MORE RADIO EAST
YLocal / regional · RAJAR code 6163 · Yearly — 12-month rolling sample · Local
Headline figures · MAR 2026
TSA population 386k · unweighted sample 928
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 46k | 12.0% | 13.8 | 100.0% |
| ADULTS 15-24 | 4,000 | 10.0% | 10.7 | 9.5% |
| ADULTS 25-34 | 4,000 | 8.0% | 1.8 | 8.4% |
| ADULTS 35-44 | 10k | 17.0% | 10.8 | 20.8% |
| ADULTS 45-54 | 11k | 19.0% | 13.8 | 23.2% |
| ADULTS 55-64 | 5,000 | 8.0% | 14.0 | 10.6% |
| ADULTS 65-74 | 8,000 | 14.0% | 18.2 | 18.2% |
| ADULTS 75+ | 4,000 | 8.0% | 25.1 | 9.2% |
| ADULTS 15-34 | 8,000 | 9.0% | 6.6 | 17.9% |
| ADULTS 15-44 | 18k | 12.0% | 8.8 | 38.7% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 15k | 8.0% | 20.3 | 32.1% |
| MEN 15-24 | — | — | — | — |
| MEN 25-34 | 2,000 | 6.0% | 0.8 | 3.4% |
| MEN 35-44 | 2,000 | 9.0% | 8.2 | 5.0% |
| MEN 45-54 | 3,000 | 12.0% | 18.4 | 7.0% |
| MEN 55-64 | 1,000 | 5.0% | 21.0 | 3.0% |
| MEN 65-74 | 4,000 | 14.0% | 25.5 | 8.0% |
| MEN 75+ | 3,000 | 11.0% | 37.1 | 5.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 31k | 16.0% | 10.7 | 67.9% |
| WOMEN 15-24 | 4,000 | 21.0% | 10.7 | 9.5% |
| WOMEN 25-34 | 2,000 | 9.0% | 2.6 | 5.0% |
| WOMEN 35-44 | 7,000 | 25.0% | 11.6 | 15.9% |
| WOMEN 45-54 | 7,000 | 25.0% | 11.8 | 16.2% |
| WOMEN 55-64 | 4,000 | 11.0% | 11.3 | 7.6% |
| WOMEN 65-74 | 5,000 | 14.0% | 12.6 | 10.3% |
| WOMEN 75+ | 2,000 | 6.0% | 5.2 | 3.5% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 24k | 10.0% | 8.2 | 52.1% |
| C2DE ADULTS | 22k | 16.0% | 19.8 | 47.9% |
| ABC1 MEN | 7,000 | 5.0% | 4.0 | 14.7% |
| ABC1 WOMEN | 17k | 16.0% | 9.9 | 37.4% |
| C2DE MEN | 8,000 | 18.0% | 34.0 | 17.4% |
| C2DE WOMEN | 14k | 15.0% | 11.6 | 30.5% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.7% | 27k |
06.00-06.00 | 8.5% | 40k |
06.00-12.00 | 8.5% | 31k |
06.00-18.00 | 9.7% | 39k |
06.00-24.00 | 8.8% | 40k |
10.00-14.00 | 12.0% | 28k |
14.00-19.00 | 9.4% | 27k |
19.00-22.00 | 3.1% | 13k |
22.00-24.00 | 1.9% | 2,000 |
01.00-06.00 | 2.2% | 3,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 6.6% | 14k |
06.00-12.00 | 7.8% | 18k |
06.00-18.00 | 9.6% | 22k |
06.00-24.00 | 8.7% | 22k |
06.00-06.00 | 8.3% | 22k |
10.00-14.00 | 10.5% | 18k |
14.00-18.00 | 11.2% | 15k |
18.00-24.00 | 2.7% | 5,000 |
24.00-06.00 | — | — |
| Sunday | Share | Reach |
|---|---|---|
06.00-12.00 | 4.4% | 11k |
06.00-18.00 | 5.9% | 18k |
06.00-24.00 | 5.3% | 20k |
06.00-10.00 | 2.4% | 4,000 |
10.00-14.00 | 6.7% | 12k |
14.00-18.00 | 7.4% | 12k |
18.00-19.00 | 3.4% | 3,000 |
19.00-24.00 | 1.3% | 2,000 |
24.00-06.00 | 0.5% | 0 |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 124k | 32.0% | 1.7m | 14.0 | 22.1% |
| HEART SUSSEX - SOUTH | 88k | 23.0% | 615k | 7.0 | 7.8% |
| BBC RADIO 4 | 83k | 22.0% | 1.2m | 14.7 | 15.6% |
| BBC RADIO 1 | 56k | 15.0% | 278k | 4.9 | 3.5% |
| MORE RADIO EAST this station | 46k | 12.0% | 636k | 13.8 | 8.1% |
| BBC RADIO 5 LIVE | 43k | 11.0% | 213k | 5.0 | 2.7% |
| CLASSIC FM | 27k | 7.0% | 223k | 8.1 | 2.8% |
| MAGIC | 25k | 7.0% | 221k | 8.8 | 2.8% |
| SMOOTH RADIO SUSSEX | 24k | 6.0% | 205k | 8.6 | 2.6% |
| ABSOLUTE RADIO | 23k | 6.0% | 143k | 6.2 | 1.8% |
| BBC 6 MUSIC | 18k | 5.0% | 105k | 5.8 | 1.3% |
| GOLD RADIO UK | 18k | 5.0% | 96k | 5.3 | 1.2% |
| BBC RADIO 3 | 17k | 5.0% | 60k | 3.4 | 0.8% |
| GREATEST HITS RADIO (SUSSEX) | 17k | 4.0% | 177k | 10.7 | 2.3% |
| BBC RADIO 4 EXTRA | 15k | 4.0% | 133k | 8.9 | 1.7% |
| BBC WORLD SERVICE | 15k | 4.0% | 94k | 6.4 | 1.2% |
| TALKSPORT | 15k | 4.0% | 76k | 5.1 | 1.0% |
| KISSTORY | 13k | 3.0% | 62k | 4.6 | 0.8% |
| ABSOLUTE 80S | 12k | 3.0% | 34k | 2.9 | 0.4% |
| CAPITAL DANCE | 12k | 3.0% | 27k | 2.3 | 0.3% |
| KISS | 12k | 3.0% | 30k | 2.5 | 0.4% |
| BBC RADIO 5 SPORTS EXTRA | 11k | 3.0% | 73k | 6.6 | 0.9% |
| HITS RADIO (SUSSEX) | 11k | 3.0% | 9,000 | 0.8 | 0.1% |
| VIRGIN RADIO | 10k | 3.0% | 58k | 5.6 | 0.7% |
| SMOOTH COUNTRY | 9,000 | 2.0% | 43k | 4.7 | 0.6% |
| HEART DANCE | 8,000 | 2.0% | 14k | 1.7 | 0.2% |
| MELLOW MAGIC | 8,000 | 2.0% | 41k | 5.3 | 0.5% |
| HEART 90S | 7,000 | 2.0% | 10k | 1.5 | 0.1% |
| HEAT | 7,000 | 2.0% | 11k | 1.6 | 0.1% |
| ABSOLUTE CLASSIC ROCK | 6,000 | 2.0% | 22k | 3.5 | 0.3% |
| BOOM RADIO | 6,000 | 1.0% | 80k | 14.2 | 1.0% |
| HEART 80S | 6,000 | 1.0% | 18k | 3.2 | 0.2% |
| CAPITAL XTRA (UK) | 5,000 | 1.0% | 29k | 5.5 | 0.4% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 5,000 | 1.0% | 37k | 7.9 | 0.5% |
| ABSOLUTE RADIO 90S | 4,000 | 1.0% | 3,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO COUNTRY | 4,000 | 1.0% | 15k | 3.4 | 0.2% |
| JAZZ FM | 4,000 | 1.0% | 15k | 3.5 | 0.2% |
| SMOOTH CHILL | 4,000 | 1.0% | 24k | 5.8 | 0.3% |
| SMOOTH RELAX | 4,000 | 1.0% | 6,000 | 1.7 | 0.1% |
| HEART 70S | 3,000 | 1.0% | 25k | 7.7 | 0.3% |
| HITS RADIO CHILLED | 3,000 | 1.0% | 3,000 | 1.2 | 0.0% |
| HITS RADIO PRIDE | 3,000 | 1.0% | 1,000 | 0.6 | 0.0% |
| PLANET ROCK | 3,000 | 1.0% | 7,000 | 2.3 | 0.1% |
| TIMES RADIO | 3,000 | 1.0% | 12k | 3.5 | 0.2% |
| ABSOLUTE RADIO 00S | 2,000 | 0.0% | 1,000 | 0.6 | 0.0% |
| ABSOLUTE RADIO 10S | 2,000 | 0.0% | 6,000 | 3.2 | 0.1% |
| BBC RADIO 1XTRA | 2,000 | 0.0% | 4,000 | 2.1 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 11k | 6.5 | 0.1% |
| GB NEWS RADIO | 2,000 | 1.0% | 8,000 | 4.4 | 0.1% |
| KISSTORY R&B | 2,000 | 1.0% | 11k | 4.6 | 0.1% |
| MAGIC SOUL | 2,000 | 0.0% | 7,000 | 3.9 | 0.1% |
| TALKSPORT2 | 2,000 | 1.0% | 4,000 | 1.8 | 0.0% |
| ABSOLUTE RADIO 70S | 1,000 | 0.0% | 1,000 | 1.2 | 0.0% |
| BBC ASIAN NETWORK UK | 1,000 | 0.0% | 4,000 | 2.6 | 0.0% |
| CAPITAL XTRA RELOADED | 1,000 | 0.0% | 1,000 | 0.9 | 0.0% |
| KERRANG! | 1,000 | 0.0% | 14k | 21.2 | 0.2% |
| NATION 80S | 1,000 | 0.0% | 1,000 | 1.7 | 0.0% |
| RADIO X CLASSIC ROCK | 1,000 | 0.0% | 4,000 | 4.9 | 0.1% |
| VIRGIN RADIO 80S | 1,000 | 0.0% | 1,000 | 0.7 | 0.0% |
| VIRGIN RADIO CHILLED | 1,000 | 0.0% | 7,000 | 8.3 | 0.1% |
| BLOOMBERG RADIO | — | — | — | — | — |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 0 | 0.0% | 1,000 | 4.3 | 0.0% |
| KISS XTRA | — | — | — | — | — |
| MAGIC CLASSICAL | — | — | — | — | — |
| TALK (WAS TALKRADIO) | 0 | 0.0% | 0 | 0.5 | 0.0% |
Weekly reach, hours and share for every station RAJAR reports within MORE RADIO EAST’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — MORE RADIO EAST TSA, MAR 2026 (Y) · WEEKS 14 2025 - 13 2026 (31st MARCH '25 - 5th APRIL '26)