HITS RADIO (SWINDON)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6514 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 288k · unweighted sample 577
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 4,100 | 1.0% | 3.7 | 100.0% |
| ADULTS 15-24 | — | — | — | — |
| ADULTS 25-34 | 1,100 | 2.0% | 1.2 | 25.8% |
| ADULTS 35-44 | 700 | 1.0% | 1.7 | 17.6% |
| ADULTS 45-54 | 1,400 | 3.0% | 7.5 | 34.0% |
| ADULTS 55-64 | 500 | 1.0% | 0.8 | 11.8% |
| ADULTS 65-74 | 400 | 1.0% | 3.8 | 10.8% |
| ADULTS 75+ | — | — | — | — |
| ADULTS 15-34 | 1,100 | 1.0% | 1.2 | 25.8% |
| ADULTS 15-44 | 1,800 | 1.0% | 1.4 | 43.4% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 1,500 | 1.0% | 7.8 | 37.0% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | — | — | — | — |
| MEN 35-44 | — | — | — | — |
| MEN 45-54 | 1,100 | 5.0% | 9.5 | 26.1% |
| MEN 55-64 | — | — | — | — |
| MEN 65-74 | 400 | 2.0% | 3.8 | 10.8% |
| MEN 75+ | — | — | — | — |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 2,600 | 2.0% | 1.2 | 63.0% |
| WOMEN 15-24 | — | — | — | — |
| WOMEN 25-34 | 1,100 | 5.0% | 1.2 | 25.8% |
| WOMEN 35-44 | 700 | 3.0% | 1.7 | 17.6% |
| WOMEN 45-54 | 300 | 1.0% | 0.8 | 7.9% |
| WOMEN 55-64 | 500 | 2.0% | 0.8 | 11.8% |
| WOMEN 65-74 | — | — | — | — |
| WOMEN 75+ | — | — | — | — |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 2,500 | 1.0% | 1.7 | 62.1% |
| C2DE ADULTS | 1,600 | 1.0% | 6.8 | 37.9% |
| ABC1 MEN | 400 | 1.0% | 3.8 | 10.8% |
| ABC1 WOMEN | 2,100 | 2.0% | 1.3 | 51.3% |
| C2DE MEN | 1,100 | 2.0% | 9.5 | 26.1% |
| C2DE WOMEN | 500 | 1.0% | 0.8 | 11.8% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-06.00 | 0.3% | 3,900 |
06.00-09.00 | 0.5% | 2,000 |
06.00-12.00 | 0.4% | 2,700 |
06.00-18.00 | 0.4% | 3,900 |
06.00-24.00 | 0.3% | 3,900 |
09.00-12.00 | 0.4% | 2,100 |
12.00-15.00 | 0.4% | 1,800 |
15.00-18.00 | 0.2% | 2,000 |
18.00-21.00 | 0.2% | 400 |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.1% | 200 |
06.00-12.00 | 0.3% | 900 |
06.00-18.00 | 0.2% | 900 |
06.00-24.00 | 0.2% | 900 |
06.00-06.00 | 0.2% | 900 |
09.00-12.00 | 0.3% | 700 |
12.00-15.00 | 0.2% | 500 |
15.00-18.00 | — | — |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | — | — |
06.00-12.00 | — | — |
06.00-18.00 | — | — |
06.00-24.00 | — | — |
06.00-06.00 | — | — |
09.00-12.00 | — | — |
12.00-15.00 | — | — |
15.00-18.00 | — | — |
18.00-21.00 | — | — |
21.00-24.00 | — | — |
24.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 67k | 23.0% | 763k | 11.4 | 13.7% |
| HEART WEST COUNTRY - WILTSHIRE | 60k | 21.0% | 688k | 11.5 | 12.4% |
| GREATEST HITS RADIO (SWINDON) | 47k | 16.0% | 443k | 9.4 | 8.0% |
| BBC RADIO 4 | 39k | 14.0% | 357k | 9.1 | 6.4% |
| BBC RADIO 1 | 38k | 13.0% | 251k | 6.6 | 4.5% |
| CLASSIC FM | 28k | 10.0% | 345k | 12.4 | 6.2% |
| TALKSPORT | 23k | 8.0% | 131k | 5.6 | 2.3% |
| BBC RADIO 5 LIVE | 22k | 7.0% | 132k | 6.1 | 2.4% |
| HEART 80S | 13k | 5.0% | 55k | 4.1 | 1.0% |
| KISSTORY | 13k | 5.0% | 32k | 2.5 | 0.6% |
| PLANET ROCK | 12k | 4.0% | 357k | 29.3 | 6.4% |
| BBC 6 MUSIC | 11k | 4.0% | 173k | 15.2 | 3.1% |
| KERRANG! | 11k | 4.0% | 74k | 7.0 | 1.3% |
| KISS | 10k | 4.0% | 34k | 3.3 | 0.6% |
| ABSOLUTE RADIO | 8,500 | 3.0% | 67k | 8.0 | 1.2% |
| MAGIC | 8,100 | 3.0% | 55k | 6.8 | 1.0% |
| BBC RADIO 4 EXTRA | 7,000 | 2.0% | 82k | 11.8 | 1.5% |
| HEART 90S | 7,000 | 2.0% | 16k | 2.3 | 0.3% |
| GOLD RADIO UK | 6,600 | 2.0% | 95k | 14.5 | 1.7% |
| ABSOLUTE 80S | 6,400 | 2.0% | 23k | 3.6 | 0.4% |
| CAPITAL XTRA (UK) | 6,200 | 2.0% | 7,900 | 1.3 | 0.1% |
| TALKSPORT2 | 6,000 | 2.0% | 9,200 | 1.5 | 0.2% |
| BBC RADIO 3 | 5,900 | 2.0% | 30k | 5.1 | 0.5% |
| CAPITAL DANCE | 5,300 | 2.0% | 12k | 2.2 | 0.2% |
| VIRGIN RADIO | 5,300 | 2.0% | 58k | 10.8 | 1.0% |
| BOOM RADIO | 5,000 | 2.0% | 159k | 31.6 | 2.9% |
| ABSOLUTE RADIO 90S | 4,900 | 2.0% | 17k | 3.4 | 0.3% |
| BBC WORLD SERVICE | 4,400 | 2.0% | 11k | 2.6 | 0.2% |
| GB NEWS RADIO | 4,200 | 1.0% | 71k | 17.0 | 1.3% |
| HITS RADIO (SWINDON) this station | 4,100 | 1.0% | 15k | 3.7 | 0.3% |
| BBC RADIO 5 SPORTS EXTRA | 4,000 | 1.0% | 15k | 3.9 | 0.3% |
| SMOOTH COUNTRY | 3,400 | 1.0% | 13k | 3.8 | 0.2% |
| HEART DANCE | 3,200 | 1.0% | 15k | 4.6 | 0.3% |
| ABSOLUTE CLASSIC ROCK | 2,800 | 1.0% | 6,500 | 2.3 | 0.1% |
| MELLOW MAGIC | 2,600 | 1.0% | 7,400 | 2.8 | 0.1% |
| VIRGIN RADIO CHILLED | 2,300 | 1.0% | 14k | 6.3 | 0.3% |
| BBC ASIAN NETWORK UK | 2,100 | 1.0% | 3,500 | 1.7 | 0.1% |
| TALK (WAS TALKRADIO) | 2,100 | 1.0% | 11k | 5.5 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 1,800 | 1.0% | 6,500 | 3.7 | 0.1% |
| HEAT | 1,600 | 1.0% | 12k | 7.7 | 0.2% |
| BBC RADIO 1XTRA | 1,500 | 1.0% | 7,200 | 4.7 | 0.1% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 1,400 | 0.0% | 2,500 | 1.8 | 0.0% |
| ABSOLUTE RADIO 70S | 1,200 | 0.0% | 3,000 | 2.5 | 0.1% |
| KISSTORY R&B | 1,200 | 0.0% | 6,600 | 5.3 | 0.1% |
| TIMES RADIO | 1,000 | 0.0% | 2,100 | 2.0 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 800 | 0.0% | 1,500 | 2.0 | 0.0% |
| HITS RADIO CHILLED | 800 | 0.0% | 1,800 | 2.2 | 0.0% |
| SMOOTH RELAX | 700 | 0.0% | 1,100 | 1.6 | 0.0% |
| HITS RADIO PRIDE | 600 | 0.0% | 400 | 0.6 | 0.0% |
| CAPITAL CHILL | 500 | 0.0% | 8,300 | 15.8 | 0.1% |
| KISS XTRA | 500 | 0.0% | 300 | 0.5 | 0.0% |
| MAGIC SOUL | 500 | 0.0% | 7,100 | 13.0 | 0.1% |
| RADIO X CLASSIC ROCK | 500 | 0.0% | 500 | 1.1 | 0.0% |
| JAZZ FM | 400 | 0.0% | 300 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 300 | 0.0% | 100 | 0.5 | 0.0% |
| ABSOLUTE RADIO 00S | 200 | 0.0% | 200 | 0.8 | 0.0% |
| SMOOTH CHILL | 200 | 0.0% | 200 | 1.0 | 0.0% |
| VIRGIN RADIO 80S | 200 | 0.0% | 100 | 0.8 | 0.0% |
| ABSOLUTE RADIO 10S | — | — | — | — | — |
| BLOOMBERG RADIO | — | — | — | — | — |
| HEART 70S | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
| NATION 80S | 0 | 0.0% | 0 | 0.8 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within HITS RADIO (SWINDON)’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HITS RADIO (SWINDON) TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)