HEART SOLENT - HAMPSHIRE
HLocal / regional · RAJAR code 4559 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.31m · unweighted sample 1,382
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 243k | 19.0% | 6.8 | 100.0% |
| ADULTS 15-24 | 37k | 19.0% | 3.9 | 15.3% |
| ADULTS 25-34 | 53k | 27.0% | 3.2 | 21.7% |
| ADULTS 35-44 | 64k | 32.0% | 6.6 | 26.2% |
| ADULTS 45-54 | 44k | 24.0% | 10.1 | 17.9% |
| ADULTS 55-64 | 24k | 12.0% | 8.8 | 9.9% |
| ADULTS 65-74 | 16k | 8.0% | 12.0 | 6.7% |
| ADULTS 75+ | 6,000 | 4.0% | 12.2 | 2.3% |
| ADULTS 15-34 | 90k | 23.0% | 3.5 | 37.0% |
| ADULTS 15-44 | 154k | 26.0% | 4.8 | 63.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 91k | 14.0% | 8.4 | 37.6% |
| MEN 15-24 | 11k | 11.0% | 2.0 | 4.5% |
| MEN 25-34 | 20k | 21.0% | 3.4 | 8.4% |
| MEN 35-44 | 26k | 28.0% | 3.8 | 10.9% |
| MEN 45-54 | 15k | 17.0% | 17.7 | 6.0% |
| MEN 55-64 | 13k | 13.0% | 11.6 | 5.2% |
| MEN 65-74 | 6,000 | 7.0% | 27.6 | 2.5% |
| MEN 75+ | 0 | 0.0% | 0.5 | 0.1% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 152k | 23.0% | 5.8 | 62.4% |
| WOMEN 15-24 | 26k | 28.0% | 4.8 | 10.9% |
| WOMEN 25-34 | 32k | 34.0% | 3.1 | 13.3% |
| WOMEN 35-44 | 37k | 37.0% | 8.5 | 15.4% |
| WOMEN 45-54 | 29k | 31.0% | 6.3 | 11.9% |
| WOMEN 55-64 | 11k | 11.0% | 5.7 | 4.7% |
| WOMEN 65-74 | 10k | 8.0% | 2.8 | 4.2% |
| WOMEN 75+ | 5,000 | 8.0% | 12.9 | 2.1% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 114k | 15.0% | 5.8 | 46.8% |
| C2DE ADULTS | 129k | 24.0% | 7.6 | 53.2% |
| ABC1 MEN | 46k | 12.0% | 6.8 | 19.0% |
| ABC1 WOMEN | 68k | 17.0% | 5.1 | 27.8% |
| C2DE MEN | 45k | 17.0% | 9.9 | 18.6% |
| C2DE WOMEN | 84k | 30.0% | 6.4 | 34.6% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 6.0% | 125k |
10.00-13.00 | 6.0% | 94k |
13.00-16.00 | 6.1% | 91k |
16.00-19.00 | 7.9% | 109k |
19.00-22.00 | 8.3% | 54k |
22.00-01.00 | 3.3% | 17k |
01.00-04.00 | 2.5% | 5,000 |
04.00-06.30 | 3.0% | 20k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.5% | 32k |
10.00-13.00 | 7.6% | 49k |
13.00-16.00 | 9.2% | 48k |
16.00-19.00 | 7.4% | 34k |
19.00-23.00 | 5.3% | 15k |
23.00-01.00 | 6.3% | 6,000 |
01.00-06.00 | 0.4% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.0% | 20k |
10.00-13.00 | 6.1% | 47k |
13.00-16.00 | 9.4% | 46k |
16.00-19.00 | 5.4% | 32k |
19.00-22.00 | 14.3% | 20k |
22.00-01.00 | 2.9% | 3,000 |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 326k | 25.0% | 3.6m | 10.9 | 13.5% |
| BBC RADIO 4 | 281k | 21.0% | 4.2m | 15.1 | 16.0% |
| HEART SOLENT - HAMPSHIRE this station | 243k | 19.0% | 1.6m | 6.8 | 6.2% |
| BBC RADIO 1 | 201k | 15.0% | 1.6m | 8.0 | 6.1% |
| GREATEST HITS RADIO | 157k | 12.0% | 2.0m | 12.6 | 7.5% |
| * GREATEST HITS RADIO (SOUTH COAST) | 151k | 12.0% | 1.9m | 12.9 | 7.3% |
| * CAPITAL SOUTH COAST | 149k | 11.0% | 855k | 5.7 | 3.2% |
| * NATION RADIO HAMPSHIRE | 126k | 10.0% | 1.6m | 12.7 | 6.0% |
| CLASSIC FM | 97k | 7.0% | 863k | 8.9 | 3.3% |
| BBC RADIO 5 LIVE | 82k | 6.0% | 351k | 4.3 | 1.3% |
| BBC 6 MUSIC | 75k | 6.0% | 707k | 9.5 | 2.7% |
| BBC RADIO 3 | 57k | 4.0% | 360k | 6.3 | 1.4% |
| KISSTORY | 55k | 4.0% | 312k | 5.7 | 1.2% |
| HITS RADIO | 54k | 4.0% | 200k | 3.7 | 0.8% |
| * HITS RADIO (SOUTH COAST) | 54k | 4.0% | 196k | 3.6 | 0.7% |
| GOLD RADIO UK | 52k | 4.0% | 185k | 3.6 | 0.7% |
| SMOOTH RADIO SOLENT | 50k | 4.0% | 272k | 5.4 | 1.0% |
| * NATION EASY RADIO HAMPSHIRE | 47k | 4.0% | 357k | 7.5 | 1.3% |
| BBC RADIO 4 EXTRA | 43k | 3.0% | 297k | 6.8 | 1.1% |
| TALKSPORT | 43k | 3.0% | 227k | 5.3 | 0.9% |
| VIRGIN RADIO | 40k | 3.0% | 371k | 9.2 | 1.4% |
| ABSOLUTE RADIO | 36k | 3.0% | 230k | 6.3 | 0.9% |
| HEART 90S | 33k | 2.0% | 335k | 10.3 | 1.3% |
| BBC WORLD SERVICE | 29k | 2.0% | 63k | 2.2 | 0.2% |
| KISS | 28k | 2.0% | 67k | 2.4 | 0.3% |
| MAGIC | 28k | 2.0% | 137k | 4.9 | 0.5% |
| HEART 80S | 26k | 2.0% | 146k | 5.5 | 0.5% |
| PLANET ROCK | 24k | 2.0% | 164k | 6.9 | 0.6% |
| TALKSPORT2 | 23k | 2.0% | 56k | 2.5 | 0.2% |
| CAPITAL DANCE | 22k | 2.0% | 93k | 4.2 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 2.0% | 41k | 2.0 | 0.2% |
| HEART DANCE | 18k | 1.0% | 99k | 5.5 | 0.4% |
| KISSTORY R&B | 17k | 1.0% | 64k | 3.8 | 0.2% |
| ABSOLUTE 80S | 16k | 1.0% | 66k | 4.1 | 0.2% |
| CAPITAL XTRA (UK) | 15k | 1.0% | 51k | 3.3 | 0.2% |
| SMOOTH CHILL | 14k | 1.0% | 74k | 5.4 | 0.3% |
| SMOOTH RELAX | 14k | 1.0% | 112k | 8.2 | 0.4% |
| BBC RADIO 1XTRA | 13k | 1.0% | 17k | 1.3 | 0.1% |
| KERRANG! | 13k | 1.0% | 101k | 7.8 | 0.4% |
| VIRGIN RADIO CHILLED | 12k | 1.0% | 14k | 1.2 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 43k | 3.9 | 0.2% |
| HEAT | 11k | 1.0% | 16k | 1.5 | 0.1% |
| HEART 70S | 10k | 1.0% | 86k | 8.5 | 0.3% |
| JAZZ FM | 10k | 1.0% | 28k | 2.7 | 0.1% |
| MELLOW MAGIC | 10k | 1.0% | 47k | 4.5 | 0.2% |
| SMOOTH COUNTRY | 10k | 1.0% | 46k | 4.4 | 0.2% |
| TIMES RADIO | 10k | 1.0% | 117k | 11.7 | 0.4% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 13k | 1.6 | 0.0% |
| HITS RADIO CHILLED | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| CAPITAL CHILL | 7,000 | 1.0% | 103k | 15.8 | 0.4% |
| GB NEWS RADIO | 7,000 | 1.0% | 47k | 6.6 | 0.2% |
| KISS XTRA | 7,000 | 1.0% | 116k | 15.8 | 0.4% |
| ABSOLUTE RADIO 10S | 6,000 | 0.0% | 7,000 | 1.1 | 0.0% |
| CAPITAL XTRA RELOADED | 6,000 | 0.0% | 16k | 2.8 | 0.1% |
| VIRGIN RADIO 80S | 6,000 | 0.0% | 4,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 70S | 5,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| BOOM RADIO | 4,000 | 0.0% | 51k | 14.2 | 0.2% |
| NATION 80S | 4,000 | 0.0% | 64k | 15.5 | 0.2% |
| RADIO X CLASSIC ROCK | 4,000 | 0.0% | 42k | 10.1 | 0.2% |
| TALK (WAS TALKRADIO) | 4,000 | 0.0% | 18k | 4.3 | 0.1% |
| ABSOLUTE RADIO 00S | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 2,000 | 0.0% | 18k | 7.6 | 0.1% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 6,000 | 3.3 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 3,000 | 1.5 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 0 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART SOLENT - HAMPSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART SOLENT - HAMPSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)