RAJAR Dashboard

NATION RADIO SOUTH WALES

H

Local / regional · RAJAR code 4815 · Half-yearly — 6-month rolling sample · Local

Part of: NATION BROADCASTING GROUP, TOTAL NATION RADIO WALES

Headline figures · MAR 2026

Weekly reach
155k
▼ 6,000 vs prev. quarter
% reach
8.0%
▬ 0.0% vs prev. quarter
Total hours
987k
▼ 245k vs prev. quarter
Average hours
6.4
▼ 1.3 vs prev. quarter
Market share
2.6%
▼ 0.6% vs prev. quarter

TSA population 2.00m · unweighted sample 3,102

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+155k8.0%6.4100.0%
ADULTS 15-2415k5.0%4.19.9%
ADULTS 25-3425k8.0%3.015.9%
ADULTS 35-4420k6.0%3.412.6%
ADULTS 45-5435k13.0%9.322.3%
ADULTS 55-6431k10.0%4.520.2%
ADULTS 65-7424k9.0%11.415.4%
ADULTS 75+6,0003.0%8.63.7%
ADULTS 15-3440k7.0%3.425.8%
ADULTS 15-4460k7.0%3.438.5%
MenReach% reachAvg hrs% of audience
ALL MEN 15+67k7.0%7.043.3%
MEN 15-245,0003.0%1.23.0%
MEN 25-3410k6.0%2.76.3%
MEN 35-449,0006.0%2.25.8%
MEN 45-5413k10.0%5.28.4%
MEN 55-6413k8.0%4.38.3%
MEN 65-7413k10.0%18.68.6%
MEN 75+5,0005.0%10.53.0%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+88k9.0%5.956.7%
WOMEN 15-2411k8.0%5.36.9%
WOMEN 25-3415k10.0%3.29.7%
WOMEN 35-4411k7.0%4.46.9%
WOMEN 45-5421k15.0%11.913.8%
WOMEN 55-6418k11.0%4.611.9%
WOMEN 65-7411k7.0%2.46.8%
WOMEN 75+1,0001.0%0.80.7%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS67k7.0%5.243.1%
C2DE ADULTS88k9.0%7.256.9%
ABC1 MEN25k5.0%2.715.8%
ABC1 WOMEN42k8.0%6.627.3%
C2DE MEN43k9.0%9.427.5%
C2DE WOMEN46k9.0%5.229.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
▸
1.8%51k
10.00-13.00
▸
2.4%68k
13.00-16.00
▸
2.1%64k
16.00-19.00
▸
3.5%69k
19.00-20.00
▸
4.0%31k
20.00-23.00
▸
3.9%29k
23.00-24.00
▸
4.3%9,000
24.00-06.00
▸
3.5%8,000
SaturdayShareReach
06.00-10.00
▸
2.3%18k
10.00-13.00
▸
2.7%28k
13.00-18.00
▸
2.9%31k
18.00-23.00
▸
3.8%14k
23.00-24.00
▸
3.5%6,000
24.00-06.00
▸
5.9%5,000
SundayShareReach
06.00-10.00
▸
3.3%18k
10.00-13.00
▸
2.4%27k
13.00-18.00
▸
2.6%27k
18.00-23.00
▸
2.6%11k
23.00-24.00
▸
0.0%0
24.00-06.00
▸
2.1%4,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 583k29.0%7.0m12.118.5%
HEART SOUTH WALES 437k22.0%3.9m8.810.1%
BBC RADIO 4 306k15.0%3.6m11.69.3%
BBC RADIO 1 254k13.0%1.8m7.04.7%
* CAPITAL SOUTH WALES 183k9.0%1.0m5.52.7%
HITS RADIO 156k8.0%701k4.51.8%
NATION RADIO SOUTH WALES this station155k8.0%987k6.42.6%
* HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) 154k8.0%700k4.51.8%
BBC RADIO 5 LIVE 145k7.0%954k6.62.5%
CLASSIC FM 126k6.0%1.4m10.73.6%
GREATEST HITS RADIO 118k6.0%1.4m12.23.8%
* GREATEST HITS RADIO (SOUTH WALES) 110k5.0%1.3m11.73.4%
* SMOOTH RADIO SOUTH WALES 108k5.0%553k5.11.5%
TALKSPORT 97k5.0%650k6.71.7%
KISS 75k4.0%448k6.01.2%
BBC 6 MUSIC 68k3.0%566k8.31.5%
MAGIC 64k3.0%207k3.30.5%
PLANET ROCK 61k3.0%480k7.81.3%
KISSTORY 59k3.0%277k4.70.7%
BBC RADIO 3 55k3.0%477k8.61.3%
BBC RADIO 4 EXTRA 50k2.0%313k6.30.8%
ABSOLUTE 80S 49k2.0%177k3.60.5%
GOLD RADIO UK 49k2.0%394k8.01.0%
HEART 80S 44k2.0%94k2.10.2%
ABSOLUTE RADIO 42k2.0%273k6.50.7%
HEART 70S 41k2.0%214k5.20.6%
HEART DANCE 37k2.0%138k3.70.4%
VIRGIN RADIO 35k2.0%151k4.30.4%
HEAT 32k2.0%99k3.10.3%
KERRANG! 30k1.0%371k12.51.0%
NATION 80S 30k1.0%90k3.00.2%
BBC RADIO 5 SPORTS EXTRA 28k1.0%65k2.30.2%
CAPITAL XTRA (UK) 28k1.0%95k3.40.2%
HEART 90S 28k1.0%91k3.20.2%
CAPITAL DANCE 25k1.0%73k3.00.2%
BBC WORLD SERVICE 24k1.0%114k4.80.3%
BOOM RADIO 23k1.0%238k10.20.6%
TIMES RADIO 22k1.0%176k8.10.5%
GB NEWS RADIO 21k1.0%146k7.10.4%
ABSOLUTE CLASSIC ROCK 20k1.0%71k3.50.2%
ABSOLUTE RADIO 90S 20k1.0%102k5.10.3%
ABSOLUTE RADIO COUNTRY 20k1.0%292k14.50.8%
BBC RADIO 1XTRA 20k1.0%149k7.50.4%
CAPITAL XTRA RELOADED 19k1.0%82k4.40.2%
MELLOW MAGIC 19k1.0%119k6.20.3%
SMOOTH RELAX 19k1.0%120k6.40.3%
ABSOLUTE RADIO 70S 18k1.0%40k2.20.1%
TALKSPORT2 18k1.0%29k1.60.1%
KISSTORY R&B 17k1.0%72k4.20.2%
* SWANSEA BAY RADIO 16k1.0%27k1.60.1%
TALK (WAS TALKRADIO) 15k1.0%237k16.30.6%
ABSOLUTE RADIO 00S 12k1.0%34k2.80.1%
CAPITAL CHILL 12k1.0%31k2.50.1%
HITS RADIO PRIDE 12k1.0%35k2.90.1%
BBC ASIAN NETWORK UK 11k1.0%16k1.40.0%
SMOOTH CHILL 10k0.0%43k4.30.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 10k1.0%12k1.20.0%
JAZZ FM 9,0000.0%20k2.20.1%
VIRGIN RADIO 80S 9,0000.0%7,0000.80.0%
VIRGIN RADIO CHILLED 8,0000.0%7,0000.90.0%
KISS XTRA 7,0000.0%12k1.70.0%
MAGIC SOUL 6,0000.0%6,0001.10.0%
ABSOLUTE RADIO 10S 5,0000.0%3,0000.70.0%
HITS RADIO CHILLED 5,0000.0%4,0000.80.0%
RADIO X CLASSIC ROCK 5,0000.0%28k6.10.1%
MAGIC CLASSICAL 4,0000.0%28k6.60.1%
SMOOTH COUNTRY 1,0000.0%1,0000.50.0%
BLOOMBERG RADIO —————
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 00.0%1,0001.90.0%

* Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Weekly reach, hours and share for every station RAJAR reports within NATION RADIO SOUTH WALES’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — NATION RADIO SOUTH WALES TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)