k17.0%10.313.0%
ADULTS 65-74129k13.0%11.49.8%
ADULTS 75+35k5.0%11.52.6%
ADULTS 15-34466k25.0%4.335.4%
ADULTS 15-44748k26.0%5.656.9%
MenReach% reachAvg hrs% of audience
ALL MEN 15+490k16.0%6.237.2%
MEN 15-2494k20.0%3.97.1%
MEN 25-3482k17.0%3.86.3%
MEN 35-4495k19.0%5.77.2%
MEN 45-5491k19.0%7.36.9%
MEN 55-6469k14.0%9.45.3%
MEN 65-7445k11.0%9.93.4%
MEN 75+13k4.0%3.31.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+826k25.0%7.662.8%
WOMEN 15-24130k30.0%4.29.9%
WOMEN 25-34160k33.0%4.812.1%
WOMEN 35-44187k36.0%8.814.2%
WOMEN 45-54142k28.0%6.110.8%
WOMEN 55-64102k20.0%10.87.8%
WOMEN 65-7484k15.0%12.26.4%
WOMEN 75+21k6.0%16.51.6%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS724k18.0%6.855.0%
C2DE ADULTS591k23.0%7.545.0%
ABC1 MEN284k15.0%5.621.6%
ABC1 WOMEN440k22.0%7.533.4%
C2DE MEN206k17.0%7.015.6%
C2DE WOMEN386k29.0%7.729.3%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.30-10.00
▸
7.6%713k
10.00-13.00
▸
7.6%569k
13.00-16.00
▸
8.3%573k
16.00-19.00
▸
8.7%573k
19.00-22.00
▸
6.7%256k
22.00-01.00
▸
3.1%71k
01.00-04.00
▸
3.2%19k
04.00-06.30
▸
5.8%115k
SaturdayShareReach
06.00-10.00
▸
6.0%213k
10.00-13.00
▸
7.5%266k
13.00-16.00
▸
8.8%232k
16.00-19.00
▸
8.3%192k
19.00-23.00
▸
5.1%70k
23.00-01.00
▸
4.4%18k
01.00-06.00
▸
4.5%25k
SundayShareReach
06.00-10.00
▸
5.2%151k
10.00-13.00
▸
7.4%243k
13.00-16.00
▸
8.7%238k
16.00-19.00
▸
6.4%160k
19.00-22.00
▸
8.6%73k
22.00-01.00
▸
3.4%21k
01.00-06.00
▸
3.9%15k

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 1.69m26.0%18.1m10.714.5%
BBC RADIO 4 1.35m21.0%16.8m12.513.5%
HEART SOUTH this station1.31m20.0%9.3m7.17.5%
BBC RADIO 1 929k14.0%6.6m7.15.3%
GREATEST HITS RADIO 651k10.0%7.6m11.76.1%
CLASSIC FM 615k9.0%5.0m8.14.0%
BBC RADIO 5 LIVE 586k9.0%3.2m5.42.5%
BBC 6 MUSIC 345k5.0%3.3m9.52.6%
TALKSPORT 308k5.0%1.9m6.11.5%
MAGIC 289k4.0%1.9m6.51.5%
BBC RADIO 3 274k4.0%2.2m8.11.8%
HITS RADIO 255k4.0%895k3.50.7%
KISSTORY 235k4.0%1.1m4.80.9%
ABSOLUTE RADIO 229k4.0%1.6m7.01.3%
GOLD RADIO UK 202k3.0%1.2m6.11.0%
BBC RADIO 4 EXTRA 182k3.0%1.2m6.40.9%
KISS 181k3.0%799k4.40.6%
HEART 80S 175k3.0%792k4.50.6%
VIRGIN RADIO 153k2.0%1.0m6.70.8%
BBC WORLD SERVICE 150k2.0%649k4.30.5%
HEART 90S 116k2.0%562k4.80.5%
PLANET ROCK 116k2.0%631k5.50.5%
BBC RADIO 5 SPORTS EXTRA 114k2.0%261k2.30.2%
CAPITAL DANCE 112k2.0%631k5.60.5%
HEART DANCE 112k2.0%426k3.80.3%
ABSOLUTE 80S 111k2.0%513k4.60.4%
CAPITAL XTRA (UK) 88k1.0%332k3.80.3%
TIMES RADIO 81k1.0%643k7.90.5%
BOOM RADIO 73k1.0%1.1m15.70.9%
KISSTORY R&B 73k1.0%223k3.00.2%
TALKSPORT2 71k1.0%136k1.90.1%
ABSOLUTE RADIO 90S 70k1.0%240k3.40.2%
KERRANG! 70k1.0%287k4.10.2%
JAZZ FM 69k1.0%273k3.90.2%
GB NEWS RADIO 66k1.0%432k6.60.3%
ABSOLUTE CLASSIC ROCK 65k1.0%376k5.80.3%
HEART 70S 65k1.0%255k3.90.2%
SMOOTH COUNTRY 65k1.0%332k5.10.3%
MELLOW MAGIC 63k1.0%342k5.40.3%
SMOOTH RELAX 60k1.0%397k6.60.3%
ABSOLUTE RADIO COUNTRY 57k1.0%374k6.60.3%
HEAT 56k1.0%106k1.90.1%
MAGIC SOUL 54k1.0%510k9.50.4%
BBC RADIO 1XTRA 51k1.0%100k2.00.1%
TALK (WAS TALKRADIO) 48k1.0%331k6.90.3%
SMOOTH CHILL 47k1.0%195k4.10.2%
VIRGIN RADIO CHILLED 42k1.0%52k1.20.0%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 38k1.0%141k3.70.1%
HITS RADIO PRIDE 33k1.0%33k1.00.0%
ABSOLUTE RADIO 00S 28k0.0%38k1.40.0%
ABSOLUTE RADIO 10S 28k0.0%38k1.40.0%
CAPITAL XTRA RELOADED 27k0.0%56k2.10.0%
HITS RADIO CHILLED 27k0.0%38k1.40.0%
RADIO X CLASSIC ROCK 26k0.0%100k3.90.1%
ABSOLUTE RADIO 70S 24k0.0%72k3.00.1%
VIRGIN RADIO 80S 24k0.0%37k1.50.0%
BBC ASIAN NETWORK UK 22k0.0%106k4.90.1%
KISS XTRA 22k0.0%132k6.00.1%
CAPITAL CHILL 21k0.0%153k7.30.1%
MAGIC CLASSICAL 19k0.0%145k7.70.1%
NATION 80S 14k0.0%81k6.00.1%
BLOOMBERG RADIO 7,0000.0%16k2.20.0%

Weekly reach, hours and share for every station RAJAR reports within HEART SOUTH’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — HEART SOUTH TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)