HITS RADIO (SWINDON)
YThe Biggest Hits. The Biggest Throwbacks
Local / regional · RAJAR code 6514 · · Local
Headline figures · JUN 2026
Weekly reach
7,700
3,600vs prev. quarter
% reach
3.0%
2.0%vs prev. quarter
Total hours
33k
18kvs prev. quarter
Average hours
4.3
0.6vs prev. quarter
Market share
0.6%
0.3%vs prev. quarter
TSA population 294k · unweighted sample 604
Listening by daypart · JUN 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.5% | 2,500 |
09.00-12.00 | 0.4% | 2,500 |
12.00-15.00 | 0.5% | 2,200 |
15.00-18.00 | 1.7% | 5,000 |
18.00-21.00 | 0.2% | 400 |
21.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.5% | 3,300 |
06.00-18.00 | 0.7% | 7,700 |
06.00-24.00 | 0.7% | 7,700 |
06.00-06.00 | 0.6% | 7,700 |
| Saturday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.1% | 200 |
09.00-12.00 | 0.3% | 600 |
12.00-15.00 | 0.2% | 600 |
15.00-18.00 | 0.0% | 0 |
18.00-21.00 | 0.0% | 0 |
21.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.2% | 800 |
06.00-18.00 | 0.2% | 800 |
06.00-24.00 | 0.1% | 800 |
06.00-06.00 | 0.1% | 800 |
| Sunday | Share | Reach |
|---|---|---|
06.00-09.00 | 0.0% | 0 |
09.00-12.00 | 0.0% | 0 |
12.00-15.00 | 0.9% | 2,700 |
15.00-18.00 | 3.1% | 2,700 |
18.00-21.00 | 0.0% | 0 |
21.00-24.00 | 0.0% | 0 |
24.00-06.00 | 0.0% | 0 |
06.00-12.00 | 0.0% | 0 |
06.00-18.00 | 1.1% | 2,700 |
06.00-24.00 | 1.0% | 2,700 |
06.00-06.00 | 0.9% | 2,700 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Audience profile · JUN 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 7,700 | 3.0% | 4.3 | 100.0% |
| ADULTS 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| ADULTS 25-34 | 1,900 | 4.0% | 0.8 | 24.4% |
| ADULTS 35-44 | 3,500 | 7.0% | 5.0 | 45.5% |
| ADULTS 45-54 | 1,300 | 3.0% | 8.6 | 17.4% |
| ADULTS 55-64 | 500 | 1.0% | 0.8 | 6.4% |
| ADULTS 65-74 | 500 | 1.0% | 3.8 | 6.4% |
| ADULTS 75+ | 0 | 0.0% | 0.0 | 0.0% |
| ADULTS 15-34 | 1,900 | 2.0% | 0.8 | 24.4% |
| ADULTS 15-44 | 5,400 | 4.0% | 3.6 | 69.8% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 4,400 | 3.0% | 6.7 | 57.3% |
| MEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 25-34 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 35-44 | 2,700 | 11.0% | 6.0 | 35.3% |
| MEN 45-54 | 1,200 | 5.0% | 9.5 | 15.7% |
| MEN 55-64 | 0 | 0.0% | 0.0 | 0.0% |
| MEN 65-74 | 500 | 2.0% | 3.8 | 6.4% |
| MEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 3,300 | 2.0% | 1.0 | 42.7% |
| WOMEN 15-24 | 0 | 0.0% | 0.0 | 0.0% |
| WOMEN 25-34 | 1,900 | 8.0% | 0.8 | 24.4% |
| WOMEN 35-44 | 800 | 3.0% | 1.7 | 10.1% |
| WOMEN 45-54 | 100 | 1.0% | 0.8 | 1.8% |
| WOMEN 55-64 | 500 | 2.0% | 0.8 | 6.4% |
| WOMEN 65-74 | 0 | 0.0% | 0.0 | 0.0% |
| WOMEN 75+ | 0 | 0.0% | 0.0 | 0.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 3,300 | 2.0% | 1.4 | 42.6% |
| C2DE ADULTS | 4,400 | 4.0% | 6.4 | 57.4% |
| ABC1 MEN | 500 | 1.0% | 3.8 | 6.4% |
| ABC1 WOMEN | 2,800 | 3.0% | 1.0 | 36.3% |
| C2DE MEN | 3,900 | 7.0% | 7.1 | 51.0% |
| C2DE WOMEN | 500 | 1.0% | 0.8 | 6.4% |
Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Stations in this survey area · JUN 2026
| Station | Reach | % reach | Total hours | Avg hrs | Share |
|---|---|---|---|---|---|
| ALL RADIO | 256k | 87.0% | 5.5m | 21.4 | 100.0% |
| ANY COMMER CIAL | 191k | 65.0% | 3.1m | 16.4 | 57.4% |
| ANY BBC | 152k | 52.0% | 2.2m | 14.7 | 40.7% |
| BBC RADIO 2 | 62k | 21.0% | 702k | 11.3 | 12.8% |
| HEART WEST COUN TRY | 56k | 19.0% | 645k | 11.5 | 11.8% |
| HEART WEST COUN TRY WILT SHIRE | 56k | 19.0% | 645k | 11.5 | 11.8% |
| BBC RADIO 4 | 47k | 16.0% | 465k | 9.9 | 8.5% |
| BBC RADIO 1 | 41k | 14.0% | 262k | 6.3 | 4.8% |
| GREAT- EST HITS RADIO (SWIN DON) | 40k | 14.0% | 307k | 7.7 | 5.6% |
| OTHER NATION AL COMMER CIAL | 32k | 11.0% | 131k | 4.1 | 2.4% |
| CLASSIC FM | 28k | 10.0% | 367k | 13.0 | 6.7% |
| BBC RADIO 5 LIVE | 26k | 9.0% | 165k | 6.3 | 3.0% |
| * BBC RADIO WILT SHIRE | 25k | 9.0% | 272k | 10.8 | 5.0% |
| TALK SPORT | 24k | 8.0% | 184k | 7.6 | 3.4% |
| CAPITAL NET WORK (UK) | 24k | 8.0% | 130k | 5.5 | 2.4% |
| KISS TORY | 15k | 5.0% | 40k | 2.7 | 0.7% |
| ABSO LUTE RADIO | 13k | 4.0% | 88k | 7.0 | 1.6% |
| BBC 6 MUSIC | 12k | 4.0% | 153k | 13.0 | 2.8% |
| SMOOTH RADIO WEST COUNT RY | 12k | 4.0% | 55k | 4.8 | 1.0% |
| PLANET ROCK | 11k | 4.0% | 308k | 27.4 | 5.6% |
| LBC BRAND (UK) | 11k | 4.0% | 46k | 4.2 | 0.8% |
| HEART 80S | 11k | 4.0% | 55k | 5.1 | 1.0% |
| OTHER STATION | 11k | 4.0% | 101k | 9.4 | 1.8% |
| KISS | 10k | 3.0% | 51k | 5.1 | 0.9% |
| BBC RADIO 4 EXTRA | 8,700 | 3.0% | 92k | 10.6 | 1.7% |
| MAGIC | 8,400 | 3.0% | 58k | 6.8 | 1.1% |
| RADIO X NET WORK (UK) | 8,300 | 3.0% | 89k | 10.6 | 1.6% |
| HITS RADIO (SWIN DON) | 7,700 | 3.0% | 33k | 4.3 | 0.6% |
| GOLD RADIO UK | 7,100 | 2.0% | 101k | 14.2 | 1.8% |
| ABSO LUTE 80S | 7,000 | 2.0% | 23k | 3.2 | 0.4% |
| HEART 90S | 7,000 | 2.0% | 16k | 2.3 | 0.3% |
| OTHER LOCAL COMM. | 6,400 | 2.0% | 23k | 3.6 | 0.4% |
| VIRGIN RADIO | 6,300 | 2.0% | 95k | 15.0 | 1.7% |
| BBC WORLD SERVICE | 6,200 | 2.0% | 22k | 3.5 | 0.4% |
| TALK SPORT2 | 6,100 | 2.0% | 11k | 1.8 | 0.2% |
| KER RANG! | 6,000 | 2.0% | 40k | 6.6 | 0.7% |
| BBC RADIO 3 | 5,400 | 2.0% | 33k | 6.1 | 0.6% |
| BBC RADIO 5 SPORTS EXTRA | 5,200 | 2.0% | 27k | 5.1 | 0.5% |
| CAPITAL DANCE | 4,400 | 1.0% | 11k | 2.6 | 0.2% |
| ABSO LUTE RADIO 90S | 4,300 | 1.0% | 13k | 3.1 | 0.2% |
| SMOOTH COUN TRY | 4,300 | 1.0% | 36k | 8.3 | 0.7% |
| BBC ASIAN NET WORK | 3,600 | 1.0% | 14k | 3.8 | 0.2% |
| ABSO LUTE CLASSIC ROCK | 3,400 | 1.0% | 9,800 | 2.9 | 0.2% |
| CAPITAL XTRA (UK) | 3,200 | 1.0% | 3,600 | 1.1 | 0.1% |
| MELLOW MAGIC | 3,000 | 1.0% | 8,000 | 2.7 | 0.1% |
| BBC RADIO 1XTRA | 2,800 | 1.0% | 9,200 | 3.3 | 0.2% |
| CAPITAL CHILL | 2,700 | 1.0% | 3,400 | 1.3 | 0.1% |
| GB NEWS RADIO | 2,500 | 1.0% | 65k | 26.1 | 1.2% |
| KISS TORY R&B | 2,500 | 1.0% | 9,100 | 3.6 | 0.2% |
| HEAT | 2,000 | 1.0% | 16k | 8.1 | 0.3% |
| VIRGIN RADIO CHILLED | 2,000 | 1.0% | 12k | 5.9 | 0.2% |
| OTHER BBC LOCAL | 1,700 | 1.0% | 3,500 | 2.0 | 0.1% |
| ABSO LUTE RADIO COUN TRY | 1,700 | 1.0% | 3,400 | 2.0 | 0.1% |
| ABSO LUTE RADIO 70S | 1,600 | 1.0% | 4,500 | 2.8 | 0.1% |
| TIMES RADIO | 1,600 | 1.0% | 2,900 | 1.8 | 0.1% |
| COUN TRY LINE RADIO | 1,500 | 1.0% | 2,700 | 1.8 | — |
| HEART DANCE | 1,500 | 1.0% | 4,700 | 3.1 | 0.1% |
| TALK | 1,400 | — | 6,600 | 4.6 | 0.1% |
| HEART 70S | 1,300 | — | 14k | 10.3 | 0.2% |
| BOOM RADIO | 1,100 | — | 7,200 | 6.6 | 0.1% |
| RADIO X CLASSIC ROCK | 1,100 | — | 3,300 | 3.1 | 0.1% |
| KISS XTRA | 900 | — | 400 | 0.5 | — |
| MAGIC SOUL | 900 | — | 3,300 | 3.8 | 0.1% |
| CAPITAL XTRA RELOAD ED | 700 | — | 300 | 0.4 | — |
| VIRGIN RADIO LE- GENDS | 700 | — | 5,700 | 8.1 | 0.1% |
| ABSO LUTE RADIO 00S | 600 | — | 500 | 0.8 | — |
| HITS RADIO PRIDE | 500 | — | 300 | 0.6 | — |
| JAZZ FM | 400 | — | 200 | 0.5 | — |
| SMOOTH CHILL | 300 | — | 4,000 | 13.2 | 0.1% |
| ABSO LUTE RADIO 10S | 200 | — | 100 | 0.8 | — |
| HITS RADIO CHILLED | 200 | — | 200 | 0.8 | — |
| SMOOTH RELAX | 200 | — | 500 | 2.3 | — |
| BLOOM BERG RADIO | 0 | 0.0% | 0 | 0.0 | 0.0% |
| MAGIC CLASSIC AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| SUNRISE RADIO NATION AL | 0 | 0.0% | 0 | 0.0 | 0.0% |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.0 | 0.0% |
| NATION 80S | — | — | — | 0.8 | — |
Every station RAJAR reports within this station’s Total Survey Area (RAJAR Table 7). — means no estimate was published.
Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Weekly reach over time
Weekly reach ('000s) · Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Total hours over time
Total hours ('000s) · Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)
Market share over time
Market share (% of all-radio hours within TSA) · Source: RAJAR — HITS RADIO (SWINDON) TSA, JUN 2026 (Y) · WEEKS 26 2025 - 25 2026 (23rd JUNE '25 - 28th JUNE '26)