SMOOTH RADIO SOUTH WALES
HLocal / regional · RAJAR code 3482 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.12m · unweighted sample 1,559
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 108k | 10.0% | 5.1 | 100.0% |
| ADULTS 15-24 | 5,000 | 3.0% | 3.3 | 4.4% |
| ADULTS 25-34 | 11k | 6.0% | 0.8 | 10.5% |
| ADULTS 35-44 | 14k | 8.0% | 4.6 | 13.2% |
| ADULTS 45-54 | 20k | 13.0% | 5.4 | 18.1% |
| ADULTS 55-64 | 27k | 16.0% | 3.5 | 25.4% |
| ADULTS 65-74 | 23k | 15.0% | 7.1 | 21.1% |
| ADULTS 75+ | 8,000 | 8.0% | 12.3 | 7.4% |
| ADULTS 15-34 | 16k | 4.0% | 1.5 | 14.8% |
| ADULTS 15-44 | 30k | 6.0% | 3.0 | 28.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 46k | 8.0% | 5.8 | 42.5% |
| MEN 15-24 | 0 | 0.0% | 0.8 | 0.3% |
| MEN 25-34 | 5,000 | 6.0% | 0.7 | 4.7% |
| MEN 35-44 | 8,000 | 9.0% | 2.9 | 7.0% |
| MEN 45-54 | 8,000 | 10.0% | 3.9 | 7.2% |
| MEN 55-64 | 8,000 | 10.0% | 4.4 | 7.8% |
| MEN 65-74 | 11k | 15.0% | 7.5 | 10.5% |
| MEN 75+ | 5,000 | 13.0% | 16.5 | 5.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 62k | 11.0% | 4.6 | 57.5% |
| WOMEN 15-24 | 4,000 | 5.0% | 3.4 | 4.1% |
| WOMEN 25-34 | 6,000 | 7.0% | 0.8 | 5.7% |
| WOMEN 35-44 | 7,000 | 7.0% | 6.6 | 6.2% |
| WOMEN 45-54 | 12k | 15.0% | 6.4 | 10.8% |
| WOMEN 55-64 | 19k | 22.0% | 3.1 | 17.6% |
| WOMEN 65-74 | 11k | 15.0% | 6.7 | 10.6% |
| WOMEN 75+ | 3,000 | 5.0% | 4.0 | 2.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 48k | 8.0% | 4.4 | 44.0% |
| C2DE ADULTS | 61k | 11.0% | 5.7 | 56.0% |
| ABC1 MEN | 23k | 8.0% | 3.9 | 20.8% |
| ABC1 WOMEN | 25k | 8.0% | 4.8 | 23.2% |
| C2DE MEN | 23k | 9.0% | 7.7 | 21.7% |
| C2DE WOMEN | 37k | 14.0% | 4.4 | 34.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.6% | 48k |
06.00-06.00 | 2.5% | 94k |
10.00-13.00 | 2.8% | 52k |
12.00-16.00 | 3.2% | 54k |
13.00-16.00 | 3.2% | 45k |
16.00-19.00 | 3.5% | 37k |
19.00-22.00 | 2.3% | 24k |
22.00-01.00 | 2.0% | 7,000 |
01.00-04.00 | 0.2% | 1,000 |
04.00-06.00 | 0.6% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.5% | 11k |
10.00-13.00 | 2.9% | 20k |
13.00-16.00 | 4.0% | 20k |
16.00-19.00 | 2.1% | 7,000 |
19.00-22.00 | 1.9% | 3,000 |
22.00-01.00 | 1.8% | 2,000 |
01.00-06.00 | 0.7% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 2.8% | 11k |
10.00-13.00 | 3.3% | 21k |
13.00-16.00 | 2.9% | 15k |
16.00-19.00 | 3.9% | 12k |
19.00-22.00 | 3.3% | 5,000 |
22.00-01.00 | 0.9% | 1,000 |
01.00-06.00 | 1.4% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 316k | 28.0% | 3.5m | 11.0 | 15.8% |
| HEART SOUTH WALES | 268k | 24.0% | 2.1m | 7.9 | 9.7% |
| CAPITAL SOUTH WALES | 183k | 16.0% | 1.0m | 5.5 | 4.6% |
| BBC RADIO 4 | 167k | 15.0% | 2.1m | 12.5 | 9.6% |
| BBC RADIO 1 | 150k | 13.0% | 1.1m | 7.3 | 5.0% |
| SMOOTH RADIO SOUTH WALES this station | 108k | 10.0% | 553k | 5.1 | 2.5% |
| BBC RADIO 5 LIVE | 102k | 9.0% | 684k | 6.7 | 3.1% |
| NATION RADIO SOUTH WALES | 92k | 8.0% | 641k | 6.9 | 2.9% |
| HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) | 84k | 8.0% | 284k | 3.4 | 1.3% |
| CLASSIC FM | 74k | 7.0% | 833k | 11.3 | 3.8% |
| GREATEST HITS RADIO (SOUTH WALES) | 68k | 6.0% | 673k | 9.9 | 3.1% |
| TALKSPORT | 58k | 5.0% | 280k | 4.8 | 1.3% |
| KISS | 46k | 4.0% | 323k | 7.1 | 1.5% |
| KISSTORY | 43k | 4.0% | 239k | 5.6 | 1.1% |
| BBC RADIO 3 | 39k | 4.0% | 359k | 9.2 | 1.6% |
| MAGIC | 36k | 3.0% | 111k | 3.1 | 0.5% |
| BBC 6 MUSIC | 35k | 3.0% | 236k | 6.8 | 1.1% |
| PLANET ROCK | 35k | 3.0% | 325k | 9.4 | 1.5% |
| ABSOLUTE RADIO | 27k | 2.0% | 208k | 7.7 | 1.0% |
| KERRANG! | 27k | 2.0% | 366k | 13.7 | 1.7% |
| ABSOLUTE 80S | 26k | 2.0% | 79k | 3.0 | 0.4% |
| GOLD RADIO UK | 26k | 2.0% | 122k | 4.7 | 0.6% |
| BBC RADIO 4 EXTRA | 23k | 2.0% | 86k | 3.7 | 0.4% |
| HEART 80S | 23k | 2.0% | 41k | 1.7 | 0.2% |
| CAPITAL XTRA (UK) | 22k | 2.0% | 86k | 3.9 | 0.4% |
| HEART 70S | 22k | 2.0% | 88k | 4.0 | 0.4% |
| HEART DANCE | 22k | 2.0% | 59k | 2.7 | 0.3% |
| VIRGIN RADIO | 21k | 2.0% | 92k | 4.4 | 0.4% |
| HEART 90S | 19k | 2.0% | 63k | 3.3 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 18k | 2.0% | 40k | 2.3 | 0.2% |
| CAPITAL XTRA RELOADED | 17k | 2.0% | 80k | 4.6 | 0.4% |
| HEAT | 17k | 2.0% | 15k | 0.9 | 0.1% |
| NATION 80S | 17k | 2.0% | 57k | 3.3 | 0.3% |
| ABSOLUTE RADIO 90S | 16k | 1.0% | 97k | 6.2 | 0.4% |
| TIMES RADIO | 15k | 1.0% | 154k | 10.0 | 0.7% |
| TALKSPORT2 | 14k | 1.0% | 19k | 1.3 | 0.1% |
| BBC RADIO 1XTRA | 13k | 1.0% | 145k | 11.3 | 0.7% |
| GB NEWS RADIO | 13k | 1.0% | 131k | 10.1 | 0.6% |
| KISSTORY R&B | 13k | 1.0% | 68k | 5.4 | 0.3% |
| MELLOW MAGIC | 13k | 1.0% | 106k | 8.2 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 12k | 1.0% | 173k | 14.3 | 0.8% |
| BOOM RADIO | 12k | 1.0% | 78k | 6.2 | 0.4% |
| BBC WORLD SERVICE | 11k | 1.0% | 71k | 6.6 | 0.3% |
| CAPITAL DANCE | 11k | 1.0% | 20k | 1.8 | 0.1% |
| SMOOTH RELAX | 11k | 1.0% | 69k | 6.5 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 10k | 1.0% | 20k | 1.9 | 0.1% |
| ABSOLUTE RADIO 70S | 10k | 1.0% | 19k | 1.9 | 0.1% |
| BBC ASIAN NETWORK UK | 10k | 1.0% | 15k | 1.5 | 0.1% |
| TALK (WAS TALKRADIO) | 10k | 1.0% | 148k | 15.0 | 0.7% |
| CAPITAL CHILL | 8,000 | 1.0% | 26k | 3.4 | 0.1% |
| HITS RADIO PRIDE | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| SMOOTH CHILL | 8,000 | 1.0% | 34k | 4.3 | 0.2% |
| KISS XTRA | 7,000 | 1.0% | 12k | 1.7 | 0.1% |
| VIRGIN RADIO 80S | 7,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 7,000 | 1.0% | 7,000 | 0.9 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 5,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 27k | 7.6 | 0.1% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 2,000 | 0.8 | 0.0% |
| JAZZ FM | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| MAGIC SOUL | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 2,000 | 0.0% | 18k | 7.6 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | — | — | — | — | — |
| SMOOTH COUNTRY | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO SOUTH WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)