SMOOTH RADIO THAMES VALLEY
HLocal / regional · RAJAR code 3622 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.67m · unweighted sample 1,971
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 59k | 4.0% | 6.1 | 100.0% |
| ADULTS 15-24 | 9,000 | 4.0% | 7.2 | 15.4% |
| ADULTS 25-34 | 13k | 5.0% | 2.9 | 22.9% |
| ADULTS 35-44 | 9,000 | 3.0% | 2.5 | 14.8% |
| ADULTS 45-54 | 5,000 | 2.0% | 2.3 | 8.8% |
| ADULTS 55-64 | 3,000 | 1.0% | 2.8 | 5.7% |
| ADULTS 65-74 | 14k | 7.0% | 13.6 | 24.7% |
| ADULTS 75+ | 5,000 | 3.0% | 3.1 | 7.8% |
| ADULTS 15-34 | 22k | 4.0% | 4.6 | 38.2% |
| ADULTS 15-44 | 31k | 4.0% | 4.0 | 53.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 28k | 3.0% | 4.4 | 47.3% |
| MEN 15-24 | 7,000 | 5.0% | 3.6 | 11.6% |
| MEN 25-34 | 4,000 | 3.0% | 1.6 | 6.4% |
| MEN 35-44 | 5,000 | 3.0% | 3.8 | 8.1% |
| MEN 45-54 | 1,000 | 1.0% | 0.5 | 1.4% |
| MEN 55-64 | 3,000 | 2.0% | 3.4 | 4.3% |
| MEN 65-74 | 5,000 | 5.0% | 9.8 | 9.2% |
| MEN 75+ | 4,000 | 6.0% | 3.4 | 6.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 31k | 4.0% | 7.6 | 52.7% |
| WOMEN 15-24 | 2,000 | 2.0% | 18.0 | 3.8% |
| WOMEN 25-34 | 10k | 7.0% | 3.4 | 16.4% |
| WOMEN 35-44 | 4,000 | 3.0% | 0.9 | 6.7% |
| WOMEN 45-54 | 4,000 | 3.0% | 2.6 | 7.4% |
| WOMEN 55-64 | 1,000 | 1.0% | 0.8 | 1.4% |
| WOMEN 65-74 | 9,000 | 8.0% | 15.8 | 15.5% |
| WOMEN 75+ | 1,000 | 1.0% | 1.8 | 1.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 33k | 3.0% | 4.4 | 56.2% |
| C2DE ADULTS | 26k | 4.0% | 8.2 | 43.8% |
| ABC1 MEN | 18k | 3.0% | 3.1 | 30.9% |
| ABC1 WOMEN | 15k | 3.0% | 6.1 | 25.3% |
| C2DE MEN | 10k | 4.0% | 7.0 | 16.4% |
| C2DE WOMEN | 16k | 4.0% | 8.9 | 27.4% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.6% | 21k |
06.00-06.00 | 1.2% | 50k |
10.00-13.00 | 1.4% | 28k |
13.00-16.00 | 1.0% | 24k |
16.00-19.00 | 0.5% | 17k |
19.00-22.00 | 0.4% | 9,000 |
22.00-01.00 | 0.2% | 3,000 |
01.00-04.00 | — | — |
04.00-06.00 | 4.7% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.7% | 10k |
10.00-13.00 | 0.9% | 10k |
13.00-16.00 | 1.7% | 9,000 |
16.00-19.00 | 0.5% | 6,000 |
19.00-22.00 | 0.2% | 1,000 |
22.00-01.00 | 0.2% | 1,000 |
01.00-06.00 | 5.3% | 3,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 3.0% | 8,000 |
10.00-13.00 | 2.7% | 12k |
13.00-16.00 | 1.0% | 5,000 |
16.00-19.00 | 1.1% | 6,000 |
19.00-22.00 | 1.7% | 3,000 |
22.00-01.00 | 0.8% | 1,000 |
01.00-06.00 | 4.1% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 392k | 23.0% | 4.1m | 10.3 | 14.6% |
| BBC RADIO 4 | 347k | 21.0% | 3.7m | 10.7 | 13.4% |
| BBC RADIO 1 | 239k | 14.0% | 1.5m | 6.1 | 5.3% |
| GREATEST HITS RADIO | 195k | 12.0% | 1.9m | 9.5 | 6.7% |
| * HEART THAMES VALLEY - BERKS & N.HANTS | 187k | 11.0% | 1.2m | 6.5 | 4.4% |
| CLASSIC FM | 171k | 10.0% | 1.3m | 7.9 | 4.9% |
| BBC RADIO 5 LIVE | 161k | 10.0% | 849k | 5.3 | 3.1% |
| * HEART THAMES VALLEY - OXFORDSHIRE | 157k | 9.0% | 947k | 6.0 | 3.4% |
| TALKSPORT | 87k | 5.0% | 486k | 5.6 | 1.8% |
| * GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) | 86k | 5.0% | 790k | 9.2 | 2.9% |
| BBC 6 MUSIC | 84k | 5.0% | 860k | 10.2 | 3.1% |
| MAGIC | 78k | 5.0% | 302k | 3.9 | 1.1% |
| * GREATEST HITS RADIO (OXFORDSHIRE) | 73k | 4.0% | 512k | 7.0 | 1.9% |
| HITS RADIO | 72k | 4.0% | 228k | 3.2 | 0.8% |
| BBC RADIO 3 | 66k | 4.0% | 535k | 8.1 | 1.9% |
| KISS | 63k | 4.0% | 208k | 3.3 | 0.8% |
| SMOOTH RADIO THAMES VALLEY this station | 59k | 4.0% | 356k | 6.1 | 1.3% |
| KISSTORY | 56k | 3.0% | 269k | 4.8 | 1.0% |
| ABSOLUTE RADIO | 49k | 3.0% | 310k | 6.3 | 1.1% |
| VIRGIN RADIO | 43k | 3.0% | 278k | 6.5 | 1.0% |
| BBC RADIO 4 EXTRA | 39k | 2.0% | 189k | 4.8 | 0.7% |
| GOLD RADIO UK | 36k | 2.0% | 212k | 5.9 | 0.8% |
| * HITS RADIO (OXFORDSHIRE) | 35k | 2.0% | 120k | 3.5 | 0.4% |
| BBC WORLD SERVICE | 34k | 2.0% | 109k | 3.2 | 0.4% |
| HEART 80S | 33k | 2.0% | 108k | 3.3 | 0.4% |
| PLANET ROCK | 32k | 2.0% | 222k | 6.8 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 31k | 2.0% | 78k | 2.5 | 0.3% |
| CAPITAL XTRA (UK) | 29k | 2.0% | 100k | 3.5 | 0.4% |
| ABSOLUTE 80S | 25k | 1.0% | 95k | 3.9 | 0.3% |
| TIMES RADIO | 25k | 1.0% | 187k | 7.5 | 0.7% |
| KERRANG! | 24k | 1.0% | 55k | 2.3 | 0.2% |
| TALKSPORT2 | 23k | 1.0% | 27k | 1.2 | 0.1% |
| CAPITAL DANCE | 21k | 1.0% | 121k | 5.8 | 0.4% |
| JAZZ FM | 21k | 1.0% | 44k | 2.1 | 0.2% |
| MAGIC SOUL | 21k | 1.0% | 140k | 6.8 | 0.5% |
| HEART DANCE | 20k | 1.0% | 41k | 2.0 | 0.1% |
| HEART 90S | 19k | 1.0% | 42k | 2.3 | 0.2% |
| GB NEWS RADIO | 18k | 1.0% | 104k | 5.9 | 0.4% |
| * HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) | 18k | 1.0% | 43k | 2.5 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 17k | 1.0% | 128k | 7.4 | 0.5% |
| KISSTORY R&B | 17k | 1.0% | 22k | 1.3 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 16k | 1.0% | 222k | 14.2 | 0.8% |
| BBC RADIO 1XTRA | 15k | 1.0% | 30k | 2.0 | 0.1% |
| MELLOW MAGIC | 15k | 1.0% | 45k | 3.1 | 0.2% |
| ABSOLUTE RADIO 90S | 13k | 1.0% | 26k | 1.9 | 0.1% |
| BBC ASIAN NETWORK UK | 13k | 1.0% | 83k | 6.5 | 0.3% |
| VIRGIN RADIO CHILLED | 13k | 1.0% | 24k | 1.8 | 0.1% |
| HEART 70S | 12k | 1.0% | 21k | 1.8 | 0.1% |
| HEAT | 12k | 1.0% | 28k | 2.3 | 0.1% |
| RADIO X CLASSIC ROCK | 12k | 1.0% | 43k | 3.5 | 0.2% |
| SMOOTH COUNTRY | 12k | 1.0% | 80k | 6.6 | 0.3% |
| SMOOTH RELAX | 12k | 1.0% | 67k | 5.4 | 0.2% |
| CAPITAL XTRA RELOADED | 11k | 1.0% | 22k | 2.0 | 0.1% |
| SMOOTH CHILL | 11k | 1.0% | 41k | 3.6 | 0.1% |
| BOOM RADIO | 10k | 1.0% | 239k | 23.5 | 0.9% |
| TALK (WAS TALKRADIO) | 10k | 1.0% | 51k | 5.1 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 10k | 1.0% | 17k | 1.7 | 0.1% |
| VIRGIN RADIO 80S | 8,000 | 0.0% | 19k | 2.4 | 0.1% |
| HITS RADIO CHILLED | 7,000 | 0.0% | 18k | 2.6 | 0.1% |
| KISS XTRA | 7,000 | 0.0% | 9,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO 70S | 6,000 | 0.0% | 45k | 8.1 | 0.2% |
| HITS RADIO PRIDE | 6,000 | 0.0% | 4,000 | 0.7 | 0.0% |
| ABSOLUTE RADIO 00S | 4,000 | 0.0% | 10k | 2.4 | 0.0% |
| ABSOLUTE RADIO 10S | 4,000 | 0.0% | 4,000 | 1.1 | 0.0% |
| CAPITAL CHILL | 4,000 | 0.0% | 4,000 | 0.9 | 0.0% |
| NATION 80S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| MAGIC CLASSICAL | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| BLOOMBERG RADIO | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO THAMES VALLEY’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO THAMES VALLEY TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)