NATION RADIO HAMPSHIRE
HThe South's Best Variety of Hits
Local / regional · RAJAR code 4208 · Half-yearly — 6-month rolling sample · Local
Previously: NATION RADIO SOUTH
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 1.61m · unweighted sample 1,969
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 133k | 8.0% | 12.2 | 100.0% |
| ADULTS 15-24 | 10k | 4.0% | 6.3 | 7.5% |
| ADULTS 25-34 | 23k | 9.0% | 7.9 | 17.2% |
| ADULTS 35-44 | 11k | 5.0% | 1.3 | 8.6% |
| ADULTS 45-54 | 25k | 11.0% | 15.3 | 18.8% |
| ADULTS 55-64 | 42k | 17.0% | 16.0 | 31.6% |
| ADULTS 65-74 | 19k | 7.0% | 16.2 | 14.1% |
| ADULTS 75+ | 3,000 | 2.0% | 0.5 | 2.3% |
| ADULTS 15-34 | 33k | 7.0% | 7.4 | 24.7% |
| ADULTS 15-44 | 44k | 6.0% | 5.8 | 33.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 66k | 8.0% | 10.7 | 49.5% |
| MEN 15-24 | 5,000 | 4.0% | 6.2 | 3.9% |
| MEN 25-34 | 11k | 9.0% | 4.8 | 8.0% |
| MEN 35-44 | 4,000 | 3.0% | 1.2 | 3.2% |
| MEN 45-54 | 7,000 | 7.0% | 16.9 | 5.5% |
| MEN 55-64 | 26k | 23.0% | 15.3 | 19.6% |
| MEN 65-74 | 10k | 9.0% | 9.3 | 7.6% |
| MEN 75+ | 2,000 | 3.0% | 0.4 | 1.8% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 67k | 8.0% | 13.6 | 50.5% |
| WOMEN 15-24 | 5,000 | 4.0% | 6.4 | 3.6% |
| WOMEN 25-34 | 12k | 10.0% | 10.6 | 9.2% |
| WOMEN 35-44 | 7,000 | 6.0% | 1.3 | 5.4% |
| WOMEN 45-54 | 18k | 15.0% | 14.7 | 13.3% |
| WOMEN 55-64 | 16k | 12.0% | 17.0 | 12.0% |
| WOMEN 65-74 | 9,000 | 6.0% | 24.2 | 6.5% |
| WOMEN 75+ | 1,000 | 1.0% | 0.6 | 0.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 63k | 7.0% | 11.4 | 47.5% |
| C2DE ADULTS | 70k | 11.0% | 12.9 | 52.5% |
| ABC1 MEN | 37k | 8.0% | 7.3 | 27.7% |
| ABC1 WOMEN | 26k | 5.0% | 17.0 | 19.8% |
| C2DE MEN | 29k | 10.0% | 15.0 | 21.8% |
| C2DE WOMEN | 41k | 12.0% | 11.3 | 30.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 Steve Power & Selina Ross | 5.3% | 81k |
10.00-13.00 Mark Collins | 4.0% | 69k |
13.00-16.00 Tony Shepherd | 5.6% | 74k |
16.00-19.00 Andy Jackson | 6.2% | 80k |
19.00-20.00 Andy Jackson | 4.6% | 33k |
20.00-23.00 Stuart McGinley | 3.4% | 19k |
23.00-24.00 Tim Allen | 2.3% | 3,000 |
24.00-06.00 Tim Allen | 2.0% | 16k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Mark Collins | 5.2% | 35k |
10.00-13.00 Tony Shepherd | 3.6% | 31k |
13.00-18.00 Steve Power | 4.6% | 32k |
18.00-23.00 The House Party with Neil Greenslade | 11.0% | 27k |
23.00-24.00 David Francis | 6.7% | 5,000 |
24.00-06.00 David Francis | 4.8% | 8,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Gary Parker | 5.6% | 32k |
10.00-13.00 Tony Shepherd | 4.6% | 32k |
13.00-18.00 Mark Collins | 7.5% | 54k |
18.00-23.00 Beat Surrender with Steve Power | 4.6% | 19k |
23.00-24.00 Tim Allen | 1.3% | 2,000 |
24.00-06.00 David Francis | 3.0% | 7,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 396k | 25.0% | 4.4m | 11.0 | 13.6% |
| BBC RADIO 4 | 322k | 20.0% | 4.8m | 14.8 | 14.9% |
| BBC RADIO 1 | 266k | 16.0% | 2.0m | 7.5 | 6.3% |
| * HEART SOLENT - HAMPSHIRE | 228k | 14.0% | 1.6m | 6.9 | 4.9% |
| GREATEST HITS RADIO | 205k | 13.0% | 2.5m | 12.0 | 7.7% |
| * GREATEST HITS RADIO (SOUTH COAST) | 153k | 9.0% | 2.0m | 13.0 | 6.2% |
| * CAPITAL SOUTH COAST | 145k | 9.0% | 845k | 5.8 | 2.6% |
| NATION RADIO HAMPSHIRE this station | 133k | 8.0% | 1.6m | 12.2 | 5.0% |
| CLASSIC FM | 122k | 8.0% | 1.1m | 8.6 | 3.3% |
| BBC RADIO 5 LIVE | 102k | 6.0% | 469k | 4.6 | 1.5% |
| BBC 6 MUSIC | 84k | 5.0% | 709k | 8.4 | 2.2% |
| KISSTORY | 77k | 5.0% | 426k | 5.5 | 1.3% |
| GOLD RADIO UK | 68k | 4.0% | 207k | 3.0 | 0.6% |
| TALKSPORT | 64k | 4.0% | 401k | 6.2 | 1.3% |
| HITS RADIO | 58k | 4.0% | 228k | 3.9 | 0.7% |
| ABSOLUTE RADIO | 57k | 4.0% | 450k | 7.9 | 1.4% |
| BBC RADIO 3 | 56k | 3.0% | 374k | 6.6 | 1.2% |
| BBC RADIO 4 EXTRA | 54k | 3.0% | 445k | 8.3 | 1.4% |
| MAGIC | 52k | 3.0% | 323k | 6.2 | 1.0% |
| NATION EASY RADIO HAMPSHIRE | 51k | 3.0% | 373k | 7.3 | 1.2% |
| * HITS RADIO (SOUTH COAST) | 50k | 3.0% | 194k | 3.9 | 0.6% |
| * SMOOTH RADIO SOLENT | 50k | 3.0% | 272k | 5.4 | 0.9% |
| VIRGIN RADIO | 44k | 3.0% | 393k | 8.9 | 1.2% |
| HEART 80S | 39k | 2.0% | 222k | 5.7 | 0.7% |
| KISS | 35k | 2.0% | 115k | 3.3 | 0.4% |
| HEART 90S | 34k | 2.0% | 312k | 9.0 | 1.0% |
| CAPITAL DANCE | 30k | 2.0% | 110k | 3.6 | 0.3% |
| PLANET ROCK | 29k | 2.0% | 209k | 7.2 | 0.7% |
| ABSOLUTE 80S | 28k | 2.0% | 85k | 3.0 | 0.3% |
| BBC WORLD SERVICE | 28k | 2.0% | 55k | 2.0 | 0.2% |
| HEART DANCE | 28k | 2.0% | 118k | 4.2 | 0.4% |
| TALKSPORT2 | 28k | 2.0% | 61k | 2.2 | 0.2% |
| KISSTORY R&B | 24k | 1.0% | 75k | 3.2 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 22k | 1.0% | 72k | 3.3 | 0.2% |
| BBC RADIO 1XTRA | 19k | 1.0% | 33k | 1.8 | 0.1% |
| CAPITAL XTRA (UK) | 19k | 1.0% | 59k | 3.2 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 18k | 1.0% | 238k | 13.0 | 0.7% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 71k | 3.9 | 0.2% |
| JAZZ FM | 17k | 1.0% | 37k | 2.3 | 0.1% |
| KERRANG! | 17k | 1.0% | 105k | 6.1 | 0.3% |
| VIRGIN RADIO CHILLED | 17k | 1.0% | 54k | 3.1 | 0.2% |
| HEART 70S | 16k | 1.0% | 47k | 3.0 | 0.1% |
| SMOOTH CHILL | 15k | 1.0% | 75k | 4.9 | 0.2% |
| HEAT | 14k | 1.0% | 28k | 2.0 | 0.1% |
| MELLOW MAGIC | 14k | 1.0% | 56k | 4.1 | 0.2% |
| SMOOTH RELAX | 14k | 1.0% | 112k | 7.8 | 0.4% |
| GB NEWS RADIO | 13k | 1.0% | 53k | 4.1 | 0.2% |
| SMOOTH COUNTRY | 12k | 1.0% | 46k | 3.9 | 0.1% |
| TIMES RADIO | 12k | 1.0% | 151k | 13.0 | 0.5% |
| KISS XTRA | 11k | 1.0% | 118k | 10.7 | 0.4% |
| VIRGIN RADIO 80S | 11k | 1.0% | 12k | 1.2 | 0.0% |
| ABSOLUTE RADIO 90S | 10k | 1.0% | 21k | 2.2 | 0.1% |
| BOOM RADIO | 10k | 1.0% | 117k | 12.2 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 8,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 70S | 9,000 | 1.0% | 44k | 4.8 | 0.1% |
| HITS RADIO CHILLED | 9,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 9,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| CAPITAL CHILL | 8,000 | 1.0% | 129k | 15.8 | 0.4% |
| ABSOLUTE RADIO 10S | 7,000 | 0.0% | 9,000 | 1.2 | 0.0% |
| CAPITAL XTRA RELOADED | 7,000 | 0.0% | 16k | 2.5 | 0.1% |
| TALK (WAS TALKRADIO) | 6,000 | 0.0% | 27k | 4.4 | 0.1% |
| ABSOLUTE RADIO 00S | 5,000 | 0.0% | 5,000 | 1.0 | 0.0% |
| MAGIC SOUL | 5,000 | 0.0% | 7,000 | 1.5 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 42k | 8.4 | 0.1% |
| NATION 80S | 4,000 | 0.0% | 64k | 15.5 | 0.2% |
| BBC ASIAN NETWORK UK | 2,000 | 0.0% | 4,000 | 2.0 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 7,000 | 2.9 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 2,000 | 1.4 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within NATION RADIO HAMPSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — NATION RADIO HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)