SMOOTH RADIO SOUTH WALES
HLocal / regional · RAJAR code 3482 · · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · JUN 2026
Weekly reach
126k
18kvs prev. quarter
% reach
11.0%
1.0%vs prev. quarter
Total hours
675k
122kvs prev. quarter
Average hours
5.4
0.3vs prev. quarter
Market share
2.9%
0.4%vs prev. quarter
TSA population 1.13m · unweighted sample 1,528
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.2% | 55k |
10.00-13.00 | 2.9% | 61k |
12.00-16.00 | 3.8% | 62k |
13.00-16.00 | 4.1% | 54k |
16.00-19.00 | 3.5% | 38k |
19.00-22.00 | 2.5% | 28k |
22.00-01.00 | 1.3% | 5,000 |
01.00-04.00 | 0.1% | 1,000 |
04.00-06.00 | 0.5% | 2,000 |
06.00-06.00 | 2.8% | 106k |
| Saturday | Share | Reach |
|---|---|---|
01.00-06.00 | 0.3% | 1,000 |
06.00-10.00 | 2.1% | 12k |
10.00-13.00 | 3.2% | 23k |
13.00-16.00 | 5.0% | 23k |
16.00-19.00 | 3.0% | 13k |
19.00-22.00 | 1.6% | 3,000 |
22.00-01.00 | 1.8% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
01.00-06.00 | 1.0% | 2,000 |
06.00-10.00 | 4.1% | 15k |
10.00-13.00 | 3.1% | 21k |
13.00-16.00 | 3.4% | 16k |
16.00-19.00 | 3.8% | 14k |
19.00-22.00 | 3.2% | 6,000 |
22.00-01.00 | 1.4% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 126k | 11.0% | 5.4 | 100.0% |
| ADULTS 15-24 | 7,000 | 4.0% | 2.7 | 5.3% |
| ADULTS 25-34 | 15k | 8.0% | 0.8 | 12.2% |
| ADULTS 35-44 | 18k | 10.0% | 3.4 | 14.4% |
| ADULTS 45-54 | 20k | 13.0% | 5.3 | 16.0% |
| ADULTS 55-64 | 24k | 14.0% | 4.2 | 19.0% |
| ADULTS 65-74 | 32k | 20.0% | 8.0 | 25.3% |
| ADULTS 75+ | 10k | 10.0% | 12.1 | 7.7% |
| ADULTS 15-34 | 22k | 6.0% | 1.4 | 17.5% |
| ADULTS 15-44 | 40k | 7.0% | 2.3 | 31.9% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 54k | 10.0% | 5.2 | 42.6% |
| MEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 25-34 | 6,000 | 7.0% | 0.8 | 4.9% |
| MEN 35-44 | 11k | 13.0% | 1.7 | 9.1% |
| MEN 45-54 | 8,000 | 11.0% | 4.5 | 6.4% |
| MEN 55-64 | 8,000 | 10.0% | 2.9 | 6.2% |
| MEN 65-74 | 15k | 19.0% | 5.9 | 12.0% |
| MEN 75+ | 5,000 | 12.0% | 21.0 | 3.9% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 72k | 13.0% | 5.5 | 57.4% |
| WOMEN 15-24 | 7,000 | 8.0% | 2.7 | 5.3% |
| WOMEN 25-34 | 9,000 | 10.0% | 0.9 | 7.3% |
| WOMEN 35-44 | 7,000 | 7.0% | 6.2 | 5.3% |
| WOMEN 45-54 | 12k | 15.0% | 5.9 | 9.6% |
| WOMEN 55-64 | 16k | 19.0% | 4.9 | 12.8% |
| WOMEN 65-74 | 17k | 20.0% | 9.9 | 13.4% |
| WOMEN 75+ | 5,000 | 9.0% | 2.8 | 3.8% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 57k | 10.0% | 3.9 | 45.3% |
| C2DE ADULTS | 69k | 13.0% | 6.5 | 54.7% |
| ABC1 MEN | 26k | 9.0% | 3.3 | 20.8% |
| ABC1 WOMEN | 31k | 10.0% | 4.5 | 24.4% |
| C2DE MEN | 27k | 10.0% | 7.0 | 21.7% |
| C2DE WOMEN | 42k | 16.0% | 6.2 | 33.0% |
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 1.06m | 94.0% | 23.3m | 22.0 | 100.0% |
| ANY COMMER CIAL | 817k | 73.0% | 12.6m | 15.5 | 54.3% |
| ANY BBC | 723k | 64.0% | 10.3m | 14.2 | 44.3% |
| BBC RADIO 2 | 315k | 28.0% | 3.6m | 11.4 | 15.4% |
| HEART SOUTH WALES | 266k | 24.0% | 2.1m | 7.7 | 8.9% |
| CAPITAL SOUTH WALES | 203k | 18.0% | 1.1m | 5.5 | 4.8% |
| BBC RADIO 4 | 183k | 16.0% | 2.4m | 13.3 | 10.4% |
| BBC RADIO 1 | 178k | 16.0% | 1.3m | 7.4 | 5.7% |
| TOTAL BBC RADIO WALES/ CYMRU | 160k | 14.0% | 1.1m | 6.9 | 4.7% |
| OTHER NATION AL COMMER CIAL | 150k | 13.0% | 790k | 5.3 | 3.4% |
| BBC RADIO WALES | 144k | 13.0% | 1.0m | 7.1 | 4.4% |
| SMOOTH RADIO SOUTH WALES | 126k | 11.0% | 675k | 5.4 | 2.9% |
| OTHER STATION | 104k | 9.0% | 337k | 3.2 | 1.4% |
| BBC RADIO 5 LIVE | 103k | 9.0% | 609k | 5.9 | 2.6% |
| NATION RADIO SOUTH WALES | 102k | 9.0% | 440k | 4.3 | 1.9% |
| HITS RADIO (SOUTH WALES) | 89k | 8.0% | 304k | 3.4 | 1.3% |
| GREAT- EST HITS RADIO (SOUTH WALES) | 86k | 8.0% | 836k | 9.8 | 3.6% |
| CLASSIC FM | 83k | 7.0% | 1.1m | 12.9 | 4.6% |
| KISS | 58k | 5.0% | 409k | 7.1 | 1.8% |
| LBC BRAND (UK) | 54k | 5.0% | 417k | 7.8 | 1.8% |
| TALK SPORT | 53k | 5.0% | 307k | 5.8 | 1.3% |
| BBC 6 MUSIC | 51k | 5.0% | 355k | 7.0 | 1.5% |
| ABSO LUTE RADIO | 44k | 4.0% | 280k | 6.4 | 1.2% |
| KISS TORY | 44k | 4.0% | 240k | 5.5 | 1.0% |
| RADIO X NET WORK (UK) | 41k | 4.0% | 636k | 15.6 | 2.7% |
| MAGIC | 40k | 4.0% | 149k | 3.7 | 0.6% |
| BBC RADIO 3 | 39k | 3.0% | 325k | 8.3 | 1.4% |
| OTHER LOCAL COMM. | 39k | 3.0% | 145k | 3.7 | 0.6% |
| ABSO LUTE 80S | 37k | 3.0% | 258k | 7.0 | 1.1% |
| CAPITAL XTRA (UK) | 33k | 3.0% | 92k | 2.8 | 0.4% |
| KER RANG! | 30k | 3.0% | 371k | 12.2 | 1.6% |
| HEART 80S | 28k | 2.0% | 63k | 2.3 | 0.3% |
| BBC RADIO CYMRU | 25k | 2.0% | 87k | 3.4 | 0.4% |
| ABSO LUTE RADIO 90S | 23k | 2.0% | 76k | 3.3 | 0.3% |
| HEART 90S | 23k | 2.0% | 93k | 4.1 | 0.4% |
| GOLD RADIO UK | 22k | 2.0% | 114k | 5.2 | 0.5% |
| BBC RADIO 4 EXTRA | 22k | 2.0% | 77k | 3.5 | 0.3% |
| PLANET ROCK | 22k | 2.0% | 183k | 8.2 | 0.8% |
| VIRGIN RADIO | 21k | 2.0% | 103k | 4.9 | 0.4% |
| BBC ASIAN NET WORK | 20k | 2.0% | 59k | 2.9 | 0.3% |
| CAPITAL XTRA RELOAD ED | 19k | 2.0% | 83k | 4.4 | 0.4% |
| HEART 70S | 19k | 2.0% | 71k | 3.8 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 88k | 5.0 | 0.4% |
| TALK SPORT2 | 18k | 2.0% | 22k | 1.2 | 0.1% |
| KISS TORY R&B | 17k | 2.0% | 74k | 4.3 | 0.3% |
| CAPITAL DANCE | 16k | 1.0% | 69k | 4.4 | 0.3% |
| HEAT | 16k | 1.0% | 11k | 0.7 | — |
| OTHER BBC LOCAL | 15k | 1.0% | 32k | 2.1 | 0.1% |
| ABSO LUTE CLASSIC ROCK | 15k | 1.0% | 62k | 4.2 | 0.3% |
| BBC RADIO 1XTRA | 14k | 1.0% | 180k | 12.9 | 0.8% |
| HEART DANCE | 14k | 1.0% | 11k | 0.8 | — |
| NATION 80S | 14k | 1.0% | 49k | 3.5 | 0.2% |
| GB NEWS RADIO | 13k | 1.0% | 86k | 6.5 | 0.4% |
| TIMES RADIO | 13k | 1.0% | 194k | 15.1 | 0.8% |
| MELLOW MAGIC | 12k | 1.0% | 136k | 11.5 | 0.6% |
| BBC WORLD SERVICE | 11k | 1.0% | 49k | 4.5 | 0.2% |
| SMOOTH RELAX | 11k | 1.0% | 80k | 7.3 | 0.3% |
| ABSO LUTE RADIO 70S | 9,000 | 1.0% | 16k | 1.8 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 9,000 | 1.0% | 57k | 6.2 | 0.2% |
| CAPITAL CHILL | 9,000 | 1.0% | 35k | 4.0 | 0.2% |
| MAGIC CLASSIC AL | 9,000 | 1.0% | 40k | 4.4 | 0.2% |
| TALK | 9,000 | 1.0% | 110k | 12.3 | 0.5% |
| VIRGIN RADIO LE- GENDS | 8,000 | 1.0% | 7,000 | 0.9 | — |
| BOOM RADIO | 7,000 | 1.0% | 115k | 15.8 | 0.5% |
| VIRGIN RADIO CHILLED | 7,000 | 1.0% | 4,000 | 0.6 | — |
| ABSO LUTE RADIO 00S | 6,000 | 1.0% | 4,000 | 0.7 | — |
| HITS RADIO PRIDE | 6,000 | 1.0% | 3,000 | 0.5 | — |
| KISS XTRA | 6,000 | 1.0% | 16k | 2.5 | 0.1% |
| MAGIC SOUL | 5,000 | — | 3,000 | 0.7 | — |
| HITS RADIO CHILLED | 4,000 | — | 3,000 | 0.7 | — |
| SMOOTH CHILL | 4,000 | — | 5,000 | 1.3 | — |
| VIRGIN RADIO 80S | 4,000 | — | 3,000 | 0.7 | — |
| JAZZ FM | 3,000 | — | 6,000 | 1.8 | — |
| ABSO LUTE RADIO 10S | 2,000 | — | 3,000 | 1.1 | — |
| RADIO X CLASSIC ROCK | 2,000 | — | 16k | 7.2 | 0.1% |
| SMOOTH COUN TRY | 2,000 | — | 2,000 | 1.3 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| COUN TRY LINE RADIO | — | — | — | 0.8 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)