HITS RADIO (SOUTH COAST)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6209 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.27m · unweighted sample 1,345
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 54k | 4.0% | 3.6 | 100.0% |
| ADULTS 15-24 | 11k | 6.0% | 2.1 | 21.2% |
| ADULTS 25-34 | 16k | 9.0% | 1.0 | 29.9% |
| ADULTS 35-44 | 9,000 | 5.0% | 2.1 | 16.1% |
| ADULTS 45-54 | 6,000 | 4.0% | 9.7 | 12.0% |
| ADULTS 55-64 | 5,000 | 3.0% | 10.3 | 9.3% |
| ADULTS 65-74 | 3,000 | 2.0% | 6.1 | 6.3% |
| ADULTS 75+ | 3,000 | 2.0% | 0.6 | 5.1% |
| ADULTS 15-34 | 28k | 7.0% | 1.5 | 51.1% |
| ADULTS 15-44 | 36k | 6.0% | 1.6 | 67.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 2.0% | 1.0 | 27.4% |
| MEN 15-24 | 1,000 | 1.0% | 0.7 | 1.9% |
| MEN 25-34 | 7,000 | 7.0% | 1.0 | 12.0% |
| MEN 35-44 | 3,000 | 3.0% | 0.8 | 5.2% |
| MEN 45-54 | — | — | — | — |
| MEN 55-64 | 2,000 | 2.0% | 1.8 | 2.8% |
| MEN 65-74 | 0 | 0.0% | 0.6 | 0.4% |
| MEN 75+ | 3,000 | 4.0% | 0.6 | 5.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 39k | 6.0% | 4.6 | 72.6% |
| WOMEN 15-24 | 10k | 12.0% | 2.3 | 19.3% |
| WOMEN 25-34 | 10k | 10.0% | 1.0 | 17.8% |
| WOMEN 35-44 | 6,000 | 6.0% | 2.7 | 10.9% |
| WOMEN 45-54 | 6,000 | 7.0% | 9.7 | 12.0% |
| WOMEN 55-64 | 4,000 | 3.0% | 13.9 | 6.5% |
| WOMEN 65-74 | 3,000 | 3.0% | 6.5 | 6.0% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 28k | 4.0% | 3.1 | 51.3% |
| C2DE ADULTS | 26k | 5.0% | 4.2 | 48.7% |
| ABC1 MEN | 11k | 3.0% | 1.1 | 20.4% |
| ABC1 WOMEN | 17k | 4.0% | 4.4 | 30.9% |
| C2DE MEN | 4,000 | 2.0% | 0.6 | 7.0% |
| C2DE WOMEN | 23k | 8.0% | 4.8 | 41.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.7% | 42k |
06.00-09.00 | 0.4% | 9,000 |
06.00-12.00 | 0.6% | 20k |
06.00-18.00 | 0.8% | 37k |
06.00-24.00 | 0.7% | 42k |
09.00-12.00 | 0.9% | 18k |
12.00-15.00 | 0.9% | 20k |
15.00-18.00 | 1.0% | 18k |
18.00-21.00 | 0.3% | 8,000 |
21.00-24.00 | 0.3% | 3,000 |
24.00-06.00 | 0.1% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.5% | 3,000 |
06.00-12.00 | 1.4% | 8,000 |
06.00-18.00 | 1.2% | 14k |
06.00-24.00 | 1.0% | 14k |
06.00-06.00 | 1.0% | 14k |
09.00-12.00 | 2.0% | 8,000 |
12.00-15.00 | 1.1% | 8,000 |
15.00-18.00 | 0.7% | 4,000 |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.8% | 3,000 |
06.00-12.00 | 1.6% | 8,000 |
06.00-18.00 | 1.0% | 10k |
06.00-24.00 | 0.9% | 12k |
06.00-06.00 | 0.9% | 12k |
09.00-12.00 | 1.5% | 8,000 |
12.00-15.00 | 0.5% | 4,000 |
15.00-18.00 | 0.0% | 0 |
18.00-21.00 | 0.4% | 1,000 |
21.00-24.00 | 0.8% | 1,000 |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 311k | 25.0% | 3.4m | 11.0 | 13.2% |
| BBC RADIO 4 | 270k | 21.0% | 4.1m | 15.4 | 16.0% |
| * HEART SOLENT - HAMPSHIRE | 233k | 18.0% | 1.6m | 6.9 | 6.2% |
| BBC RADIO 1 | 195k | 15.0% | 1.6m | 8.2 | 6.2% |
| GREATEST HITS RADIO (SOUTH COAST) | 154k | 12.0% | 2.0m | 12.9 | 7.6% |
| * CAPITAL SOUTH COAST | 146k | 12.0% | 836k | 5.7 | 3.2% |
| * NATION RADIO HAMPSHIRE | 117k | 9.0% | 1.5m | 12.4 | 5.6% |
| CLASSIC FM | 95k | 7.0% | 853k | 9.0 | 3.3% |
| BBC RADIO 5 LIVE | 85k | 7.0% | 378k | 4.4 | 1.5% |
| BBC 6 MUSIC | 70k | 6.0% | 663k | 9.4 | 2.6% |
| KISSTORY | 55k | 4.0% | 308k | 5.6 | 1.2% |
| HITS RADIO (SOUTH COAST) this station | 54k | 4.0% | 196k | 3.6 | 0.8% |
| BBC RADIO 3 | 52k | 4.0% | 328k | 6.3 | 1.3% |
| GOLD RADIO UK | 52k | 4.0% | 185k | 3.6 | 0.7% |
| * SMOOTH RADIO SOLENT | 50k | 4.0% | 272k | 5.4 | 1.0% |
| * NATION EASY RADIO HAMPSHIRE | 47k | 4.0% | 370k | 7.9 | 1.4% |
| BBC RADIO 4 EXTRA | 43k | 3.0% | 343k | 8.0 | 1.3% |
| TALKSPORT | 42k | 3.0% | 224k | 5.3 | 0.9% |
| VIRGIN RADIO | 40k | 3.0% | 370k | 9.3 | 1.4% |
| ABSOLUTE RADIO | 36k | 3.0% | 233k | 6.5 | 0.9% |
| HEART 90S | 33k | 3.0% | 335k | 10.3 | 1.3% |
| BBC WORLD SERVICE | 28k | 2.0% | 61k | 2.2 | 0.2% |
| KISS | 28k | 2.0% | 67k | 2.4 | 0.3% |
| MAGIC | 28k | 2.0% | 135k | 4.8 | 0.5% |
| HEART 80S | 26k | 2.0% | 146k | 5.5 | 0.6% |
| PLANET ROCK | 24k | 2.0% | 164k | 6.9 | 0.6% |
| TALKSPORT2 | 23k | 2.0% | 56k | 2.5 | 0.2% |
| CAPITAL DANCE | 22k | 2.0% | 93k | 4.1 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 21k | 2.0% | 41k | 1.9 | 0.2% |
| HEART DANCE | 18k | 1.0% | 99k | 5.5 | 0.4% |
| ABSOLUTE 80S | 17k | 1.0% | 72k | 4.3 | 0.3% |
| KISSTORY R&B | 17k | 1.0% | 64k | 3.8 | 0.2% |
| CAPITAL XTRA (UK) | 15k | 1.0% | 51k | 3.3 | 0.2% |
| BBC RADIO 1XTRA | 13k | 1.0% | 17k | 1.3 | 0.1% |
| HEART 70S | 13k | 1.0% | 98k | 7.6 | 0.4% |
| KERRANG! | 13k | 1.0% | 101k | 7.8 | 0.4% |
| VIRGIN RADIO CHILLED | 12k | 1.0% | 19k | 1.6 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 43k | 3.9 | 0.2% |
| HEAT | 11k | 1.0% | 16k | 1.5 | 0.1% |
| MELLOW MAGIC | 11k | 1.0% | 50k | 4.7 | 0.2% |
| JAZZ FM | 10k | 1.0% | 28k | 2.7 | 0.1% |
| SMOOTH COUNTRY | 10k | 1.0% | 45k | 4.4 | 0.2% |
| TIMES RADIO | 9,000 | 1.0% | 93k | 10.8 | 0.4% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 13k | 1.6 | 0.0% |
| HITS RADIO CHILLED | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| SMOOTH CHILL | 8,000 | 1.0% | 40k | 4.9 | 0.2% |
| ABSOLUTE RADIO 10S | 7,000 | 1.0% | 7,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 7,000 | 1.0% | 103k | 15.8 | 0.4% |
| KISS XTRA | 7,000 | 1.0% | 116k | 15.8 | 0.4% |
| CAPITAL XTRA RELOADED | 6,000 | 0.0% | 16k | 2.9 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 46k | 7.1 | 0.2% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| BOOM RADIO | 5,000 | 0.0% | 61k | 12.7 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| NATION 80S | 4,000 | 0.0% | 64k | 15.5 | 0.2% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 42k | 10.1 | 0.2% |
| TALK (WAS TALKRADIO) | 4,000 | 0.0% | 19k | 4.4 | 0.1% |
| ABSOLUTE RADIO 00S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| SMOOTH RELAX | 3,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 2,000 | 0.0% | 18k | 7.6 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 6,000 | 3.3 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (SOUTH COAST)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (SOUTH COAST) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)