SWANSEA BAY RADIO
HSwansea Bay's Best music
Local / regional · RAJAR code 4227 · Half-yearly — 6-month rolling sample · Local
Part of: NATION BROADCASTING GROUP
Headline figures · MAR 2026
TSA population 602k · unweighted sample 915
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 16k | 3.0% | 1.6 | 100.0% |
| ADULTS 15-24 | 2,000 | 2.0% | 0.4 | 9.5% |
| ADULTS 25-34 | 3,000 | 3.0% | 1.3 | 16.3% |
| ADULTS 35-44 | 3,000 | 3.0% | 2.5 | 18.0% |
| ADULTS 45-54 | 4,000 | 4.0% | 2.5 | 22.8% |
| ADULTS 55-64 | 3,000 | 3.0% | 1.7 | 18.7% |
| ADULTS 65-74 | 0 | 1.0% | 0.9 | 2.7% |
| ADULTS 75+ | 2,000 | 2.0% | 0.3 | 12.0% |
| ADULTS 15-34 | 4,000 | 2.0% | 1.0 | 25.8% |
| ADULTS 15-44 | 7,000 | 3.0% | 1.6 | 43.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 6,000 | 2.0% | 1.5 | 36.0% |
| MEN 15-24 | 1,000 | 2.0% | 0.3 | 5.3% |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | 3,000 | 6.0% | 2.5 | 16.5% |
| MEN 45-54 | 0 | 0.0% | 4.3 | 0.8% |
| MEN 55-64 | 0 | 0.0% | 2.8 | 1.3% |
| MEN 65-74 | 0 | 1.0% | 0.9 | 2.7% |
| MEN 75+ | 2,000 | 4.0% | 0.3 | 9.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 10k | 3.0% | 1.7 | 64.0% |
| WOMEN 15-24 | 1,000 | 2.0% | 0.5 | 4.2% |
| WOMEN 25-34 | 3,000 | 6.0% | 1.3 | 16.3% |
| WOMEN 35-44 | 0 | 1.0% | 2.0 | 1.4% |
| WOMEN 45-54 | 4,000 | 8.0% | 2.4 | 22.0% |
| WOMEN 55-64 | 3,000 | 6.0% | 1.6 | 17.4% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | 0 | 1.0% | 0.5 | 2.7% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 14k | 5.0% | 1.5 | 83.9% |
| C2DE ADULTS | 3,000 | 1.0% | 2.2 | 16.1% |
| ABC1 MEN | 6,000 | 4.0% | 1.5 | 34.8% |
| ABC1 WOMEN | 8,000 | 6.0% | 1.6 | 49.1% |
| C2DE MEN | 0 | 0.0% | 3.1 | 1.2% |
| C2DE WOMEN | 2,000 | 1.0% | 2.2 | 14.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 Leigh & Claire | 0.2% | 6,000 |
10.00-13.00 Phil Hoyles | 0.2% | 6,000 |
13.00-16.00 Phil Hoyles | 0.2% | 3,000 |
16.00-18.00 Siany | 0.2% | 2,000 |
18.00-23.00 Tony Dibbin | 0.3% | 6,000 |
23.00-24.00 Evenings | — | — |
24.00-06.00 Through The Night | 0.7% | 2,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 Leigh & Claire | 0.6% | 3,000 |
10.00-14.00 Neil Greenslade | 0.9% | 5,000 |
14.00-18.00 Siany | 0.0% | 0 |
18.00-23.00 Floorfillers | 0.0% | 0 |
23.00-24.00 Floorfillers | — | — |
24.00-06.00 Through The Night | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 Phil Hoyles | 0.0% | 0 |
10.00-14.00 Matt Hutchinson | 0.4% | 3,000 |
14.00-18.00 Neil Greenslade | 0.1% | 0 |
18.00-23.00 Evenings | 0.1% | 0 |
23.00-24.00 Evenings | — | — |
24.00-06.00 Through The Night | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 163k | 27.0% | 2.1m | 12.7 | 21.5% |
| HEART SOUTH WALES | 118k | 20.0% | 1.2m | 10.5 | 12.9% |
| BBC RADIO 4 | 71k | 12.0% | 568k | 8.0 | 5.9% |
| BBC RADIO 1 | 66k | 11.0% | 398k | 6.0 | 4.1% |
| HITS RADIO (SOUTH WALES) (WAS 96.4 FM THE WAVE) | 62k | 10.0% | 399k | 6.4 | 4.1% |
| NATION RADIO SOUTH WALES | 38k | 6.0% | 201k | 5.3 | 2.1% |
| GREATEST HITS RADIO (SOUTH WALES) | 31k | 5.0% | 514k | 16.7 | 5.3% |
| BBC RADIO 5 LIVE | 29k | 5.0% | 225k | 7.6 | 2.3% |
| CLASSIC FM | 28k | 5.0% | 108k | 3.9 | 1.1% |
| TALKSPORT | 28k | 5.0% | 249k | 9.0 | 2.6% |
| KISS | 23k | 4.0% | 112k | 4.9 | 1.2% |
| PLANET ROCK | 22k | 4.0% | 131k | 6.0 | 1.4% |
| ABSOLUTE 80S | 21k | 3.0% | 94k | 4.6 | 1.0% |
| BBC RADIO 4 EXTRA | 21k | 3.0% | 193k | 9.3 | 2.0% |
| MAGIC | 21k | 3.0% | 80k | 3.9 | 0.8% |
| GOLD RADIO UK | 19k | 3.0% | 216k | 11.6 | 2.2% |
| SWANSEA BAY RADIO this station | 16k | 3.0% | 27k | 1.6 | 0.3% |
| HEART 80S | 15k | 2.0% | 42k | 2.8 | 0.4% |
| BBC 6 MUSIC | 14k | 2.0% | 153k | 10.7 | 1.6% |
| HEART 70S | 14k | 2.0% | 27k | 1.9 | 0.3% |
| ABSOLUTE RADIO | 12k | 2.0% | 38k | 3.1 | 0.4% |
| KISSTORY | 12k | 2.0% | 27k | 2.2 | 0.3% |
| VIRGIN RADIO | 12k | 2.0% | 44k | 3.7 | 0.5% |
| HEART DANCE | 11k | 2.0% | 48k | 4.5 | 0.5% |
| HEAT | 10k | 2.0% | 73k | 7.3 | 0.8% |
| ABSOLUTE CLASSIC ROCK | 9,000 | 1.0% | 50k | 5.6 | 0.5% |
| BOOM RADIO | 9,000 | 2.0% | 151k | 16.3 | 1.6% |
| CAPITAL DANCE | 8,000 | 1.0% | 34k | 4.1 | 0.3% |
| HEART 90S | 8,000 | 1.0% | 23k | 2.9 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 7,000 | 1.0% | 55k | 7.5 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 19k | 2.8 | 0.2% |
| NATION 80S | 7,000 | 1.0% | 12k | 1.8 | 0.1% |
| BBC RADIO 3 | 6,000 | 1.0% | 83k | 13.5 | 0.9% |
| BBC WORLD SERVICE | 6,000 | 1.0% | 8,000 | 1.3 | 0.1% |
| GB NEWS RADIO | 6,000 | 1.0% | 14k | 2.2 | 0.1% |
| ABSOLUTE RADIO 70S | 5,000 | 1.0% | 12k | 2.7 | 0.1% |
| BBC RADIO 1XTRA | 5,000 | 1.0% | 3,000 | 0.5 | 0.0% |
| JAZZ FM | 5,000 | 1.0% | 15k | 3.0 | 0.2% |
| ABSOLUTE RADIO 00S | 4,000 | 1.0% | 8,000 | 2.0 | 0.1% |
| CAPITAL CHILL | 4,000 | 1.0% | 5,000 | 1.2 | 0.1% |
| HITS RADIO PRIDE | 4,000 | 1.0% | 30k | 8.4 | 0.3% |
| KISSTORY R&B | 4,000 | 1.0% | 4,000 | 0.9 | 0.0% |
| MELLOW MAGIC | 4,000 | 1.0% | 8,000 | 1.9 | 0.1% |
| ABSOLUTE RADIO 90S | 3,000 | 1.0% | 3,000 | 0.9 | 0.0% |
| CAPITAL XTRA (UK) | 3,000 | 0.0% | 4,000 | 1.6 | 0.0% |
| TALK (WAS TALKRADIO) | 3,000 | 0.0% | 30k | 10.3 | 0.3% |
| TIMES RADIO | 3,000 | 1.0% | 12k | 3.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 3,000 | 0.0% | 5,000 | 1.9 | 0.1% |
| KERRANG! | 2,000 | 0.0% | 2,000 | 0.9 | 0.0% |
| MAGIC SOUL | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| SMOOTH CHILL | 2,000 | 0.0% | 6,000 | 3.8 | 0.1% |
| TALKSPORT2 | 2,000 | 0.0% | 9,000 | 3.9 | 0.1% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 0 | 0.3 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| HITS RADIO CHILLED | 1,000 | 0.0% | 1,000 | 1.3 | 0.0% |
| SMOOTH RELAX | 1,000 | 0.0% | 2,000 | 1.6 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 10S | 0 | 0.0% | 0 | 0.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 1.9 | 0.0% |
| KISS XTRA | — | — | — | — | — |
| MAGIC CLASSICAL | 0 | 0.0% | 0 | 0.6 | 0.0% |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 0 | 1.3 | 0.0% |
| SMOOTH COUNTRY | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within SWANSEA BAY RADIO’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SWANSEA BAY RADIO TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)