HITS RADIO (OXFORDSHIRE)
HThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 4679 · Half-yearly — 6-month rolling sample · Local
Headline figures · MAR 2026
TSA population 620k · unweighted sample 726
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 35k | 6.0% | 3.5 | 100.0% |
| ADULTS 15-24 | 7,000 | 7.0% | 8.0 | 19.3% |
| ADULTS 25-34 | 10k | 10.0% | 2.4 | 28.1% |
| ADULTS 35-44 | 11k | 10.0% | 1.6 | 31.3% |
| ADULTS 45-54 | 4,000 | 4.0% | 3.0 | 10.3% |
| ADULTS 55-64 | 1,000 | 2.0% | 2.2 | 4.2% |
| ADULTS 65-74 | 2,000 | 3.0% | 4.8 | 6.8% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 16k | 8.0% | 4.7 | 47.4% |
| ADULTS 15-44 | 27k | 9.0% | 3.5 | 78.6% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 5.0% | 2.6 | 42.1% |
| MEN 15-24 | 2,000 | 4.0% | 3.0 | 5.5% |
| MEN 25-34 | 5,000 | 9.0% | 2.6 | 13.8% |
| MEN 35-44 | 2,000 | 5.0% | 0.8 | 7.1% |
| MEN 45-54 | 2,000 | 4.0% | 1.6 | 4.7% |
| MEN 55-64 | 1,000 | 3.0% | 2.2 | 4.2% |
| MEN 65-74 | 2,000 | 7.0% | 4.8 | 6.8% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 20k | 6.0% | 4.1 | 57.9% |
| WOMEN 15-24 | 5,000 | 10.0% | 10.0 | 13.8% |
| WOMEN 25-34 | 5,000 | 10.0% | 2.3 | 14.3% |
| WOMEN 35-44 | 8,000 | 15.0% | 1.8 | 24.2% |
| WOMEN 45-54 | 2,000 | 4.0% | 4.3 | 5.6% |
| WOMEN 55-64 | — | — | — | — |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 19k | 5.0% | 1.6 | 54.8% |
| C2DE ADULTS | 16k | 8.0% | 5.7 | 45.2% |
| ABC1 MEN | 8,000 | 4.0% | 1.2 | 23.4% |
| ABC1 WOMEN | 11k | 6.0% | 1.9 | 31.4% |
| C2DE MEN | 7,000 | 8.0% | 4.3 | 18.7% |
| C2DE WOMEN | 9,000 | 7.0% | 6.7 | 26.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 1.4% | 28k |
06.00-09.00 | 0.9% | 7,000 |
06.00-12.00 | 0.6% | 7,000 |
06.00-18.00 | 1.2% | 24k |
06.00-24.00 | 1.4% | 27k |
09.00-12.00 | 0.3% | 2,000 |
12.00-15.00 | 1.3% | 13k |
15.00-18.00 | 2.5% | 19k |
18.00-21.00 | 2.8% | 11k |
21.00-24.00 | 2.3% | 5,000 |
24.00-06.00 | 0.3% | 1,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.4% | 1,000 |
06.00-12.00 | 0.6% | 3,000 |
06.00-18.00 | 0.7% | 7,000 |
06.00-24.00 | 0.7% | 8,000 |
06.00-06.00 | 0.7% | 8,000 |
09.00-12.00 | 0.7% | 3,000 |
12.00-15.00 | 0.8% | 3,000 |
15.00-18.00 | 0.6% | 2,000 |
18.00-21.00 | 1.1% | 1,000 |
21.00-24.00 | 0.7% | 2,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.2% | 0 |
06.00-12.00 | 0.3% | 3,000 |
06.00-18.00 | 0.5% | 6,000 |
06.00-24.00 | 0.5% | 8,000 |
06.00-06.00 | 0.5% | 8,000 |
09.00-12.00 | 0.4% | 3,000 |
12.00-15.00 | 0.7% | 3,000 |
15.00-18.00 | 0.6% | 1,000 |
18.00-21.00 | 1.2% | 1,000 |
21.00-24.00 | 0.4% | 0 |
24.00-06.00 | 0.7% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 4 | 153k | 25.0% | 1.5m | 9.5 | 14.3% |
| BBC RADIO 2 | 152k | 25.0% | 1.6m | 10.4 | 15.5% |
| HEART THAMES VALLEY - OXFORDSHIRE | 144k | 23.0% | 911k | 6.3 | 8.9% |
| BBC RADIO 1 | 102k | 16.0% | 657k | 6.5 | 6.4% |
| BBC RADIO 5 LIVE | 80k | 13.0% | 471k | 5.9 | 4.6% |
| GREATEST HITS RADIO (OXFORDSHIRE) | 73k | 12.0% | 512k | 7.0 | 5.0% |
| CLASSIC FM | 70k | 11.0% | 588k | 8.4 | 5.8% |
| BBC 6 MUSIC | 49k | 8.0% | 486k | 9.9 | 4.8% |
| BBC RADIO 3 | 39k | 6.0% | 254k | 6.5 | 2.5% |
| HITS RADIO (OXFORDSHIRE) this station | 35k | 6.0% | 120k | 3.5 | 1.2% |
| KISS | 26k | 4.0% | 61k | 2.3 | 0.6% |
| SMOOTH RADIO THAMES VALLEY | 26k | 4.0% | 229k | 8.7 | 2.2% |
| BBC RADIO 5 SPORTS EXTRA | 20k | 3.0% | 62k | 3.1 | 0.6% |
| BBC WORLD SERVICE | 19k | 3.0% | 74k | 3.9 | 0.7% |
| VIRGIN RADIO | 18k | 3.0% | 116k | 6.4 | 1.1% |
| ABSOLUTE RADIO | 17k | 3.0% | 93k | 5.5 | 0.9% |
| BBC RADIO 4 EXTRA | 15k | 2.0% | 54k | 3.5 | 0.5% |
| KISSTORY | 15k | 2.0% | 36k | 2.4 | 0.4% |
| TALKSPORT | 14k | 2.0% | 57k | 4.2 | 0.6% |
| GOLD RADIO UK | 13k | 2.0% | 88k | 7.0 | 0.9% |
| PLANET ROCK | 13k | 2.0% | 37k | 2.9 | 0.4% |
| HEART 80S | 12k | 2.0% | 29k | 2.4 | 0.3% |
| MAGIC | 12k | 2.0% | 19k | 1.6 | 0.2% |
| TIMES RADIO | 12k | 2.0% | 126k | 10.4 | 1.2% |
| CAPITAL DANCE | 11k | 2.0% | 99k | 9.4 | 1.0% |
| CAPITAL XTRA (UK) | 11k | 2.0% | 11k | 1.0 | 0.1% |
| ABSOLUTE 80S | 8,000 | 1.0% | 58k | 7.7 | 0.6% |
| ABSOLUTE RADIO 90S | 8,000 | 1.0% | 15k | 1.9 | 0.1% |
| BBC RADIO 1XTRA | 7,000 | 1.0% | 14k | 2.2 | 0.1% |
| GB NEWS RADIO | 7,000 | 1.0% | 76k | 10.7 | 0.7% |
| JAZZ FM | 7,000 | 1.0% | 19k | 2.9 | 0.2% |
| KERRANG! | 7,000 | 1.0% | 16k | 2.4 | 0.2% |
| MELLOW MAGIC | 7,000 | 1.0% | 29k | 4.4 | 0.3% |
| HEART DANCE | 6,000 | 1.0% | 9,000 | 1.4 | 0.1% |
| HEAT | 6,000 | 1.0% | 12k | 2.0 | 0.1% |
| MAGIC SOUL | 6,000 | 1.0% | 19k | 3.3 | 0.2% |
| VIRGIN RADIO CHILLED | 6,000 | 1.0% | 4,000 | 0.6 | 0.0% |
| BBC ASIAN NETWORK UK | 5,000 | 1.0% | 63k | 12.5 | 0.6% |
| HEART 90S | 5,000 | 1.0% | 21k | 3.9 | 0.2% |
| RADIO X CLASSIC ROCK | 5,000 | 1.0% | 30k | 6.6 | 0.3% |
| TALKSPORT2 | 5,000 | 1.0% | 9,000 | 1.8 | 0.1% |
| BOOM RADIO | 4,000 | 1.0% | 64k | 16.8 | 0.6% |
| CAPITAL XTRA RELOADED | 4,000 | 1.0% | 6,000 | 1.4 | 0.1% |
| HITS RADIO PRIDE | 4,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| KISSTORY R&B | 4,000 | 1.0% | 6,000 | 1.5 | 0.1% |
| SMOOTH CHILL | 4,000 | 1.0% | 5,000 | 1.1 | 0.0% |
| SMOOTH RELAX | 4,000 | 1.0% | 4,000 | 1.0 | 0.0% |
| TALK (WAS TALKRADIO) | 4,000 | 1.0% | 37k | 9.6 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 4,000 | 1.0% | 12k | 3.4 | 0.1% |
| ABSOLUTE RADIO COUNTRY | 3,000 | 1.0% | 17k | 5.0 | 0.2% |
| CAPITAL CHILL | 3,000 | 0.0% | 1,000 | 0.3 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| HEART 70S | 2,000 | 0.0% | 1,000 | 0.5 | 0.0% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 3,000 | 1.1 | 0.0% |
| KISS XTRA | 2,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| MAGIC CLASSICAL | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 13k | 8.6 | 0.1% |
| ABSOLUTE CLASSIC ROCK | — | — | — | — | — |
| ABSOLUTE RADIO 00S | 0 | 0.0% | 0 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| SMOOTH COUNTRY | — | — | — | — | — |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (OXFORDSHIRE)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (OXFORDSHIRE) TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)