HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6502 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 805k · unweighted sample 906
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 18k | 2.0% | 2.5 | 100.0% |
| ADULTS 15-24 | 1,000 | 1.0% | 0.5 | 6.2% |
| ADULTS 25-34 | 4,000 | 3.0% | 1.4 | 20.3% |
| ADULTS 35-44 | 6,000 | 4.0% | 0.8 | 33.7% |
| ADULTS 45-54 | 3,000 | 2.0% | 5.0 | 19.0% |
| ADULTS 55-64 | 3,000 | 2.0% | 5.5 | 16.2% |
| ADULTS 65-74 | — | — | — | — |
| ADULTS 75+ | 1,000 | 1.0% | 0.9 | 4.7% |
| ADULTS 15-34 | 5,000 | 2.0% | 1.2 | 26.5% |
| ADULTS 15-44 | 11k | 3.0% | 1.0 | 60.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 5,000 | 1.0% | 4.0 | 25.7% |
| MEN 15-24 | 0 | 0.0% | 0.8 | 1.2% |
| MEN 25-34 | 1,000 | 2.0% | 2.5 | 5.7% |
| MEN 35-44 | — | — | — | — |
| MEN 45-54 | 1,000 | 1.0% | 0.5 | 3.4% |
| MEN 55-64 | 2,000 | 3.0% | 7.0 | 12.0% |
| MEN 65-74 | — | — | — | — |
| MEN 75+ | 1,000 | 2.0% | 0.5 | 3.3% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 13k | 3.0% | 1.9 | 74.3% |
| WOMEN 15-24 | 1,000 | 2.0% | 0.5 | 4.9% |
| WOMEN 25-34 | 3,000 | 4.0% | 0.9 | 14.6% |
| WOMEN 35-44 | 6,000 | 8.0% | 0.8 | 33.7% |
| WOMEN 45-54 | 3,000 | 4.0% | 5.9 | 15.5% |
| WOMEN 55-64 | 1,000 | 1.0% | 1.1 | 4.2% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | 0 | 1.0% | 2.0 | 1.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 10k | 2.0% | 2.4 | 58.1% |
| C2DE ADULTS | 7,000 | 2.0% | 2.5 | 41.9% |
| ABC1 MEN | 2,000 | 1.0% | 1.4 | 13.7% |
| ABC1 WOMEN | 8,000 | 3.0% | 2.8 | 44.5% |
| C2DE MEN | 2,000 | 2.0% | 7.0 | 12.0% |
| C2DE WOMEN | 5,000 | 3.0% | 0.7 | 29.9% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.3% | 11k |
06.00-09.00 | 0.1% | 2,000 |
06.00-12.00 | 0.3% | 5,000 |
06.00-18.00 | 0.4% | 8,000 |
06.00-24.00 | 0.4% | 11k |
09.00-12.00 | 0.4% | 4,000 |
12.00-15.00 | 0.5% | 5,000 |
15.00-18.00 | 0.6% | 7,000 |
18.00-21.00 | 0.2% | 4,000 |
21.00-24.00 | 0.2% | 1,000 |
24.00-06.00 | 0.1% | 0 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.1% | 0 |
06.00-12.00 | 0.2% | 2,000 |
06.00-18.00 | 0.1% | 3,000 |
06.00-24.00 | 0.1% | 3,000 |
06.00-06.00 | 0.1% | 3,000 |
09.00-12.00 | 0.2% | 1,000 |
12.00-15.00 | 0.1% | 1,000 |
15.00-18.00 | — | — |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | 0.2% | 0 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 1,000 |
06.00-12.00 | 0.3% | 2,000 |
06.00-18.00 | 0.4% | 4,000 |
06.00-24.00 | 0.4% | 5,000 |
06.00-06.00 | 0.4% | 6,000 |
09.00-12.00 | 0.3% | 2,000 |
12.00-15.00 | 0.8% | 2,000 |
15.00-18.00 | 0.2% | 2,000 |
18.00-21.00 | 0.4% | 1,000 |
21.00-24.00 | 0.3% | 0 |
24.00-06.00 | 0.4% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 193k | 24.0% | 1.8m | 9.3 | 13.4% |
| HEART THAMES VALLEY - BERKS & N.HANTS | 177k | 22.0% | 1.2m | 6.6 | 8.7% |
| BBC RADIO 4 | 134k | 17.0% | 1.5m | 11.1 | 11.0% |
| BBC RADIO 1 | 106k | 13.0% | 657k | 6.2 | 4.9% |
| GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) | 86k | 11.0% | 790k | 9.2 | 5.9% |
| CLASSIC FM | 61k | 8.0% | 556k | 9.1 | 4.1% |
| BBC RADIO 5 LIVE | 55k | 7.0% | 238k | 4.3 | 1.8% |
| MAGIC | 48k | 6.0% | 222k | 4.6 | 1.7% |
| TALKSPORT | 46k | 6.0% | 277k | 6.0 | 2.1% |
| KISSTORY | 35k | 4.0% | 212k | 6.1 | 1.6% |
| BBC 6 MUSIC | 34k | 4.0% | 330k | 9.8 | 2.5% |
| SMOOTH RADIO THAMES VALLEY | 31k | 4.0% | 126k | 4.0 | 0.9% |
| ABSOLUTE RADIO | 29k | 4.0% | 204k | 7.1 | 1.5% |
| KISS | 27k | 3.0% | 115k | 4.2 | 0.9% |
| VIRGIN RADIO | 23k | 3.0% | 155k | 6.7 | 1.2% |
| BBC RADIO 4 EXTRA | 20k | 2.0% | 123k | 6.2 | 0.9% |
| GOLD RADIO UK | 18k | 2.0% | 69k | 3.8 | 0.5% |
| HEART 80S | 18k | 2.0% | 77k | 4.2 | 0.6% |
| HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) this station | 18k | 2.0% | 43k | 2.5 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 16k | 2.0% | 121k | 7.6 | 0.9% |
| KERRANG! | 16k | 2.0% | 30k | 1.9 | 0.2% |
| PLANET ROCK | 16k | 2.0% | 177k | 10.9 | 1.3% |
| ABSOLUTE 80S | 15k | 2.0% | 35k | 2.4 | 0.3% |
| HEART DANCE | 13k | 2.0% | 30k | 2.3 | 0.2% |
| HEART 90S | 12k | 1.0% | 20k | 1.7 | 0.2% |
| JAZZ FM | 12k | 1.0% | 18k | 1.5 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 204k | 18.8 | 1.5% |
| TIMES RADIO | 11k | 1.0% | 57k | 5.0 | 0.4% |
| KISSTORY R&B | 10k | 1.0% | 15k | 1.4 | 0.1% |
| MAGIC SOUL | 10k | 1.0% | 79k | 7.7 | 0.6% |
| SMOOTH COUNTRY | 10k | 1.0% | 66k | 6.7 | 0.5% |
| TALKSPORT2 | 10k | 1.0% | 10k | 1.0 | 0.1% |
| CAPITAL XTRA (UK) | 9,000 | 1.0% | 17k | 1.9 | 0.1% |
| HEART 70S | 9,000 | 1.0% | 20k | 2.2 | 0.1% |
| BBC ASIAN NETWORK UK | 8,000 | 1.0% | 21k | 2.7 | 0.2% |
| GB NEWS RADIO | 8,000 | 1.0% | 8,000 | 1.0 | 0.1% |
| BBC RADIO 1XTRA | 7,000 | 1.0% | 6,000 | 0.9 | 0.0% |
| BBC RADIO 3 | 7,000 | 1.0% | 111k | 15.3 | 0.8% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 8,000 | 1.1 | 0.1% |
| CAPITAL DANCE | 7,000 | 1.0% | 17k | 2.6 | 0.1% |
| MELLOW MAGIC | 7,000 | 1.0% | 15k | 2.2 | 0.1% |
| RADIO X CLASSIC ROCK | 7,000 | 1.0% | 12k | 1.7 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 4,000 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 5,000 | 1.0% | 15k | 2.8 | 0.1% |
| HEAT | 5,000 | 1.0% | 12k | 2.6 | 0.1% |
| KISS XTRA | 5,000 | 1.0% | 6,000 | 1.3 | 0.0% |
| SMOOTH CHILL | 5,000 | 1.0% | 10k | 2.1 | 0.1% |
| SMOOTH RELAX | 5,000 | 1.0% | 36k | 7.2 | 0.3% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 19k | 3.6 | 0.1% |
| ABSOLUTE RADIO 90S | 4,000 | 1.0% | 5,000 | 1.2 | 0.0% |
| BOOM RADIO | 4,000 | 0.0% | 114k | 29.2 | 0.8% |
| HITS RADIO CHILLED | 4,000 | 1.0% | 15k | 3.7 | 0.1% |
| VIRGIN RADIO 80S | 4,000 | 1.0% | 4,000 | 0.9 | 0.0% |
| ABSOLUTE RADIO 00S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 44k | 12.6 | 0.3% |
| NATION 80S | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| TALK (WAS TALKRADIO) | 2,000 | 0.0% | 3,000 | 1.6 | 0.0% |
| BBC WORLD SERVICE | 1,000 | 0.0% | 2,000 | 2.5 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 3,000 | 2.3 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 2,000 | 2.0 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 0 | 0.6 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | 0 | 0.0% | 1,000 | 1.4 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)