RAJAR Dashboard

GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE)

H

The Good Times Sound Like This

Local / regional · RAJAR code 4670 · Half-yearly — 6-month rolling sample · Local

Headline figures · MAR 2026

Weekly reach
86k
23k vs prev. quarter
% reach
11.0%
3.0% vs prev. quarter
Total hours
790k
198k vs prev. quarter
Average hours
9.2
0.3 vs prev. quarter
Market share
5.9%
1.5% vs prev. quarter

TSA population 805k · unweighted sample 906

Weekly reach over time

All adults 15+, ’000s

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Total hours over time

All adults 15+, ’000s of hours

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Market share over time

Share of all-radio hours within the station’s TSA

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Audience profile · MAR 2026

By ageReach% reachAvg hrs% of audience
ALL ADULTS 15+86k11.0%9.2100.0%
ADULTS 15-2410k9.0%2.711.9%
ADULTS 25-3411k9.0%3.612.3%
ADULTS 35-443,0002.0%1.93.6%
ADULTS 45-5412k9.0%6.313.9%
ADULTS 55-6426k21.0%12.130.6%
ADULTS 65-7413k13.0%5.415.6%
ADULTS 75+10k14.0%24.412.1%
ADULTS 15-3421k9.0%3.224.3%
ADULTS 15-4424k6.0%3.027.8%
MenReach% reachAvg hrs% of audience
ALL MEN 15+50k13.0%13.357.8%
MEN 15-244,0007.0%5.14.8%
MEN 25-344,0006.0%5.04.4%
MEN 35-4401.0%0.70.4%
MEN 45-546,0009.0%8.97.5%
MEN 55-6419k30.0%13.621.7%
MEN 65-749,00018.0%7.510.2%
MEN 75+8,00022.0%32.28.8%
WomenReach% reachAvg hrs% of audience
ALL WOMEN 15+36k9.0%3.642.2%
WOMEN 15-246,00012.0%1.17.2%
WOMEN 25-347,00011.0%2.88.0%
WOMEN 35-443,0004.0%2.13.2%
WOMEN 45-545,0008.0%3.36.4%
WOMEN 55-648,00012.0%8.58.9%
WOMEN 65-745,0009.0%1.55.4%
WOMEN 75+3,0007.0%2.93.2%
By social gradeReach% reachAvg hrs% of audience
ABC1 ADULTS40k8.0%8.447.0%
C2DE ADULTS45k15.0%10.053.0%
ABC1 MEN24k9.0%10.628.3%
ABC1 WOMEN16k7.0%5.018.8%
C2DE MEN25k19.0%15.929.5%
C2DE WOMEN20k11.0%2.423.4%

Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Listening by daypart · MAR 2026

Monday–FridayShareReach
06.00-10.00
6.9%55k
10.00-13.00
8.8%45k
10.30-11.00
9.7%39k
13.00-16.00
5.8%48k
16.00-19.00
3.0%27k
19.00-22.00
1.6%12k
22.00-01.00
5.1%5,000
01.00-06.00
7.8%11k
SaturdayShareReach
06.00-09.00
4.0%10k
09.00-13.00
6.3%21k
13.00-17.00
4.5%12k
17.00-19.00
4.2%11k
19.00-22.00
2.5%5,000
22.00-01.00
4.4%4,000
01.00-06.00
SundayShareReach
06.00-09.00
1.0%5,000
09.00-13.00
7.7%24k
13.00-16.00
6.8%13k
16.00-19.00
3.6%9,000
19.00-22.00
0.8%3,000
22.00-01.00
0.0%0
01.00-06.00
2.7%2,000

Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)

Stations in this survey area · MAR 2026

StationReach% reachHoursAvg hrsShare
BBC RADIO 2 193k24.0%1.8m9.313.4%
HEART THAMES VALLEY - BERKS & N.HANTS 177k22.0%1.2m6.68.7%
BBC RADIO 4 134k17.0%1.5m11.111.0%
BBC RADIO 1 106k13.0%657k6.24.9%
GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) this station86k11.0%790k9.25.9%
CLASSIC FM 61k8.0%556k9.14.1%
BBC RADIO 5 LIVE 55k7.0%238k4.31.8%
MAGIC 48k6.0%222k4.61.7%
TALKSPORT 46k6.0%277k6.02.1%
KISSTORY 35k4.0%212k6.11.6%
BBC 6 MUSIC 34k4.0%330k9.82.5%
SMOOTH RADIO THAMES VALLEY 31k4.0%126k4.00.9%
ABSOLUTE RADIO 29k4.0%204k7.11.5%
KISS 27k3.0%115k4.20.9%
VIRGIN RADIO 23k3.0%155k6.71.2%
BBC RADIO 4 EXTRA 20k2.0%123k6.20.9%
GOLD RADIO UK 18k2.0%69k3.80.5%
HEART 80S 18k2.0%77k4.20.6%
HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) 18k2.0%43k2.50.3%
ABSOLUTE CLASSIC ROCK 16k2.0%121k7.60.9%
KERRANG! 16k2.0%30k1.90.2%
PLANET ROCK 16k2.0%177k10.91.3%
ABSOLUTE 80S 15k2.0%35k2.40.3%
HEART DANCE 13k2.0%30k2.30.2%
HEART 90S 12k1.0%20k1.70.2%
JAZZ FM 12k1.0%18k1.50.1%
ABSOLUTE RADIO COUNTRY 11k1.0%204k18.81.5%
TIMES RADIO 11k1.0%57k5.00.4%
KISSTORY R&B 10k1.0%15k1.40.1%
MAGIC SOUL 10k1.0%79k7.70.6%
SMOOTH COUNTRY 10k1.0%66k6.70.5%
TALKSPORT2 10k1.0%10k1.00.1%
CAPITAL XTRA (UK) 9,0001.0%17k1.90.1%
HEART 70S 9,0001.0%20k2.20.1%
BBC ASIAN NETWORK UK 8,0001.0%21k2.70.2%
GB NEWS RADIO 8,0001.0%8,0001.00.1%
BBC RADIO 1XTRA 7,0001.0%6,0000.90.0%
BBC RADIO 3 7,0001.0%111k15.30.8%
BBC RADIO 5 SPORTS EXTRA 7,0001.0%8,0001.10.1%
CAPITAL DANCE 7,0001.0%17k2.60.1%
MELLOW MAGIC 7,0001.0%15k2.20.1%
RADIO X CLASSIC ROCK 7,0001.0%12k1.70.1%
VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) 6,0001.0%4,0000.80.0%
CAPITAL XTRA RELOADED 5,0001.0%15k2.80.1%
HEAT 5,0001.0%12k2.60.1%
KISS XTRA 5,0001.0%6,0001.30.0%
SMOOTH CHILL 5,0001.0%10k2.10.1%
SMOOTH RELAX 5,0001.0%36k7.20.3%
VIRGIN RADIO CHILLED 5,0001.0%19k3.60.1%
ABSOLUTE RADIO 90S 4,0001.0%5,0001.20.0%
BOOM RADIO 4,0000.0%114k29.20.8%
HITS RADIO CHILLED 4,0001.0%15k3.70.1%
VIRGIN RADIO 80S 4,0001.0%4,0000.90.0%
ABSOLUTE RADIO 00S 3,0000.0%3,0001.10.0%
ABSOLUTE RADIO 10S 3,0000.0%3,0001.10.0%
ABSOLUTE RADIO 70S 3,0000.0%44k12.60.3%
NATION 80S 2,0000.0%1,0000.50.0%
TALK (WAS TALKRADIO) 2,0000.0%3,0001.60.0%
BBC WORLD SERVICE 1,0000.0%2,0002.50.0%
CAPITAL CHILL 1,0000.0%3,0002.30.0%
COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) 1,0000.0%2,0002.00.0%
HITS RADIO PRIDE 1,0000.0%00.60.0%
BLOOMBERG RADIO
MAGIC CLASSICAL 00.0%1,0001.40.0%

Weekly reach, hours and share for every station RAJAR reports within GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.

Source: RAJAR — GREATEST HITS RADIO (BERKSHIRE & NORTH HAMPSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)