HEART THAMES VALLEY - BERKS & N.HANTS
HLocal / regional · RAJAR code 4451 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 876k · unweighted sample 1,036
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 187k | 21.0% | 6.5 | 100.0% |
| ADULTS 15-24 | 31k | 26.0% | 4.1 | 16.8% |
| ADULTS 25-34 | 27k | 19.0% | 7.8 | 14.2% |
| ADULTS 35-44 | 41k | 27.0% | 5.2 | 22.0% |
| ADULTS 45-54 | 43k | 30.0% | 4.8 | 23.2% |
| ADULTS 55-64 | 30k | 23.0% | 13.9 | 16.3% |
| ADULTS 65-74 | 11k | 10.0% | 1.3 | 6.1% |
| ADULTS 75+ | 3,000 | 3.0% | 2.6 | 1.4% |
| ADULTS 15-34 | 58k | 22.0% | 5.8 | 31.0% |
| ADULTS 15-44 | 99k | 24.0% | 5.6 | 53.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 69k | 16.0% | 5.0 | 37.0% |
| MEN 15-24 | 18k | 28.0% | 3.9 | 9.6% |
| MEN 25-34 | 4,000 | 6.0% | 5.6 | 2.2% |
| MEN 35-44 | 13k | 18.0% | 1.8 | 7.0% |
| MEN 45-54 | 19k | 26.0% | 4.8 | 9.9% |
| MEN 55-64 | 9,000 | 14.0% | 14.1 | 4.8% |
| MEN 65-74 | 4,000 | 7.0% | 1.6 | 2.0% |
| MEN 75+ | 3,000 | 7.0% | 2.6 | 1.4% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 118k | 26.0% | 7.3 | 63.0% |
| WOMEN 15-24 | 13k | 23.0% | 4.5 | 7.2% |
| WOMEN 25-34 | 22k | 32.0% | 8.2 | 12.0% |
| WOMEN 35-44 | 28k | 36.0% | 6.7 | 14.9% |
| WOMEN 45-54 | 25k | 35.0% | 4.9 | 13.3% |
| WOMEN 55-64 | 21k | 32.0% | 13.9 | 11.5% |
| WOMEN 65-74 | 8,000 | 13.0% | 1.2 | 4.1% |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 121k | 22.0% | 5.9 | 64.5% |
| C2DE ADULTS | 66k | 20.0% | 7.6 | 35.5% |
| ABC1 MEN | 48k | 17.0% | 3.5 | 25.8% |
| ABC1 WOMEN | 72k | 29.0% | 7.4 | 38.7% |
| C2DE MEN | 21k | 15.0% | 8.5 | 11.2% |
| C2DE WOMEN | 45k | 23.0% | 7.1 | 24.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 8.4% | 102k |
10.00-13.00 | 8.6% | 73k |
13.00-16.00 | 10.0% | 97k |
16.00-19.00 | 10.6% | 91k |
19.00-22.00 | 7.9% | 45k |
22.00-01.00 | 1.8% | 7,000 |
01.00-04.00 | 0.9% | 1,000 |
04.00-06.30 | 3.6% | 11k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 8.2% | 27k |
10.00-13.00 | 9.6% | 47k |
13.00-16.00 | 7.7% | 24k |
16.00-19.00 | 9.3% | 29k |
19.00-23.00 | 7.0% | 10k |
23.00-01.00 | 1.4% | 1,000 |
01.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.0% | 23k |
10.00-13.00 | 5.6% | 24k |
13.00-16.00 | 6.9% | 29k |
16.00-19.00 | 6.1% | 23k |
19.00-22.00 | 13.8% | 14k |
22.00-01.00 | — | — |
01.00-06.00 | 0.9% | 1,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 204k | 23.0% | 1.9m | 9.3 | 13.3% |
| HEART THAMES VALLEY - BERKS & N.HANTS this station | 187k | 21.0% | 1.2m | 6.5 | 8.4% |
| BBC RADIO 4 | 142k | 16.0% | 1.6m | 11.0 | 10.9% |
| BBC RADIO 1 | 110k | 13.0% | 684k | 6.2 | 4.8% |
| GREATEST HITS RADIO | 95k | 11.0% | 947k | 9.9 | 6.6% |
| * GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) | 86k | 10.0% | 790k | 9.2 | 5.5% |
| CLASSIC FM | 69k | 8.0% | 590k | 8.5 | 4.1% |
| BBC RADIO 5 LIVE | 61k | 7.0% | 291k | 4.7 | 2.0% |
| MAGIC | 56k | 6.0% | 270k | 4.8 | 1.9% |
| TALKSPORT | 51k | 6.0% | 298k | 5.8 | 2.1% |
| KISSTORY | 38k | 4.0% | 221k | 5.8 | 1.5% |
| BBC 6 MUSIC | 34k | 4.0% | 344k | 10.0 | 2.4% |
| SMOOTH RADIO THAMES VALLEY | 32k | 4.0% | 127k | 4.0 | 0.9% |
| ABSOLUTE RADIO | 29k | 3.0% | 205k | 7.1 | 1.4% |
| KISS | 29k | 3.0% | 123k | 4.3 | 0.9% |
| HITS RADIO | 28k | 3.0% | 100k | 3.5 | 0.7% |
| VIRGIN RADIO | 24k | 3.0% | 156k | 6.5 | 1.1% |
| BBC RADIO 4 EXTRA | 22k | 2.0% | 135k | 6.2 | 0.9% |
| GOLD RADIO UK | 21k | 2.0% | 116k | 5.5 | 0.8% |
| PLANET ROCK | 19k | 2.0% | 185k | 9.8 | 1.3% |
| HEART 80S | 18k | 2.0% | 77k | 4.2 | 0.5% |
| * HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) | 18k | 2.0% | 43k | 2.5 | 0.3% |
| KERRANG! | 17k | 2.0% | 39k | 2.2 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 16k | 2.0% | 122k | 7.4 | 0.8% |
| ABSOLUTE 80S | 15k | 2.0% | 35k | 2.4 | 0.2% |
| HEART DANCE | 14k | 2.0% | 31k | 2.3 | 0.2% |
| JAZZ FM | 13k | 1.0% | 22k | 1.7 | 0.2% |
| KISSTORY R&B | 13k | 1.0% | 16k | 1.3 | 0.1% |
| BBC RADIO 3 | 12k | 1.0% | 132k | 11.3 | 0.9% |
| HEART 90S | 12k | 1.0% | 21k | 1.7 | 0.1% |
| MAGIC SOUL | 12k | 1.0% | 107k | 8.9 | 0.7% |
| SMOOTH COUNTRY | 12k | 1.0% | 80k | 6.6 | 0.6% |
| TIMES RADIO | 12k | 1.0% | 59k | 4.8 | 0.4% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 204k | 18.5 | 1.4% |
| TALKSPORT2 | 10k | 1.0% | 10k | 1.0 | 0.1% |
| CAPITAL XTRA (UK) | 9,000 | 1.0% | 17k | 1.9 | 0.1% |
| GB NEWS RADIO | 9,000 | 1.0% | 25k | 2.7 | 0.2% |
| HEART 70S | 9,000 | 1.0% | 20k | 2.2 | 0.1% |
| BBC ASIAN NETWORK UK | 8,000 | 1.0% | 21k | 2.7 | 0.1% |
| CAPITAL DANCE | 8,000 | 1.0% | 20k | 2.4 | 0.1% |
| BBC RADIO 1XTRA | 7,000 | 1.0% | 6,000 | 0.9 | 0.0% |
| BBC RADIO 5 SPORTS EXTRA | 7,000 | 1.0% | 10k | 1.4 | 0.1% |
| MELLOW MAGIC | 7,000 | 1.0% | 15k | 2.2 | 0.1% |
| RADIO X CLASSIC ROCK | 7,000 | 1.0% | 12k | 1.7 | 0.1% |
| BOOM RADIO | 6,000 | 1.0% | 174k | 30.7 | 1.2% |
| CAPITAL XTRA RELOADED | 6,000 | 1.0% | 16k | 2.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 6,000 | 1.0% | 5,000 | 0.8 | 0.0% |
| HEAT | 5,000 | 1.0% | 13k | 2.6 | 0.1% |
| KISS XTRA | 5,000 | 1.0% | 6,000 | 1.3 | 0.0% |
| SMOOTH CHILL | 5,000 | 1.0% | 10k | 2.1 | 0.1% |
| SMOOTH RELAX | 5,000 | 1.0% | 36k | 7.2 | 0.2% |
| VIRGIN RADIO 80S | 5,000 | 1.0% | 5,000 | 1.0 | 0.0% |
| VIRGIN RADIO CHILLED | 5,000 | 1.0% | 19k | 3.6 | 0.1% |
| ABSOLUTE RADIO 90S | 4,000 | 0.0% | 5,000 | 1.2 | 0.0% |
| HITS RADIO CHILLED | 4,000 | 0.0% | 15k | 3.7 | 0.1% |
| ABSOLUTE RADIO 00S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| ABSOLUTE RADIO 70S | 3,000 | 0.0% | 44k | 12.6 | 0.3% |
| NATION 80S | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| TALK (WAS TALKRADIO) | 2,000 | 0.0% | 8,000 | 3.7 | 0.1% |
| BBC WORLD SERVICE | 1,000 | 0.0% | 2,000 | 2.1 | 0.0% |
| CAPITAL CHILL | 1,000 | 0.0% | 3,000 | 2.3 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 2,000 | 2.0 | 0.0% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART THAMES VALLEY - BERKS & N.HANTS’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART THAMES VALLEY - BERKS & N.HANTS TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)