HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6502 · · Local
Headline figures · JUN 2026
TSA population 821k · unweighted sample 806
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | — | 2,000 |
09.00-12.00 | 0.4% | 3,000 |
12.00-15.00 | 0.6% | 6,000 |
15.00-18.00 | 0.5% | 6,000 |
18.00-21.00 | 0.4% | 5,000 |
21.00-24.00 | 0.2% | 2,000 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.2% | 3,000 |
06.00-18.00 | 0.4% | 9,000 |
06.00-24.00 | 0.4% | 12k |
06.00-06.00 | 0.3% | 12k |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.0% | 0 |
09.00-12.00 | 0.2% | 1,000 |
12.00-15.00 | 0.0% | 0 |
15.00-18.00 | 0.0% | 0 |
18.00-21.00 | 0.6% | 1,000 |
21.00-24.00 | — | — |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.1% | 1,000 |
06.00-18.00 | 0.1% | 1,000 |
06.00-24.00 | 0.1% | 2,000 |
06.00-06.00 | 0.1% | 2,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.0% | 0 |
09.00-12.00 | 0.2% | 1,000 |
12.00-15.00 | 0.7% | 1,000 |
15.00-18.00 | 0.3% | 2,000 |
18.00-21.00 | 0.5% | 1,000 |
21.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.1% | 1,000 |
06.00-18.00 | 0.3% | 3,000 |
06.00-24.00 | 0.3% | 4,000 |
06.00-06.00 | 0.3% | 4,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 17k | 2.0% | 2.3 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 0.8 | 6.3% |
| ADULTS 25-34 | 2,000 | 1.0% | 0.9 | 9.5% |
| ADULTS 35-44 | 8,000 | 5.0% | 0.9 | 45.4% |
| ADULTS 45-54 | 4,000 | 3.0% | 4.1 | 25.0% |
| ADULTS 55-64 | 2,000 | 2.0% | 5.3 | 13.8% |
| ADULTS 65-74 | 0 | 0.0% | 0.0 | 0.0% |
| ADULTS 75+ | 0 | 0.0% | 0.0 | 0.0% |
| ADULTS 15-34 | 3,000 | 1.0% | 0.8 | 15.8% |
| ADULTS 15-44 | 11k | 3.0% | 0.9 | 61.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 3,000 | 1.0% | 4.2 | 18.1% |
| MEN 15-24 | 1,000 | 2.0% | 0.8 | 6.3% |
| MEN 25-34 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 35-44 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 45-54 | — | — | 0.8 | 1.8% |
| MEN 55-64 | 2,000 | 3.0% | 7.0 | 10.0% |
| MEN 65-74 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 14k | 3.0% | 1.9 | 81.9% |
| WOMEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| WOMEN 25-34 | 2,000 | 3.0% | 0.9 | 9.5% |
| WOMEN 35-44 | 8,000 | 11.0% | 0.9 | 45.4% |
| WOMEN 45-54 | 4,000 | 6.0% | 4.3 | 23.2% |
| WOMEN 55-64 | 1,000 | 1.0% | 0.8 | 3.9% |
| WOMEN 65-74 | 0 | 0.0% | 0.0 | 0.0% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 10k | 2.0% | 2.2 | 58.2% |
| C2DE ADULTS | 7,000 | 2.0% | 2.4 | 41.8% |
| ABC1 MEN | 1,000 | 1.0% | 0.8 | 8.1% |
| ABC1 WOMEN | 9,000 | 3.0% | 2.5 | 50.1% |
| C2DE MEN | 2,000 | 1.0% | 7.0 | 10.0% |
| C2DE WOMEN | 6,000 | 3.0% | 0.9 | 31.9% |
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 715k | 87.0% | 13.0m | 18.2 | 100.0% |
| ANY COMMER CIAL | 560k | 68.0% | 7.5m | 13.4 | 57.7% |
| ANY BBC | 409k | 50.0% | 5.3m | 13.0 | 40.9% |
| HEART THAMES VALLEY | 199k | 24.0% | 1.2m | 6.1 | 9.3% |
| HEART THAMES VALLEY BERKS & N.HANTS | 199k | 24.0% | 1.2m | 6.1 | 9.3% |
| BBC RADIO 2 | 182k | 22.0% | 1.8m | 10.0 | 13.9% |
| BBC RADIO 4 | 119k | 14.0% | 1.8m | 15.5 | 14.2% |
| BBC RADIO 1 | 99k | 12.0% | 521k | 5.3 | 4.0% |
| GREAT- EST HITS RADIO BERKS& N-HANTS | 96k | 12.0% | 796k | 8.3 | 6.1% |
| OTHER NATION AL COMMER CIAL | 73k | 9.0% | 485k | 6.7 | 3.7% |
| CAPITAL NET WORK (UK) | 69k | 8.0% | 249k | 3.6 | 1.9% |
| LBC BRAND (UK) | 66k | 8.0% | 913k | 13.9 | 7.0% |
| CLASSIC FM | 65k | 8.0% | 620k | 9.6 | 4.8% |
| OTHER STATION | 57k | 7.0% | 186k | 3.3 | 1.4% |
| OTHER LOCAL COMM. | 55k | 7.0% | 680k | 12.4 | 5.2% |
| * BBC RADIO BERK SHIRE | 45k | 5.0% | 114k | 2.5 | 0.9% |
| BBC RADIO 5 LIVE | 39k | 5.0% | 109k | 2.8 | 0.8% |
| BBC RADIO 3 | 36k | 4.0% | 135k | 3.8 | 1.0% |
| KISS TORY | 36k | 4.0% | 216k | 6.0 | 1.7% |
| MAGIC | 32k | 4.0% | 127k | 3.9 | 1.0% |
| SMOOTH RADIO THAMES VALLEY | 29k | 4.0% | 137k | 4.7 | 1.1% |
| TALK SPORT | 28k | 3.0% | 154k | 5.6 | 1.2% |
| BBC RADIO 4 EXTRA | 27k | 3.0% | 254k | 9.5 | 1.9% |
| BBC 6 MUSIC | 27k | 3.0% | 364k | 13.6 | 2.8% |
| KISS | 26k | 3.0% | 132k | 5.0 | 1.0% |
| ABSO LUTE RADIO | 25k | 3.0% | 128k | 5.1 | 1.0% |
| RADIO X NET WORK (UK) | 23k | 3.0% | 243k | 10.8 | 1.9% |
| OTHER BBC LOCAL | 20k | 2.0% | 77k | 3.8 | 0.6% |
| HITS RADIO BERKS& NORTH HAMP SHIRE | 17k | 2.0% | 40k | 2.3 | 0.3% |
| CAPITAL XTRA (UK) | 17k | 2.0% | 66k | 3.9 | 0.5% |
| BBC ASIAN NET WORK | 17k | 2.0% | 46k | 2.7 | 0.4% |
| ABSO LUTE CLASSIC ROCK | 17k | 2.0% | 142k | 8.2 | 1.1% |
| HEART 80S | 16k | 2.0% | 83k | 5.3 | 0.6% |
| KER RANG! | 16k | 2.0% | 36k | 2.3 | 0.3% |
| GOLD RADIO UK | 15k | 2.0% | 61k | 4.1 | 0.5% |
| VIRGIN RADIO | 15k | 2.0% | 52k | 3.4 | 0.4% |
| HEART DANCE | 14k | 2.0% | 27k | 1.9 | 0.2% |
| PLANET ROCK | 13k | 2.0% | 203k | 15.4 | 1.6% |
| ABSO LUTE 80S | 12k | 1.0% | 32k | 2.8 | 0.2% |
| HEART 90S | 12k | 1.0% | 26k | 2.2 | 0.2% |
| BBC RADIO 5 SPORTS EXTRA | 11k | 1.0% | 19k | 1.8 | 0.1% |
| CAPITAL XTRA RELOAD ED | 11k | 1.0% | 74k | 7.0 | 0.6% |
| GB NEWS RADIO | 9,000 | 1.0% | 13k | 1.5 | 0.1% |
| RADIO X CLASSIC ROCK | 9,000 | 1.0% | 16k | 1.8 | 0.1% |
| BBC RADIO 1XTRA | 8,000 | 1.0% | 12k | 1.5 | 0.1% |
| BBC WORLD SERVICE | 8,000 | 1.0% | 6,000 | 0.7 | — |
| ABSO LUTE RADIO COUN TRY | 8,000 | 1.0% | 107k | 13.0 | 0.8% |
| JAZZ FM | 8,000 | 1.0% | 13k | 1.7 | 0.1% |
| KISS TORY R&B | 8,000 | 1.0% | 11k | 1.4 | 0.1% |
| MAGIC SOUL | 8,000 | 1.0% | 25k | 3.0 | 0.2% |
| SMOOTH COUN TRY | 8,000 | 1.0% | 51k | 6.2 | 0.4% |
| BOOM RADIO | 7,000 | 1.0% | 63k | 9.6 | 0.5% |
| CAPITAL DANCE | 7,000 | 1.0% | 23k | 3.4 | 0.2% |
| TIMES RADIO | 7,000 | 1.0% | 85k | 11.9 | 0.7% |
| HITS RADIO CHILLED | 6,000 | 1.0% | 20k | 3.3 | 0.2% |
| MELLOW MAGIC | 6,000 | 1.0% | 18k | 3.1 | 0.1% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 5,000 | 1.0 | — |
| ABSO LUTE RADIO 70S | 4,000 | 1.0% | 49k | 11.2 | 0.4% |
| HEART 70S | 4,000 | 1.0% | 8,000 | 1.9 | 0.1% |
| KISS XTRA | 4,000 | — | 2,000 | 0.5 | — |
| NATION 80S | 4,000 | 1.0% | 3,000 | 0.6 | — |
| TALK | 4,000 | 1.0% | 26k | 5.8 | 0.2% |
| TALK SPORT2 | 4,000 | — | 4,000 | 1.0 | — |
| VIRGIN RADIO LE- GENDS | 4,000 | 1.0% | 3,000 | 0.7 | — |
| VIRGIN RADIO 80S | 4,000 | — | 3,000 | 0.9 | — |
| CAPITAL CHILL | 3,000 | — | 6,000 | 1.9 | — |
| SMOOTH RELAX | 3,000 | — | 2,000 | 0.7 | — |
| ABSO LUTE RADIO 10S | 2,000 | — | 4,000 | 1.5 | — |
| HEAT | 2,000 | — | 11k | 4.7 | 0.1% |
| MAGIC CLASSIC AL | 2,000 | — | 8,000 | 4.8 | 0.1% |
| SMOOTH CHILL | 2,000 | — | 3,000 | 2.2 | — |
| COUN TRY LINE RADIO | 1,000 | — | 1,000 | 0.6 | — |
| ABSO LUTE RADIO 90S | 1,000 | — | 2,000 | 2.8 | — |
| ABSO LUTE RADIO 00S | 1,000 | — | 2,000 | 1.5 | — |
| HITS RADIO PRIDE | 1,000 | — | 1,000 | 0.7 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, JUN 2026 (H) · WEEKS 01 2026 - 25 2026 (5th JANUARY '26 - 28th JUNE '26)