DRAGON RADIO SOUTH WALES
YLocal / regional · RAJAR code 4466 · Yearly — 12-month rolling sample · Local
Previously: DRAGON RADIO WALES
Part of: NATION BROADCASTING GROUP, TOTAL DRAGON RADIO WALES
Headline figures · MAR 2026
TSA population 2.00m · unweighted sample 6,249
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 32k | 2.0% | 7.6 | 100.0% |
| ADULTS 15-24 | 1,000 | 0.0% | 1.5 | 4.2% |
| ADULTS 25-34 | 3,000 | 1.0% | 1.8 | 8.6% |
| ADULTS 35-44 | 3,000 | 1.0% | 8.1 | 7.8% |
| ADULTS 45-54 | 9,000 | 3.0% | 6.3 | 26.9% |
| ADULTS 55-64 | 11k | 3.0% | 10.5 | 33.4% |
| ADULTS 65-74 | 6,000 | 2.0% | 8.5 | 18.4% |
| ADULTS 75+ | 0 | 0.0% | 2.5 | 0.6% |
| ADULTS 15-34 | 4,000 | 1.0% | 1.7 | 12.8% |
| ADULTS 15-44 | 7,000 | 1.0% | 4.1 | 20.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 2.0% | 9.1 | 45.5% |
| MEN 15-24 | 1,000 | 1.0% | 0.9 | 3.7% |
| MEN 25-34 | 1,000 | 0.0% | 0.6 | 2.1% |
| MEN 35-44 | 1,000 | 1.0% | 12.4 | 3.6% |
| MEN 45-54 | 4,000 | 3.0% | 6.0 | 11.6% |
| MEN 55-64 | 5,000 | 3.0% | 14.9 | 13.9% |
| MEN 65-74 | 3,000 | 2.0% | 8.3 | 10.2% |
| MEN 75+ | 0 | 0.0% | 3.3 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 18k | 2.0% | 6.4 | 54.5% |
| WOMEN 15-24 | 0 | 0.0% | 5.0 | 0.5% |
| WOMEN 25-34 | 2,000 | 1.0% | 2.2 | 6.4% |
| WOMEN 35-44 | 1,000 | 1.0% | 4.3 | 4.2% |
| WOMEN 45-54 | 5,000 | 4.0% | 6.5 | 15.4% |
| WOMEN 55-64 | 6,000 | 4.0% | 7.4 | 19.5% |
| WOMEN 65-74 | 3,000 | 2.0% | 8.8 | 8.2% |
| WOMEN 75+ | 0 | 0.0% | 1.8 | 0.3% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 18k | 2.0% | 7.9 | 55.3% |
| C2DE ADULTS | 14k | 1.0% | 7.3 | 44.7% |
| ABC1 MEN | 10k | 2.0% | 9.6 | 32.3% |
| ABC1 WOMEN | 7,000 | 1.0% | 5.6 | 23.0% |
| C2DE MEN | 4,000 | 1.0% | 8.0 | 13.2% |
| C2DE WOMEN | 10k | 2.0% | 7.1 | 31.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-12.00 | 0.6% | 19k |
12.00-18.00 | 0.6% | 21k |
18.00-22.00 | 0.7% | 9,000 |
22.00-24.00 | 0.1% | 2,000 |
24.00-06.00 | 0.0% | 0 |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.2% | 13k |
12.00-18.00 | 0.7% | 9,000 |
18.00-22.00 | 0.4% | 2,000 |
22.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 1.0% | 7,000 |
12.00-18.00 | 1.0% | 9,000 |
18.00-22.00 | 0.8% | 4,000 |
22.00-24.00 | 0.1% | 1,000 |
24.00-06.00 | 0.1% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 603k | 30.0% | 6.9m | 11.4 | 17.8% |
| HEART SOUTH WALES | 444k | 22.0% | 4.0m | 9.1 | 10.5% |
| BBC RADIO 4 | 314k | 16.0% | 3.7m | 11.8 | 9.6% |
| BBC RADIO 1 | 290k | 14.0% | 2.1m | 7.2 | 5.4% |
| * CAPITAL SOUTH WALES | 202k | 10.0% | 1.1m | 5.2 | 2.7% |
| HITS RADIO | 158k | 8.0% | 649k | 4.1 | 1.7% |
| * HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) | 156k | 8.0% | 647k | 4.2 | 1.7% |
| NATION RADIO SOUTH WALES | 150k | 7.0% | 985k | 6.6 | 2.6% |
| BBC RADIO 5 LIVE | 146k | 7.0% | 1.0m | 7.1 | 2.7% |
| CLASSIC FM | 143k | 7.0% | 1.4m | 9.6 | 3.6% |
| GREATEST HITS RADIO | 117k | 6.0% | 1.3m | 11.2 | 3.4% |
| * SMOOTH RADIO SOUTH WALES | 116k | 6.0% | 743k | 6.4 | 1.9% |
| * GREATEST HITS RADIO (SOUTH WALES) | 111k | 6.0% | 1.2m | 11.1 | 3.2% |
| TALKSPORT | 103k | 5.0% | 633k | 6.2 | 1.6% |
| KISS | 96k | 5.0% | 490k | 5.1 | 1.3% |
| BBC 6 MUSIC | 77k | 4.0% | 618k | 8.0 | 1.6% |
| KISSTORY | 68k | 3.0% | 287k | 4.2 | 0.7% |
| PLANET ROCK | 65k | 3.0% | 459k | 7.1 | 1.2% |
| GOLD RADIO UK | 59k | 3.0% | 421k | 7.1 | 1.1% |
| MAGIC | 59k | 3.0% | 244k | 4.1 | 0.6% |
| HEART 80S | 58k | 3.0% | 137k | 2.4 | 0.4% |
| ABSOLUTE 80S | 52k | 3.0% | 248k | 4.8 | 0.6% |
| ABSOLUTE RADIO | 52k | 3.0% | 266k | 5.1 | 0.7% |
| BBC RADIO 3 | 52k | 3.0% | 482k | 9.2 | 1.2% |
| BBC RADIO 4 EXTRA | 47k | 2.0% | 264k | 5.6 | 0.7% |
| HEART 90S | 42k | 2.0% | 161k | 3.8 | 0.4% |
| HEART 70S | 38k | 2.0% | 197k | 5.1 | 0.5% |
| HEART DANCE | 36k | 2.0% | 135k | 3.7 | 0.3% |
| KERRANG! | 36k | 2.0% | 380k | 10.5 | 1.0% |
| VIRGIN RADIO | 36k | 2.0% | 148k | 4.1 | 0.4% |
| DRAGON RADIO SOUTH WALES this station | 32k | 2.0% | 247k | 7.6 | 0.6% |
| BBC WORLD SERVICE | 31k | 2.0% | 123k | 3.9 | 0.3% |
| CAPITAL DANCE | 30k | 2.0% | 137k | 4.5 | 0.4% |
| CAPITAL XTRA (UK) | 27k | 1.0% | 93k | 3.5 | 0.2% |
| NATION 80S | 27k | 1.0% | 81k | 3.0 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 26k | 1.0% | 60k | 2.3 | 0.2% |
| HEAT | 26k | 1.0% | 78k | 3.0 | 0.2% |
| BOOM RADIO | 25k | 1.0% | 264k | 10.6 | 0.7% |
| BBC RADIO 1XTRA | 24k | 1.0% | 107k | 4.5 | 0.3% |
| GB NEWS RADIO | 24k | 1.0% | 154k | 6.3 | 0.4% |
| ABSOLUTE RADIO 90S | 23k | 1.0% | 106k | 4.6 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 22k | 1.0% | 77k | 3.5 | 0.2% |
| MELLOW MAGIC | 22k | 1.0% | 140k | 6.4 | 0.4% |
| KISSTORY R&B | 19k | 1.0% | 54k | 2.9 | 0.1% |
| TALK (WAS TALKRADIO) | 19k | 1.0% | 202k | 10.8 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 18k | 1.0% | 185k | 10.1 | 0.5% |
| CAPITAL XTRA RELOADED | 18k | 1.0% | 63k | 3.4 | 0.2% |
| * SWANSEA BAY RADIO | 17k | 1.0% | 133k | 8.0 | 0.3% |
| TIMES RADIO | 17k | 1.0% | 123k | 7.4 | 0.3% |
| ABSOLUTE RADIO 70S | 15k | 1.0% | 27k | 1.8 | 0.1% |
| SMOOTH RELAX | 15k | 1.0% | 82k | 5.5 | 0.2% |
| TALKSPORT2 | 15k | 1.0% | 45k | 3.0 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 14k | 1.0% | 21k | 1.5 | 0.1% |
| VIRGIN RADIO 80S | 12k | 1.0% | 11k | 0.9 | 0.0% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 26k | 2.4 | 0.1% |
| JAZZ FM | 11k | 1.0% | 35k | 3.4 | 0.1% |
| MAGIC SOUL | 11k | 1.0% | 53k | 4.9 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 54k | 5.0 | 0.1% |
| HITS RADIO PRIDE | 10k | 1.0% | 21k | 2.0 | 0.1% |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 27k | 2.7 | 0.1% |
| ABSOLUTE RADIO 10S | 8,000 | 0.0% | 21k | 2.7 | 0.1% |
| CAPITAL CHILL | 8,000 | 0.0% | 15k | 2.0 | 0.0% |
| BBC ASIAN NETWORK UK | 7,000 | 0.0% | 10k | 1.4 | 0.0% |
| HITS RADIO CHILLED | 6,000 | 0.0% | 6,000 | 1.0 | 0.0% |
| KISS XTRA | 6,000 | 0.0% | 8,000 | 1.3 | 0.0% |
| RADIO X CLASSIC ROCK | 6,000 | 0.0% | 29k | 5.1 | 0.1% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 34k | 7.6 | 0.1% |
| SMOOTH COUNTRY | 3,000 | 0.0% | 26k | 7.8 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 0 | 1.9 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within DRAGON RADIO SOUTH WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — DRAGON RADIO SOUTH WALES TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)