SMOOTH RADIO SUSSEX
HLocal / regional · RAJAR code 3552 · Half-yearly — 6-month rolling sample · Local
Part of: SMOOTH BRAND (UK), TOTAL GLOBAL RADIO (UK), SMOOTH RADIO NETWORK (UK)
Headline figures · MAR 2026
TSA population 1.52m · unweighted sample 1,997
Weekly reach over time
All adults 15+, ’000s
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Total hours over time
All adults 15+, ’000s of hours
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Market share over time
Share of all-radio hours within the station’s TSA
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Audience profile · MAR 2026
| By age | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL ADULTS 15+ | 70k | 5.0% | 6.2 | 100.0% |
| ADULTS 15-24 | 9,000 | 5.0% | 1.5 | 13.1% |
| ADULTS 25-34 | 14k | 6.0% | 7.0 | 19.4% |
| ADULTS 35-44 | 6,000 | 3.0% | 4.7 | 8.7% |
| ADULTS 45-54 | 5,000 | 2.0% | 2.0 | 6.5% |
| ADULTS 55-64 | 12k | 5.0% | 6.2 | 17.5% |
| ADULTS 65-74 | 16k | 7.0% | 9.8 | 23.2% |
| ADULTS 75+ | 8,000 | 5.0% | 6.5 | 11.6% |
| ADULTS 15-34 | 23k | 5.0% | 4.8 | 32.5% |
| ADULTS 15-44 | 29k | 5.0% | 4.8 | 41.2% |
| Men | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL MEN 15+ | 28k | 4.0% | 5.0 | 40.5% |
| MEN 15-24 | 3,000 | 2.0% | 2.0 | 3.6% |
| MEN 25-34 | 9,000 | 8.0% | 6.4 | 12.8% |
| MEN 35-44 | 1,000 | 1.0% | 11.9 | 2.0% |
| MEN 45-54 | 2,000 | 2.0% | 1.3 | 3.5% |
| MEN 55-64 | 4,000 | 3.0% | 2.4 | 5.5% |
| MEN 65-74 | 6,000 | 6.0% | 5.8 | 8.4% |
| MEN 75+ | 3,000 | 4.0% | 4.5 | 4.7% |
| Women | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ALL WOMEN 15+ | 42k | 5.0% | 7.0 | 59.5% |
| WOMEN 15-24 | 7,000 | 7.0% | 1.3 | 9.5% |
| WOMEN 25-34 | 5,000 | 4.0% | 8.3 | 6.6% |
| WOMEN 35-44 | 5,000 | 4.0% | 2.4 | 6.7% |
| WOMEN 45-54 | 2,000 | 2.0% | 2.9 | 3.1% |
| WOMEN 55-64 | 8,000 | 7.0% | 7.9 | 12.0% |
| WOMEN 65-74 | 10k | 8.0% | 12.0 | 14.7% |
| WOMEN 75+ | 5,000 | 5.0% | 7.8 | 6.9% |
| By social grade | Reach | % reach | Avg hrs | % of audience |
|---|---|---|---|---|
| ABC1 ADULTS | 38k | 4.0% | 5.2 | 53.7% |
| C2DE ADULTS | 32k | 6.0% | 7.4 | 46.3% |
| ABC1 MEN | 14k | 3.0% | 5.4 | 19.3% |
| ABC1 WOMEN | 24k | 5.0% | 5.0 | 34.5% |
| C2DE MEN | 15k | 5.0% | 4.6 | 21.2% |
| C2DE WOMEN | 18k | 6.0% | 9.8 | 25.0% |
Reach, % reach and average hours per demographic. “% of audience” is the demographic’s share of the station’s total weekly reach.
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Listening by daypart · MAR 2026
| Monday–Friday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.0% | 22k |
06.00-06.00 | 1.2% | 57k |
10.00-13.00 | 1.4% | 26k |
13.00-16.00 | 1.1% | 26k |
16.00-19.00 | 0.8% | 15k |
19.00-22.00 | 1.2% | 11k |
22.00-01.00 | 2.4% | 8,000 |
01.00-04.00 | 3.6% | 4,000 |
04.00-06.00 | 1.3% | 4,000 |
| Saturday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.6% | 13k |
10.00-13.00 | 2.1% | 16k |
13.00-16.00 | 2.3% | 10k |
16.00-19.00 | 2.1% | 8,000 |
19.00-22.00 | 1.7% | 4,000 |
22.00-01.00 | 1.8% | 4,000 |
01.00-06.00 | 0.9% | 1,000 |
| Sunday | Share | Reach |
|---|---|---|
06.00-10.00 | 1.8% | 10k |
10.00-13.00 | 2.3% | 14k |
13.00-16.00 | 3.4% | 14k |
16.00-19.00 | 2.4% | 10k |
19.00-22.00 | 1.8% | 4,000 |
22.00-01.00 | 1.9% | 1,000 |
01.00-06.00 | — | — |
Share of listening and weekly reach in each time band, all adults 15+. RAJAR aligns daypart boundaries to each station’s own schedule, so the bands are not comparable between stations.
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)
Stations in this survey area · MAR 2026
| Station | Reach | % reach | Hours | Avg hrs | Share |
|---|---|---|---|---|---|
| BBC RADIO 2 | 438k | 29.0% | 5.1m | 11.6 | 16.4% |
| BBC RADIO 4 | 316k | 21.0% | 3.9m | 12.3 | 12.5% |
| * HEART SUSSEX - SOUTH | 283k | 19.0% | 2.1m | 7.3 | 6.6% |
| BBC RADIO 1 | 220k | 14.0% | 1.8m | 8.3 | 5.8% |
| BBC RADIO 5 LIVE | 149k | 10.0% | 751k | 5.0 | 2.4% |
| CLASSIC FM | 135k | 9.0% | 796k | 5.9 | 2.6% |
| GREATEST HITS RADIO | 114k | 8.0% | 1.5m | 13.1 | 4.8% |
| BBC 6 MUSIC | 105k | 7.0% | 1.1m | 10.1 | 3.4% |
| * GREATEST HITS RADIO (SUSSEX) | 93k | 6.0% | 1.2m | 12.7 | 3.8% |
| MAGIC | 83k | 5.0% | 594k | 7.2 | 1.9% |
| BBC RADIO 3 | 74k | 5.0% | 461k | 6.2 | 1.5% |
| ABSOLUTE RADIO | 71k | 5.0% | 471k | 6.7 | 1.5% |
| SMOOTH RADIO SUSSEX this station | 70k | 5.0% | 434k | 6.2 | 1.4% |
| KISSTORY | 64k | 4.0% | 298k | 4.7 | 1.0% |
| HEART 80S | 62k | 4.0% | 275k | 4.5 | 0.9% |
| TALKSPORT | 58k | 4.0% | 310k | 5.4 | 1.0% |
| GOLD RADIO UK | 52k | 3.0% | 365k | 7.0 | 1.2% |
| HITS RADIO | 52k | 3.0% | 70k | 1.3 | 0.2% |
| KISS | 46k | 3.0% | 281k | 6.2 | 0.9% |
| BBC WORLD SERVICE | 45k | 3.0% | 319k | 7.1 | 1.0% |
| BBC RADIO 4 EXTRA | 44k | 3.0% | 327k | 7.4 | 1.1% |
| VIRGIN RADIO | 42k | 3.0% | 213k | 5.1 | 0.7% |
| ABSOLUTE 80S | 40k | 3.0% | 230k | 5.8 | 0.7% |
| * HITS RADIO (SUSSEX) | 40k | 3.0% | 47k | 1.2 | 0.2% |
| CAPITAL DANCE | 36k | 2.0% | 205k | 5.8 | 0.7% |
| BBC RADIO 5 SPORTS EXTRA | 35k | 2.0% | 100k | 2.9 | 0.3% |
| HEART 90S | 34k | 2.0% | 110k | 3.2 | 0.4% |
| HEART DANCE | 29k | 2.0% | 107k | 3.7 | 0.3% |
| PLANET ROCK | 25k | 2.0% | 66k | 2.7 | 0.2% |
| BOOM RADIO | 24k | 2.0% | 282k | 11.7 | 0.9% |
| ABSOLUTE RADIO 90S | 23k | 2.0% | 136k | 5.9 | 0.4% |
| MELLOW MAGIC | 23k | 1.0% | 120k | 5.3 | 0.4% |
| ABSOLUTE CLASSIC ROCK | 21k | 1.0% | 155k | 7.2 | 0.5% |
| JAZZ FM | 19k | 1.0% | 43k | 2.2 | 0.1% |
| TIMES RADIO | 19k | 1.0% | 179k | 9.6 | 0.6% |
| HEAT | 18k | 1.0% | 17k | 0.9 | 0.1% |
| SMOOTH COUNTRY | 16k | 1.0% | 94k | 5.8 | 0.3% |
| CAPITAL XTRA (UK) | 15k | 1.0% | 54k | 3.6 | 0.2% |
| GB NEWS RADIO | 14k | 1.0% | 101k | 7.3 | 0.3% |
| KISSTORY R&B | 14k | 1.0% | 26k | 1.9 | 0.1% |
| TALKSPORT2 | 14k | 1.0% | 27k | 1.9 | 0.1% |
| ABSOLUTE RADIO 00S | 13k | 1.0% | 14k | 1.0 | 0.0% |
| HEART 70S | 13k | 1.0% | 42k | 3.2 | 0.1% |
| HITS RADIO PRIDE | 13k | 1.0% | 20k | 1.5 | 0.1% |
| VIRGIN RADIO LEGENDS (WAS VIRGIN RADIO ANTHEMS) | 13k | 1.0% | 72k | 5.6 | 0.2% |
| SMOOTH RELAX | 12k | 1.0% | 25k | 2.1 | 0.1% |
| TALK (WAS TALKRADIO) | 12k | 1.0% | 50k | 4.1 | 0.2% |
| ABSOLUTE RADIO COUNTRY | 11k | 1.0% | 27k | 2.4 | 0.1% |
| MAGIC SOUL | 10k | 1.0% | 93k | 9.6 | 0.3% |
| SMOOTH CHILL | 10k | 1.0% | 32k | 3.3 | 0.1% |
| HITS RADIO CHILLED | 9,000 | 1.0% | 11k | 1.2 | 0.0% |
| BBC RADIO 1XTRA | 8,000 | 0.0% | 19k | 2.6 | 0.1% |
| ABSOLUTE RADIO 70S | 7,000 | 0.0% | 17k | 2.5 | 0.1% |
| VIRGIN RADIO 80S | 7,000 | 0.0% | 10k | 1.5 | 0.0% |
| VIRGIN RADIO CHILLED | 6,000 | 0.0% | 3,000 | 0.6 | 0.0% |
| COUNTRYLINE RADIO (WAS CHRIS COUNTRY RADIO) | 5,000 | 0.0% | 22k | 4.0 | 0.1% |
| KERRANG! | 5,000 | 0.0% | 35k | 6.7 | 0.1% |
| KISS XTRA | 5,000 | 0.0% | 4,000 | 0.8 | 0.0% |
| BBC ASIAN NETWORK UK | 4,000 | 0.0% | 8,000 | 2.1 | 0.0% |
| MAGIC CLASSICAL | 4,000 | 0.0% | 5,000 | 1.4 | 0.0% |
| ABSOLUTE RADIO 10S | 3,000 | 0.0% | 3,000 | 0.8 | 0.0% |
| CAPITAL XTRA RELOADED | 3,000 | 0.0% | 2,000 | 0.7 | 0.0% |
| RADIO X CLASSIC ROCK | 3,000 | 0.0% | 7,000 | 2.6 | 0.0% |
| CAPITAL CHILL | 2,000 | 0.0% | 3,000 | 1.4 | 0.0% |
| NATION 80S | 2,000 | 0.0% | 1,000 | 0.4 | 0.0% |
| BLOOMBERG RADIO | 1,000 | 0.0% | 1,000 | 1.0 | 0.0% |
* Stations marked with an asterisk do not cover the whole of this Total Survey Area.
Weekly reach, hours and share for every station RAJAR reports within SMOOTH RADIO SUSSEX’s Total Survey Area (RAJAR Table 7), all adults 15+.
Source: RAJAR — SMOOTH RADIO SUSSEX TSA, MAR 2026 (H) · WEEKS 38 2025 - 13 2026 (15th SEPTEMBER '25 - 5th APRIL '26)