HEART THAMES VALLEY - OXFORDSHIRE
HLocal / regional · RAJAR code 4452 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 797k · unweighted sample 935
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 157k | 20.0% | 6.0 | 100.0% |
| ADULTS 15-24 | 37k | 31.0% | 3.5 | 23.6% |
| ADULTS 25-34 | 29k | 22.0% | 6.0 | 18.6% |
| ADULTS 35-44 | 28k | 21.0% | 5.2 | 17.7% |
| ADULTS 45-54 | 26k | 22.0% | 3.9 | 16.4% |
| ADULTS 55-64 | 21k | 18.0% | 8.4 | 13.7% |
| ADULTS 65-74 | 12k | 11.0% | 16.0 | 7.9% |
| ADULTS 75+ | 3,000 | 5.0% | 6.2 | 2.1% |
| ADULTS 15-34 | 66k | 26.0% | 4.6 | 42.3% |
| ADULTS 15-44 | 94k | 24.0% | 4.8 | 60.0% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 51k | 13.0% | 3.7 | 32.5% |
| MEN 15-24 | 13k | 21.0% | 2.2 | 8.3% |
| MEN 25-34 | 7,000 | 11.0% | 2.3 | 4.5% |
| MEN 35-44 | 5,000 | 8.0% | 1.5 | 3.5% |
| MEN 45-54 | 10k | 18.0% | 4.3 | 6.4% |
| MEN 55-64 | 9,000 | 15.0% | 4.9 | 5.7% |
| MEN 65-74 | 5,000 | 11.0% | 6.7 | 3.4% |
| MEN 75+ | 1,000 | 3.0% | 12.1 | 0.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 106k | 26.0% | 7.2 | 67.5% |
| WOMEN 15-24 | 24k | 41.0% | 4.2 | 15.3% |
| WOMEN 25-34 | 22k | 34.0% | 7.1 | 14.1% |
| WOMEN 35-44 | 22k | 33.0% | 6.2 | 14.2% |
| WOMEN 45-54 | 16k | 26.0% | 3.7 | 9.9% |
| WOMEN 55-64 | 13k | 21.0% | 10.9 | 8.0% |
| WOMEN 65-74 | 7,000 | 12.0% | 23.1 | 4.5% |
| WOMEN 75+ | 2,000 | 6.0% | 3.6 | 1.4% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 79k | 15.0% | 4.8 | 50.0% |
| C2DE ADULTS | 78k | 28.0% | 7.3 | 50.0% |
| ABC1 MEN | 31k | 11.0% | 4.4 | 19.9% |
| ABC1 WOMEN | 47k | 20.0% | 5.1 | 30.2% |
| C2DE MEN | 20k | 18.0% | 2.5 | 12.7% |
| C2DE WOMEN | 58k | 35.0% | 8.9 | 37.3% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 8.1% | 81k |
10.00-13.00 | 6.1% | 58k |
13.00-16.00 | 8.5% | 59k |
16.00-19.00 | 7.7% | 72k |
19.00-22.00 | 6.8% | 30k |
22.00-01.00 | 2.2% | 5,000 |
01.00-04.00 | 0.9% | 1,000 |
04.00-06.30 | 7.9% | 13k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 5.3% | 21k |
10.00-13.00 | 3.3% | 20k |
13.00-16.00 | 6.7% | 22k |
16.00-19.00 | 8.7% | 23k |
19.00-23.00 | 7.3% | 10k |
23.00-01.00 | 4.5% | 1,000 |
01.00-06.00 | 2.0% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 7.0% | 23k |
10.00-13.00 | 7.5% | 25k |
13.00-16.00 | 7.4% | 26k |
16.00-19.00 | 5.6% | 22k |
19.00-22.00 | 9.8% | 13k |
22.00-01.00 | 3.4% | 1,000 |
01.00-06.00 | 4.1% | 2,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 4 | 204k | 26.0% | 2.1m | 10.5 | 16.1% |
| BBC RADIO 2 | 187k | 23.0% | 2.1m | 11.5 | 16.1% |
| HEART THAMES VALLEY - OXFORDSHIRE this station | 157k | 20.0% | 947k | 6.0 | 7.1% |
| BBC RADIO 1 | 129k | 16.0% | 785k | 6.1 | 5.9% |
| CLASSIC FM | 102k | 13.0% | 756k | 7.4 | 5.7% |
| GREATEST HITS RADIO | 100k | 13.0% | 909k | 9.1 | 6.8% |
| BBC RADIO 5 LIVE | 99k | 12.0% | 558k | 5.6 | 4.2% |
| * GREATEST HITS RADIO (OXFORDSHIRE) | 73k | 9.0% | 512k | 7.0 | 3.9% |
| BBC RADIO 3 | 55k | 7.0% | 403k | 7.4 | 3.0% |
| BBC 6 MUSIC | 50k | 6.0% | 516k | 10.3 | 3.9% |
| HITS RADIO | 44k | 5.0% | 128k | 2.9 | 1.0% |
| TALKSPORT | 36k | 5.0% | 188k | 5.2 | 1.4% |
| * HITS RADIO (OXFORDSHIRE) | 35k | 4.0% | 120k | 3.5 | 0.9% |
| KISS | 34k | 4.0% | 84k | 2.5 | 0.6% |
| BBC WORLD SERVICE | 33k | 4.0% | 107k | 3.2 | 0.8% |
| SMOOTH RADIO THAMES VALLEY | 27k | 3.0% | 230k | 8.5 | 1.7% |
| BBC RADIO 5 SPORTS EXTRA | 24k | 3.0% | 68k | 2.9 | 0.5% |
| MAGIC | 22k | 3.0% | 32k | 1.5 | 0.2% |
| ABSOLUTE RADIO | 20k | 3.0% | 105k | 5.2 | 0.8% |
| CAPITAL XTRA (UK) | 20k | 2.0% | 83k | 4.2 | 0.6% |
| VIRGIN RADIO | 19k | 2.0% | 122k | 6.4 | 0.9% |
| KISSTORY | 18k | 2.0% | 49k | 2.7 | 0.4% |
| BBC RADIO 4 EXTRA | 17k | 2.0% | 55k | 3.1 | 0.4% |
| GOLD RADIO UK | 15k | 2.0% | 97k | 6.5 | 0.7% |
| HEART 80S | 14k | 2.0% | 31k | 2.2 | 0.2% |
| PLANET ROCK | 14k | 2.0% | 37k | 2.7 | 0.3% |
| CAPITAL DANCE | 13k | 2.0% | 101k | 8.0 | 0.8% |
| TALKSPORT2 | 13k | 2.0% | 17k | 1.3 | 0.1% |
| TIMES RADIO | 13k | 2.0% | 128k | 10.2 | 1.0% |
| ABSOLUTE 80S | 10k | 1.0% | 59k | 6.1 | 0.4% |
| ABSOLUTE RADIO 90S | 9,000 | 1.0% | 21k | 2.3 | 0.2% |
| MAGIC SOUL | 9,000 | 1.0% | 33k | 3.8 | 0.2% |
| BBC RADIO 1XTRA | 8,000 | 1.0% | 24k | 2.9 | 0.2% |
| GB NEWS RADIO | 8,000 | 1.0% | 79k | 9.7 | 0.6% |
| HEAT | 8,000 | 1.0% | 16k | 2.1 | 0.1% |
| JAZZ FM | 8,000 | 1.0% | 22k | 2.9 | 0.2% |
| MELLOW MAGIC | 8,000 | 1.0% | 30k | 3.8 | 0.2% |
| TALK (WAS TALKRADIO) | 8,000 | 1.0% | 43k | 5.5 | 0.3% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 5,000 | 0.6 | 0.0% |
| HEART DANCE | 7,000 | 1.0% | 10k | 1.4 | 0.1% |
| KERRANG! | 7,000 | 1.0% | 16k | 2.4 | 0.1% |
| SMOOTH RELAX | 7,000 | 1.0% | 31k | 4.3 | 0.2% |
| HEART 90S | 6,000 | 1.0% | 21k | 3.4 | 0.2% |
| SMOOTH CHILL | 6,000 | 1.0% | 31k | 4.8 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 18k | 3.9 | 0.1% |
| BBC ASIAN NETWORK UK | 5,000 | 1.0% | 63k | 12.5 | 0.5% |
| BOOM RADIO | 5,000 | 1.0% | 66k | 14.5 | 0.5% |
| CAPITAL XTRA RELOADED | 5,000 | 1.0% | 6,000 | 1.2 | 0.0% |
| HITS RADIO PRIDE | 5,000 | 1.0% | 3,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 31k | 6.0 | 0.2% |
| KISSTORY R&B | 4,000 | 0.0% | 6,000 | 1.5 | 0.0% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 1.0% | 13k | 3.1 | 0.1% |
| CAPITAL CHILL | 3,000 | 0.0% | 1,000 | 0.3 | 0.0% |
| HEART 70S | 3,000 | 0.0% | 2,000 | 0.6 | 0.0% |
| HITS RADIO CHILLED | 3,000 | 0.0% | 3,000 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 3,000 | 0.0% | 14k | 4.5 | 0.1% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| ABSOLUTE CLASSIC ROCK | 1,000 | 0.0% | 6,000 | 7.3 | 0.0% |
| ABSOLUTE RADIO 00S | 1,000 | 0.0% | 7,000 | 5.9 | 0.0% |
| ABSOLUTE RADIO 10S | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| BLOOMBERG RADIO | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| SMOOTH COUNTRY | — | — | — | — | — |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART THAMES VALLEY - OXFORDSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART THAMES VALLEY - OXFORDSHIRE TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)