NATION EASY RADIO HAMPSHIRE
HLocal / regional · RAJAR code 4358 · · Local
Headline figures · JUN 2026
Weekly reach
33k
18kvs prev. quarter
% reach
2.0%
1.0%vs prev. quarter
Total hours
357k
16kvs prev. quarter
Average hours
10.8
3.5vs prev. quarter
Market share
1.1%
0.1%vs prev. quarter
TSA population 1.64m · unweighted sample 1,952
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
24.00-06.00 | 0.7% | 3,000 |
06.00-10.00 | 1.3% | 20k |
10.00-13.00 | 1.1% | 14k |
13.00-16.00 | 1.2% | 16k |
16.00-18.00 | 1.1% | 13k |
18.00-23.00 | 0.4% | 7,000 |
23.00-24.00 | 3.0% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
24.00-06.00 | 0.2% | 1,000 |
06.00-10.00 | 0.9% | 7,000 |
10.00-14.00 | 2.0% | 13k |
14.00-18.00 | 0.9% | 11k |
18.00-23.00 | 0.3% | 2,000 |
23.00-24.00 | 1.0% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
24.00-06.00 | 1.4% | 3,000 |
06.00-10.00 | 1.6% | 7,000 |
10.00-14.00 | 1.3% | 8,000 |
14.00-18.00 | 0.6% | 4,000 |
18.00-23.00 | 0.1% | — |
23.00-24.00 | 2.4% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 33k | 2.0% | 10.8 | 100.0% |
| ADULTS 15-24 | 8,000 | 3.0% | 14.3 | 22.8% |
| ADULTS 25-34 | 6,000 | 2.0% | 1.5 | 17.0% |
| ADULTS 35-44 | — | — | 0.8 | 0.9% |
| ADULTS 45-54 | 4,000 | 2.0% | 1.7 | 10.6% |
| ADULTS 55-64 | 6,000 | 3.0% | 7.7 | 19.5% |
| ADULTS 65-74 | 4,000 | 2.0% | 21.9 | 11.9% |
| ADULTS 75+ | 6,000 | 3.0% | 17.1 | 17.2% |
| ADULTS 15-34 | 13k | 3.0% | 8.8 | 39.8% |
| ADULTS 15-44 | 14k | 2.0% | 8.6 | 40.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 18k | 2.0% | 16.3 | 55.2% |
| MEN 15-24 | 7,000 | 6.0% | 15.6 | 20.6% |
| MEN 25-34 | 1,000 | 1.0% | 2.8 | 3.7% |
| MEN 35-44 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 45-54 | 1,000 | 1.0% | 1.3 | 2.9% |
| MEN 55-64 | 3,000 | 3.0% | 2.5 | 9.6% |
| MEN 65-74 | 3,000 | 3.0% | 32.3 | 7.9% |
| MEN 75+ | 3,000 | 4.0% | 26.9 | 10.5% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 15k | 2.0% | 4.0 | 44.8% |
| WOMEN 15-24 | 1,000 | 1.0% | 0.8 | 2.1% |
| WOMEN 25-34 | 4,000 | 4.0% | 1.2 | 13.3% |
| WOMEN 35-44 | — | — | 0.8 | 0.9% |
| WOMEN 45-54 | 3,000 | 2.0% | 1.9 | 7.7% |
| WOMEN 55-64 | 3,000 | 3.0% | 12.7 | 10.0% |
| WOMEN 65-74 | 1,000 | 1.0% | 1.8 | 4.0% |
| WOMEN 75+ | 2,000 | 2.0% | 1.8 | 6.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 12k | 1.0% | 11.8 | 37.3% |
| C2DE ADULTS | 21k | 3.0% | 10.1 | 62.7% |
| ABC1 MEN | 6,000 | 1.0% | 16.7 | 17.9% |
| ABC1 WOMEN | 6,000 | 1.0% | 7.3 | 19.3% |
| C2DE MEN | 12k | 4.0% | 16.0 | 37.2% |
| C2DE WOMEN | 8,000 | 3.0% | 1.5 | 25.5% |
Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.48m | 90.0% | 32.2m | 21.8 | 100.0% |
| ANY COMMER CIAL | 1.15m | 70.0% | 17.9m | 15.7 | 55.7% |
| ANY BBC | 901k | 55.0% | 13.7m | 15.2 | 42.6% |
| BBC RADIO 2 | 355k | 22.0% | 3.9m | 11.0 | 12.1% |
| BBC RADIO 4 | 320k | 20.0% | 5.2m | 16.1 | 16.0% |
| HEART NET WORK (UK) | 305k | 19.0% | 2.4m | 7.9 | 7.5% |
| * HEART SOLENT | 229k | 14.0% | 2.0m | 8.6 | 6.1% |
| * HEART SOLENT HAMP SHIRE | 229k | 14.0% | 2.0m | 8.6 | 6.1% |
| BBC RADIO 1 | 226k | 14.0% | 1.6m | 7.1 | 5.0% |
| GREAT- EST HITS RADIO | 197k | 12.0% | 2.7m | 13.8 | 8.5% |
| CAPITAL NET WORK (UK) | 173k | 11.0% | 1.3m | 7.7 | 4.1% |
| OTHER NATION AL COMMER CIAL | 172k | 10.0% | 873k | 5.1 | 2.7% |
| * CAPITAL SOUTH COAST | 148k | 9.0% | 1.2m | 8.4 | 3.9% |
| * GREAT- EST HITS RADIO (SOUTH COAST) | 147k | 9.0% | 2.1m | 14.4 | 6.6% |
| CLASSIC FM | 131k | 8.0% | 1.4m | 10.4 | 4.2% |
| * TOTAL BBC RADIO SOLENT | 122k | 7.0% | 621k | 5.1 | 1.9% |
| NATION RADIO HAMP SHIRE | 120k | 7.0% | 1.5m | 12.2 | 4.5% |
| BBC RADIO 5 LIVE | 117k | 7.0% | 543k | 4.6 | 1.7% |
| OTHER STATION | 112k | 7.0% | 543k | 4.8 | 1.7% |
| BBC 6 MUSIC | 82k | 5.0% | 527k | 6.4 | 1.6% |
| KISS TORY | 70k | 4.0% | 370k | 5.3 | 1.2% |
| LBC BRAND (UK) | 69k | 4.0% | 590k | 8.5 | 1.8% |
| BBC RADIO 3 | 66k | 4.0% | 366k | 5.5 | 1.1% |
| GOLD RADIO UK | 65k | 4.0% | 302k | 4.6 | 0.9% |
| RADIO X NET WORK (UK) | 64k | 4.0% | 727k | 11.3 | 2.3% |
| SMOOTH RADIO NET WORK (UK) | 63k | 4.0% | 214k | 3.4 | 0.7% |
| TALK SPORT | 63k | 4.0% | 397k | 6.3 | 1.2% |
| OTHER LOCAL COMM. | 59k | 4.0% | 375k | 6.4 | 1.2% |
| HITS RADIO | 58k | 4.0% | 190k | 3.2 | 0.6% |
| BBC RADIO 4 EXTRA | 54k | 3.0% | 422k | 7.8 | 1.3% |
| * HITS RADIO (SOUTH COAST) | 50k | 3.0% | 169k | 3.4 | 0.5% |
| * SMOOTH RADIO SOLENT | 50k | 3.0% | 142k | 2.9 | 0.4% |
| ABSO LUTE RADIO | 45k | 3.0% | 288k | 6.4 | 0.9% |
| HEART 80S | 43k | 3.0% | 206k | 4.8 | 0.6% |
| VIRGIN RADIO | 41k | 2.0% | 447k | 10.9 | 1.4% |
| KISS | 38k | 2.0% | 124k | 3.2 | 0.4% |
| HEART 90S | 38k | 2.0% | 312k | 8.2 | 1.0% |
| MAGIC | 37k | 2.0% | 212k | 5.8 | 0.7% |
| HEART DANCE | 36k | 2.0% | 158k | 4.4 | 0.5% |
| NATION EASY RADIO HAMP SHIRE | 33k | 2.0% | 357k | 10.8 | 1.1% |
| OTHER BBC LOCAL | 32k | 2.0% | 221k | 6.9 | 0.7% |
| PLANET ROCK | 29k | 2.0% | 324k | 11.2 | 1.0% |
| ABSO LUTE 80S | 22k | 1.0% | 118k | 5.4 | 0.4% |
| KISS TORY R&B | 21k | 1.0% | 63k | 3.0 | 0.2% |
| TIMES RADIO | 21k | 1.0% | 251k | 11.9 | 0.8% |
| ABSO LUTE CLASSIC ROCK | 20k | 1.0% | 313k | 15.9 | 1.0% |
| CAPITAL XTRA (UK) | 19k | 1.0% | 88k | 4.8 | 0.3% |
| BBC WORLD SERVICE | 19k | 1.0% | 133k | 7.1 | 0.4% |
| CAPITAL DANCE | 19k | 1.0% | 64k | 3.3 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 1.0% | 44k | 2.4 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 17k | 1.0% | 68k | 3.9 | 0.2% |
| BBC RADIO 1XTRA | 15k | 1.0% | 31k | 2.0 | 0.1% |
| JAZZ FM | 14k | 1.0% | 44k | 3.0 | 0.1% |
| KER RANG! | 14k | 1.0% | 131k | 9.3 | 0.4% |
| ABSO LUTE RADIO 90S | 13k | 1.0% | 38k | 3.0 | 0.1% |
| BOOM RADIO | 12k | 1.0% | 194k | 15.6 | 0.6% |
| GB NEWS RADIO | 12k | 1.0% | 59k | 4.9 | 0.2% |
| KISS XTRA | 12k | 1.0% | 99k | 8.6 | 0.3% |
| HEAT | 11k | 1.0% | 76k | 6.6 | 0.2% |
| HEART 70S | 10k | 1.0% | 23k | 2.3 | 0.1% |
| CAPITAL XTRA RELOAD ED | 9,000 | 1.0% | 76k | 8.4 | 0.2% |
| NATION 80S | 9,000 | 1.0% | 89k | 10.3 | 0.3% |
| SMOOTH CHILL | 9,000 | 1.0% | 16k | 1.8 | 0.1% |
| TALK SPORT2 | 9,000 | 1.0% | 26k | 2.8 | 0.1% |
| VIRGIN RADIO LE- GENDS | 9,000 | 1.0% | 14k | 1.6 | — |
| HITS RADIO CHILLED | 8,000 | — | 7,000 | 0.9 | — |
| SMOOTH RELAX | 8,000 | 1.0% | 50k | 5.9 | 0.2% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 10k | 1.2 | — |
| ABSO LUTE RADIO 10S | 7,000 | — | 8,000 | 1.2 | — |
| HITS RADIO PRIDE | 7,000 | — | 4,000 | 0.6 | — |
| SMOOTH COUN TRY | 7,000 | — | 14k | 1.9 | — |
| VIRGIN RADIO 80S | 7,000 | — | 5,000 | 0.7 | — |
| COUN TRY LINE RADIO | 6,000 | — | 24k | 4.1 | 0.1% |
| ABSO LUTE RADIO 00S | 6,000 | — | 6,000 | 1.0 | — |
| MELLOW MAGIC | 5,000 | — | 16k | 3.1 | 0.1% |
| TALK | 5,000 | — | 33k | 6.4 | 0.1% |
| MAGIC SOUL | 4,000 | — | 5,000 | 1.4 | — |
| MAGIC CLASSIC AL | 4,000 | — | 15k | 3.6 | — |
| BBC ASIAN NET WORK | 3,000 | — | 17k | 4.9 | 0.1% |
| CAPITAL CHILL | 3,000 | — | 87k | 28.6 | 0.3% |
| RADIO X CLASSIC ROCK | 3,000 | — | 31k | 8.9 | 0.1% |
| ABSO LUTE RADIO 70S | 2,000 | — | 4,000 | 1.9 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — NATION EASY RADIO HAMPSHIRE TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)