HEART WEST COUNTRY - WILTSHIRE
YLocal / regional · RAJAR code 4493 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 554k · unweighted sample 1,054
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 118k | 21.0% | 9.4 | 100.0% |
| ADULTS 15-24 | 13k | 18.0% | 8.5 | 10.6% |
| ADULTS 25-34 | 25k | 32.0% | 5.2 | 21.4% |
| ADULTS 35-44 | 18k | 21.0% | 8.1 | 15.5% |
| ADULTS 45-54 | 23k | 27.0% | 8.9 | 19.8% |
| ADULTS 55-64 | 16k | 17.0% | 10.5 | 13.6% |
| ADULTS 65-74 | 16k | 19.0% | 16.6 | 13.3% |
| ADULTS 75+ | 7,000 | 12.0% | 12.9 | 5.7% |
| ADULTS 15-34 | 38k | 25.0% | 6.3 | 32.0% |
| ADULTS 15-44 | 56k | 24.0% | 6.9 | 47.5% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 34k | 13.0% | 6.9 | 29.3% |
| MEN 15-24 | 6,000 | 15.0% | 9.9 | 4.7% |
| MEN 25-34 | 10k | 25.0% | 4.8 | 8.5% |
| MEN 35-44 | 5,000 | 12.0% | 5.3 | 4.3% |
| MEN 45-54 | 6,000 | 13.0% | 2.3 | 4.8% |
| MEN 55-64 | 5,000 | 11.0% | 14.1 | 4.4% |
| MEN 65-74 | 2,000 | 5.0% | 9.6 | 2.0% |
| MEN 75+ | 1,000 | 4.0% | 1.6 | 0.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 83k | 29.0% | 10.5 | 70.7% |
| WOMEN 15-24 | 7,000 | 21.0% | 7.4 | 5.9% |
| WOMEN 25-34 | 15k | 38.0% | 5.5 | 12.9% |
| WOMEN 35-44 | 13k | 29.0% | 9.2 | 11.2% |
| WOMEN 45-54 | 18k | 40.0% | 11.1 | 15.0% |
| WOMEN 55-64 | 11k | 23.0% | 8.9 | 9.2% |
| WOMEN 65-74 | 13k | 33.0% | 17.8 | 11.4% |
| WOMEN 75+ | 6,000 | 17.0% | 14.4 | 5.0% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 61k | 19.0% | 6.2 | 52.1% |
| C2DE ADULTS | 56k | 25.0% | 12.9 | 47.9% |
| ABC1 MEN | 20k | 12.0% | 3.9 | 17.1% |
| ABC1 WOMEN | 41k | 25.0% | 7.3 | 35.0% |
| C2DE MEN | 14k | 13.0% | 11.1 | 12.2% |
| C2DE WOMEN | 42k | 36.0% | 13.6 | 35.7% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.30-10.00 | 9.9% | 69k |
10.00-13.00 | 9.1% | 64k |
13.00-16.00 | 8.4% | 61k |
16.00-19.00 | 7.3% | 56k |
19.00-22.00 | 13.5% | 31k |
22.00-01.00 | 3.7% | 11k |
01.00-04.00 | 5.7% | 1,000 |
04.00-06.30 | 9.9% | 14k |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.4% | 20k |
10.00-13.00 | 11.2% | 29k |
13.00-16.00 | 7.5% | 25k |
16.00-19.00 | 12.2% | 21k |
19.00-23.00 | 10.6% | 12k |
23.00-01.00 | 12.0% | 2,000 |
01.00-06.00 | 18.9% | 5,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 9.4% | 16k |
10.00-13.00 | 11.1% | 29k |
13.00-16.00 | 12.7% | 32k |
16.00-19.00 | 6.4% | 18k |
19.00-22.00 | 12.3% | 8,000 |
22.00-01.00 | 9.4% | 2,000 |
01.00-06.00 | 19.1% | 3,000 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 150k | 27.0% | 1.7m | 11.6 | 14.5% |
| HEART WEST COUNTRY - WILTSHIRE this station | 118k | 21.0% | 1.1m | 9.4 | 9.2% |
| BBC RADIO 4 | 105k | 19.0% | 1.3m | 12.1 | 10.5% |
| BBC RADIO 1 | 90k | 16.0% | 626k | 6.9 | 5.2% |
| GREATEST HITS RADIO | 74k | 13.0% | 642k | 8.6 | 5.3% |
| CLASSIC FM | 58k | 10.0% | 743k | 12.8 | 6.2% |
| BBC RADIO 5 LIVE | 54k | 10.0% | 385k | 7.1 | 3.2% |
| * GREATEST HITS RADIO (SWINDON) | 47k | 8.0% | 443k | 9.4 | 3.7% |
| TALKSPORT | 39k | 7.0% | 223k | 5.7 | 1.9% |
| KISSTORY | 25k | 5.0% | 86k | 3.4 | 0.7% |
| BBC 6 MUSIC | 23k | 4.0% | 418k | 17.9 | 3.5% |
| ABSOLUTE 80S | 22k | 4.0% | 107k | 4.9 | 0.9% |
| CAPITAL XTRA (UK) | 22k | 4.0% | 125k | 5.8 | 1.0% |
| BBC WORLD SERVICE | 21k | 4.0% | 60k | 2.9 | 0.5% |
| KISS | 21k | 4.0% | 81k | 3.8 | 0.7% |
| ABSOLUTE RADIO | 20k | 4.0% | 176k | 8.7 | 1.5% |
| HEART 80S | 20k | 4.0% | 84k | 4.3 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 19k | 3.0% | 40k | 2.1 | 0.3% |
| VIRGIN RADIO | 17k | 3.0% | 129k | 7.8 | 1.1% |
| BBC RADIO 4 EXTRA | 16k | 3.0% | 119k | 7.7 | 1.0% |
| HITS RADIO | 16k | 3.0% | 80k | 4.9 | 0.7% |
| PLANET ROCK | 16k | 3.0% | 385k | 24.7 | 3.2% |
| BBC RADIO 3 | 15k | 3.0% | 90k | 5.8 | 0.7% |
| GOLD RADIO UK | 15k | 3.0% | 236k | 15.4 | 2.0% |
| TALKSPORT2 | 14k | 2.0% | 17k | 1.2 | 0.1% |
| MAGIC | 12k | 2.0% | 91k | 7.3 | 0.8% |
| KERRANG! | 11k | 2.0% | 78k | 7.0 | 0.6% |
| BOOM RADIO | 10k | 2.0% | 242k | 24.9 | 2.0% |
| HEART 90S | 10k | 2.0% | 23k | 2.2 | 0.2% |
| ABSOLUTE CLASSIC ROCK | 9,000 | 2.0% | 54k | 6.2 | 0.4% |
| ABSOLUTE RADIO 90S | 9,000 | 2.0% | 41k | 4.4 | 0.3% |
| HEART 70S | 9,000 | 2.0% | 24k | 2.5 | 0.2% |
| TALK (WAS TALKRADIO) | 9,000 | 2.0% | 127k | 13.5 | 1.1% |
| CAPITAL DANCE | 8,000 | 1.0% | 23k | 2.9 | 0.2% |
| VIRGIN RADIO CHILLED | 8,000 | 1.0% | 65k | 7.8 | 0.5% |
| HEART DANCE | 7,000 | 1.0% | 30k | 4.3 | 0.2% |
| KISSTORY R&B | 7,000 | 1.0% | 57k | 8.1 | 0.5% |
| ABSOLUTE RADIO COUNTRY | 5,000 | 1.0% | 55k | 10.6 | 0.5% |
| BBC RADIO 1XTRA | 5,000 | 1.0% | 12k | 2.4 | 0.1% |
| GB NEWS RADIO | 5,000 | 1.0% | 81k | 15.4 | 0.7% |
| KISS XTRA | 5,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| MELLOW MAGIC | 5,000 | 1.0% | 19k | 3.8 | 0.2% |
| SMOOTH COUNTRY | 5,000 | 1.0% | 15k | 3.4 | 0.1% |
| CAPITAL XTRA RELOADED | 4,000 | 1.0% | 54k | 13.6 | 0.5% |
| * HITS RADIO (SWINDON) | 4,000 | 1.0% | 15k | 3.7 | 0.1% |
| TIMES RADIO | 4,000 | 1.0% | 32k | 8.5 | 0.3% |
| ABSOLUTE RADIO 00S | 3,000 | 1.0% | 7,000 | 2.3 | 0.1% |
| BBC ASIAN NETWORK UK | 3,000 | 1.0% | 4,000 | 1.3 | 0.0% |
| ABSOLUTE RADIO 70S | 2,000 | 0.0% | 4,000 | 2.3 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 2,000 | 0.0% | 3,000 | 1.6 | 0.0% |
| HEAT | 2,000 | 0.0% | 12k | 7.7 | 0.1% |
| HITS RADIO CHILLED | 2,000 | 0.0% | 7,000 | 2.9 | 0.1% |
| JAZZ FM | 2,000 | 0.0% | 2,000 | 1.0 | 0.0% |
| SMOOTH RELAX | 2,000 | 0.0% | 20k | 8.9 | 0.2% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 2,000 | 0.0% | 7,000 | 3.5 | 0.1% |
| CAPITAL CHILL | 1,000 | 0.0% | 8,000 | 15.8 | 0.1% |
| HITS RADIO PRIDE | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| MAGIC SOUL | 1,000 | 0.0% | 7,000 | 13.0 | 0.1% |
| SMOOTH CHILL | 1,000 | 0.0% | 1,000 | 0.8 | 0.0% |
| ABSOLUTE RADIO 10S | 0 | 0.0% | 0 | 0.8 | 0.0% |
| BLOOMBERG RADIO | — | — | — | — | — |
| MAGIC CLASSICAL | 0 | 0.0% | 0 | 1.5 | 0.0% |
| NATION 80S | 0 | 0.0% | 0 | 0.8 | 0.0% |
| RADIO X CLASSIC ROCK | 0 | 0.0% | 1,000 | 1.1 | 0.0% |
| VIRGIN RADIO 80S | 0 | 0.0% | 0 | 0.7 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within HEART WEST COUNTRY - WILTSHIRE’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — HEART WEST COUNTRY - WILTSHIRE TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)