SMOOTH RADIO SOLENT
HLocal / regional · RAJAR code 4330 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.96m · unweighted sample 2,381
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 74k | 4.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 10k | 4.0% | 2.6 | 13.4% |
| ADULTS 25-34 | 9,000 | 3.0% | 1.7 | 12.5% |
| ADULTS 35-44 | 14k | 5.0% | 4.4 | 18.9% |
| ADULTS 45-54 | 5,000 | 2.0% | 2.1 | 7.3% |
| ADULTS 55-64 | 13k | 4.0% | 5.2 | 17.4% |
| ADULTS 65-74 | 18k | 6.0% | 9.6 | 24.0% |
| ADULTS 75+ | 5,000 | 2.0% | 9.3 | 6.5% |
| ADULTS 15-34 | 19k | 3.0% | 2.2 | 25.9% |
| ADULTS 15-44 | 33k | 4.0% | 3.1 | 44.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 4.0% | 6.9 | 45.7% |
| MEN 15-24 | 2,000 | 1.0% | 8.5 | 2.7% |
| MEN 25-34 | 4,000 | 3.0% | 1.3 | 5.2% |
| MEN 35-44 | 7,000 | 5.0% | 4.8 | 9.9% |
| MEN 45-54 | 3,000 | 2.0% | 0.5 | 4.0% |
| MEN 55-64 | 7,000 | 5.0% | 3.6 | 9.9% |
| MEN 65-74 | 9,000 | 7.0% | 15.2 | 12.6% |
| MEN 75+ | 1,000 | 1.0% | 5.5 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 40k | 4.0% | 4.1 | 54.3% |
| WOMEN 15-24 | 8,000 | 6.0% | 1.1 | 10.7% |
| WOMEN 25-34 | 5,000 | 4.0% | 2.0 | 7.3% |
| WOMEN 35-44 | 7,000 | 5.0% | 3.9 | 9.0% |
| WOMEN 45-54 | 2,000 | 2.0% | 4.1 | 3.3% |
| WOMEN 55-64 | 6,000 | 3.0% | 7.3 | 7.5% |
| WOMEN 65-74 | 8,000 | 4.0% | 3.5 | 11.4% |
| WOMEN 75+ | 4,000 | 4.0% | 10.4 | 5.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 45k | 4.0% | 4.3 | 60.3% |
| C2DE ADULTS | 29k | 4.0% | 6.9 | 39.7% |
| ABC1 MEN | 23k | 4.0% | 4.3 | 31.0% |
| ABC1 WOMEN | 22k | 4.0% | 4.4 | 29.4% |
| C2DE MEN | 11k | 3.0% | 12.3 | 14.8% |
| C2DE WOMEN | 18k | 5.0% | 3.7 | 24.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.8% | 17k |
06.00-06.00 | 0.9% | 55k |
10.00-13.00 | 1.0% | 27k |
13.00-16.00 | 1.2% | 31k |
16.00-19.00 | 0.6% | 18k |
19.00-22.00 | 1.7% | 15k |
22.00-01.00 | 0.1% | 2,000 |
01.00-04.00 | — | — |
04.00-06.00 | — | — |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 0.7% | 6,000 |
10.00-13.00 | 1.4% | 11k |
13.00-16.00 | 1.3% | 10k |
16.00-19.00 | 0.5% | 4,000 |
19.00-22.00 | 5.2% | 9,000 |
22.00-01.00 | 3.1% | 3,000 |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.0% | 12k |
10.00-13.00 | 1.2% | 10k |
13.00-16.00 | 0.9% | 8,000 |
16.00-19.00 | 1.5% | 7,000 |
19.00-22.00 | 2.1% | 6,000 |
22.00-01.00 | 0.1% | 0 |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 503k | 26.0% | 5.4m | 10.6 | 13.4% |
| BBC RADIO 4 | 439k | 22.0% | 6.3m | 14.3 | 15.7% |
| BBC RADIO 1 | 310k | 16.0% | 2.4m | 7.8 | 6.0% |
| GREATEST HITS RADIO | 260k | 13.0% | 3.3m | 12.6 | 8.2% |
| * HEART SOLENT - HAMPSHIRE | 243k | 12.0% | 1.6m | 6.8 | 4.1% |
| * GREATEST HITS RADIO (SOUTH COAST) | 206k | 10.0% | 2.5m | 12.3 | 6.4% |
| CLASSIC FM | 160k | 8.0% | 1.2m | 7.6 | 3.1% |
| BBC RADIO 5 LIVE | 157k | 8.0% | 829k | 5.3 | 2.1% |
| * CAPITAL SOUTH COAST | 149k | 8.0% | 855k | 5.7 | 2.1% |
| * NATION RADIO HAMPSHIRE | 126k | 6.0% | 1.6m | 12.7 | 4.0% |
| * HEART SOLENT - DORSET | 124k | 6.0% | 982k | 7.9 | 2.5% |
| BBC 6 MUSIC | 105k | 5.0% | 992k | 9.4 | 2.5% |
| HITS RADIO | 96k | 5.0% | 305k | 3.2 | 0.8% |
| BBC RADIO 3 | 86k | 4.0% | 607k | 7.1 | 1.5% |
| TALKSPORT | 75k | 4.0% | 455k | 6.1 | 1.1% |
| SMOOTH RADIO SOLENT this station | 74k | 4.0% | 397k | 5.4 | 1.0% |
| BBC RADIO 4 EXTRA | 69k | 4.0% | 491k | 7.1 | 1.2% |
| KISSTORY | 62k | 3.0% | 333k | 5.3 | 0.8% |
| GOLD RADIO UK | 60k | 3.0% | 203k | 3.4 | 0.5% |
| ABSOLUTE RADIO | 57k | 3.0% | 422k | 7.3 | 1.1% |
| * HITS RADIO (SOUTH COAST) | 54k | 3.0% | 196k | 3.6 | 0.5% |
| VIRGIN RADIO | 53k | 3.0% | 441k | 8.3 | 1.1% |
| BBC WORLD SERVICE | 48k | 2.0% | 136k | 2.9 | 0.3% |
| * NATION EASY RADIO HAMPSHIRE | 47k | 2.0% | 357k | 7.5 | 0.9% |
| MAGIC | 46k | 2.0% | 636k | 13.7 | 1.6% |
| PLANET ROCK | 40k | 2.0% | 260k | 6.5 | 0.7% |
| HEART 80S | 38k | 2.0% | 237k | 6.3 | 0.6% |
| KISS | 38k | 2.0% | 110k | 2.9 | 0.3% |
| HEART 90S | 37k | 2.0% | 361k | 9.7 | 0.9% |
| CAPITAL DANCE | 36k | 2.0% | 116k | 3.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 28k | 1.0% | 57k | 2.1 | 0.1% |
| HEART DANCE | 27k | 1.0% | 111k | 4.1 | 0.3% |
| TALKSPORT2 | 27k | 1.0% | 70k | 2.6 | 0.2% |
| KERRANG! | 24k | 1.0% | 140k | 5.9 | 0.4% |
| ABSOLUTE 80S | 23k | 1.0% | 101k | 4.5 | 0.3% |
| TIMES RADIO | 23k | 1.0% | 228k | 9.9 | 0.6% |
| SMOOTH RELAX | 21k | 1.0% | 228k | 11.0 | 0.6% |
| KISSTORY R&B | 20k | 1.0% | 65k | 3.2 | 0.2% |
| VIRGIN RADIO CHILLED | 20k | 1.0% | 23k | 1.1 | 0.1% |
| CAPITAL XTRA (UK) | 19k | 1.0% | 55k | 2.8 | 0.1% |
| BBC RADIO 1XTRA | 18k | 1.0% | 30k | 1.7 | 0.1% |
| ABSOLUTE RADIO 90S | 16k | 1.0% | 25k | 1.6 | 0.1% |
| GB NEWS RADIO | 16k | 1.0% | 106k | 6.6 | 0.3% |
| HEART 70S | 16k | 1.0% | 97k | 5.9 | 0.2% |
| JAZZ FM | 16k | 1.0% | 74k | 4.5 | 0.2% |
| SMOOTH CHILL | 16k | 1.0% | 79k | 5.0 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 15k | 1.0% | 59k | 3.9 | 0.1% |
| HEAT | 15k | 1.0% | 43k | 2.8 | 0.1% |
| MELLOW MAGIC | 14k | 1.0% | 78k | 5.7 | 0.2% |
| ABSOLUTE RADIO 10S | 12k | 1.0% | 10k | 0.9 | 0.0% |
| BOOM RADIO | 12k | 1.0% | 158k | 13.2 | 0.4% |
| SMOOTH COUNTRY | 12k | 1.0% | 50k | 4.1 | 0.1% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 162k | 13.8 | 0.4% |
| HITS RADIO PRIDE | 10k | 0.0% | 6,000 | 0.6 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 9,000 | 0.0% | 27k | 3.0 | 0.1% |
| HITS RADIO CHILLED | 9,000 | 0.0% | 5,000 | 0.6 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 9,000 | 0.0% | 32k | 3.4 | 0.1% |
| CAPITAL CHILL | 8,000 | 0.0% | 105k | 13.1 | 0.3% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 7,000 | 1.0 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 118k | 15.9 | 0.3% |
| VIRGIN RADIO 80S | 7,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 6,000 | 0.0% | 9,000 | 1.4 | 0.0% |
| CAPITAL XTRA RELOADED | 6,000 | 0.0% | 16k | 2.8 | 0.0% |
| MAGIC CLASSICAL | 6,000 | 0.0% | 37k | 5.9 | 0.1% |
| MAGIC SOUL | 5,000 | 0.0% | 51k | 10.3 | 0.1% |
| NATION 80S | 5,000 | 0.0% | 74k | 14.7 | 0.2% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 46k | 8.7 | 0.1% |
| BBC ASIAN NETWORK UK | 3,000 | 0.0% | 13k | 4.1 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO SOLENT’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO SOLENT TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)