HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 3821 · · Local
Headline figures · JUN 2026
Weekly reach
153k
1,000vs prev. quarter
% reach
8.0%
0.0%vs prev. quarter
Total hours
590k
110kvs prev. quarter
Average hours
3.9
0.6vs prev. quarter
Market share
1.7%
0.4%vs prev. quarter
TSA population 1.84m · unweighted sample 2,633
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.6% | 63k |
10.00-14.00 | 1.6% | 63k |
14.00-18.00 | 2.3% | 69k |
18.00-22.00 | 1.6% | 33k |
22.00-02.00 | 0.4% | 2,000 |
02.00-06.00 | 0.2% | 3,000 |
24.00-06.00 | 0.3% | 3,000 |
06.00-12.00 | 1.6% | 82k |
06.00-18.00 | 1.8% | 113k |
06.00-24.00 | 1.7% | 118k |
06.00-06.00 | 1.7% | 118k |
| Saturday | Share | Reach |
|---|---|---|
07.00-10.00 | 1.4% | 19k |
10.00-14.00 | 1.7% | 23k |
14.00-18.00 | 2.5% | 28k |
18.00-21.00 | 3.4% | 14k |
21.00-01.00 | 1.7% | 7,000 |
01.00-06.00 | 0.3% | 1,000 |
24.00-06.00 | 0.5% | 1,000 |
06.00-12.00 | 1.7% | 30k |
06.00-18.00 | 1.9% | 50k |
06.00-24.00 | 2.0% | 56k |
06.00-06.00 | 2.0% | 62k |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 2.6% | 12k |
09.00-12.00 | 1.2% | 14k |
12.00-16.00 | 1.4% | 19k |
16.00-19.00 | 1.0% | 7,000 |
19.00-22.00 | 1.8% | 7,000 |
21.00-24.00 | 0.6% | 2,000 |
24.00-06.00 | 2.1% | 6,000 |
06.00-12.00 | 1.6% | 23k |
06.00-18.00 | 1.5% | 38k |
06.00-24.00 | 1.4% | 42k |
06.00-06.00 | 1.4% | 43k |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 153k | 8.0% | 3.9 | 100.0% |
| ADULTS 15-24 | 32k | 11.0% | 2.5 | 20.8% |
| ADULTS 25-34 | 42k | 15.0% | 5.0 | 27.8% |
| ADULTS 35-44 | 21k | 7.0% | 4.2 | 13.5% |
| ADULTS 45-54 | 23k | 9.0% | 3.9 | 15.4% |
| ADULTS 55-64 | 16k | 6.0% | 2.5 | 10.6% |
| ADULTS 65-74 | 16k | 6.0% | 4.1 | 10.2% |
| ADULTS 75+ | 3,000 | 1.0% | 7.7 | 1.7% |
| ADULTS 15-34 | 74k | 13.0% | 3.9 | 48.7% |
| ADULTS 15-44 | 95k | 11.0% | 4.0 | 62.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 65k | 7.0% | 3.6 | 42.5% |
| MEN 15-24 | 15k | 11.0% | 1.4 | 10.0% |
| MEN 25-34 | 19k | 13.0% | 6.3 | 12.5% |
| MEN 35-44 | 7,000 | 5.0% | 3.4 | 4.5% |
| MEN 45-54 | 12k | 10.0% | 3.3 | 7.7% |
| MEN 55-64 | 6,000 | 5.0% | 1.3 | 4.2% |
| MEN 65-74 | 4,000 | 3.0% | 3.8 | 2.8% |
| MEN 75+ | 1,000 | 1.0% | 3.0 | 0.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 88k | 9.0% | 4.1 | 57.5% |
| WOMEN 15-24 | 17k | 12.0% | 3.5 | 10.8% |
| WOMEN 25-34 | 23k | 16.0% | 3.9 | 15.4% |
| WOMEN 35-44 | 14k | 9.0% | 4.5 | 8.9% |
| WOMEN 45-54 | 12k | 9.0% | 4.5 | 7.6% |
| WOMEN 55-64 | 10k | 7.0% | 3.2 | 6.4% |
| WOMEN 65-74 | 11k | 8.0% | 4.1 | 7.4% |
| WOMEN 75+ | 1,000 | 1.0% | 11.2 | 1.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 75k | 8.0% | 3.6 | 49.5% |
| C2DE ADULTS | 77k | 8.0% | 4.1 | 50.5% |
| ABC1 MEN | 35k | 8.0% | 2.4 | 22.8% |
| ABC1 WOMEN | 41k | 8.0% | 4.6 | 26.7% |
| C2DE MEN | 30k | 6.0% | 5.0 | 19.7% |
| C2DE WOMEN | 47k | 10.0% | 3.6 | 30.8% |
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.67m | 91.0% | 35.1m | 21.0 | 100.0% |
| ANY COMMER CIAL | 1.26m | 69.0% | 19.1m | 15.1 | 54.4% |
| ANY BBC | 1.11m | 60.0% | 15.6m | 14.0 | 44.4% |
| BBC RADIO 2 | 504k | 27.0% | 6.1m | 12.1 | 17.3% |
| HEART SOUTH WALES | 422k | 23.0% | 3.5m | 8.4 | 10.1% |
| TOTAL BBC RADIO WALES/ CYMRU | 273k | 15.0% | 2.0m | 7.2 | 5.6% |
| BBC RADIO 4 | 266k | 14.0% | 3.2m | 11.9 | 9.1% |
| BBC RADIO 1 | 259k | 14.0% | 1.8m | 6.8 | 5.0% |
| CAPITAL NET WORK (UK) | 248k | 13.0% | 1.3m | 5.4 | 3.8% |
| BBC RADIO WALES | 235k | 13.0% | 1.7m | 7.0 | 4.7% |
| OTHER NATION AL COMMER CIAL | 222k | 12.0% | 1.1m | 4.9 | 3.1% |
| * CAPITAL SOUTH WALES | 203k | 11.0% | 1.1m | 5.5 | 3.2% |
| SMOOTH RADIO NET WORK (UK) | 175k | 9.0% | 1.1m | 6.3 | 3.1% |
| NATION RADIO SOUTH WALES | 159k | 9.0% | 749k | 4.7 | 2.1% |
| HITS RADIO (SOUTH WALES) | 153k | 8.0% | 590k | 3.9 | 1.7% |
| BBC RADIO 5 LIVE | 146k | 8.0% | 830k | 5.7 | 2.4% |
| OTHER STATION | 136k | 7.0% | 445k | 3.3 | 1.3% |
| GREAT- EST HITS RADIO (SOUTH WALES) | 134k | 7.0% | 1.3m | 9.4 | 3.6% |
| * SMOOTH RADIO SOUTH WALES | 126k | 7.0% | 675k | 5.4 | 1.9% |
| CLASSIC FM | 116k | 6.0% | 1.3m | 10.9 | 3.6% |
| KISS | 90k | 5.0% | 545k | 6.0 | 1.6% |
| LBC BRAND (UK) | 79k | 4.0% | 495k | 6.2 | 1.4% |
| TALK SPORT | 77k | 4.0% | 542k | 7.0 | 1.5% |
| OTHER LOCAL COMM. | 72k | 4.0% | 395k | 5.5 | 1.1% |
| KISS TORY | 67k | 4.0% | 279k | 4.2 | 0.8% |
| BBC 6 MUSIC | 63k | 3.0% | 436k | 6.9 | 1.2% |
| PLANET ROCK | 58k | 3.0% | 756k | 12.9 | 2.2% |
| ABSO LUTE RADIO | 56k | 3.0% | 322k | 5.8 | 0.9% |
| MAGIC | 54k | 3.0% | 219k | 4.0 | 0.6% |
| RADIO X NET WORK (UK) | 54k | 3.0% | 684k | 12.7 | 2.0% |
| BBC RADIO 3 | 52k | 3.0% | 460k | 8.9 | 1.3% |
| BBC RADIO CYMRU | 51k | 3.0% | 321k | 6.3 | 0.9% |
| ABSO LUTE 80S | 48k | 3.0% | 316k | 6.5 | 0.9% |
| HEART 80S | 42k | 2.0% | 114k | 2.7 | 0.3% |
| CAPITAL XTRA (UK) | 41k | 2.0% | 126k | 3.1 | 0.4% |
| GOLD RADIO UK | 33k | 2.0% | 174k | 5.3 | 0.5% |
| BBC RADIO 4 EXTRA | 33k | 2.0% | 172k | 5.2 | 0.5% |
| HEART 70S | 32k | 2.0% | 178k | 5.5 | 0.5% |
| HEART DANCE | 32k | 2.0% | 90k | 2.8 | 0.3% |
| KER RANG! | 32k | 2.0% | 371k | 11.8 | 1.1% |
| HEART 90S | 30k | 2.0% | 114k | 3.8 | 0.3% |
| NATION 80S | 28k | 1.0% | 120k | 4.3 | 0.3% |
| ABSO LUTE RADIO 90S | 27k | 1.0% | 82k | 3.0 | 0.2% |
| VIRGIN RADIO | 27k | 1.0% | 143k | 5.2 | 0.4% |
| BBC ASIAN NET WORK | 25k | 1.0% | 65k | 2.6 | 0.2% |
| CAPITAL DANCE | 25k | 1.0% | 106k | 4.2 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 24k | 1.0% | 100k | 4.1 | 0.3% |
| BBC WORLD SERVICE | 23k | 1.0% | 87k | 3.8 | 0.2% |
| ABSO LUTE CLASSIC ROCK | 23k | 1.0% | 247k | 10.5 | 0.7% |
| KISS TORY R&B | 23k | 1.0% | 77k | 3.4 | 0.2% |
| TALK SPORT2 | 23k | 1.0% | 26k | 1.2 | 0.1% |
| TIMES RADIO | 23k | 1.0% | 222k | 9.6 | 0.6% |
| HEAT | 22k | 1.0% | 57k | 2.5 | 0.2% |
| * SWAN SEA BAY RADIO | 21k | 1.0% | 38k | 1.8 | 0.1% |
| BBC RADIO 1XTRA | 21k | 1.0% | 194k | 9.0 | 0.6% |
| CAPITAL XTRA RELOAD ED | 20k | 1.0% | 84k | 4.2 | 0.2% |
| GB NEWS RADIO | 20k | 1.0% | 102k | 5.1 | 0.3% |
| OTHER BBC LOCAL | 19k | 1.0% | 63k | 3.3 | 0.2% |
| TALK | 16k | 1.0% | 184k | 11.4 | 0.5% |
| SMOOTH RELAX | 15k | 1.0% | 92k | 6.3 | 0.3% |
| BOOM RADIO | 14k | 1.0% | 294k | 20.4 | 0.8% |
| MELLOW MAGIC | 14k | 1.0% | 139k | 9.8 | 0.4% |
| ABSO LUTE RADIO 00S | 12k | 1.0% | 24k | 2.0 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 12k | 1.0% | 121k | 10.0 | 0.3% |
| CAPITAL CHILL | 11k | 1.0% | 36k | 3.4 | 0.1% |
| VIRGIN RADIO LE- GENDS | 11k | 1.0% | 14k | 1.2 | — |
| ABSO LUTE RADIO 70S | 10k | 1.0% | 17k | 1.7 | — |
| HITS RADIO PRIDE | 10k | 1.0% | 14k | 1.4 | — |
| VIRGIN RADIO CHILLED | 10k | 1.0% | 10k | 1.0 | — |
| MAGIC CLASSIC AL | 9,000 | 1.0% | 40k | 4.4 | 0.1% |
| SMOOTH CHILL | 8,000 | — | 20k | 2.4 | 0.1% |
| KISS XTRA | 7,000 | — | 17k | 2.4 | — |
| MAGIC SOUL | 7,000 | — | 5,000 | 0.8 | — |
| HITS RADIO CHILLED | 6,000 | — | 10k | 1.6 | — |
| RADIO X CLASSIC ROCK | 5,000 | — | 27k | 5.7 | 0.1% |
| VIRGIN RADIO 80S | 5,000 | — | 4,000 | 0.7 | — |
| ABSO LUTE RADIO 10S | 4,000 | — | 23k | 5.0 | 0.1% |
| JAZZ FM | 4,000 | — | 8,000 | 2.3 | — |
| SMOOTH COUN TRY | 4,000 | — | 13k | 3.8 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| COUN TRY LINE RADIO | — | — | — | 0.7 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)