SWANSEA BAY RADIO
HSwansea Bay's Best music
Local / regional · RAJAR code 4227 · · Local
Part of: NATION BROADCASTING GROUP
Headline figures · JUN 2026
Weekly reach
21k
5,000vs prev. quarter
% reach
3.0%
0.0%vs prev. quarter
Total hours
38k
11kvs prev. quarter
Average hours
1.8
0.2vs prev. quarter
Market share
0.4%
0.1%vs prev. quarter
TSA population 607k · unweighted sample 908
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
24.00-06.00 Through The Night | — | — |
06.00-10.00 Leigh & Claire | 0.3% | 10k |
10.00-13.00 Phil Hoyles | 0.4% | 6,000 |
13.00-16.00 Phil Hoyles | 0.7% | 7,000 |
16.00-18.00 Siany | 0.2% | 2,000 |
18.00-23.00 Tony Dibbin | 0.3% | 5,000 |
23.00-24.00 Evenings | — | — |
| Saturday | Share | Reach |
|---|---|---|
24.00-06.00 Through The Night | 0.0% | 0 |
06.00-10.00 Leigh & Claire | 2.2% | 5,000 |
10.00-14.00 Neil Greenslade | 0.2% | 1,000 |
14.00-18.00 Siany | 0.1% | 1,000 |
18.00-23.00 Floorfillers | — | — |
23.00-24.00 Floorfillers | 0.0% | 0 |
| Sunday | Share | Reach |
|---|---|---|
24.00-06.00 Through The Night | 0.0% | 0 |
06.00-10.00 Phil Hoyles | 0.1% | — |
10.00-14.00 Matt Hutchinson | 0.4% | 3,000 |
14.00-18.00 Neil Greenslade | 0.1% | — |
18.00-23.00 Evenings | 0.1% | — |
23.00-24.00 Evenings | 0.0% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations. Programmes are the most common show in each band across every Mon/Sat/Sun in Q1 2026 (39 dates).
Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 21k | 3.0% | 1.8 | 100.0% |
| ADULTS 15-24 | 3,000 | 4.0% | 2.1 | 16.3% |
| ADULTS 25-34 | 5,000 | 5.0% | 1.9 | 22.3% |
| ADULTS 35-44 | 3,000 | 3.0% | 2.2 | 13.5% |
| ADULTS 45-54 | 5,000 | 5.0% | 1.7 | 22.1% |
| ADULTS 55-64 | 4,000 | 4.0% | 1.8 | 20.3% |
| ADULTS 65-74 | 1,000 | 1.0% | 0.8 | 4.3% |
| ADULTS 75+ | — | — | 0.8 | 1.2% |
| ADULTS 15-34 | 8,000 | 5.0% | 2.0 | 38.6% |
| ADULTS 15-44 | 11k | 4.0% | 2.0 | 52.1% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 12k | 4.0% | 1.7 | 58.5% |
| MEN 15-24 | 3,000 | 6.0% | 2.5 | 13.2% |
| MEN 25-34 | — | 1.0% | 0.8 | 1.1% |
| MEN 35-44 | 2,000 | 5.0% | 2.3 | 11.8% |
| MEN 45-54 | 2,000 | 6.0% | 0.3 | 11.4% |
| MEN 55-64 | 4,000 | 8.0% | 1.8 | 18.8% |
| MEN 65-74 | — | 1.0% | 0.9 | 2.3% |
| MEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 9,000 | 3.0% | 2.0 | 41.5% |
| WOMEN 15-24 | 1,000 | 2.0% | 0.6 | 3.1% |
| WOMEN 25-34 | 4,000 | 10.0% | 1.9 | 21.2% |
| WOMEN 35-44 | — | 1.0% | 1.4 | 1.7% |
| WOMEN 45-54 | 2,000 | 5.0% | 3.1 | 10.7% |
| WOMEN 55-64 | — | 1.0% | 1.0 | 1.5% |
| WOMEN 65-74 | — | 1.0% | 0.8 | 2.0% |
| WOMEN 75+ | — | 1.0% | 0.8 | 1.2% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 15k | 5.0% | 1.8 | 70.8% |
| C2DE ADULTS | 6,000 | 2.0% | 2.0 | 29.2% |
| ABC1 MEN | 8,000 | 6.0% | 1.7 | 41.0% |
| ABC1 WOMEN | 6,000 | 4.0% | 1.8 | 29.8% |
| C2DE MEN | 4,000 | 2.0% | 1.7 | 17.5% |
| C2DE WOMEN | 2,000 | 1.0% | 2.4 | 11.7% |
Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 515k | 85.0% | 9.7m | 18.8 | 100.0% |
| ANY COMMER CIAL | 384k | 63.0% | 5.4m | 14.2 | 56.1% |
| ANY BBC | 315k | 52.0% | 4.2m | 13.2 | 43.1% |
| BBC RADIO 2 | 153k | 25.0% | 2.1m | 13.5 | 21.3% |
| HEART SOUTH WALES | 134k | 22.0% | 1.3m | 9.8 | 13.5% |
| TOTAL BBC RADIO WALES/ CYMRU | 90k | 15.0% | 680k | 7.6 | 7.0% |
| BBC RADIO WALES | 75k | 12.0% | 494k | 6.6 | 5.1% |
| BBC RADIO 1 | 68k | 11.0% | 365k | 5.4 | 3.8% |
| HITS RADIO (SOUTH WALES) | 59k | 10.0% | 281k | 4.8 | 2.9% |
| BBC RADIO 4 | 59k | 10.0% | 520k | 8.8 | 5.4% |
| OTHER NATION AL COMMER CIAL | 59k | 10.0% | 246k | 4.2 | 2.5% |
| NATION RADIO SOUTH WALES | 48k | 8.0% | 249k | 5.2 | 2.6% |
| SMOOTH RADIO NET WORK (UK) | 41k | 7.0% | 321k | 7.8 | 3.3% |
| GREAT- EST HITS RADIO (SOUTH WALES) | 35k | 6.0% | 259k | 7.4 | 2.7% |
| BBC RADIO 5 LIVE | 35k | 6.0% | 194k | 5.5 | 2.0% |
| CAPITAL NET WORK (UK) | 33k | 5.0% | 173k | 5.3 | 1.8% |
| PLANET ROCK | 32k | 5.0% | 558k | 17.3 | 5.8% |
| KISS | 31k | 5.0% | 133k | 4.3 | 1.4% |
| CLASSIC FM | 28k | 5.0% | 170k | 6.0 | 1.8% |
| OTHER LOCAL COMM. | 27k | 4.0% | 215k | 7.9 | 2.2% |
| OTHER STATION | 23k | 4.0% | 73k | 3.1 | 0.8% |
| LBC BRAND (UK) | 22k | 4.0% | 50k | 2.2 | 0.5% |
| KISS TORY | 22k | 4.0% | 34k | 1.5 | 0.4% |
| TALK SPORT | 22k | 4.0% | 226k | 10.1 | 2.3% |
| SWAN SEA BAY RADIO | 21k | 3.0% | 38k | 1.8 | 0.4% |
| BBC RADIO CYMRU | 18k | 3.0% | 186k | 10.6 | 1.9% |
| HEART DANCE | 16k | 3.0% | 71k | 4.4 | 0.7% |
| MAGIC | 13k | 2.0% | 69k | 5.3 | 0.7% |
| RADIO X NET WORK (UK) | 12k | 2.0% | 47k | 3.8 | 0.5% |
| ABSO LUTE RADIO | 12k | 2.0% | 41k | 3.5 | 0.4% |
| HEART 80S | 12k | 2.0% | 27k | 2.3 | 0.3% |
| HEART 70S | 11k | 2.0% | 33k | 3.0 | 0.3% |
| BBC RADIO 4 EXTRA | 10k | 2.0% | 93k | 9.4 | 1.0% |
| CAPITAL DANCE | 10k | 2.0% | 37k | 3.9 | 0.4% |
| NATION 80S | 10k | 2.0% | 53k | 5.6 | 0.6% |
| TIMES RADIO | 10k | 2.0% | 27k | 2.7 | 0.3% |
| GOLD RADIO UK | 9,000 | 2.0% | 42k | 4.4 | 0.4% |
| BBC 6 MUSIC | 9,000 | 2.0% | 62k | 6.8 | 0.6% |
| ABSO LUTE 80S | 9,000 | 2.0% | 56k | 5.9 | 0.6% |
| ABSO LUTE CLASSIC ROCK | 9,000 | 1.0% | 184k | 21.4 | 1.9% |
| BBC WORLD SERVICE | 8,000 | 1.0% | 19k | 2.3 | 0.2% |
| BOOM RADIO | 7,000 | 1.0% | 180k | 25.1 | 1.9% |
| TALK | 7,000 | 1.0% | 75k | 10.2 | 0.8% |
| BBC RADIO 3 | 6,000 | 1.0% | 123k | 20.1 | 1.3% |
| BBC RADIO 5 SPORTS EXTRA | 6,000 | 1.0% | 10k | 1.7 | 0.1% |
| BBC RADIO 1XTRA | 6,000 | 1.0% | 4,000 | 0.7 | — |
| GB NEWS RADIO | 6,000 | 1.0% | 12k | 2.1 | 0.1% |
| HEART 90S | 6,000 | 1.0% | 18k | 3.1 | 0.2% |
| HEAT | 6,000 | 1.0% | 46k | 7.1 | 0.5% |
| KISS TORY R&B | 6,000 | 1.0% | 3,000 | 0.5 | — |
| VIRGIN RADIO | 6,000 | 1.0% | 40k | 6.5 | 0.4% |
| BBC ASIAN NET WORK | 5,000 | 1.0% | 7,000 | 1.3 | 0.1% |
| ABSO LUTE RADIO 90S | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| ABSO LUTE RADIO 00S | 4,000 | 1.0% | 10k | 2.4 | 0.1% |
| SMOOTH CHILL | 4,000 | 1.0% | 12k | 3.0 | 0.1% |
| TALK SPORT2 | 4,000 | 1.0% | 4,000 | 0.9 | — |
| VIRGIN RADIO LE- GENDS | 4,000 | 1.0% | 7,000 | 2.0 | 0.1% |
| CAPITAL XTRA (UK) | 3,000 | — | 4,000 | 1.5 | — |
| HITS RADIO PRIDE | 3,000 | 1.0% | 10k | 3.2 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 2,000 | — | 5,000 | 2.1 | 0.1% |
| CAPITAL CHILL | 2,000 | — | 1,000 | 0.7 | — |
| HITS RADIO CHILLED | 2,000 | — | 7,000 | 3.5 | 0.1% |
| MELLOW MAGIC | 2,000 | — | 3,000 | 1.5 | — |
| VIRGIN RADIO CHILLED | 2,000 | — | 5,000 | 2.0 | — |
| OTHER BBC LOCAL | 1,000 | — | 1,000 | 0.8 | — |
| ABSO LUTE RADIO 70S | 1,000 | — | 1,000 | 0.6 | — |
| ABSO LUTE RADIO 10S | 1,000 | — | 19k | 14.6 | 0.2% |
| CAPITAL XTRA RELOAD ED | 1,000 | — | 1,000 | 0.5 | — |
| KER RANG! | 1,000 | — | 1,000 | 0.7 | — |
| KISS XTRA | 1,000 | — | 1,000 | 1.7 | — |
| MAGIC SOUL | 1,000 | — | 1,000 | 0.6 | — |
| SMOOTH RELAX | 1,000 | — | 8,000 | 8.6 | 0.1% |
| VIRGIN RADIO 80S | 1,000 | — | — | 0.6 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| COUN TRY LINE RADIO | — | — | — | 0.6 | — |
| JAZZ FM | — | — | 3,000 | 5.4 | — |
| RADIO X CLASSIC ROCK | — | — | — | 1.3 | — |
| MAGIC CLASSIC AL | — | — | — | 2.0 | — |
| SMOOTH COUN TRY | — | — | — | 1.0 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — SWANSEA BAY RADIO TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)