IOW RADIO
YLocal / regional · RAJAR code 3662 · · Local
Headline figures · JUN 2026
Weekly reach
29k
2,300vs prev. quarter
% reach
23.0%
2.0%vs prev. quarter
Total hours
308k
4,200vs prev. quarter
Average hours
10.6
0.7vs prev. quarter
Market share
12.0%
0.0%vs prev. quarter
TSA population 125k · unweighted sample 547
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 13.3% | 17k |
10.00-14.00 | 11.1% | 17k |
14.00-15.00 | 11.4% | 11k |
15.00-19.00 | 14.3% | 16k |
19.00-22.00 | 11.6% | 5,500 |
22.00-01.00 | 2.6% | 1,400 |
01.00-06.00 | 2.7% | 800 |
06.00-12.00 | 12.5% | 20k |
06.00-18.00 | 12.6% | 26k |
06.00-24.00 | 12.3% | 27k |
06.00-06.00 | 12.0% | 27k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 0.0% | 0 |
06.00-10.00 | 13.5% | 8,900 |
10.00-14.00 | 10.0% | 6,000 |
14.00-18.00 | 11.1% | 3,800 |
18.00-22.00 | 13.7% | 3,300 |
22.00-01.00 | 1.0% | 300 |
06.00-12.00 | 12.7% | 11k |
06.00-18.00 | 11.5% | 12k |
06.00-24.00 | 11.5% | 13k |
06.00-06.00 | 11.1% | 13k |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 0.0% | 0 |
06.00-08.00 | 8.0% | 2,100 |
08.00-12.00 | 12.6% | 7,200 |
12.00-14.00 | 12.3% | 4,800 |
14.00-16.00 | 18.1% | 5,500 |
16.00-19.00 | 18.2% | 5,100 |
19.00-22.00 | 10.5% | 2,200 |
22.00-01.00 | 1.6% | 300 |
06.00-12.00 | 11.8% | 8,000 |
06.00-18.00 | 13.7% | 11k |
06.00-24.00 | 13.3% | 12k |
06.00-06.00 | 12.9% | 12k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 29k | 23.0% | 10.6 | 100.0% |
| ADULTS 15-24 | 2,400 | 19.0% | 4.2 | 8.1% |
| ADULTS 25-34 | 3,000 | 22.0% | 10.8 | 10.3% |
| ADULTS 35-44 | 5,800 | 38.0% | 8.3 | 19.8% |
| ADULTS 45-54 | 3,800 | 24.0% | 18.8 | 13.0% |
| ADULTS 55-64 | 6,500 | 29.0% | 11.3 | 22.4% |
| ADULTS 65-74 | 5,000 | 18.0% | 9.3 | 17.3% |
| ADULTS 75+ | 2,700 | 17.0% | 9.6 | 9.2% |
| ADULTS 15-34 | 5,400 | 21.0% | 7.9 | 18.4% |
| ADULTS 15-44 | 11k | 27.0% | 8.1 | 38.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 25.0% | 6.4 | 51.7% |
| MEN 15-24 | 1,500 | 23.0% | 1.9 | 5.0% |
| MEN 25-34 | 1,600 | 24.0% | 2.3 | 5.6% |
| MEN 35-44 | 3,400 | 45.0% | 10.9 | 11.6% |
| MEN 45-54 | 2,500 | 33.0% | 4.1 | 8.5% |
| MEN 55-64 | 2,400 | 22.0% | 2.9 | 8.1% |
| MEN 65-74 | 1,800 | 14.0% | 7.1 | 6.0% |
| MEN 75+ | 2,000 | 26.0% | 11.7 | 6.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 14k | 22.0% | 15.0 | 48.3% |
| WOMEN 15-24 | 900 | 15.0% | 8.0 | 3.1% |
| WOMEN 25-34 | 1,400 | 20.0% | 20.9 | 4.7% |
| WOMEN 35-44 | 2,400 | 30.0% | 4.5 | 8.2% |
| WOMEN 45-54 | 1,300 | 16.0% | 46.7 | 4.5% |
| WOMEN 55-64 | 4,200 | 35.0% | 16.2 | 14.3% |
| WOMEN 65-74 | 3,300 | 21.0% | 10.5 | 11.2% |
| WOMEN 75+ | 700 | 8.0% | 3.4 | 2.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 16k | 23.0% | 8.6 | 54.8% |
| C2DE ADULTS | 13k | 25.0% | 13.0 | 45.2% |
| ABC1 MEN | 9,700 | 26.0% | 6.6 | 33.3% |
| ABC1 WOMEN | 6,300 | 18.0% | 11.7 | 21.4% |
| C2DE MEN | 5,400 | 23.0% | 6.1 | 18.4% |
| C2DE WOMEN | 7,800 | 25.0% | 17.7 | 26.9% |
Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 108k | 87.0% | 2.6m | 23.8 | 100.0% |
| ANY COMMER CIAL | 88k | 71.0% | 1.5m | 17.2 | 59.1% |
| ANY BBC | 61k | 49.0% | 992k | 16.2 | 38.7% |
| IOW RADIO | 29k | 23.0% | 308k | 10.6 | 12.0% |
| BBC RADIO 4 | 25k | 20.0% | 434k | 17.1 | 16.9% |
| BBC RADIO 2 | 20k | 16.0% | 192k | 9.6 | 7.5% |
| BBC RADIO 1 | 16k | 13.0% | 135k | 8.2 | 5.2% |
| CLASSIC FM | 15k | 12.0% | 138k | 9.1 | 5.4% |
| CAPITAL SOUTH COAST | 13k | 10.0% | 74k | 5.7 | 2.9% |
| GREAT- EST HITS RADIO (SOUTH COAST) | 13k | 10.0% | 155k | 12.1 | 6.0% |
| OTHER NATION AL COMMER CIAL | 11k | 9.0% | 46k | 4.2 | 1.8% |
| NATION RADIO HAMP SHIRE | 10k | 8.0% | 203k | 20.0 | 7.9% |
| TOTAL BBC RADIO SOLENT | 8,600 | 7.0% | 71k | 8.3 | 2.8% |
| HEART SOLENT | 7,900 | 6.0% | 49k | 6.2 | 1.9% |
| HEART SOLENT HAMP SHIRE | 7,900 | 6.0% | 49k | 6.2 | 1.9% |
| BBC RADIO 5 LIVE | 7,300 | 6.0% | 66k | 9.0 | 2.6% |
| OTHER STATION | 6,500 | 5.0% | 58k | 8.9 | 2.3% |
| GOLD RADIO UK | 4,800 | 4.0% | 29k | 5.9 | 1.1% |
| BBC 6 MUSIC | 4,400 | 4.0% | 38k | 8.6 | 1.5% |
| BBC RADIO 3 | 4,300 | 3.0% | 17k | 4.0 | 0.7% |
| KISS TORY | 3,600 | 3.0% | 14k | 3.8 | 0.5% |
| SMOOTH RADIO SOLENT | 3,100 | 3.0% | 18k | 5.8 | 0.7% |
| TALK SPORT | 3,100 | 3.0% | 38k | 12.1 | 1.5% |
| BBC RADIO 4 EXTRA | 2,800 | 2.0% | 19k | 6.8 | 0.7% |
| RADIO X NET WORK (UK) | 2,500 | 2.0% | 42k | 17.2 | 1.6% |
| LBC BRAND (UK) | 2,400 | 2.0% | 20k | 8.4 | 0.8% |
| MAGIC | 2,300 | 2.0% | 15k | 6.6 | 0.6% |
| PLANET ROCK | 2,200 | 2.0% | 40k | 18.1 | 1.6% |
| ABSO LUTE 80S | 2,100 | 2.0% | 13k | 6.4 | 0.5% |
| KER RANG! | 2,000 | 2.0% | 14k | 7.3 | 0.6% |
| BBC RADIO 1XTRA | 1,800 | 1.0% | 5,900 | 3.2 | 0.2% |
| CAPITAL XTRA (UK) | 1,700 | 1.0% | 21k | 11.9 | 0.8% |
| KISS | 1,700 | 1.0% | 6,600 | 3.9 | 0.3% |
| ABSO LUTE RADIO | 1,700 | 1.0% | 9,000 | 5.2 | 0.4% |
| HITS RADIO (SOUTH COAST) | 1,600 | 1.0% | 2,600 | 1.6 | 0.1% |
| RADIO X CLASSIC ROCK | 1,500 | 1.0% | 15k | 10.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 1,400 | 1.0% | 10k | 7.0 | 0.4% |
| HEART 70S | 1,400 | 1.0% | 4,900 | 3.6 | 0.2% |
| CAPITAL DANCE | 1,300 | 1.0% | 8,800 | 7.0 | 0.3% |
| NATION EASY RADIO HAMP SHIRE | 1,200 | 1.0% | 3,500 | 3.0 | 0.1% |
| HEART 80S | 1,200 | 1.0% | 13k | 10.4 | 0.5% |
| HEAT | 1,200 | 1.0% | 3,400 | 2.7 | 0.1% |
| MAGIC SOUL | 1,200 | 1.0% | 28k | 24.0 | 1.1% |
| ABSO LUTE RADIO 90S | 1,100 | 1.0% | 2,100 | 1.9 | 0.1% |
| BOOM RADIO | 1,100 | 1.0% | 18k | 15.8 | 0.7% |
| GB NEWS RADIO | 1,100 | 1.0% | 30k | 26.6 | 1.2% |
| JAZZ FM | 1,100 | 1.0% | 2,200 | 1.9 | 0.1% |
| MELLOW MAGIC | 1,100 | 1.0% | 5,500 | 5.1 | 0.2% |
| BBC WORLD SERVICE | 1,000 | 1.0% | 2,500 | 2.6 | 0.1% |
| HEART 90S | 1,000 | 1.0% | 14k | 13.4 | 0.5% |
| HEART DANCE | 1,000 | 1.0% | 1,800 | 1.7 | 0.1% |
| VIRGIN RADIO LE- GENDS | 1,000 | 1.0% | 2,600 | 2.7 | 0.1% |
| OTHER LOCAL COMM. | 900 | 1.0% | 13k | 14.3 | 0.5% |
| TALK | 900 | 1.0% | 12k | 12.8 | 0.5% |
| ABSO LUTE CLASSIC ROCK | 800 | 1.0% | 5,600 | 6.6 | 0.2% |
| KISS TORY R&B | 700 | 1.0% | 1,200 | 1.8 | — |
| VIRGIN RADIO CHILLED | 700 | 1.0% | 2,200 | 3.1 | 0.1% |
| OTHER BBC LOCAL | 600 | 1.0% | 900 | 1.5 | — |
| ABSO LUTE RADIO COUN TRY | 600 | — | 2,000 | 3.6 | 0.1% |
| SMOOTH CHILL | 600 | — | 8,200 | 13.5 | 0.3% |
| TALK SPORT2 | 600 | 1.0% | 1,900 | 3.0 | 0.1% |
| ABSO LUTE RADIO 70S | 500 | — | 1,000 | 2.1 | — |
| HITS RADIO CHILLED | 500 | — | 300 | 0.7 | — |
| NATION 80S | 500 | — | 2,500 | 5.3 | 0.1% |
| VIRGIN RADIO | 500 | — | 9,800 | 17.8 | 0.4% |
| ABSO LUTE RADIO 10S | 400 | — | 1,300 | 3.2 | 0.1% |
| CAPITAL XTRA RELOAD ED | 400 | — | 900 | 2.2 | — |
| MAGIC CLASSIC AL | 400 | — | 42k | 100.0 | 1.6% |
| SMOOTH RELAX | 400 | — | 800 | 2.1 | — |
| TIMES RADIO | 400 | — | 2,200 | 5.3 | 0.1% |
| ABSO LUTE RADIO 00S | 300 | — | 100 | 0.5 | — |
| SMOOTH COUN TRY | 300 | — | 400 | 1.1 | — |
| HITS RADIO PRIDE | 100 | — | 100 | 0.8 | — |
| VIRGIN RADIO 80S | 100 | — | 200 | 1.8 | — |
| COUN TRY LINE RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BBC ASIAN NET WORK | 0 | 0.0% | 0 | 0.0 | 0.0% |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| CAPITAL CHILL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| KISS XTRA | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SUNRISE RADIO NATION AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — IOW RADIO TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)