HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3821 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 1.83m · unweighted sample 2,679
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 154k | 8.0% | 4.5 | 100.0% |
| ADULTS 15-24 | 27k | 10.0% | 1.2 | 17.6% |
| ADULTS 25-34 | 41k | 14.0% | 4.6 | 26.6% |
| ADULTS 35-44 | 25k | 9.0% | 4.9 | 16.3% |
| ADULTS 45-54 | 28k | 11.0% | 6.1 | 18.1% |
| ADULTS 55-64 | 16k | 6.0% | 4.6 | 10.4% |
| ADULTS 65-74 | 15k | 6.0% | 7.0 | 9.7% |
| ADULTS 75+ | 2,000 | 1.0% | 4.4 | 1.2% |
| ADULTS 15-34 | 68k | 12.0% | 3.2 | 44.2% |
| ADULTS 15-44 | 93k | 11.0% | 3.7 | 60.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 60k | 7.0% | 5.2 | 39.3% |
| MEN 15-24 | 16k | 11.0% | 1.2 | 10.6% |
| MEN 25-34 | 8,000 | 5.0% | 8.4 | 5.1% |
| MEN 35-44 | 12k | 9.0% | 5.5 | 7.8% |
| MEN 45-54 | 15k | 12.0% | 8.3 | 9.7% |
| MEN 55-64 | 5,000 | 4.0% | 1.2 | 3.2% |
| MEN 65-74 | 4,000 | 4.0% | 8.4 | 2.7% |
| MEN 75+ | 0 | 0.0% | 0.5 | 0.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 93k | 10.0% | 4.1 | 60.7% |
| WOMEN 15-24 | 11k | 8.0% | 1.2 | 7.1% |
| WOMEN 25-34 | 33k | 23.0% | 3.7 | 21.5% |
| WOMEN 35-44 | 13k | 9.0% | 4.4 | 8.5% |
| WOMEN 45-54 | 13k | 10.0% | 3.5 | 8.4% |
| WOMEN 55-64 | 11k | 8.0% | 6.1 | 7.2% |
| WOMEN 65-74 | 11k | 8.0% | 6.5 | 7.0% |
| WOMEN 75+ | 1,000 | 1.0% | 5.5 | 1.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 72k | 8.0% | 2.6 | 46.9% |
| C2DE ADULTS | 82k | 9.0% | 6.3 | 53.1% |
| ABC1 MEN | 26k | 6.0% | 1.3 | 17.1% |
| ABC1 WOMEN | 46k | 10.0% | 3.4 | 29.7% |
| C2DE MEN | 34k | 8.0% | 8.3 | 22.2% |
| C2DE WOMEN | 48k | 10.0% | 4.8 | 30.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.3% | 62k |
06.00-06.00 | 2.2% | 126k |
06.00-12.00 | 2.3% | 86k |
06.00-18.00 | 2.4% | 119k |
06.00-24.00 | 2.3% | 126k |
10.00-14.00 | 2.2% | 70k |
14.00-18.00 | 2.7% | 72k |
18.00-22.00 | 2.0% | 33k |
22.00-02.00 | 0.3% | 4,000 |
24.00-06.00 | 0.1% | 2,000 |
02.00-06.00 | 0.1% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-12.00 | 2.0% | 30k |
06.00-18.00 | 2.1% | 52k |
06.00-24.00 | 2.2% | 57k |
06.00-06.00 | 2.1% | 57k |
07.00-10.00 | 1.7% | 20k |
10.00-14.00 | 2.0% | 26k |
14.00-18.00 | 2.4% | 25k |
18.00-21.00 | 3.4% | 11k |
21.00-01.00 | 1.6% | 5,000 |
24.00-06.00 | 0.2% | 1,000 |
01.00-06.00 | 0.3% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 1.1% | 6,000 |
06.00-12.00 | 1.1% | 18k |
06.00-18.00 | 1.5% | 37k |
06.00-24.00 | 1.5% | 42k |
06.00-06.00 | 1.4% | 42k |
09.00-12.00 | 1.2% | 15k |
12.00-16.00 | 1.8% | 22k |
16.00-19.00 | 1.7% | 12k |
19.00-22.00 | 2.0% | 7,000 |
21.00-24.00 | 0.7% | 2,000 |
24.00-06.00 | 0.1% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 518k | 28.0% | 6.0m | 11.5 | 17.7% |
| HEART SOUTH WALES | 406k | 22.0% | 3.6m | 8.8 | 10.5% |
| BBC RADIO 4 | 258k | 14.0% | 2.9m | 11.2 | 8.6% |
| BBC RADIO 1 | 226k | 12.0% | 1.6m | 6.9 | 4.6% |
| * CAPITAL SOUTH WALES | 183k | 10.0% | 1.0m | 5.5 | 3.0% |
| HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) this station | 154k | 8.0% | 700k | 4.5 | 2.1% |
| NATION RADIO SOUTH WALES | 141k | 8.0% | 919k | 6.5 | 2.7% |
| BBC RADIO 5 LIVE | 134k | 7.0% | 927k | 6.9 | 2.7% |
| GREATEST HITS RADIO (SOUTH WALES) | 110k | 6.0% | 1.3m | 11.7 | 3.8% |
| * SMOOTH RADIO SOUTH WALES | 108k | 6.0% | 553k | 5.1 | 1.6% |
| CLASSIC FM | 107k | 6.0% | 982k | 9.2 | 2.9% |
| TALKSPORT | 88k | 5.0% | 550k | 6.3 | 1.6% |
| KISS | 71k | 4.0% | 441k | 6.2 | 1.3% |
| MAGIC | 60k | 3.0% | 195k | 3.3 | 0.6% |
| PLANET ROCK | 60k | 3.0% | 475k | 7.9 | 1.4% |
| BBC 6 MUSIC | 57k | 3.0% | 489k | 8.6 | 1.5% |
| KISSTORY | 55k | 3.0% | 269k | 4.9 | 0.8% |
| ABSOLUTE 80S | 48k | 3.0% | 176k | 3.7 | 0.5% |
| BBC RADIO 3 | 47k | 3.0% | 444k | 9.5 | 1.3% |
| BBC RADIO 4 EXTRA | 45k | 2.0% | 281k | 6.3 | 0.8% |
| GOLD RADIO UK | 45k | 2.0% | 352k | 7.8 | 1.0% |
| HEART 80S | 41k | 2.0% | 85k | 2.1 | 0.3% |
| ABSOLUTE RADIO | 40k | 2.0% | 246k | 6.2 | 0.7% |
| HEART 70S | 40k | 2.0% | 205k | 5.2 | 0.6% |
| HEART DANCE | 33k | 2.0% | 110k | 3.3 | 0.3% |
| VIRGIN RADIO | 33k | 2.0% | 136k | 4.1 | 0.4% |
| KERRANG! | 29k | 2.0% | 371k | 12.7 | 1.1% |
| NATION 80S | 29k | 2.0% | 86k | 3.0 | 0.3% |
| HEART 90S | 28k | 2.0% | 91k | 3.2 | 0.3% |
| HEAT | 28k | 2.0% | 89k | 3.2 | 0.3% |
| CAPITAL XTRA (UK) | 26k | 1.0% | 93k | 3.6 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 25k | 1.0% | 59k | 2.4 | 0.2% |
| BOOM RADIO | 22k | 1.0% | 228k | 10.5 | 0.7% |
| BBC WORLD SERVICE | 21k | 1.0% | 99k | 4.7 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 20k | 1.0% | 71k | 3.6 | 0.2% |
| ABSOLUTE RADIO 90S | 20k | 1.0% | 101k | 5.1 | 0.3% |
| ABSOLUTE RADIO COUNTRY | 20k | 1.0% | 292k | 14.5 | 0.9% |
| CAPITAL DANCE | 19k | 1.0% | 53k | 2.7 | 0.2% |
| CAPITAL XTRA RELOADED | 19k | 1.0% | 82k | 4.4 | 0.2% |
| GB NEWS RADIO | 19k | 1.0% | 145k | 7.4 | 0.4% |
| MELLOW MAGIC | 19k | 1.0% | 117k | 6.3 | 0.3% |
| TIMES RADIO | 19k | 1.0% | 167k | 8.6 | 0.5% |
| BBC RADIO 1XTRA | 18k | 1.0% | 148k | 8.0 | 0.4% |
| KISSTORY R&B | 17k | 1.0% | 72k | 4.3 | 0.2% |
| SMOOTH RELAX | 17k | 1.0% | 105k | 6.3 | 0.3% |
| TALKSPORT2 | 17k | 1.0% | 28k | 1.7 | 0.1% |
| * SWANSEA BAY RADIO | 16k | 1.0% | 27k | 1.6 | 0.1% |
| ABSOLUTE RADIO 70S | 15k | 1.0% | 31k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 13k | 1.0% | 177k | 13.9 | 0.5% |
| CAPITAL CHILL | 12k | 1.0% | 31k | 2.6 | 0.1% |
| HITS RADIO PRIDE | 12k | 1.0% | 35k | 2.9 | 0.1% |
| ABSOLUTE RADIO 00S | 11k | 1.0% | 33k | 2.9 | 0.1% |
| BBC ASIAN NETWORK UK | 11k | 1.0% | 15k | 1.4 | 0.0% |
| SMOOTH CHILL | 10k | 1.0% | 43k | 4.3 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 12k | 1.2 | 0.0% |
| JAZZ FM | 8,000 | 0.0% | 19k | 2.2 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 6,000 | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 8,000 | 0.0% | 7,000 | 0.9 | 0.0% |
| KISS XTRA | 7,000 | 0.0% | 12k | 1.7 | 0.0% |
| MAGIC SOUL | 5,000 | 0.0% | 5,000 | 0.9 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 0.0% | 28k | 6.1 | 0.1% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 3,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 28k | 7.0 | 0.1% |
| SMOOTH COUNTRY | 1,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 1.9 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)